Alexej Pikovsky

Check out our latest YouTube video where we explore the world of private equity, revealing 8 proven strategies for value creation that successful firms use to maximize their investments. As private equity funds become increasingly influential in shaping the world of business acquisitions, it’s important for business owners to understand the post-acquisition strategies employed by

Given the rapid growth of the SaaS industry, projected to exceed $262 billion in revenue in 2024, it’s clear that competition is fierce. [1] Rest assured, all of your competitors want to create a marketing plan for their SaaS company that will boost their revenue and pipeline. You can also be certain that many of

Some SaaS businesses acquire customers easily but have a high churn rate. Some struggle with acquisition but have a small yet loyal subscriber base. The reason? They don’t know how to do SaaS inbound marketing the right way. Did you know that inbound marketing generates 54% more leads than traditional outbound practices? [1] And before

It’s not enough to get new customers for your SaaS product. You also have to retain them. But that’s also not where the story ends. To run a profitable SaaS business, your customer lifetime value should be at least 3x of your customer acquisition cost.[1] SaaS growth strategies are your best bet if you want

According to SaaS Capital’s 2023 survey[1], businesses spend an average of 10% of their annual revenue on marketing activities. Almost a tie with the amount SaaS brands spend on sales and administrative costs (15%). This implies that SaaS marketing isn’t a set of  “spray and pray” activities but a well-tought out SaaS marketing plan that

Introduction The significance of SaaS (Software as a Service) marketing tools in the business world is more pronounced than ever. In a landscape where digital agility is key, these tools are not just conveniences but necessities for growth and competitiveness.  The global SaaS market is projected to grow from $273.55 billion in 2023 to a