Read NUOPTIMA’s article on elevating YouTube video rankings to increase audience pipelines through SEO. We offer a FREE 30-minute consultation call if you are interested in hiring a savvy SEO agency that can help turn your YouTube channel into a success.
Wichtige Punkte
- YouTube ist eine Plattform zur gemeinsamen Nutzung von Videos, auf der die Nutzer ihre eigenen audiovisuellen Inhalte kostenlos ansehen und/oder hochladen können. Mehr oder weniger drei Milliarden Nutzer besuchen YouTube jeden Monat und machen es damit zur zweitstärksten Suchmaschine hinter der Muttergesellschaft Google.
- Die Suchmaschinenoptimierung (SEO) ist ein fortlaufender Prozess zur Verbesserung von Websites und Seiten, um in den Suchergebnissen gut abzuschneiden und mehr Sichtbarkeit und Konversionen zu erzielen.
- YouTube SEO is designed to enhance video content according to YouTube’s best practices to improve its search scales. YouTubers can optimise their videos to rank in YouTube’s search results and other search engines so that people can stumble upon their videos through Google, Bing, Yahoo and many others.
- Die Erstellung eines erfolgreichen YouTube-Kanals erfordert mühsame Beinarbeit, aber sie sollte mühelos sein, wenn Sie ein zuverlässiges SEO-Unternehmen beauftragen, das Sie von Anfang bis Ende begleiten kann.
Um zu verstehen, worum es bei YouTube SEO geht, muss man sich die Bedeutung der Suchmaschinenoptimierung vergegenwärtigen. Einfach ausgedrückt ist die Suchmaschinenoptimierung (SEO) eine fortlaufende Praxis der Optimierung einer Website, um auf den Suchmaschinenergebnisseiten (SERPs) zu ranken. Dazu gehören Methoden wie Keyword-Planung, Linkaufbau, Inhaltsoptimierung, Konkurrenzanalyse und mehr.
Perhaps Google is the first thing that comes to mind when we hear “SEO”. But in case you missed it, there are other search engines where you can gain more visibility and conversions. Having access to them allows you to reach people who might be less active on Google. Yandex, for example, is the most popular search engine in Russia, while Baidu is a leader in China.
When it comes to video content, YouTube is the go-to portal of nearly three billion monthly active users across the globe. Its market share (42.9%) is a lot larger than that of Bing (3.08%), Ask.com (2%), Yahoo (1.3%) and AOL (0.03%) combined. No wonder YouTube is celebrated as the second-largest search engine next to Google. Since 2006, the video platform has been operating as one of Google’s subsidiaries.
Egal, ob Sie ein Unternehmer oder ein angehender Influencer sind, YouTube ist ein unglaublicher Ort, um ein riesiges Publikum zu erreichen. Wenn Sie mehr Aufrufe, Abonnenten und organischen Traffic über YouTube erzielen möchten, ist dieser Artikel genau das Richtige für Sie.
Was ist YouTube SEO?
Youtube shares the same premise with Google when it comes to ranking search results. For instance, users enter a query on YouTube’s search bar, and videos of most relevance will appear in search results. While the optimisation process for web pages and YouTube videos may appear similar, there are some slight differences. Unlike Google, YouTube pays more attention to engagement than backlinks and other aspects of SEO.
Die Optimierung von Schlüsselwörtern, Titeln, Beschreibungen und Inhalten für Videos ist für das Ranking von großer Bedeutung, da Suchmaschinen-Bots Videos ohne logische Textdaten nicht crawlen können. Darüber hinaus achtet YouTube aber auch auf Videos mit längeren Betrachtungszeiten und besseren Eindrücken. Diese Kennzahlen hängen davon ab, wie lange ein Video die Zuschauer bei der Stange halten kann und wie viele Aufrufe, Likes, Kommentare und Freigaben es erhält. Je überzeugender die Videos sind, desto höher rangieren sie bei YouTube und anderen Suchmaschinen.
Warum ist YouTube SEO wichtig?
Die Zeiten, in denen schriftliche Blogbeiträge und Artikel die vorherrschende Form von Inhalten im Internet waren, sind längst vorbei. Heute umfassen viele Content-Marketing-Strategien verschiedene Medien, wie Infografiken, Podcasts, Webinare und Videos.
According to Wyzowl’s latest video marketing statistics report, about 86% of marketers agree that videos make the best option for generating leads and positive returns on investment. However, that doesn’t necessarily suggest that you should leave your website behind and switch to a working YouTube channel right off the bat. The best form of content still depends on the interests and preferences of your targetted audience. Whether you consider an article or a video, optimising your content should be a top priority.
People watch approximately one billion hours of videos on YouTube every single day. That’s a mindboggling number that just proves how powerful videos can be as a source of information online. And with the rise of competition among video creators comes the need to optimise videos for ranking. You’ll love YouTube SEO because it helps enhance your videos for better search positions within and outside of YouTube. This means that if you’re a top-ranker on YouTube, there’s a high possibility that you can be found on other search engines for a specific query, too. Like hitting two (or more!) birds with one stone, eh?
NUOPTIMA’s Best Tips for Optimising YouTube Videos
It’s time to increase your odds of hitting the #1 spot on YouTube search trends. Here are some major SEO techniques for business owners and video producers alike.
Wählen Sie ein passendes Schlüsselwort
First of all, you need to select a keyword or phrase that will best describe your video. YouTube crawlers like to see keywords in video titles, meta descriptions, and subtitles. Keywords make it easier for them to understand what your video is all about and whether it correlates with a searcher’s query.
When choosing the right keyword, you must look for search terms that viewers commonly use to find video content like yours. Ahrefs is a fantastic SEO tool that lets you discover keyword ideas for your targetted topics. Just enter your intended keyword or topic in Ahrefs’ Keyword Explorer bar and hit the search icon. Make sure the right search engine and country you would like to see data for are properly selected.
Let’s say you have a makeup line to promote and consider uploading a makeup tutorial video to reach your focus group. The above screenshot presents the monthly global search volume and suggested keywords for the topic “makeup tutorial”. According to it, people around the world look for makeup tutorials almost 500,000 times a month. That means masses of viewers can come across your video if you include the keyword “makeup tutorial” in your metadata.
Another easy way to conduct keyword research is to utilise YouTube’s automated search suggestions. That is, when you type your primary keyword in the search bar, it will automatically display some of the most commonly searched terms related to your industry. Not only you will see various keyword suggestions for your video, but you can also get an idea of what other topics to cover in your next vlog.
Optimieren Sie die Videobeschreibung
YouTube’s video description box is a powerful yet underrated SEO tool. Many people think it’s just a random space to fill a bunch of words that describe your video. But that’s precisely the point of writing a video description. It tells YouTube what your video is all about and to whom it is recommended, which highly determines how it will be positioned in search results. Thus, writing an engaging and well-optimised video description is a must if you want to rank as highly as you deserve.
A video description box can accommodate up to 5,000 characters, equivalent to more or less 800 words. It’s important to use every bit of it and make sure to include essential details, such as:
- Schlüsselwörter: Fügen Sie im ersten Satz Ihrer Videobeschreibung wichtige Schlüsselwörter ein, damit YouTube Ihr Thema leicht erkennen kann.
- Zeitstempel: These are links to specific parts of a video typically used to split up videos into sections in order to provide viewers with a sneak preview of each scene. That way, viewers won’t have to wait for an entire video to run from the first second to the very part they want to see. They just need to click on a timestamp to jump to the part where it is linked.
- Website/Soziale Medien URLs: A call to action that includes your website or social media links is a perfect hack to drive YouTube viewers to other platforms you may have. That’s an absolute win-win for SEO.
- Kontaktinformationen: Wenn Sie in Ihrer Videobeschreibung eine geschäftliche E-Mail-Adresse oder Telefonnummer angeben, können Ihre Zuschauer oder andere Marken leichter mit Ihnen in Kontakt treten, sei es für Produktanfragen, Markengeschäfte oder Sponsoring.
- Dinge, die in dem Video erwähnt werden: It’s good to provide links to any products, shops, websites and other important things you have mentioned in the video. Your audience will likely find your piece very useful and even thank you in the comment section.
If you want any of this information to show up in each of your featured videos, for example, a CTA that includes your websites, socials and contacts, write it into the default description box found in your YouTube channel’s settings.
Mehrsprachige Untertitel bereitstellen
While English is a universal language, about 60% of YouTube’s monthly viewers use a different mother tongue. Many of them prefer to watch videos in their own native language. So if you speak English in your vlog, a whopping 1.8 billion non-English speakers will likely move from your video to another. Adding subtitles in another language is a great step to expand your videos’ reach and enable a diverse set of viewers to understand and engage with your content. Plus, you have better opportunities of ranking for non-English keywords since the competition is much lower.
To add subtitles in another language, go to your video’s edit page and click “Subtitles”. From there, you can select any language you want to use. Some content creators are hiring an expert for multi-lingual subtitling so viewers with different linguistic backgrounds can enjoy watching their videos in real time.
Ein auffälliges Vorschaubild verwenden
Thumbnails are not an official YouTube ranking algorithm, but they make a big difference in click-through rates. People can quickly decide which video to watch just by looking at its thumbnail. The more clicks you get, the higher you’ll rank. Always choose high-quality and aesthetically-pleasing images that are compatible with YouTube’s ideal aspect ratio. Most importantly, your thumbnails must provide an accurate visual representation of what your video is all about. For instance, facial close-ups and before-and-after shots make a great thumbnail for makeup tutorial vlogs.
Engagement des Publikums steigern
YouTube can tell your videos are popular when they get a lot of views, likes, comments and shares. But if there’s one thing you should emphasise more, that’s your subscribers. People subscribing to your channel get to see your videos first-hand, which increases the likelihood of your videos being watched. It’s a good idea to make a CTA that encourages your audience to subscribe so they can always get your latest video updates. Having a Q&A portion at the end of your vlog is another strategic way to build engagement. Ask your audience relevant questions like “What’s their favourite shade of lipstick?” and let them drop their answers in the comment section to get the discussion started.
Neben den Impressionen ist die Sehdauer eine weitere wichtige Kennzahl auf YouTube. Sie bezieht sich auf die Zeit, die Menschen mit dem Ansehen eines Videos verbringen. YouTube empfiehlt Videos mit einer hohen Betrachtungsdauer, da dies auf ein positives Engagement des Publikums hindeutet.
Wichtigste Erkenntnisse
Wenn Sie sich auf Ihre YouTube-SEO-Reise begeben, finden Sie hier einige wichtige Hinweise, die Sie auf dem Weg zum Erfolg begleiten werden:
- Erstellen Sie immer gut strukturierte Inhalte, die sich nicht nur auf die professionelle Videoproduktion konzentrieren, sondern auch Themen aufgreifen, die die Menschen sehen wollen.
- Put your audience at the centre of any optimisation strategies you make, as YouTube’s ranking factors are primarily user-centric.
- Führen Sie regelmäßig Keyword-Recherchen durch, um Einblicke in aktuelle Videomarketing-Trends zu erhalten und Ihre Inhalte auf relevante Keywords auszurichten, die zu Ihrem Branding passen.
- Achten Sie auf die Metriken, die bestimmen, wie attraktiv Ihre Videos für die Betrachter sind. Dazu gehören die Anzahl der Aufrufe, Likes, Shares, Kommentare und Abonnenten.
- Befolgen Sie die Tipps, die Sie in diesem Artikel gelernt haben, damit Ihre Videos in den YouTube-Suchergebnissen ganz oben erscheinen.
Want to know how we can help you with all of that? Reserve a 30-minute meeting with one of our specialists to get an insight into NUOPTIMA’s YouTube SEO services!
Verbessern Sie Ihre YouTube-Präsenz mit SEO
In the realm of video content, YouTube reigns supreme. However, with millions of videos being uploaded every day, standing out can be a challenge. This is where SEO comes into play. By optimizing your YouTube videos with the right SEO strategies, you can improve your visibility, attract more viewers, and increase your subscriber count. SEO is not just about getting views; it’s about reaching the right audience – those who are genuinely interested in your content. Don’t let your videos get lost in the vast ocean of YouTube content. Start your SEO journey with NUOPTIMA today and watch your YouTube channel grow.
