Zusammenfassung
- When they start their SEO campaigns, companies are eager to know how long it will take for them to work. And sometimes, they can get a bit impatient. This is why it’s important to remember that SEO is a marathon, not a sprint.
- How long does it take for SEO to work? On average, it’ll take from 6 to 12 months. But the truth is that the time frame for your SEO results will depend on 3 different factors.
- Erstens: Was wollen Sie von SEO? Jedes SEO-Ziel hat seinen eigenen spezifischen Zeitrahmen. Ebenso müssen Sie auch Ihre Konkurrenz berücksichtigen.
- Your SEO strategy will ultimately dictate how long it’ll take for SEO to work. If you DIY your SEO strategy, it might take you years to start reaping the results. But if you work with an expert SEO agency, you’ll be closer to success in just a few months.
Einführung
As experts in digital growth, one of the most common questions we are asked is, “how long does it take for SEO to work?” And it’s a fair question. After all, SEO is an investment. When they pay for SEO services, companies relinquish part of their current cash flow flexibility in exchange for future growth. It’s only natural that they want to learn when they will reap the fruits of their investment.
However, future growth does not mean instant growth. In fact, it’s quite the opposite. The truth is that when it comes to SEO, success is a marathon, not a sprint. Unlike paid media, which promises faster results but a lower ROI, SEO can take its sweet time to work.
That said, there’s a reason why more and more companies all across the world keep investing in SEO – it works. If your company gets its SEO strategy right, it’ll rank viel höher auf den Ergebnisseiten der Suchmaschinen. Und wissen Sie, was das bedeutet?
Mehr Besuche, mehr Kunden, mehr Umsatz. Fazit: bessere Ergebnisse auf der ganzen Linie.
Let’s see how long it’ll take you to get there.
Wie lange dauert es, bis SEO funktioniert?
Let’s get this out of the way first – we’re dealing with ballpark figures here. In the end, your SEO results will depend on your strategy. But on average, SEO takes from 6 to 12 months to show results. However, there are certain cases where SEO can take from 3 or 4 months to work. Similarly, SEO can take a longer time to pay dividends in highly competitive sectors.
This means that an effective SEO campaign requires patience, first and foremost. If you’re looking for a lucky roll of the dice that might somehow place you on top of the Google rankings in two weeks, look elsewhere – SEO won’t do that for you. Actually, you should steer away from pipe dreams like that.
That’s not to say that SEO isn’t worth it, or that you should spend all your money on paid advertising instead. Let’s put it this way (all while keeping in mind that paid advertising has its purposes, and it shouldn’t be dismissed outright). Paid advertising is instant soup – immediately gratifying and somewhat fulfilling. But does that fulfilment last for long? Not quite – after a short while, its effects will have all but disappeared.
But comparatively, SEO is a homemade meal, made with love and an in-depth knowledge of every ingredient. Sure, it takes longer to prepare and you won’t see the results immediately. But it is ultimately worth it, as it’ll genuinely fulfill your long-term needs.
Does SEO guarantee immediate success? No. But does it work? The answer is yes – if you’re patient.
Sie sollten auch bedenken, dass die Zeit, die SEO braucht, um zu funktionieren, immer von einer Reihe von verschiedenen Faktoren abhängt.
3 Faktoren, die die SEO-Ergebnisse beeinflussen
While it takes time to achieve good results, SEO is a powerful tool for increasing traffic, attracting leads, retaining customers, and generating revenue. Plus, you’ll still reap the rewards even if you’ve stopped paying for SEO services. That said, the timeline for seeing the full impact of SEO depends on various factors. Let’s dive into the top three to better understand the SEO timeline.
1. SEO-Ziele
The received wisdom around SEO is that it doesn’t operate on a one-size-fits-all time frame. And in this case, the received wisdom is correct. To start with, SEO success is defined in myriad ways.
For certain companies, SEO success means increasing revenue as fast as possible. For others, it’s making their organic traffic grow steadily and generating more impressions. And for others, it might be ranking as high as possible on Google. Sometimes, it’s all of the above.
See where we’re getting at? Before we can tell you how long it takes for SEO to work, you first need to define what your SEO goals are. These are some of the most common SEO targets:
- Aufbau eines starken Backlinkprofils
- Erhöhung der durchschnittlichen Verweildauer auf der Seite
- Verbesserung der Autorität Ihrer Domäne, um auf den SERPs höher zu ranken
- Steigerung (und Konvertierung) Ihres organischen Verkehrs
- Steigerung des Volumens Ihrer Top-of-the-Funnel-Eindrücke
- Senkung der Absprungrate (d. h., die Wahrscheinlichkeit, dass Ihre Besucher Ihre Website verlassen, wird verringert)
- Entwicklung eines einprägsameren Brandings
- Mehr organische Leads generieren
It will take you at least a few months to achieve some of these targets. For example, you won’t improve your domain authority overnight. But certain things, such as developing a better branding or building a stronger backlink profile, can happen after just a few weeks.
As you can see, SEO success will inevitably mean different things to different people – and so will SEO results.
2. Wettbewerb
As you probably know by now, certain industries are more competitive than others. If you start a company that does financial services, it’ll take you a few years to grow – no matter how great your ideas are. On the other hand, if you work in a really niche industry, it’ll be easier for you to capture more market share in a short time.
Well, this also applies to SEO results. If your SEO campaign is taking a bit longer than expected, it’s probably because competition is fierce and you need to make a few adjustments. And that’s where SEO competitive analysis comes in.
In a nutshell, SEO competitive analysis is about looking at your competitors’ SEO strategies and figuring out why they are outranking you. It also involves identifying their weaknesses so you can come up with a better strategy and eventually rank higher than them.
This is why location-based SEO has become the talk of the town. Say, for example, that you’re a graphic design company working with local businesses in Hull. Then, your main SEO target should you be to become one of the highest-ranking graphic design companies in Hull – not in Sydney or in California.
And this is also why SEO timing is crucial. Sometimes it’s not about who offers the best services or stocks the best products, but about who gets there first. And if you let your competitors’ get a head start over you, you’ll find that making up for lost time isn’t easy.
3. SEO-Strategie
We won’t sugarcoat it – half-baked SEO strategies often yield disappointing results. More often than not, short-sighted SEO campaigns end up being a lost investment. This means that if you really want to invest in SEO, you’ve got to go all in. And we’re not talking about the amount of money you’re spending every month.
In fact, it’s more about who you’re working with and the kind of strategy that you and your SEO agency are implementing. Let us explain.
Here’s something that a lot of online growth companies won’t tell you – because the SEO world is constantly changing, staying on top of new developments requires a) tons of effort, and b) industry know-how. As you can imagine, not every growth company out there fulfils those two requirements.
So, what happens if you work with an SEO agency that’s not able to keep track of new SEO developments? Your SEO campaign will take twice the time to take off – if you’re lucky enough that it takes off. For example, you’ll spend months trying to rank for the wrong keywords. Or you’ll ignore the paramount role that off-page SEO plays in organic growth.
Eine gute SEO-Strategie berücksichtigt daher die folgenden Punkte:
Website-Inhalt und Backlinks
Wenn es um die Inhalte Ihrer Website geht, müssen diese ansprechend und informativ sein und Ihrer Zielgruppe den größtmöglichen Nutzen bieten. Und warum? Weil Suchmaschinen wie Google hochwertige, gut geschriebene und relevante Inhalte mit hochwertigen Backlinks von anderen Websites bevorzugen.
This way, you will not only signal search engines that your website provides valuable content, but you’ll also improve user experience. Yes, it will take time and effort, but you’ll improve your search rankings and get faster SEO results.
Gestaltung und Struktur der Website
Having your website structured and designed properly can greatly impact how quickly you’ll see results from SEO. It’ll make it easier for search engines to crawl and index your content, improving your search rankings and organic traffic over time.
Simply, your website’s structure, speed, and design are crucial to SEO success. To improve your website’s performance, follow these steps:
- Stellen Sie sicher, dass Ihre Website mobilfreundlich ist, denn mehr als die Hälfte des Internetverkehrs erfolgt über mobile Geräte.
- Optimieren Sie die Website für schnelle Ladezeiten.
- Strukturieren Sie die Website so, dass sie logisch und einfach zu navigieren ist.
Our point? That the answer to the question “how long does it take for SEO to work?” depends on the SEO agency you work with. So if you want to save time and money, as well as to ensure that your company achieves sustainable and maintained growth, do yourself a favour and go with the experts.
4 Wege zur Messung des SEO-Erfolgs
Measuring success is one of the most important factors in determining the effectiveness of your SEO strategy, and it’ll help you make data-driven decisions. Below, we’ve provided several metrics to consider when analysing the success of SEO, as these metrics provide valuable insights into how your website is performing.
1. Website-Verkehr
Mit Google Analytics können Sie die Anzahl der Besuche auf Ihrer Website verfolgen, wie die Besucher mit Ihrer Website umgehen und woher sie kommen. Wenn Ihr Traffic zunimmt, bedeutet das, dass Ihre Website mehr Besucher anzieht und in Suchmaschinen erscheint.
2. Schlüsselwort-Rankings
Die Verfolgung Ihrer Keyword-Rankings kann Ihnen dabei helfen, verbesserungswürdige Bereiche in Ihrer SEO-Strategie zu identifizieren, da sie sich auf die Position Ihrer Website in den Suchmaschinenergebnisseiten (SERPs) beziehen. Ganz einfach: Je höher Ihr Keyword-Ranking ist, desto höher wird Ihre Website in den Suchmaschinen für bestimmte Keywords platziert.
3. Konversionen und Leads
Durch die Analyse der Daten zu Konversionen und Leads, die mit Hilfe der organischen Suche generiert wurden, können Sie besser verstehen, wie Ihre Strategie funktioniert, denn Konversionen und Leads sind die ultimativen Ziele von SEO.
4. Rentabilität der Investition (ROI)
Die Messung des ROI Ihrer SEO-Kampagne ist entscheidend für die Bestimmung ihres Erfolgs. Indem Sie die durch die organische Suche erzielten Einnahmen verfolgen, können Sie die Investition in SEO rechtfertigen und fundierte Entscheidungen für zukünftige Initiativen treffen. Wenn Sie diese Zahlen genau im Auge behalten, können Sie Ihre SEO-Bemühungen optimieren und bessere Ergebnisse erzielen.
Gewinnen Sie neuen organischen Verkehr mit einer preisgekrönten SEO-Agentur
Looking to boost your company growth? Then look no further than NUOPTIMA. As an award-winning SEO agency, we’ve helped dozens of businesses achieve their full potential in just a few months. Just ask Fulder in etwas mehr als einem halben Jahr von 0 auf 44k organischen Traffic gestiegen ist.
Unser Geheimnis? Dass wir wissen, wie SEO tickt. Darüber hinaus haben wir ein großartiges Team von SEO-Experten, die Ihnen bei allem helfen können - von On-Page-SEO und eCommerce-SEO bis hin zum Schreiben von Inhalten und Linkbuilding. Als vollwertige SEO-Agentur sind wir stets bemüht, alle Bereiche abzudecken.
Does this sound like what you’re after? Then don’t waste any more time and head to our website to Buchen Sie ein 30-minütiges Informationsgespräch. And remember – you won’t be speaking with pushy salesmen, but with SEO specialists whose main aim is to help your business grow.
Wenn es um SEO geht, gewinnt Langsamkeit und Stetigkeit das Rennen. Und wir von NUOPTIMA können Ihnen helfen, es zu gewinnen.