Keyword Research Services
Our keyword research process gets you on page #1 of search results, helping you dominate search results, lower advertising costs, and maximize ROI.
Rank Higher on the First Page of Search Engines
Lower CACs
Experience a significant reduction in Customer Acquisition Costs (CACs) with our careful SEO keyword research services. By focusing on long-term gains, we not only enhance your site’s organic visibility but also reduce reliance on paid advertising. This shift to earning free organic traffic through optimized search rankings results in a higher ROI, making your marketing spend more efficient and effective.
Increase Qualified Organic Traffic
Our keyword research services are rigorously tailored to your specific audience. Our goal is to identify and optimize for short- and long-tail keywords that your ideal customers use in search engines. So, the traffic driven to your site is not just higher in volume but also in quality. This precision means that every visitor is more likely to be interested in your offerings, enhancing the likelihood of conversion.
Improve Lead Generation
Our SEO professionals will enhance your lead-generation efforts by going after search terms that align with your customer’s pain points. We align our strategy with user intent, making sure we capture a high-intent audience that is actively searching for your offer. Our approach ensures that your website appears at the forefront during these crucial search moments, grabbing the attention of prospects at the peak of their interest. This targeted visibility increases both lead quantity and quality, funneling more ready-to-convert prospects to your business.
SEO Keyword Research Services
Our SEO keyword research services take a holistic and focused approach. We handle everything from auditing to planning, execution, and optimizing.
Competitor Analysis
We conduct a thorough analysis of your competitors to understand their keyword strategies and identify missed opportunities for your business.
- Analyze top competitors’ keyword profiles to uncover their strengths and weaknesses.
- Identify high-performing keywords in your industry and assess the competitive landscape.
- Examine competitors’ backlink profiles to understand their SEO strategies.
- Conduct a gap analysis to find keyword opportunities they are missing.
- Insights into competitors’ SEO strategies and how to outperform them.
- A list of valuable, industry-specific keywords to target.
- Understanding of potential SEO opportunities and gaps in your market.
- Strategic advantage in your SEO efforts by learning from competitors’ successes and failures.
Keyword Strategy
We develop an extensive strategy that aligns with your business goals and targets your ideal audience.
- Analyze existing keyword research efforts to understand how your site is performing, identifying areas to optimize and others to capitalize on.
- Conduct in-depth keyword research to find new relevant keywords, including high-traffic terms, low-competition keywords, and more.
- Categorize keywords based on intent, relevance, and potential ROI.
- Align keyword selection with your business objectives and audience needs.
- Create a roadmap for keyword implementation across your website.
- A tailored keyword planner that targets your specific audience.
- A prioritized list of keywords to focus on for maximum impact.
- Clear guidelines on how to integrate these keywords into relevant content.
- Enhanced potential for attracting qualified traffic and leads.
Keyword Clustering
We utilize keyword clustering to group similar search terms, optimizing your content strategy for better search engine performance.
- Group related keywords to create complete content clusters that cover the whole topic.
- Analyze search intent for each cluster to guide relevant content creation.
- Optimize existing content to align with identified keyword clusters.
- Develop a content plan that leverages these clusters for SEO success.
- Improved content relevance and authority in your niche.
- Enhanced ability to rank for a broader range of related keywords.
- A structured approach to content creation that search engines favor.
- Increased visibility and traffic through targeted content clusters.
Monitoring & Reporting
We continuously monitor your keyword performance and provide detailed reporting to track progress and adjust strategies as needed.
- Set up and monitor key SEO metrics and KPIs related to keyword performance.
- Conduct regular audits to assess keyword rankings and visibility.
- Analyze traffic, engagement, and conversion data from keyword-driven content.
- Provide comprehensive reports with insights and actionable recommendations.
- Regular updates on your keyword rankings and overall SEO health.
- Data-driven insights to inform ongoing keyword research adjustments.
- Clear understanding of how keywords are driving traffic and conversions.
- Evidence-based guidance for future content and SEO strategy development.
Keyword Research Process
SEO Audit & Keyword Strategy
We initiate your keyword research services with a detailed audit, pinpointing your site’s current strengths and weaknesses. We then develop a targeted keyword plan, selecting types of keywords—be it local, informational, or commercial keywords—that align precisely with your business objectives and audience needs.
Keyword Research
During keyword research, we use advanced keyword research tools for a thorough analysis of search volume, difficulty, and intent. Our approach goes beyond mere keyword data, focusing on creating topic clusters that guide your content strategy. This method ensures each piece of content is not only SEO-rich but also deeply engaging for your audience.
Keyword Tracking
Our keyword research services include rigorous keyword tracking and continuous monitoring of performance in real time. This step is crucial for ensuring your keywords align with search intent and effectively drive organic traffic and conversions. We adapt your strategy based on these insights, securing and enhancing your website’s search ranking.
How We Get You to Position #1 on Google
Our approach to keyword research is not just about ranking higher; it’s about connecting you with your ideal audience in the most effective way possible.
Relevant Keywords
We don’t just find keywords; we find the right keywords. Our process involves an in-depth analysis of your industry, competitors, and target audience. We find keywords that are relevant and profitable. Focusing on hidden gems that drive targeted traffic, we ensure that every keyword has the potential to significantly boost your online growth.
Topic Grouping
Our innovative approach to topic grouping sets us apart. We don’t just cluster keywords; we create content ecosystems. By grouping related keywords into coherent topics, we ensure your content covers a subject in-depth, establishing your site as an authority. This tactic sets your content apart from other top-ranking pages, creating an informationally-complete page that answers the user’s query completely. We provide your audience with valuable, interconnected content, keeping them engaged and coming back for more.
Align With Search Intent
Understanding and aligning with search intent is at the core of our strategy. We analyze why users search for specific terms and tailor your content to meet these needs. This alignment ensures that your website not only attracts more visitors but also the right kind of visitors—those who are most likely to convert. By matching content with user intent, we help you build trust and authority with your audience, turning visitors into loyal customers.
We Target Bottom-Funnel Keywords for Higher ROI
Why Are Bottom-Funnel Terms Better?
- Get access to audiences who are actively searching for a solution and are ready to purchase.
- Identify keywords with a high transactional intent.
- Leads to higher conversion rates.
- Minimize time-to-value.
- When you improve CTR and conversions, you’ll rank higher in search engines.
- Enjoy shorter sales cycles.
Case Studies
Bonnet – EV Charging App – Organic Traffic Erupts 10x to 16.3k in Only 10 Months
Alphagreen’s Traffic Up 552% (Huge Recovery from Dec-20 Google Update!)
HR SaaS, Zelt, Achieves 300%+ Traffic Growth + 500 Organic Keywords With Just 10 Backlinks In 1 Month!
Quolum – SaaS Money Saving Experts – Organic Traffic Jumps Up 3x In Only 4 Months
Pzizz’s Traffic Skyrockets by 228% Resulting in 40x App Installs
Lyphe Case Study: Achieving 49.8K Monthly Organic Traffic in Highly Regulated Medical Cannabis Industry
New UK Site of VC Backed CBD Startup, VAAY, Dominating 864 Search Terms
How We Track Keyword Research Success
Transparency is at the core of our keyword research services. By integrating Google Analytics, Google Search Console, and your CRM, we provide a thorough overview of your keyword performance. Data is funneled into an accessible spreadsheet and an interactive dashboard, giving you 24/7 insight into our SEO activities.
Business Impact Metrics
- Conversion Tracking: Are visitors turning into leads or customers through our targeted keywords?
- Customer Growth: How many new customers are attributed to our SEO strategies?
- Revenue Generation: What is the monetary value SEO has added to your bottom line?
- Customer Value: Which SEO-driven pages are yielding higher-value customers?
SEO Performance Metrics
- Search Visibility: Is your brand’s presence in search engine results growing?
- Keyword Efficacy: Are you climbing the ranks for key search terms?
- Traffic & Engagement: Is there an uptick in site visits and engagement from our keyword targeting?
- Keyword Rankings: What’s your Google ranking for priority keywords? We aim for the top spot on the first page.
How We Communicate
Our SEO team is your team – available on demand. Communicate with us via:
- Slack: Real-time and live communications between your team and ours.
- Calls: Deep & focused calls designed to discuss SEO strategy, results and align our teams.
- Dashboards: Access a real-time dashboard connecting all your analytics tools to a single source of SEO truth.
- Weekly check-ins: Weekly informal result updates and status updates across our activities.
- Monthly reports: Deep reports covering new content created, links built, audits and more.
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Aman Ghataura
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George Ilic
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Adrijana Palatinus
SEO Lead
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