NUOPTIMA > Insights > Search Engine Optimisation for Constructions Companies

Search Engine Optimisation for Constructions Companies

April 19, 2022 9 minutes

If you run a construction company, you know that it is not all about constructing buildings and infrastructure work. While this is without question an important aspect of the company, you also deal with many business challenges relating to running a successful construction company on a daily basis. One of these challenges is gaining new customers. Years ago, many construction companies would enjoy a regular stream of new customers through word of mouth. But, in today’s technology-focused society, more and more potential clients turn to the internet to find construction services. As a result, many construction companies are beginning to create websites for their businesses to help find new customers online.

There are several ways that a business owner — including one of a construction company — can draw people to their online website. Popular methods include social media marketing, pay-per-click (PPC) ads, and search engine optimisation (SEO). These options differ in terms of their pros and cons. For example, social media marketing and PPC will give you instant results because as soon as you begin the ad campaign, you will start to get visitors to your website.

However, these options are expensive and do not give you long-term benefits or results. New website visitors will only keep coming to your website as long as you continue paying for adverts. Conversely, search engine optimisation methods generally take a few months to start showing results. But, if you invest in SEO, your website’s positions in search results will improve, bringing increased organic traffic to the site. And your website will keep these positions even if you choose to stop using SEO services in the future. This means that you can continue getting free traffic indefinitely.

Thinking of the long-term, investing in SEO services is a far superior option than paying huge amounts of money for social media or PPC adverts year after year. Moreover, potential customers will trust you more if they find your website organically through search results rather than seeing an advertisement for your construction services.

But the fundamental question is, can construction companies genuinely attract new customers to their websites and businesses using SEO? The answer is simple. Yes! Below, we will demonstrate just how successful your business can be if you employ an effective SEO strategy.

Search Demand for Construction Companies on Google

The above screenshot shows Google search data on the term ‘construction company’. As we can see, people globally search for this term 83 thousand times a month on average. An estimated 18 thousand of these searches occur in India, 16 thousand in the United States, and 6.2 thousand in the Philippines (as well as 2.7 thousand in the United Kingdom a little further down the list). This displays that many people are seeking out construction companies in your country daily. Therefore, effective SEO can help you draw thousands of visitors to your website each month. If you decide to hire an SEO company to promote your construction business website in search results, you will be in good stead to get a high return on investment (ROIs) for years to come in the future, especially as social media and PPC adverts are becoming increasingly costly and competitive.

People Use Lots of Search Terms to Find Construction Companies

It is important to be aware that ‘construction company’ and ‘construction services’ are just a couple of possible keywords, and there are countless other terms people might use when searching for assistance with construction. One critical part of SEO is keyword research, during which experts examine search queries and determine which pages need to be created on the website and optimised for keyword usage to attract maximum traffic. Here is just a small number of examples of search queries people enter on Google when they require construction services:

  • ‘Construction company near me’
  • ‘Builder’
  • ‘Construction company in…’ + location. For instance, ‘construction company in Southampton’.
  • ‘Construction company for…’+ particular service required. For example, ‘construction company for house extension’.
  • Descriptions of construction-related issues such as cracks in buildings.
  • Construction services such as renovations and extensions.

The screenshots below demonstrate the average monthly search volume for a range of construction company-related keywords. As you can see, there are millions of people searching for these keywords every month, meaning that an excellent SEO-optimised construction business website can attract thousands of free visitors each month just by showing up for these keywords on Google.

Other Construction Companies are Already Getting Results from SEO

Effective search engine optimisation can bring fantastic results, helping websites show up higher in search results as well as potentially saving website owners thousands of dollars on advertising every month. But don’t just take our word for it! Below, we look at several examples of construction company websites enjoying a great return from their SEO efforts.

Our first example is, an aggregator website that provides information about construction companies working around the UK. The website has 72 thousand average monthly visitors. These are people who visit the website after seeing it pop up in Google search results.

At the same time, the website’s monthly traffic value is roughly $74,500. This amount displays how much money the website owner would need to spend each month to buy an identical amount of traffic they get organically from contextual advertising systems such as PPC ads. Therefore, this means that the website’s owner can save over $74,000 per month because the website enjoys brilliant positions in Google’s search results.

The screenshot below displays which pages bring the most traffic for this website.

As we can see, the pages in this list collect impressive traffic from a range of pages. A good SEO expert can analyse the pages currently on your website (as well as on competitor sites), optimise existing pages to help attract even more people, and create brand new pages that will draw as much organic search traffic as possible. Naturally, this is just one aspect of SEO work, and there are numerous other things SEO agencies do to promote websites.

You might be thinking it is hardly surprising to see impressive results with a large construction aggregator website, but how about a smaller website? Is SEO still a feasible investment? Our screenshot below will demonstrate to you that it definitely is.

Clearly, even for a smaller website, the results are encouraging. This London construction company called Proficiency attracts roughly 2.6 thousand organic website visitors every month and has a traffic value of about $5,600. Proficiency ranks highly on Google for the search term ‘building company London’ and many other keywords and is drawing highly impressive traffic. This website gets $5,600 worth of free traffic from Google, meaning they can save this money that would otherwise have been spent on PPC ads.

The main factor to remember is that PPC ads involve basically buying traffic in exchange for money. So it makes sense that once you stop paying for these ads, you also stop getting traffic. But, with SEO, you will maintain your search positions and continue to get traffic even if you no longer use SEO services. By hiring an expert SEO agency and boosting the rankings of your website on Google, you can conserve money and keep your website’s traffic without having to spend money on advertising channels such as PPC.

Let’s now look at the pages that bring the majority of visitors to this website:

Some of the keywords that bring the most traffic to these pages include ‘house refurbishment london’, ‘london loft conversion’, ‘cellar ideas’ and ‘building companies london’. This again shows that there is a substantial range of keywords that your website can use to draw free organic traffic on Google. A qualified SEO agency can effectively create, optimise, and promote these pages, bringing more business to your company.

Local SEO

Local SEO techniques are incorporated to make sure that a website is shown to people who search for particular services locally. For instance, if you were to enter ‘construction company near me’ on Google, you will see websites run by construction businesses in your local area. Local SEO is essential for companies offering services in-person, such as building and infrastructure work. But, simply adding your website to Google My Business and putting the location on Google Maps will not bring you as much traffic as you might like. Only comprehensive search engine optimisation of a site can lead to actual results and assist your website in rising in search engine rankings.

What Does an SEO Company Do?

While SEO is undeniably a brilliant investment for construction companies, achieving excellent results takes much expertise, skill, and hard work. This is no exception for websites that offer and provide services. Google has high standards to make sure that low-quality websites do not attain the highest positions in search results.

But, NUOPTIMA has been working with brands in a whole variety of industries for numerous years. Our experts have a wealth of knowledge doing SEO for clients, including plumbing companies, startups, medical clinics, real estate, and e-commerce. Therefore, we know precisely what to do to get your website to appear on the first page of Google. Here are just a handful of things we can do to improve your construction company’s rankings on Google:

  • Arrange link placements on reputable construction company online directories.
  • Create SEO-optimised content to help your website rank for more keywords on Google.
  • Optimise existing pages to ensure they comply with Google’s best practices and rules.
  • Create all the necessary pages to help your website collect as much organic traffic as possible.

Efficient search engine optimisation can bring outstanding results if done properly and correctly by qualified experts. At NUOPTIMA, we have a substantial SEO team full of expertise to assist your website in achieving fantastic results. Book a free discovery call with our professional team today to discover how we can use SEO to get great results for both your website and your construction business.

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Author's image

By: Viktor Bartak

Head of SEO


Viktor has 15 years of experience in SEO, having worked on over 300 businesses across B2B and B2C, including cybersecurity, social media, eCommerce, tourism, SaaS, fintech, private clinics, agriculture, clothing manufactures, real estate and more.

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