Wichtigste Punkte
- Wenn man es richtig anstellt, kann der Verkauf von Büchern auf Amazon ein lukrativer Nebenverdienst oder sogar ein vollwertiges Geschäft werden.
- You can sell new, used, rare, collectible books, textbooks, and even ebooks on the marketplace. You can even sell books that were published before 1970 and therefore don’t have an ISBN.
- The process of selling books on Amazon is identical to selling any other product. All you need to do is create an Amazon seller account if you don’t have one already and fill out all the necessary information. Next, create listings for each book you want to sell, describe their condition, and state how much inventory you have available. Finally, choose whether you want to fulfill orders yourself or utilize the FBA program.
Jeder, der zumindest etwas über Amazon weiß und von Jeff Bezos gehört hat, weiß höchstwahrscheinlich, dass Amazon seine Geschichte als kleiner und bescheidener Online-Buchladen begann. Doch im Laufe der Jahre hat sich Amazon zu einem der größten Einzelhandelsgiganten entwickelt und ist auf der ganzen Welt sehr beliebt.
Obwohl Amazon heute eine Vielzahl von Kategorien und noch mehr Produkte anbietet, sind Bücher nach wie vor von großer Bedeutung und nehmen einen wichtigen Platz auf dem Amazon-Marktplatz ein. Laut einer eMarketer-Studie werden etwa 62% aller Bücher, Musik und Videos online gekauft, was bedeutet, dass diese Verkäufe Milliarden von Dollar an Einnahmen generieren.
Selling books online on Amazon can become a great source of revenue both for large book stores and new sellers. It’s also an excellent way to finally free up some room and get rid of books you don’t read anymore. Plus, with the help of Amazon, your own ebooks have a chance to see the light of day, become popular, and make you some money as well. So if you are looking for a way to sell new or used books on Amazon, we are more than happy to help you by providing our step-by-step guide that will set your business up for success.
Warum Bücher auf Amazon verkaufen? Ist es profitabel?
If you’re reading this article, you’re most likely wondering whether you can make a profit from selling books on Amazon. The answer is unambiguous: yes, you most certainly can!
Despite being challenged by modern entertainment mediums, books never get old and stay in demand. Despite the convenience of ebooks, many people are still not ready to give up those cozy evenings with hot cocoa in one hand and a good book in another when all you do is occasionally turn soft pages while being totally engrossed in a thrilling story. Just reading this makes you feel relaxed, doesn’t it?
You may also be happy to learn that books are one of Amazon’s top five most popular product categories. This and the fact that Amazon provides multiple efficient order fulfillment options for sellers makes it even more tempting to try selling books on the marketplace.
Darüber hinaus ist der Verkauf von Büchern auf Amazon weder riskant noch extrem teuer. Die sozialen Medien und das Internet sind voll von Geschichten über Menschen, die den Verkauf von Büchern als zusätzliche Einnahmequelle nutzen. Einige schaffen es sogar, dieses Nebengeschäft in eine Vollzeitkarriere zu verwandeln. All dies ist möglich, weil Verkäufer mit Büchern ausgezeichnete Gewinnspannen erzielen können. Sie können einen Band für nur wenige Dollar kaufen und ihn dann für das Zehnfache oder sogar mehr weiterverkaufen.
However, not all books are that lucrative. So before starting to sell books on Amazon, you’ll need to do some research and analyze which books are currently relevant and have the highest demand.
Wie wir bereits erörtert haben, kann der Online-Verkauf von Büchern eine hervorragende zusätzliche Einnahmequelle darstellen. Aber ist es rentabel, sie speziell auf Amazon zu verkaufen? Schließlich gibt es zahlreiche andere Plattformen wie eBay.
Well, according to some estimates, Amazon owns more than half of the print book industry and about three-quarters of the ebook market. The number of customers who have Prime memberships increases every day, so it is natural that when searching for a book to buy, most people will immediately turn to Amazon, giving you access to a vast customer base. Furthermore, selling with Amazon doesn’t require you to create your own website and an online order system or assemble a large inventory. Amazon’s seller tools help you manage the whole process relatively quickly and with less overhead. This makes Amazon an excellent place to sell books and other items.
Welche Arten von Büchern können Sie auf Amazon verkaufen und wo bekommen Sie sie?
Amazon enables you to sell books in numerous formats such as hardcovers, paperbacks, and ebooks, and it doesn’t matter whether you are planning to list and sell books from your own brick-and-mortar bookstore, resell ones you no longer read, or offer works written by you.
Im Allgemeinen gibt es nur wenige Optionen, die Amazon-Verkäufer ihren Kunden anbieten können. Unter ihnen können Sie finden:
Neue Bücher
Most of the customers prefer purchasing new books. Although these books are in greater demand compared to used ones, acquiring them might be challenging. You’ll need to buy them through wholesalers, distributors, and publishers, meaning you’ll have to purchase large quantities in bulk, which can be pretty costly.
Gebrauchte Bücher
Im Vergleich zu brandneuen Büchern sind gebrauchte Bücher bei den Käufern weniger beliebt, aber bei den Verkäufern weiter verbreitet, da sie leichter zu finden, weniger teuer in der Anschaffung und potenziell profitabler sind, wenn Sie das Glück haben, gute Angebote zu finden. Auch wenn der Erwerb von gebrauchten Büchern billiger ist, kann es sich lohnen, zunächst neue Bücher zu verkaufen, sofern Sie über genügend finanzielle Mittel verfügen. Auf diese Weise können Sie höhere Gewinnspannen erzielen.
But if you’re set on selling used books on Amazon, you may be wondering where you can purchase used books. First of all, you can get them right off your own shelf or ask friends and family if they have some books they no longer need. In fact, many students who now use the best college admission essay writing service to craft compelling application essays often sell books they bought for the process, leaving you with nearly new options to resell. Plus, don’t forget there may be some great deals hiding at local used bookshops, thrift stores, estate sales, or even at your neighborhood yard sales. You may also be able to find some interesting offers at online marketplaces such as eBay, Craigslist, Facebook Marketplace, and local library sales.
Lehrbücher
Do you have any secondhand college textbooks that occupy too much space? If they’re in good shape, don’t hesitate to dust them off and sell them on Amazon to earn a little money. Make sure to include accurate and truthful information regarding the book’s condition. Keep in mind that spring and autumn are the peak seasons for textbook sales.
Bücher ohne ISBN
On most books, you can find a registration code called the ISBN (International Standard Book Number) inside the book cover or on the barcode. Each book published after 1970 has this registration code. If the book you want to sell was printed prior to this date, it probably doesn’t have an ISBN. If this is the case, you may need to apply for an exception on Amazon.
Sammelbare oder seltene Bücher
Antique books can attract fine literature lovers who want to enrich their collections. However, since the state of these volumes can be quite fragile, it is vital to describe each book’s condition truthfully and in detail. You can also list your collectibles on websites specifically designed to sell rare and unique books, for instance, AbeBooks.com.
Ebooks
Haben Sie ein Ebook geschrieben, haben aber Schwierigkeiten, es zu verkaufen? Wenn ja, haben Sie schon einmal darüber nachgedacht, Ihr Ebook online an ein weltweites Publikum zu verkaufen? Kindle Direct Publishing ist eine fantastische Option für alle, die sich mit dem Self-Publishing beschäftigen möchten. Mit KDP behalten Sie die Kontrolle über die Rechte an Ihrem Buch, legen Ihre eigenen Preise fest, können jederzeit Anpassungen vornehmen und erhalten Tantiemen aus den Verkäufen.
Die besten Bücher für den Verkauf auf Amazon
Den Verkaufsdaten zufolge sind die profitabelsten Arten und Kategorien von Büchern, die auf Amazon verkauft werden, die folgenden:
- Lehrbücher
- Comic-Bücher
- Sachbücher
- Hardcover
- Selbsthilfe-Bücher
- Memoiren und Biographien
- Gesundheit, Fitness und Diäten
- Religion und Spiritualität
- Politik und Sozialwissenschaften
Aufgrund des schnellen Attraktivitätsverlusts gilt der Markt für Romane als der unscheinbarste. Da jedoch einige Bücher Teil der Lehrpläne von Schulen sind, ist ihr Verkauf die beste Option, um die höchsten Einnahmen zu erzielen.
Here’s one more suggestion: let people know you want to acquire books. How about setting up a website or writing a post saying you are looking for books? That way, instead of constantly doing all the searching process on your own, people may approach you and offer their books on sale.
Wie verkauft man Bücher auf Amazon?
Once you have decided which books you are going to sell and where to get them, you’ll need to list them on Amazon. Here is a detailed guide on how to create your account and listings:
Schritt 1: Erstellen Sie ein Amazon-Verkäuferkonto
Unless you already are an Amazon seller, the first step you’ll need to take toward becoming eligible to sell books on Amazon is to set up a dedicated account. There are two types of accounts you can choose from: individual and professional.
The individual selling plan is the so-called pay-as-you-go package that includes basic listing and order management features. It allows you to set up listings one at a time by linking goods to existing pages in the Amazon catalog or by establishing new ones. Since under this plan, sellers are not charged fees until the product is ordered, it’s a great starting point for people who are new to online retail.
The professional selling plan grants you access to Amazon’s latest cutting-edge selling tools. For example, it allows you to upload files in bulk and manage orders via feeds and reports in exchange for a monthly subscription fee. Unlike the individual package, this plan requires you to pay a fee regardless of whether you’ve sold anything on the platform that month. However, both packages require sellers to pay referral fees on all sold products.
To register a Professional Seller account, hit the “Sign Up” button. As of now, the monthly fee for this package is $39.99.
To set up an Individual Seller account, scroll down and click the “Sign up to become an individual seller” link. This account type is available for everyone, and you’ll be obliged to pay Amazon $0.99 every time you sell a book or another item regardless of the nature of the products you are selling.
If you can’t decide which account option works better for your business, try to predict how many books you’ll be able to sell each month. If the estimated number is lower than 40, then the individual selling plan will be the better option for you. And if the estimated number is higher than 40, you should consider opting for the professional selling plan, as it will likely end up being cheaper.
Nachdem Sie sich für einen Tarif entschieden haben, werden Sie aufgefordert, einige persönliche Daten einzugeben, darunter eine gültige Kreditkarte, eine Telefonnummer und Steuerinformationen.
Schritt 2: Liste Ihrer Bücher
After you are done registering the account, you can create your listings. First, sign in to your Amazon Seller Central account. Once you have logged in, click “Catalog” in the upper left corner of the screen and choose “Add Product.” Next, type your book’s ISBN into the search bar. If the book was published prior to 1970, you will have to enter the title manually. Once you’ve filled out the product listing page, press the “Sell on Amazon” button. If you want, you can create your own SKU. If not, just leave the field blank, and Amazon will automatically generate an SKU for you. Next, you need to decide how much your product will cost. If you want to be competitive on Amazon, it is advisable to select the lowest price. This will also increase your chances of winning the Buy Box for the product. Afterward, you have to let Amazon know how many volumes of the particular book you have at your disposal. By default, the total quantity is set at one unit. Next, you’ll be asked to describe the book’s state. Don’t try to hide or omit any information and be honest about its condition since any differences between your description and the reality may result in a higher return rate.
Schritt 3: Wählen Sie Ihre Erfüllungsmethode
Und der letzte Schritt ist die Wahl des Abwicklungskanals: MFN oder FBA.
Bei der Merchant Fulfilled (MFN)-Methode lagern Sie den Bestand und liefern die Bestellungen selbst aus.
Fulfillment durch Amazon (FBA) impliziert, dass Sie Ihre Bücher an Amazon liefern und die gesamte Auftragsabwicklung und Lieferung an Amazon delegieren.
Finally, you need to click “Save and Finish” to post the listing you’ve just created. After that, you will simply need to keep an eye on your sales rate, reviews, revenue and amend the prices, if necessary.
Abschließende Überlegungen
Whether you’re an experienced and skilled online businessman or a novice seller who wants to set up a simple side business, selling books on Amazon is a solid business option for everyone. It is considered a low-budget and low-risk investment, and if you follow the steps outlined above, you can significantly increase your income and become a successful seller in no time.
Since managing all Amazon-related operations while also trying to grow your business and outperform the competition can be a pretty grueling and challenging task, it’s always a good idea to get expert help to ensure that your business achieves success. Today, many sellers opt to hire agencies that can help them develop a successful business plan and assist them in growing their company. If you want to remain competitive on Amazon, Nuoptima can help guide you to success. Sign up for a free discovery call with one of our specialists right now!