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How to Choose the Right Tool for Your Link-Building Needs

How to Choose the Right Tool for Your Link-Building Needs

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Link building involves acquiring hyperlinks from other websites to your own. When an external site links to yours, this is called a “backlink” and is seen as a vote of confidence in the quality of your content. Search engines use backlinks to determine how to rank website results pages (SERPs), so the more backlinks you have, the higher your chances of ranking well.

When it comes to link building, there are a lot of different tools and strategies out there. It can be overwhelming to figure out which ones you need and how to use them effectively. But don’t worry—we’re here to help!

One tool that is essential for any link builder is an email finder extension. This will allow you to quickly find the email address of potential linking partners, so you can reach out and start building relationships.

Another great tool is a backlink analysis extension. This will show you who is already linking to your competitors, so you can identify opportunities for getting links from similar websites.

Many general SEO extensions can be helpful for link builders, such as those that help with keyword research or on-page optimization. And, of course, there are always new tools popping up, so it’s crucial to stay up-to-date on what’s available and how it can help your link building efforts.

Factors to Consider When Choosing a Link Building Tool

Ease of Use

The first factor to consider is the ease of use. You want a tool that is easy to use and navigate so that you can get up and running quickly. Look for a tool with an intuitive interface and clear instructions.


Next, consider the functionality of the tool. What features does it offer? Does it have everything you need to complete your link building tasks? Make sure the tool has all the bells and whistles you need before making your final decision.


Of course, you’ll also want to consider pricing when choosing a link building tool. Some tools are free, while others come with a subscription fee. Determine your budget, and then find a tool that fits within it.

Customer Support

Lastly, remember to consider customer support when choosing a link building tool. You want a tool that offers excellent customer support if you run into any issues or have any questions along the way. Look for a company with responsive customer service representatives who can help you resolve any problems quickly and efficiently.

Today’s Link-Building Tools 

There are several different link building software tools available on the market today. Some popular ones include Majestic, ContactOut, Moz Pro, and Ahrefs. Each of these tools has its own unique set of features and benefits that make it ideal for certain types of link building tasks. Here is a brief overview of each tool to help you decide which one is right for you:

Majestic: This tool provides users with detailed information about backlinks. This information can help you determine which links are the most valuable and how to get them in the best way. In addition, Majestic also offers a range of other features, such as keyword research and competitor analysis.

ContactOut: ContactOut is a tool that helps users find contact information for potential link building partners. It includes a database of over 250 million professionals, making it one of the largest databases of its kind. In addition, ContactOut offers several features designed to help users automate their link building outreach, such as personalized email templates and automatic follow-up reminders.

Moz Pro: Another widely used link building software tool, Moz Pro offers users several features designed to help them acquire high-quality links from authority sites. One of these features is a large database of possible link partners. Another is that link prospecting and reporting are done automatically. Moz Pro also consists of a suite of SEO tools to help users optimize their websites for better search engine visibility.

Ahrefs: Ahrefs is another comprehensive link building software tool that provides users with data-driven insights into their backlink profiles. It also includes a range of features designed to help users acquire new links, such as a link building campaign manager and automated link prospecting. Ahrefs is also known for having an extensive database of backlinks from competitors, which can be very helpful when looking for opportunities to link. 

Link Building Strategies

There are many ways to build links, but some methods are better than others. Here are a few solid link building strategies:

Create great content that people will want to share. 

This could be a blog post, an infographic, a video, or even a photo with an interesting story. If you create something truly remarkable, people will likely link to it without you even having to ask!

Reach out to influencers in your industry and let them know about your content piece. 

They’ll often be happy to share it with their followers if they think it’s useful. This is especially true if you let them know ahead of time and make it easy for them by giving them pre-written tweets or social media updates that they can just copy and paste. However, follow up sparingly, as most people are busy and prefer to avoid being hounded for shares all the time.

Add value to existing conversations by leaving thoughtful comments on popular blogs or forums related to your industry/topic area.

Include a link back to your website in your comment signature so that people can check out your site if they’re interested in what you have to say. Just be sure that your comments are actually contributing to the conversation and not just spamming links—this will only make people angry and is unlikely to result in any clicks/shares anyway.

Send articles or press releases with links to your website to popular publications in your field. 

This is a great way to get high-quality editorial links, which can really boost your SERP ranking. However, getting accepted by these publication sites can be challenging, so make sure you have something truly newsworthy and interesting before pitching them—otherwise, you’ll likely waste their time (and yours).

Finding the right email addresses and personalizing your pitches is essential for successfully reaching out to popular publications and securing valuable editorial links.

Create partnerships or sponsored content on other websites related to yours.

For example, if you run a pet store website, try reaching out to local dog breeders and seeing if they’d be interested in writing a guest blog post for you about choosing the right breed of dog (with a link back to their site included, of course). Or there’s another complementary industry business willing to pay you for a product review or mention it on your site. These arrangements can work well since both parties benefit from the exposure/traffic—make sure everything is above board. Everyone knows what’s expected beforehand, so there are no surprises later down the road.

Final Note

Link building takes effort, but it’s worth it because it’s one of the most important factors search engines use when determining how high to rank your website in SERPs. Using some or all of the above strategies gives you a good chance of getting higher rankings and more traffic from people looking for businesses like yours online.

Choosing the right link building tool can be daunting, but it doesn’t have to be. Just consider the type of site you’re linking to, your budget, the features you need, ease of use, and customer support before making your decision. By doing so, you’ll be sure to find the perfect tool for your needs.

Ultimately, there are only so many best ways to build links. Most of the time, the best approach is a mix of different strategies tailored to your website and goals.

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