International SEO Services to Expand Your Global Reach
We at NUOPTIMA specialize in international SEO, helping your business sell in foreign countries or regions. Let’s target a global audience with a single website.
Why Choose Our International SEO Services?
Expanding to the foreign market is a big step for any business,
Business Growth
Optimize your website for multiple countries, regions, or languages so that your products and services reach potential customers in every corner of the world.
Increased Traffic and Revenue
More website visitors equals more potential revenue. International search engines can drive more organic traffic and customers from various regions and uncharted territories.
Competitive Advantage
Outperform local competitors in different regions by ranking for the most popular keywords, appearing at the top of search results above them, and appearing in reputable third-party sources.
Improved User Experience
Engage international website visitors by creating content in different languages, optimizing a site for faster load times, and ensuring mobile responsiveness.
Better Website Authority
Backlinks as virtual votes of confidence from other websites. As you collect more of these quality links, your site’s authority grows. This boost in credibility helps you climb the search rankings, and over time, this increased visibility can lead to more traffic, more customers, and, ultimately, a stronger global presence for your brand.
Take Advantage of Local Partnerships
Partner with popular local websites, businesses and influencers to acquire relevant backlinks, get more leads and build authority and presence in the new market while establishing trust with local audiences.
Our International SEO Services
Here is what our path to dominating foreign SERPs looks like:
Developing an International SEO Strategy
After an initial call where we talk about your goals, budget and website performance, we propose a customized international search engine optimization strategy that will get you the best results. Our strategy includes an action plan for website optimization, keyword research, local backlink building and content.
- Conduct an SEO performance overview and chat about your goals and product-market fit
- Review existing content and identify gaps in your international SEO strategy.
- Perform a website audit to highlight all technical issues like no metadata, slow speed,etc.
- Check your backlinks profile to identify spammy links and potential opportunities
- Make an international SEO strategy that is aligned with what we’ve discussed during the call
- A comprehensive international SEO campaign with outlined steps for the action plan
- A backlink profile analysis with insights on spammy links and opportunities
- All technical issues highlighted with fixes that can be implemented by our team
- All SEO doubts cleared and questions answered during the call
Competitor and Industry Review
We take a deep dive to find opportunities and gaps in the market and competitor’s websites. We make sure to focus on both local and international competitors and analyze their website performance, engagement rates, rankings, keywords., etc.
- Analyze the competitors to see the topics they cover, keywords they rank for and how they position themselves on the market
- Analyze your market and target audience to see their needs, doubts and preferences
- Check the SERP (search engine results page) to see what the intent for most popular keywords is and what format (landing page, category page or article) will work best.
- A detailed analysis of your competitors and their SEO efforts, with opportunities and gaps in their strategy
- A market and target audience analysis that will guide all marketing efforts onwards
- A SERP analysis to see what kind of content should be produced to rank higher
International Websites Optimization
With international website optimization, we ensure your website is visible in search results as per your target regions or countries. This approach achieves high rankings and organic traffic in foreign SERPs.
Website Domain Restructuring
- Country-specific domains (ccTLDs): Implement country-specific top-level domains (e.g., yoursite.de, yoursite.fr) to clearly indicate the target country and strengthen local presence.
- Subdomains for each country/language: Create structures like de.yoursite.com or es.yoursite.com for easier management and content localization while maintaining one domain authority.
- Subdirectories for each language/country: Utilize URL structures like yoursite.com/de or yoursite.com/es-mx for easy crawling within a single domain.
- Clear geo-targeting signals to search engines, improving your chances of ranking in specific countries
- Improved user experience with locally relevant URLs
- Flexibility to tailor content and SEO strategies for each market
- Streamlined management of multiple language/country versions
- Consolidated domain authority across all international versions (for subdomain and subdirectory options)
Technical SEO
After a comprehensive technical SEO analysis of your international website, we:
- Implement hreflang tags: Correctly signal language and geo-targeting of your content to search engines, avoiding duplicate content issues.
- Submit separate XML sitemaps: Create and submit distinct sitemaps for each language/country to clarify your website structure for search engines.
- Optimize site speed: Improve loading times across all international versions, considering local server locations if necessary.
- Ensure mobile responsiveness: Adapt layouts for various devices, considering regional preferences for mobile vs. desktop usage.
- Implement a clear URL structure: Create consistent URLs that indicate language and country (e.g., yoursite.com/es-mx/product).
- Set up proper redirects: Ensure users are directed to the correct language/country version based on their location or preferences.
- Improved search engine crawling and indexing of your international content
- Reduced risk of duplicate content issues across language versions
- Faster loading times, leading to better user experience and potentially higher rankings
- Mobile-friendly websites tailored to each market’s device preferences
- Intuitive navigation for users across different language/country versions
- Increased organic traffic from targeted international markets
- Better overall performance in international search results
On-Page Optimization of International Pages
- Create localized content: Develop unique, culturally-appropriate content for each target audience with native speaker input.
- Optimize meta tags: Craft unique, localized title tags and meta descriptions for each language and country version.
- Adapt local elements: Adjust currencies, units of measurement, date formats, contact information, and CTAs according to regional standards.
- Implement schema markup: Use language-specific structured data to enhance SERP appearances in local markets.
- Optimize internal linking: Ensure cross-language links use hreflang attributes and point to the correct localized versions.
- Localize multimedia: Adapt images, videos, and infographics to resonate with local audiences, including alt text translations.
- A fully optimized website for each target market and language
- Comprehensive technical audit reports and resolution of international SEO issues
- Improved crawlability and indexability across all language versions
International Keyword Research
For international keyword research, we use tools like Google Keyword Planner, Ahrefs, and SEMrush with regional settings
- Analyze search intent: Understand how search behaviors and intents differ across markets.
- Identify local search patterns: Use tools like Google Trends to spot regional search trends and seasonality.
- Competitor analysis: Examine local and global competitors to find keyword gaps and opportunities.
- Localize keyword lists: Work with native speakers to ensure keywords are culturally and linguistically appropriate.
- Long-tail keyword focus: Identify less competitive, highly specific keywords for each market.
- Comprehensive keyword lists tailored for each target language and market
- Insights into local search behaviors and competitor strategies
- A data-driven content strategy aligned with regional search patterns
International Content and Link Building
- Develop market-specific content calendars addressing local interests and search intents
- Create multilingual content hubs to establish topical authority in each language
- Identify and outreach to local industry influencers and publications for link building
- Participate in region-specific events or webinars to gain local backlinks and brand mentions
- Implement local link reclamation strategies to capitalize on unlinked brand mentions
- Utilize local social media platforms for content distribution and link acquisition
- Culturally relevant, SEO-optimized content for each target market
- A diverse and authoritative backlink profile from reputable local sources
- Improved domain authority and organic visibility in international markets
Multilingual SEO Considerations
Expanding your brand into the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions requires a nuanced approach to SEO. At NUOPTIMA we specialize in tailoring SEO strategies to these diverse markets, ensuring your brand’s success across multiple languages and cultures.
EMEA SEO Strategies
- Implement country-specific targeting using ccTLDs or subfolders (e.g., yoursite.de, yoursite.com/fr)
- Conduct thorough keyword research in each target language
- Optimize for regional dialects and cultural nuances
Middle Eastern Considerations
- Focus on Arabic language optimization, including right-to-left text support
- Implement hreflang tags for Arabic variants (e.g., ar-sa, ar-ae)
- Ensure content respects local cultural and religious sensitivities
African Market Approach
- Target major languages in each country (e.g., Swahili, French, English)
- Optimize for mobile-first indexing, given the prevalence of mobile internet usage
- Develop content that addresses local search intents and user behaviors
APAC SEO Techniques
East Asian Markets:
- Optimize for local search engines (e.g., Baidu for China, Naver for South Korea)
- Implement proper character encoding (UTF-8) for Chinese, Japanese, and Korean
- Use local social media platforms for link building and brand awareness
Southeast Asian Strategy
- Create separate sites or subfolders for major languages (e.g., Thai, Indonesian, Vietnamese)
- Optimize for voice search, considering the rising trend in this region
- Develop location-specific content to cater to diverse cultural preferences
South Asian Approach
- Implement multilingual SEO for countries like India (Hindi, English, and regional languages)
- Focus on mobile optimization due to high smartphone penetration
- Create content to address local search behaviors and preferences
Why NUOPTIMA?
Expert keyword localization for each target market
Comprehensive hreflang implementation to manage language/region targeting
Cultural sensitivity checks to ensure content resonates with local audiences
Regular performance tracking using region-specific metrics and tools
Ongoing optimization based on local search trends and algorithm updates
Best Practices for International SEO in 2024
Thorough Research Before Entering a New Market
In 2024, there is no room for second-guessing, so companies that want to take a chance on the international market need to research it well. Make sure to research precisely which language and phrases your international visitors are using the Language Report on Google Analytics. This report helps differentiate even the slightest of nuances like like en-us.
Localized Keyword Research
Don’t focus on the same non-branded keywords you used for your initial website. For an international market, you need a completely new keyword strategy based on the intent and search terms your target audience uses. If you are targeting more than one market, each geo-targeted location requires a unique keyword list.
Hreflang Attributes
You need hreflang attributes/tags to indicate the language and regional targeting to search engines. Besides ensuring that you’ve implemented the syntax correctly ( e.g., <link rel=”alternate” hreflang=”en-us” href=”http://example.com/en-us/”>), you should double-check the tags in Google Search Console to avoid common eros such as URL mismatches.
Technical Optimization
If you use country-specific top-level domains (ccTLDs), avoid setting a geographic target, as Google automatically understands the country targeting based on the domain you set up. Don’t forget to customize the schema markup to include local business information such as addresses, phone numbers, and opening hours in the local language. Use JSON-LD format, which is preferred by most search engines.
Content Optimization
Make sure your content is flawlessly translated and incorporates the right target keywords. Translation without proper keyword optimization won’t show SEO results.
Localized Link Building
Backlinks need to be from local and reputable websites. Make sure to check the backlink profile, domain and page authority before inserting your link. Parenting up with relevant and reliable sites can give you an SEO boost, while spammy links and link farms will slow down your progress.
Regulatory Compliance
Our international SEO agency always plays by the rules. For example, for Eupore, you need to take into consideration GDPR compliance and implement cookie consent banners and data processing agreements. In China, you need to comply with local content regulations and censorship laws.
Analytics and Reporting
Tracking multi-lingual websites can be complex and confusing without proper organization. Here are some tips from our international SEO company:
Google Analytics
In Google Analytics set up different views for each target country to monitor traffic and user behavior specific to each region. Apply filters to exclude internal traffic and other irrelevant data. Next, create custom segments based on geography and monitor key performance indicators such as conversion and bounce rates.
Google Search Console
Monitor the international targeting report to check if hreflang tags are implemented properly and use the performance report to track queries, impressions and clicks for easy country or region.
SEO tools
Track keyword rankings and backlink profile for each target market by setting different projects in Ahrefs/ Semrush.
International SEO Case Studies
Bonnet – EV Charging App – Organic Traffic Erupts 10x to 16.3k in Only 10 Months
Westbridge Energy Increases 429 Keywords in Competitive Renewable Energy Niche
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FAQ
International SEO is the process of optimizing a website so search engines like Google identify which countries you want to target and which languages you use. In a nutshell, global l SEO involves tailoring the website structure, content and keywords to suit the requirements of different geo locations and languages.
International SEO focuses on optimizing your website to rank in multiple countries and languages, so business owners need to focus on language targeting and region-specific search engines. On the other hand, local SEO focuses on optimizing your website to rank within a specific geographic area, targeting one region or city. For local SEO visibility, the focus shifts to local search queries, local business listings, and local reviews.
International SEO helps business owners tap into new customer bases to get higher website traffic and more sales. While establishing your brand in multiple markets, you are increasing brand recognition and outranking local competitors.
To optimize for different languages and regions, you need language-specific content, geotargeting, hreflang tags, local keyword targeting, local backlinks, and localized URLs. By organizing your website by language or region, creating culturally relevant and correctly translated content, and partnering with local websites, you will increase your chances of succeeding worldwide.
Hreflang attributes are HTML tags that allow search engines to detect and understand the language and geographical targeting of a specific website. These tags point out the relationships between different languages and versions of the same page, ensuring an improved user experience, better local search rankings, and reduced duplicate content.
The timeline of results from international SEO is usually anywhere from three to six months. Factors that may influence the timeline are the competitiveness of your target market, the quality and relevance of your content, the effectiveness of your on-page and off-page SEO strategies, and technical implementation, such as your site speed and hreflang implementation.
To measure the success of your international SEO campaigns, you need tools such as Google Analytics, Google Search Console, and Ahrefs/Semrush. Monitor organic traffic, keyword rankings, conversion rates, user engagement and backlink profiles to track changes and optimize accordingly.
Some common challenges we noticed for international SEO are language barriers, technical issues, localized keyword research, and legal differences. However, these differences can be overcome by translating content correctly, identifying the right keywords with thorough competitor and market research, education on legal and regulatory requirements and knowledge and experience with international SEO best practices.
To target relevant and accurate keywords in different countries businesses need keyword tools like Google Keyword Planner or Ahrefs/Semrush and Google Trends to find out which keywords are high-intent. With proper competitor analysis and native speaker collaboration, businesses can easily rank for keywords in any country or region.
The costs of international SEO services vary but take into account the initial audit ( $500 – $5000), ongoing monthly services ( $1,500 – $10,000 per month, depending on the number of regions targeted and the level of competition), content creation and translation (approximately $0.7 per word) and technical SEO implantation (from $100 per hour)
Bring Your Business to the Next Level
Boost Your Sales
Ready to expand to the foreign market and sell more online? We delivered a 223.21% increase in leads for Bezos.
Dominate Foreign SERPs
Appear above local competitors in relevant foreign SERPS and become your customer’s top choice. We helped Kolleno rank for 6K keywords.
Establish Authority
Increase domain and page authority across the globe and become a niche authority in the eyes of Google and your audience. We boosted Westbridge’s domain rating from 5 to 20.
Engage Your Audience
Speak to your audience in their language, no matter where they are! We ensure your website is user friendly and SEO optimized, so that is why we are one of the best international seo services you can get.
Get Results
How to choose an SEO company? See their past results. As an international seo services agency, we are transparent with our processes and results. Each month you will receive a report with the work we’ve done and your SEO performance outlined for each target market.
Talk to International SEO Experts
Ready to conquer the global market, compete with local competitors and get more international sales? We at NUOPTIMA have experience with dozens of SaaS and eCommerce brands that wanted to expand to foreign markets.
Will SEO work for your business? With our guidance and strategy, you won’t break a sweat trying to fit into every market. We deliver the results to your doorstep.
Schedule a free strategy call with our international seo services company and experts:
- Clear all doubts
- Get a detailed SEO strategy and actional plan
- Receive a no-stings attached personalized quote
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Aman Ghataura
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Adrijana Palatinus
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