Beiträge von
Alexej Pikovsky
-
How HIPAA Impacts Healthcare Marketing & Advertising Compliance in 2025
In 2025, healthcare advertising compliance has become a make-or-break factor for how you market your practice online. Regulators are paying closer attention to how clinics, therapists, and wellness brands use patient data on their websites, ads, and AI-powered tools. Tracking technologies, retargeting, and even simple contact forms can now raise red flags if they’re not…
-
SEO for Therapy Practices Checklist: Boost Your Online Visibility in 2025
When someone finally decides they’re ready to talk to a professional, the first place they usually go is Google. They’ll type in something like “anxiety therapist near me” or “online couples counselling”, and if your practice doesn’t show up, you’re effectively invisible, no matter how good you are in the room with clients. SEO for…
-
How to Rank a Mental Health Clinic Marketing on Google: Proven 2025 Guide
More people than ever are typing “therapist near me”, “online counselling”, or “help for anxiety” into Google as their first step toward getting support. The problem is that most clinics still rely on word-of-mouth, directories, and fairly basic online profiles, while the search results around them are getting more competitive. Clinics with clearer strategies, stronger…
-
-
How to Run Google Ads for Pharmaceutical Products
Running Google Ads in mental health and pharmaceutical-adjacent spaces can feel like walking a tightrope. On one side, your clinic or brand needs visibility to reach people who are actively searching for therapy, assessments, or medication support. On the other, healthcare and pharma are among the most tightly regulated categories on Google Ads, with strict…
-
-
Local SEO for Private Therapists: How to Attract More Local Clients
You can be an excellent therapist with a full toolkit of techniques, a welcoming space, and genuine care for your clients, and still be almost invisible on Google. If your practice doesn’t appear when someone searches “therapist near me” or “[type of therapy] in [your city]”, those ideal clients will end up booking with whoever…
-
-
Mental Health SEO and Marketing Strategies That Actually Convert
The demand for mental health support has never been higher, but so has the competition for attention. Patients are searching online in moments of anxiety, doubt, or crisis, and they’re often comparing multiple therapists, clinics, and programmes before they’re ready to reach out. In that context, mental health SEO lets you show up with the…
-
-
Healthcare Lead Generation: How to Build a Sales Funnel That Converts
Whether you’re running a single clinic, managing multiple hospital sites, or marketing a specialist health service, healthcare lead generation is about guiding people from “I might have a problem” to “I trust this provider enough to book.” That journey is your sales funnel, and when it’s designed properly, it gives you a steady, predictable flow…
-
-
SEO for Therapists: Proven Strategies to Get Therapy Clients Online
Your years of training in psychology, counselling, or psychotherapy didn’t teach you how to figure out algorithms and keywords. Yet, Google is where anxious couples, burnt-out professionals, and overwhelmed parents go first when they’re ready to look for help. If your practice doesn’t show up there, you risk losing clients to therapists who may be…
-
-
Top 6 Healthcare Brand Marketing Agencies
In a crowded healthcare market, differentiation is not just a goal—it’s essential for survival and growth. Patients, providers, and payors are inundated with choices, and trust is the ultimate currency. Effective healthcare brand marketing goes far beyond a memorable logo or a clever tagline. It involves crafting a compelling, empathetic narrative that resonates with your…
-
-
Top 7 Concierge Medicine Local SEO Agencies for Private Doctor Practices
Marketing a concierge medicine practice presents a distinct challenge. Unlike general healthcare, your goal is not to attract the largest possible volume of patients, but rather a select group of local, high-value individuals seeking premium, personalized care. To connect with this specific demographic, you need a precise and efficient strategy. This is where a targeted…
-
-
Top 5 Psychedelic SEO Agencies for Ketamine Therapy Clinics
The ketamine and psychedelic therapy sector is expanding rapidly, creating a competitive digital landscape for treatment providers. While this growth presents a significant opportunity, it also introduces unique marketing challenges. Clinics must navigate complex advertising restrictions, adhere to strict regulatory compliance, and, most importantly, build trust with potential patients seeking help for sensitive conditions. In…
-
-
Top 8 SEO for Fertility Clinics & IVF Agencies
Choosing a fertility clinic is a deeply personal and significant decision. For prospective patients, this journey often begins online with a search for information, support, and a trusted medical partner. This makes a strong, empathetic online presence non-negotiable. Effective SEO for fertility clinics goes beyond simple marketing; it’s about connecting with individuals and couples at…
