Quolum: 3x Organic Traffic in 4 Months with SaaS SEO

About Quolum

Quolum is a full-stack SaaS procurement platform that lets companies manage their SaaS subscriptions more efficiently, cutting the time and resources needed to stay on top of spend. The platform integrates with existing systems and gives teams a centralised, cloud-based place to manage contracts, invoices, and used logins.

Quolum's mission is to simplify SaaS subscription management so companies can focus on running their business instead of chasing payments and renewals. The platform covers payment cards, subscription management, strategic sourcing, and security and compliance. The founding team brings decades of SaaS procurement experience and wanted Quolum to be the most cost-effective option on the market.

The challenge was straightforward. Quolum had a well-designed website but was not attracting the traffic it wanted. When we started working together in November 2022, the site needed more landing pages and more content aimed at the people actively searching for SaaS tools. Our SEO work targets exactly this kind of problem for growing software companies, and you can read more on our B2B SaaS SEO services page.

Team

Responsible NUOPTIMA Team

Viktor Bartak

SEO Lead

Liza Mazharova

Lead Editor

Ellie Louise Des Baux

Writer

Charlotte Vinall

Writer

Quolum Team

Sanjay Krishna

Growth

What we did

When we started with Quolum in November 2022, the site looked good but was not ranking for the terms buyers actually searched. Viktor and Liza put a plan in place to build high-quality service pages and long-form blog content aimed at people actively looking for SaaS tools. That plan pointed us toward SaaS tool comparison articles, which became the engine of the traffic and keyword growth.

Keyword research

We ran a full analysis of Quolum's site in Ahrefs to find keywords that could drive targeted traffic. Terms comparing SaaS tools came back with high intent and solid search volume, and the competition for them was low. That combination made them the fastest route to first-page rankings, so we built content around them. Our SEO work always starts here: find the terms with real intent and a realistic path to page one, then build for them.

Bottom-funnel content

Bottom-funnel content was where Quolum could turn searchers into interest in its SaaS management, payment, sourcing, and security solutions. We wrote informative, comparative pieces that highlighted Quolum's features against the alternatives.

The core play was listicles comparing SaaS tools and vendors, optimised for terms like "stripe vs plaid", "brex vs ramp", and "saas contract negotiation" to reach people already shopping for these solutions. Comparative content like this positioned Quolum as a reliable source and surfaced the need for its cost-saving platform right at the point of decision.

Backlinks

We ran a backlink campaign alongside the content to lift Quolum's rankings and pull in more relevant traffic. Topical, high-quality links from authoritative SaaS sites strengthened the backlink profile and its visibility in search results.

Those links also acted as third-party endorsements, which builds trust with potential clients. That matters in a highly regulated, compliance-focused market like SaaS procurement, where credibility is part of the buying decision. See how we approach this on our link building page.

Results

All figures below cover the four-month engagement from November 2022 to March 2023.

Organic Traffic

• Organic traffic increased 3x, from 1,027 to 2,947 monthly visits, in just four months (November 2022 to March 2023).

Organic Keywords

• Organic keywords ranking on the first page rose 168%.

Backlinks

• We acquired topical, relevant backlinks from source sites with an average domain rating of 50.

Key takeaways

1. Comparison keywords are the shortcut for SaaS SEO. The "stripe vs plaid" and "brex vs ramp" style terms had high buyer intent and low competition, which is why they drove first-page rankings fast. Finding that pocket is the core of good B2B SaaS SEO.
2. Content and links compound. The 63.6k words of service pages and comparison articles ranked faster because a topical backlink campaign ran alongside them, sourced from sites with an average domain rating of 50.
3. Four months is enough to prove the model, not to finish. Tripling traffic from 1,027 to 2,947 showed the strategy worked; the next lever for Quolum was conversion rate optimisation to turn that traffic into leads.

If you run a SaaS or fintech company and want organic traffic that compounds like this, book a call with our team.