{"id":8842,"date":"2022-09-13T08:10:12","date_gmt":"2022-09-13T08:10:12","guid":{"rendered":"https:\/\/nuoptima.com\/?post_type=case&p=8842"},"modified":"2026-03-13T16:24:28","modified_gmt":"2026-03-13T16:24:28","slug":"cubux","status":"publish","type":"case","link":"https:\/\/nuoptima.com\/case\/cubux","title":{"rendered":"Cubux, Fintech Mobile App, Scales 120x Organic Traffic & 18x Keyword Growth in 14 Months"},"content":{"rendered":"
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120x<\/strong><\/p>\n\n\n

Traffic increase<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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5,000<\/strong><\/p>\n\n\n

Organic traffic<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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20,000<\/strong><\/p>\n\n\n

Organic keywords<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n

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Cubux experienced exponential SEO growth
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About Cubux<\/h2>\n\n\n

Cubux is a mobile phone application for home \/ personal budgeting. It is primarily a mobile phone application. <\/p>\n\n\n

Cubux approached the NUOPTIMA team after a heavy penalisation from Google. The previous SEO agency had acquired inauthentic backlinks in an attempt to work around Google’s algorithm. Whilst in the short term Cubux saw results, once Google introduced a new update the domain was quickly deranked and a huge amount of SEO progress was lost. <\/p>\n\n\n

The NUOPTIMA team took this on as a recovery and scale project. It was imperative to gain back as much of the traffic Cubux had lost, and to begin ranking for new and important keywords.<\/p>\n\n\n

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Cubux is a personal finance budgeting app 
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Team<\/h2>\n\n\n\n\n

Action Plan<\/h2>\n\n\n

After a thorough technical audit and deep research into the latest Google algorithm update we prioritised a cleansing of Cubux’s backlink profile. In our research we identified a blue ocean opportunity for Cubux to also expand more aggressively from Russian into English. Finally, we identified the lack of dedicated landing pages for key search terms we were imperative to address immediately.<\/p>\n\n\n

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Backlinks<\/h2>\n\n\n
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55<\/strong><\/p>\n\n\n

Backlinks disavowed<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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Cubux had acquired a large number of toxic backlinks which were the main cause of Google penalising and deranking the site. This was visible through loss of traffic for any non-branded search keywords.<\/p>\n\n\n

The NUOPTIMA team manually sorted through every single backlink Cubux had acquired since inception and manually disavowed those we believed were negatively impacting the site. <\/p>\n\n\n

As we disavowed backlinks we quickly saw an improvement in Cubux’s search visibility. The improvement was enough for us to make a decision to not acquire any new backlinks given the fragility of the domain.<\/p>\n\n\n

Landing Page Creation<\/h2>\n\n\n

After discussing target keywords for Cubux, we immediately created dedicated landing pages targeting them as part of a comprehensive Fintech SEO<\/a> strategy.<\/p>\n\n\n

For example:<\/p>\n\n\n