What did NUOPTIMA do for Westbridge Energy?

We ran content writing, backlink building, and technical SEO in parallel for a brand new domain, taking full responsibility for on-site content and getting the site's web vitals to all green.

How many keywords did Westbridge Energy rank for?

Westbridge reached 472 total keywords, including 449 organic keywords driven by content, in a small but high value renewable energy niche.

How long was the engagement?

The engagement ran 6 months, starting December 2021, when the Westbridge domain was only 3 months old.

How much did Westbridge Energy's domain rating grow?

Domain rating grew from 5 to 20 over the 6-month engagement, supported by an average domain rating of 49 across acquired backlinks.

Westbridge Energy: 472 Keywords in a Renewable Niche

Rating: 5
Author: Paul Brown

TLDR

Who: Westbridge Energy, a renewable energy company that invests in promising projects and uses SEO to attract investor leads.
What changed: We built a brand new domain into a topical authority through content, backlinks, and technical SEO across a 6 month engagement.
The number: 472 total keywords in a small, high value niche, with domain rating growing from 5 to 20.

472

Total keywords

Months engagement

5 to 20

Domain rating

Line chart showing Westbridge Energy organic keyword and traffic growth in a competitive renewable energy niche — Huge growth in competitive renewable energy niche

About Westbridge

Westbridge Energy invests in promising renewable energy projects, and the team was confident that SEO was an important channel for attracting investor leads.

This sector is an extremely small niche with a handful of important and highly lucrative keywords. Ranking for even a few hundred of them creates sizeable value for a company like Westbridge, where a single investor relationship can be worth far more than the traffic number suggests.

Westbridge wanted to ramp up SEO spending slowly, so we started on a smaller budget and grew the program as results came in. This is a familiar shape for founders evaluating an agency: prove the channel first, then scale it. Our B2B SEO work is built to do exactly that.

Westbridge Energy website hero showing its position pioneering the renewable energy sector — Westbridge is pioneering the renewable energy sector

Team

Westbridge Team

Paul Brown

CEO

What we did

When Westbridge came to us, they had only had their domain operational for 3 months. We were effectively working with a completely new site.

A brand new domain is a clean slate. With any new site, our goal is to assert topical dominance and authority by writing strong content and building high quality links. We ran three workstreams in parallel: backlinks, content, and technical SEO.

Backlinks

Monthly backlinks

Average domain rating

We acquired topical, relevant backlinks with strong anchors, all within the monthly budget. On a small budget the discipline matters more than volume: our link building focused on relevance so every anchor reinforced Westbridge as a renewable energy authority, at an average domain rating of 49.

Chart of Westbridge backlink anchor text showing topically relevant renewable energy anchors — Relevant backlink anchors signal to Google that Westbridge is topically relevant

Content Writing

449

Organic keywords

2,200

Average blog length

We were wholly responsible for all on-site content for Westbridge. For most clients this is only blog content, but the Westbridge team also needed help with general on-site landing page content, which we were happy to write. Long, in depth articles averaging 2,200 words drove 449 organic keywords across the program.

Nuclear power plant cooling towers illustrating a Westbridge blog post on nuclear energy

Dec 18, 2021

by Westbridge Energy Corp.

Nuclear Energy: Can It Be Classed as a Renewable or Sustainable Power Source?

Solar panel array representing a Westbridge blog post on the Canadian solar market and ESG investing

Dec 3, 2021

by Westbridge Energy Corp.

What Is ESG Investing and Why Choose The Canadian Solar Market

Technical SEO

For most clients we focus on on-site content and backlink building. Westbridge lacked the internal development team to deliver the technical SEO requirements Google looks for from top ranking sites, so we handled that too.

Technical SEO has many requirements, from page speed to LCP, driven by the update that pushed sites toward green web vitals. This is core technical SEO work, and it is what lets a new domain compete.

Google web vitals report showing all green scores for Westbridge after technical SEO support — Westbridge’s Google web vitals were all green after our technical support

To make sure the most relevant keywords were targeted and maximized for visibility, we performed extensive keyword research and analysis. If you're looking for expert keyword research services to optimize your own site, explore how our tailored strategies can help.

We see SEO as a holistic task alongside web development, so internally we have a web development team that works inside WordPress, Magento, Shopify and other top CMSs. Our internal team was quickly deployed to build out the website, publish all the content we had created, and get the domain meeting Google requirements.

Results

Over the 6 month engagement, Westbridge went from a domain that was 3 months old to a ranked authority in its niche. Domain rating climbed from 5 to 20, and the site reached 472 total keywords in a category with only a handful of high value terms. In a niche this small, that footprint puts Westbridge in front of the investor audience it was built to reach.

Key takeaways

In a small, high value niche, a few hundred keywords is a win. Westbridge reached 472 total keywords, and in a sector where a single investor lead can be worth a great deal, that footprint mattered more than raw volume. This is the case for focused SEO over chasing traffic for its own sake.
A new domain is an advantage, not a handicap. Starting at a domain rating of 5, disciplined content and relevant links moved Westbridge to a domain rating of 20 in 6 months.
Content and links only pay off when the site can technically rank. Getting web vitals to all green with our technical SEO team removed the ceiling that would otherwise have capped a new domain.

If you want the same focused, full stack approach for your niche, book a call and we will map out where the value is.