Avatar von Alexej Pikovsky

Alexej Pikovsky

  • Vollzeit-FBA-Podcast-Rückblick

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    Vollzeit-FBA-Podcast-Rückblick

    There is no such thing as passive income, but with the right strategy, Amazon FBA businesses can come quite close. The Full-Time FBA Show is designed to help you utilise secret industry tips and tricks, so you can turn part-time hours into a full-time income. In 2011, host Stephen Smotherman found himself unemployed and divorced

  • Suchmaschinen-Optimierung für Hotels

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    Suchmaschinen-Optimierung für Hotels

    If you own a hotel, you will know that success is not just about providing exceptional customer service and accommodation. While a guest-centric experience is vital in the hospitality industry, you also need to focus on growing your hotel’s occupancy to drive more revenues and stay on your toes all the time. For hoteliers, the

  • Suchmaschinen-Optimierung für Immobilienunternehmen

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    Suchmaschinen-Optimierung für Immobilienunternehmen

    If you run a real estate company, you will know that it is not just about buying, selling, letting, or renting real estate. This is a vital aspect of your business, but you will also face many daily challenges regarding the running of a successful real estate company. One of the greatest difficulties is attracting

  • Suchmaschinen-Optimierung für Buchhalter

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    Suchmaschinen-Optimierung für Buchhalter

    As an accountant, you deliver a great experience to business owners struggling to organise their finances. However, providing these services is only half the battle. You also have to run a website, manage your own finances, and market those services. Unfortunately, with so much competition and everything going online, finding and securing new clients can

  • SaaS-Partnerprogramm: Wie Sie die richtigen Partner für Ihr Wachstum auswählen

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    SaaS-Partnerprogramm: Wie Sie die richtigen Partner für Ihr Wachstum auswählen

    What if we told you that you could double your market reach without doubling your efforts? It’s not a fairytale – it’s the possibility when you choose a successful SaaS partner program. At the end of the day, there is a reason why 53% of SaaS businesses have built a partner program. [1] It’s because

  • Der Aufstieg von Family Offices und wie sie eine größere Rolle bei Privatkapital spielen

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    Der Aufstieg von Family Offices und wie sie eine größere Rolle bei Privatkapital spielen

    Capital doesn’t belong only to VC investors and private equity firms. In recent years, family offices have proven to be worthy contributors to the global economy. Once perceived as merely a tool for preserving family wealth across generations, these entities are now managing an estimated $6 trillion in assets worldwide, rivaling even the largest institutional

  • Risikokapital für Startups: Wachstum durch Plattformunterstützung ermöglichen

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    Risikokapital für Startups: Wachstum durch Plattformunterstützung ermöglichen

    In 2025, venture capital support goes beyond just financial backing.  According to CB Insights research [1], major reasons for startup failure include lack of market need, heavy competition, and flawed business models (56%). With proper guidance in these areas, startups have a higher chance of achieving product-market fit and becoming profitable businesses. Modern VCs compete

  • Wie man eine leistungsstarke SaaS-Marke in einem überfüllten Markt aufbaut: Vollständiger Leitfaden

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    Wie man eine leistungsstarke SaaS-Marke in einem überfüllten Markt aufbaut: Vollständiger Leitfaden

    Do you know that every successful, market-leading SaaS product is just lines of code until they get a compelling narrative that transforms it into user obsession?  Netflix, Slack, Instagram, X (formerly Twitter)—all of these SaaS platforms fixed everyday problems, made their solution a ‘dogfooding’ for the masses, and the founders themselves were the ideal customer

  • Maximierung des Werts durch korrekte SaaS-Kundensegmentierung

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    Maximierung des Werts durch korrekte SaaS-Kundensegmentierung

    In 1994, Jeff Bezos started Amazon, selling only books. Within a month, his online company made over $20,000. Three decades later, Bezos is one of the wealthiest people on the planet, and Amazon is making nearly $2 billion daily.  A key tool for Amazon’s growth was customer segmentation. With nearly 70% of its revenue [1]

  • PPC-Management für eCommerce: Umsatz und ROI steigern

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    PPC-Management für eCommerce: Umsatz und ROI steigern

    Between 2019 and 2023, the number of global eCommerce sites grew from 9.2 million to 26.5 million, according to Markin Blog[1]. Even if 20% of those brands share the same niche with you, that leaves you with more than 5.3 million companies to compete with. Without a proper marketing strategy, your brand has little to

  • Inbound Marketing Trichter: Wichtige B2C-Marketing-Strategien

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    Inbound Marketing Trichter: Wichtige B2C-Marketing-Strategien

    The consumer’s journey from awareness to decision is more complex than ever, which is why understanding the inbound marketing funnel has become a non-negotiable for B2C success. It attracts, engages, and delights customers in a way that feels personal, timely, and highly relevant.  But why is this funnel so crucial for your SaaS business?  It’s

  • Die Rolle einer VC-Plattform für den Erfolg von Startups und Investoren

    Die Rolle einer VC-Plattform für den Erfolg von Startups und Investoren

    When the first venture capital firms started to break through, you could name only one prominent role in the company – investors. Nowadays, there are more complex and interesting roles you can take on in a VC firm, and they all fall under the umbrella term “platform role(s).” For more details, check out this article