{"id":43395,"date":"2024-07-18T11:31:08","date_gmt":"2024-07-18T11:31:08","guid":{"rendered":"https:\/\/nuoptima.com\/?post_type=case&p=43395"},"modified":"2026-03-06T13:28:29","modified_gmt":"2026-03-06T13:28:29","slug":"the-influencer-marketing-factory-case-study","status":"publish","type":"case","link":"https:\/\/nuoptima.com\/case\/the-influencer-marketing-factory-case-study","title":{"rendered":"Influencer Agency Gets 1,780% More Leads in 9 Months"},"content":{"rendered":"
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1,780%<\/strong><\/strong><\/strong><\/p>\n\n\n

Increase in Leads<\/strong><\/p>\n<\/div>\n\n\n\n

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89<\/strong><\/strong><\/strong><\/p>\n\n\n

Keywords in Top 3 Positions<\/strong><\/p>\n<\/div>\n\n\n\n

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96%+<\/strong><\/strong><\/strong><\/p>\n\n\n

Organic Traffic Increase<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n

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About The Influencer Marketing Factory<\/h2>\n\n\n

The Influencer Marketing Factory is a global agency helping brands craft successful influencer marketing campaigns on top social media platforms, including TikTok, Instagram, and YouTube.<\/p>\n\n\n

They approached NUOPTIMA as a newly launched agency in 2023, seeking our expertise to help position them as an authority in the realm of influencer marketing. Their primary aim was to become an international resource for influencers seeking work as well as companies looking for influencers.<\/p>\n\n\n

\"A<\/figure>\n\n\n

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Team<\/h2>\n\n\n

The Influencer Marketing Factory Team<\/h3>\n\n\n
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Alessandro Bogliari<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n

CEO<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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\"Image<\/figure>\n\n\n

Emily Brook<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n

Senior Marketing Manager<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n

Responsible NUOPTIMA Team<\/h3>\n\n\n
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Alexej Pikovsky<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n

CEO and Founder<\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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George Ilich<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n

Head of Business Development & Clients <\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n

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Adrijana Palatinus<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n

SEO Lead<\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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Nada Petrovic<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n

Off-Page SEO Lead<\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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Saba Gül<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n

Content Team Manager and Lead Editor<\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n

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Action Plan & Implementation<\/h2>\n\n\n

To help The Influencer Marketing Factory become an authority in influencer marketing, our primary goals were:<\/p>\n\n\n

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  • Produce six articles (12,000 words) per month for the client’s site;<\/li>\n\n\n\n
  • Build four high-quality backlinks (5,000-6,000 words) per month on authoritative domains;<\/li>\n\n\n\n
  • Conduct technical monitoring to ensure all technical aspects of their website are optimized and running smoothly;<\/li>\n\n\n\n
  • Create and implement a multilingual content strategy to cater to a wider, global audience, including content translation, content localization, and sitemap creation and link building for different languages\/regions;<\/li>\n\n\n\n
  • Keyword tracking and reporting to effectively monitor keyword performance;<\/li>\n\n\n\n
  • Provide comprehensive SEO reports to give the client summaries of their overall search engine optimization performance.<\/li>\n<\/ul>\n\n\n

    <\/p>\n\n\n

    Results<\/h2>\n\n\n

    The Influencer Marketing Factory and NUOPTIMA’s collaboration began in August 2023 and is still ongoing as of the time of writing (July 2024). Since hiring our services, we have generated numerous impressive results for the client. <\/p>\n\n\n

    Let’s unpack some of the key results we have garnered for the influencer marketing company.<\/p>\n\n\n

    Keyword Ranking<\/h3>\n\n\n

    Next, let’s consider The Influencer Marketing Factory’s keyword performance. Keywords<\/strong> are terms that are added to content to improve search engine rankings for those terms. On 1st August 2023, just as our collaboration began, the client ranked for only 30 keywords in positions one to three. These keywords were not particularly relevant or high converting, such as “who created capcut,” as can be seen in the screenshot from Ahrefs below:<\/p>\n\n\n

    \"Screenshot<\/figure>\n\n\n

    By 20th May 2024, nine and a half months after hiring our services, The Influencer Marketing Factory had 89 keywords in the top three positions. These keywords were mainly bottom-funnel, high-converting, and highly relevant to their services, such as “influencer marketing agency” and “tiktok influencer agency.” This reflects an increase of 59 keywords in top positions:<\/p>\n\n\n

    \"Screenshot<\/figure>\n\n\n

    When we started working with the client, they ranked for 2,946 keywords, as can be seen in the below screenshot:<\/p>\n\n\n

    \"Screenshot<\/figure>\n\n\n

    By mid-May 2024, The Influencer Marketing Factory ranked for 4,080 keywords, representing a 38.4929% increase over the course of nine and a half months:<\/p>\n\n\n

    \"Screenshot<\/figure>\n\n\n

    Organic Traffic<\/h3>\n\n\n

    The next metric to consider is organic traffic<\/strong>. This refers to visitors who land on the site from unpaid sources. At the start of our collaboration in August 2023, The Influencer Marketing Factory generated organic traffic of 3,852, as shown in the Ahrefs screenshot below:<\/p>\n\n\n

    \"Screenshot<\/figure>\n\n\n

    Fast forward to May 2024, and their organic traffic is much higher, with a figure of 7,563, representing a dramatic 96.2886% increase compared to when we started working with them, meaning that many more visitors are organically discovering and landing on the site:<\/p>\n\n\n

    \"Ahrefs<\/figure>\n\n\n