Metasearch marketing is a key tool for hotels seeking to increase online visibility and drive direct bookings. By integrating with platforms such as Google Hotel Ads, TripAdvisor, and Trivago, hotels can target high-intent travelers and reduce reliance on online travel agencies (OTAs). This list presents companies that provide services for optimizing your hotel’s presence on these platforms, aimed at improving profitability and increasing direct bookings.
These companies offer services designed to help hotels optimize their metasearch campaigns, whether through full campaign management or targeted optimization strategies. Their goal is to increase visibility on key metasearch platforms and improve conversion rates, ultimately driving more direct bookings.
1. Nuoptima
We are a digital marketing agency for hotels that provides a wide range of services, including SEO, metasearch marketing, and paid advertising, tailored to help businesses grow. Our team works across multiple industries, including eCommerce, healthcare, SaaS, and hospitality, helping businesses improve their online presence and drive measurable results.
In the hospitality sector, we focus on hotel metasearch marketing, helping hotels increase visibility on major metasearch platforms like Google Hotel Ads, Trivago, and Kayak. We manage hotel marketing campaigns to ensure that your hotel appears in relevant searches, driving direct traffic to your website and ultimately increasing direct bookings.
Our SEO services include all aspects necessary to improve your online visibility, from keyword research and competitive analysis to technical optimization and content creation. We work to enhance search engine rankings, ensuring that your hotel’s website is well-optimized to attract high-quality traffic. In addition, we offer paid advertising solutions such as Google Ads and Facebook Ads, which complement our organic strategies and increase exposure to a wider audience.
We approach every project with a focus on delivering results. We provide ongoing performance tracking and transparent reporting to ensure that each strategy is aligned with your goals and producing the expected outcomes. Our flexible pricing models and personalized approach ensure that each solution is customized to meet the specific needs of your business.
Key Highlights:
- SEO, content creation, and technical optimization
- Measurable results
- Experience in multiple sectors, including hospitality
Services:
- SEO and Digital Marketing Strategies
- Hotel Social Media Marketing Strategy
- Custom Software Development
- User Experience Design
- Business Consulting and Growth Strategy
- Full-service Marketing for Hotels
Contact and Social Media Information:
- Website: nuoptima.com
- Email: Alexej@nuoptima.com
- LinkedIn: www.linkedin.com/company/nuoptima
- YouTube: www.youtube.com/@nuoptima
2. O’Rourke Hospitality Marketing
O’Rourke Hospitality provides digital marketing services primarily for the hospitality sector, focusing on independent hotels, hotel management companies, and boutique brands. Their services include resort digital marketing strategy, hotel website design and development, and guest experience optimization. The agency emphasizes creating tailored solutions for each client, incorporating factors like SEO, pay-per-click advertising, and social media strategies to drive online visibility and increase direct bookings.
The agency has worked with a variety of hospitality clients, including luxury hotels and resorts, to improve their online presence and digital sales. For example, their work with HEI Hotels & Resorts resulted in tailored digital solutions for a portfolio of nearly 100 properties, improving revenue. Their strategies often include specific tools like Google Local and metasearch marketing to ensure clients are visible on platforms like Google and TripAdvisor.
Key Highlights:
- Expertise in metasearch marketing for hotels
- Focus on increasing conversions and direct bookings
- Experience with top metasearch platforms
Services:
- Metasearch Marketing
- SEO
- Paid Advertising Campaigns
- Conversion Optimization
- Analytics and Reporting
Contact and Social Media Information:
- Website: www.orourkehospitality.com
- Address: 61 Pleasant Street, Box 608, Newburyport MA 01950
- Phone: 978.465.5955
- E-mail: hello@orourkehospitality.com
- LinkedIn: www.linkedin.com/company/o’rourke-hospitality-marketing-llc
3. Up Hotel Agency
Up Hotel Agency offers specialized digital marketing services for the hospitality industry, including a focus on hotel website design, digital marketing strategies, and metasearch advertising. Their luxury hotel marketing strategies extend to SEO, paid search, and social media management, with a particular emphasis on increasing the visibility of their hotel clients across various platforms like Google Hotel Ads and Trivago.
In the area of metasearch marketing, Up Hotel Agency supports hotels by connecting them with popular metasearch platforms, including TripAdvisor and Google Hotel Ads. They manage the integration, setup, and bid management for these campaigns, helping clients target the right audiences while keeping costs competitive. They claim to offer cost-per-booking rates below 10% and focus on driving direct bookings as a way to reduce reliance on OTAs.
Key Highlights:
- Specializes in metasearch marketing for hotels
- Focuses on increasing direct bookings
- Experience with various metasearch platforms
Services:
- Metasearch Marketing
- SEO
- PPC Advertising
- Social Media Management
- Website Design
Contact and Social Media Information:
- Website: uphotel.agency
- Address: Albert Street, Rugby, England, CV21 2SA
- Phone: +44 (0)1788 220027
- E-mail: sales@uphotel.agency
- LinkedIn: www.linkedin.com/company/up-hotel-agency
- Twitter: x.com/uphotelagency
- Facebook: www.facebook.com/UpHotelAgency
- Instagram: www.instagram.com/uphotelagency
4. Umi Digital
Umi Digital specializes in providing a range of digital marketing services tailored for the hospitality and travel industries. They offer expertise in website design and development, custom software solutions, multi-channel advertising, and website optimization. Umi Digital also provides ongoing website support, hosting services, and technology consulting. Their work involves developing marketing strategies for hotels to increase direct bookings and revenue.
They are a certified partner with Revinate, integrating guest data to support personalized marketing campaigns and drive digital growth for hotels. In terms of digital advertising, Umi Digital manages campaigns across various platforms, including Google, Facebook, and Metasearch channels. Their performance indicators are based on real-time results and ROI tracking.
Key Highlights:
- Provides metasearch management services for hotels
- Aims to enhance online visibility
- Works with multiple metasearch channels
Services:
- Metasearch Management
- Website Development
- Digital Marketing
- Branding
- Content Creation
Contact and Social Media Information:
- Website: umidigital.co.uk
- Address: Umi Digital, 5 Richbell Place, Holborn, London, WC1N 3LA
- Phone: 0203 642 5898
- LinkedIn: www.linkedin.com/company/umi-digital
- Instagram: www.instagram.com/umidigital
5. Huckleberry
Huck Agency specializes in digital marketing for the hospitality industry, focusing on direct bookings and reducing reliance on third-party platforms. They offer a range of services, including content creation, website development, and multi-channel advertising. Their strategy aims to craft engaging narratives that connect hotels with potential guests, utilizing digital marketing tools to optimize visibility across various hotel marketing channels.
Also Huck Agency offers a structured approach to digital advertising, including paid search and social media marketing campaigns tailored for the hospitality sector. The agency places an emphasis on creating tailored marketing roadmaps for each hotel client, ensuring alignment with business goals and guest expectations. They use analytics to continuously track performance and adjust strategies, aiming to maximize ROI.
Key Highlights:
- Offers metasearch advertising solutions for hotels
- Focuses on driving direct bookings
- Utilizes data-driven strategies
Services:
- Metasearch Advertising
- Digital Marketing
- Brand Strategy
- Content Creation
- Social Media Management
Contact and Social Media Information:
- Website: www.huck.agency
- Address: 28a Melville Street, Edinburgh, Scotland, EH3 7HA
- Phone: 0131 2352696
- E-mail: edinburgh@huck.agency
- LinkedIn: www.linkedin.com/company/huckagency
- Twitter: x.com/huckagency
- Facebook: facebook.com/huckagency
- Instagram: instagram.com/huckagency
6. Eyewide Digital Marketing Agency
Eyewide Digital Marketing Agency, founded in 2008, offers a broad range of digital marketing services primarily focused on the tourism and hotel sectors. Their services include web design and development, performance marketing, SEO, social media marketing, and integrated online sales management for hotels. They are a certified Google Partner and have developed specialized tools for optimizing online sales in the hospitality industry.
The agency’s team is composed of professionals skilled in various aspects of digital marketing, web development, and hotel website marketing. Eyewide stays up-to-date with the latest hotel marketing trends and certifications across multiple platforms, such as Google Ads, Bing Ads, and Yandex. They are also recognized as a member of the Association of Greek Tourism Enterprises.
Key Highlights:
- Provides hotel internet marketing services, including metasearch
- Aims to increase online bookings
- Experience with various digital marketing strategies
Services:
- Metasearch Marketing
- SEO
- PPC Advertising
- Social Media Marketing
- Website Development
Contact and Social Media Information:
- Website: www.eyewide.gr
- Address: 12 Konstantinoupoleos, 71304, Heraklion, Crete, Greece.
- Phone: 2810.250180,
- E-mail: info@eyewide.gr
- LinkedIn: www.linkedin.com/company/eyewide—internet-marketing-services-crete-greece
- Facebook: www.facebook.com/EyewideDigitalMarketingAgency
- Instagram: www.instagram.com/eyewidedigitalmarketing
7. MHS Digital
Modern Hospitality Solutions provides a set of consulting services aimed at improving online visibility and driving direct bookings for hotels. They offer tailored strategies to reduce reliance on online travel agencies (OTAs) by increasing a hotel’s ranking across various platforms. The company specializes in revenue management by implementing data-driven methods for forecasting occupancy, dynamic pricing, and room allocation.
In addition to its consulting services, MHS Digital provides a “white-glove” service, where they manage the technical aspects of a hotel’s online presence. They focus on improving direct sales channels, offering a personalized service to boutique hotels. This includes helping with everything from SEO strategies to the management of guest relations, ensuring that the hotels they work with can maintain a better control over their bookings and avoid paying high commission fees to OTAs.
Key Highlights:
- Specializes in metasearch placements for hotels
- Focuses on enhancing online presence
- Works with multiple metasearch platforms
Services:
- Metasearch Placements
- Digital Marketing
- Website Optimization
- Revenue Management
- Data Analysis
Contact and Social Media Information:
- Website: mhsdigital.com
- Address: Floßplatz 6, 04107 Leipzig
- Phone: +49 (0) 341 / 392 816 751
- E-mail: business@myhotelshop.com
- LinkedIn: www.linkedin.com/company/3849938
- Twitter: x.com/myhotelshop
- Facebook: de-de.facebook.com/myhotelshop
- Instagram: www.instagram.com/myhotelshop
8. D-EDGE
D-EDGE offers cloud-based technology solutions for the hospitality industry, focusing on streamlining hotel distribution, booking management, and revenue optimization. Its main products include a Central Reservation System, booking engine, channel manager, and GDS solutions, all designed to centralize and automate hotel operations. These tools integrate various distribution channels, including online travel agencies, global distribution systems.
In addition to distribution management, D-EDGE provides marketing tools for hoteliers, such as SEO, digital advertising, and metasearch marketing. Their services are designed to increase visibility and drive bookings directly through hotel websites, reducing dependency on third-party platforms. D-EDGE also offers a suite of data analytics tools, enabling hoteliers to track performance, monitor competitor pricing, and analyze booking patterns.
Key Highlights:
- Offers metasearch marketing solutions for hotels
- Integrates with various metasearch channels
- Focuses on increasing direct bookings
Services:
- Metasearch Marketing
- Central Reservation System
- Data Intelligence
- Digital Media
- Website Creation
Contact and Social Media Information:
- Website: d-edge.com
- LinkedIn: www.linkedin.com/company/d-edge-hospitality-solutions
- Twitter: x.com/D_EDGE_Hosp
- Facebook: www.facebook.com/D.EDGE.Hospitality.Solutions
- Instagram: www.instagram.com/d_edge_hospitality
9. GCommerce Solutions
GCommerce Solutions specializes in digital marketing services aimed at enhancing the online presence and direct booking capabilities of hotels. Their core offerings include search engine marketing, paid advertising management, and local SEO services. GCommerce focuses on integrating strategies that improve hotel visibility across search engines, booking channels, and metasearch platforms like Google Hotel Ads.
They also work on Google Business Profile optimization, helping hotels create Google Business Posts to promote events, offers, and updates, which can increase visibility in Google search results and Google Maps. These posts include options like event announcements and special offers, all designed to capture the attention of potential guests. GCommerce’s analytics tools allow clients to track the performance of their campaigns, offering insights to refine strategies and increase ROI.
Key Highlights:
- Provides metasearch advertising services for hotels
- Aims to improve return on ad spend
- Utilizes a comprehensive strategy across multiple channels
Services:
- Metasearch Advertising
- SEO
- Paid Search
- Social Media Marketing
- Website Development
Contact and Social Media Information:
- Website: gcommercesolutions.com
- Phone: 435.200.5402
- LinkedIn: www.linkedin.com/company/gcommerce
- Twitter: x.com/gcommerce
- Facebook: www.facebook.com/GCommerceSolutions
- Instagram: www.instagram.com/gcommercesolutions
10. TravelBoom Marketing
TravelBoom Marketing provides a suite of digital marketing services designed specifically for the hotel industry. They offer a range of solutions aimed at increasing direct bookings, improving online visibility, and enhancing revenue through various channels such as search engine marketing, metasearch optimization, SEO, and social media marketing. Their metasearch management platform allows hotels to manage bids and integrate with multiple third-party listing services like Google Hotel Ads, Trivago, and Kayak.
The company supports hotels in optimizing their websites for better conversions, creating high-quality content to engage users, and managing social media platforms to increase brand awareness and interaction. They emphasize the use of local SEO techniques to improve rankings in location-based search results, recommending consistent online directory listings and review management strategies. TravelBoom also advises on email marketing strategies, using segmented lists to target specific customer groups and send personalized offers that encourage bookings.
Key Highlights:
- Specializes in hotel metasearch marketing
- Focuses on increasing direct bookings
- Employs AI-driven strategies
Services:
- Metasearch Marketing
- SEO
- PPC Advertising
- Social Media Marketing
- Email Marketing
Contact and Social Media Information:
- Website: www.travelboommarketing.com
- Address: 1101 Johnson Ave #300A, Myrtle Beach, SC 29577
- Phone: (843) 839-3559
- E-mail: info@travelboommarketing.com
- LinkedIn: www.linkedin.com/company/travelboommarketing
11. Hotelchamp
Hotelchamp offers several solutions focused on increasing hotel revenue, primarily through enhancing direct bookings. The company provides website conversion tools, a booking engine, and marketing strategies designed to reduce reliance on online travel agents. One key offering, Hotelchamp Convert, aims to boost direct bookings by up to 36% through personalized messaging and advanced targeting features. It includes AI-driven tools to create persuasive content and localized translations.
The company’s metasearch product aims to drive visibility across various booking channels. By integrating with Google Hotel Ads, Free Booking Links, and other search engines, Hotelchamp helps hotels control their direct channel traffic. The platform includes features that optimize the guest experience, such as real-time rate comparison, availability tracking, and seamless integration with CRM systems.
Key Highlights:
- Offers metasearch advertising for hotels
- Aims to lower distribution costs
- Enhances visibility on metasearch platforms
Services:
- Metasearch Advertising
- Website Personalization
- Booking Engine Optimization
- Conversion Rate Optimization
- Data Analytics
Contact and Social Media Information:
- Website: www.hotelchamp.com
- Address: Apollolaan 151, 1077 AR Amsterdam, Netherlands
- Phone: +31 20 261 3844
- E-mail: welcome@hotelchamp.com
- LinkedIn: www.linkedin.com/company/hotelchamp
- Twitter: x.com/hotelchamp_com
12. Eighty Days
80 DAYS is a creative agency focused on the hospitality and travel sectors, providing a range of services including branding, website development, digital marketing, and social media management. The company began under the name Occupancy Marketing, later rebranding to 80 DAYS. Since then, it has expanded its international presence with offices in Edinburgh, London, Málaga, and Dubai. The agency works with a variety of hotel brands and travel companies, offering solutions tailored to each client’s needs.
The agency is involved in metasearch marketing and paid advertising, offering expertise in online advertising, search engine optimization, and hotel content marketing. Their services aim to connect travelers with hotels and destinations through comprehensive digital campaigns, supported by data insights and analytics. The company has received several accolades, including the Queen’s Award for Enterprise in International Trade, and works with several prominent industry partners.
Key Highlights:
- Provides hotel metasearch advertising services
- Focuses on increasing direct bookings
- Manages campaigns across multiple channels
Services:
- Metasearch Advertising
- Brand Development
- Website Design
- Digital Marketing
- Social Media Management
Contact and Social Media Information:
- Website: www.eighty-days.com
- Address: Charlotte House, 2 South Charlotte Street, Edinburgh, EH2 4AW
- Phone: +44 (0)131 225 5555
- E-mail: contact@eighty-days.com
- LinkedIn: www.linkedin.com/company/80-days
- Twitter: x.com/eighty_days
- Instagram: www.instagram.com/eighty_days
13. Milestone Internet Marketing
Milestone provides digital marketing solutions primarily aimed at the hospitality sector. Established in 1998, the company has developed a range of services for businesses to manage their online presence and improve their visibility. Milestone’s offerings include website design, search engine optimization, and data-driven analytics. The company’s solutions are intended to help clients – from luxury resorts to mid-tier hotels – optimize their digital strategies.
Milestone’s clientele spans major hotel brands, management companies, and independent properties. Its solutions cover a wide range of digital tools, including website development, pay-per-click marketing, and mobile site optimization. Milestone also offers e-commerce solutions such as booking engines and gift certificates, aimed at enhancing the online booking process for hospitality businesses.
Key Highlights:
- Offers metasearch advertising solutions for hotels
- Aims to increase online visibility
- Integrates with various metasearch platforms
Services:
- Metasearch Advertising
- Website Design
- SEO
- Social Media Marketing
- Analytics
Contact and Social Media Information:
- Website: www.milestoneinternet.com
- Address: 333 West San Carlos St Suite 600, San Jose, CA 95110
- Phone: +1 408-200-2211+1 408-200-2211 Sales
- E-mail: sales@milestoneinternet.com
- LinkedIn: www.linkedin.com/company/milestone-internet-marketing
- Twitter: x.com/milestonemktg
- Facebook: www.facebook.com/MilestoneInc
- Instagram: www.instagram.com/milestonemktg
14. RateTiger
RateTiger offers metasearch marketing services to hotels by connecting them to various distribution channels, including online travel agencies and metasearch engines like Google Hotel Ads and Trivago. Hotels can advertise their rates directly on these platforms, increasing their exposure to potential customers. RateTiger supports different payment models, allowing hotels to manage their budget by paying for visibility and bookings based on their preferences.
The platform synchronizes hotel data, such as room availability and pricing, across multiple online channels. This ensures that the information is up to date and consistent, minimizing the risk of overbookings or discrepancies. RateTiger also provides analytics tools that help hotels track key performance metrics, such as occupancy rates and revenue, enabling them to make informed decisions about their marketing strategies.
Key Highlights:
- Provides metasearch management solutions for hotels
- Aims to increase direct bookings
- Offers real-time rate and availability updates
Services:
- Metasearch Management
- Channel Management
- Booking Engine
- Rate Shopping
- Website Design
Contact and Social Media Information:
- Website: ratetiger.com
- Address: 37 North Orange Avenue, Suite 500, Orlando, Florida 32081
- Phone: +1 (321) 251 6559
- E-mail: info@erevmax.com
- LinkedIn: www.linkedin.com/company/erevmax
- Twitter: x.com/erevmax
- Facebook: www.facebook.com/erevmax
- Instagram: www.instagram.com/erevmax
15. Triptease
Triptease is a digital marketing platform focused on driving direct bookings for hotels. The company offers a suite of solutions designed to enhance a hotel’s visibility and competitiveness in metasearch channels. One of their key features, Price Match, enables hotels to adjust their prices dynamically when OTAs undercut them, ensuring the direct price is competitive without relying on blanket discounts. This tool helps hotels reduce OTA commission fees and retain more revenue.
Triptease specializes in metasearch optimization, allowing hotels to compete against OTAs on platforms like Google Hotel Ads. To address this, Triptease’s Price Match tool automatically adjusts prices to keep them competitive. Hotels using Triptease have seen measurable improvements in return on ad spend, with one hotel experiencing a 97% increase in ROAS.
Services:
- Metasearch Advertising
- Paid Search Campaign Management
- Conversion Rate Optimization
- SEO and Content Marketing
- Booking Engine Optimization
Key Highlights:
- Focus on reducing OTA dependency by increasing direct bookings
- Specialization in paid search and metasearch advertising
- Data-driven platform for optimizing ad spend and booking performance
Contacts:
- Website: www.triptease.com
- Address: 151 East 80th, Suite 5a, 10075, New York
- Phone: +1 888 643 4732
- LinkedIn: www.linkedin.com/company/triptease
Conclusion
Metasearch marketing is an essential tool for hotels looking to increase visibility and drive direct bookings. By partnering with agencies that specialize in metasearch, hotels can optimize their presence on major platforms, improve conversion rates, and reduce distribution costs. The companies listed here provide a range of services tailored to meet the unique needs of the hospitality industry, offering effective hotel marketing strategies to help hotels succeed in an increasingly digital marketplace.
