Insights

Key points Many business owners who already successfully sell their products on their websites, social media pages, and other platforms feel hesitant about expanding their operations to Amazon.  The biggest concerns people have regarding selling their products on Amazon include sales cannibalization, loss of control over customer experience, and the need to dedicate additional time […]

Key points You can’t prevent other people from selling your brand’s products on Amazon, but you can take steps to ensure that it doesn’t hurt your business.  The first thing you should do is apply for the Amazon Brand Registry program to gain more control over listing for your products on the platform.  Additionally, you […]

Key points Amazon Brand Registry program allows sellers who hold an official trademark for their brand to get access to a suite of tools that can be used for brand protection and promotion purposes.  Participation in the Brand Registry program will not allow you to prevent other vendors from selling your products on Amazon.  Once […]

Key points Amazon has two order fulfillment options: FBA, or fulfilled by Amazon, and FBM, or fulfilled by merchant.  Under the FBA program, Amazon stores products in its warehouses, processes orders, ships goods, handles returns, and provides customer support. In return, sellers pay a fee for using this program.  In the FBM program, sellers are […]

Key points People who want to start an online retail business often end up choosing between selling their products on Amazon or using Shopify to create a dedicated storefront for their business.  Both platforms have numerous advantages and disadvantages. Amazon is an online marketplace where sellers can list their products and compete with other businesses […]

Key points  Amazon is the biggest online retail platform in the world. Over a million new sellers join the website each year. There are several pros and cons to selling on Amazon. The pros of using the company to sell your products include its large customer base, easy expansion into foreign markets, an excellent reputation, […]

Key points  There are dozens of different software programs marketed towards Amazon sellers, so it can be very difficult to find tools that work well.  In this article, you will discover the best software for Amazon sellers that comes highly recommended by our experts.  We’ve compiled over a dozen programs for keyword planning, product research, […]

Key points While Amazon has over 200 million customers worldwide, competition on the platform is exceptionally fierce, as there are millions of sellers. If you want to boost your Amazon sales, you need to highlight what makes your products or brand different and convey those differences to your customers.  Other things that can help your […]

Key points Amazon storefronts are a powerful marketing feature available to brand-registered sellers on Amazon.  Many brands have increased their sales by 30% or more simply by creating a storefront. To make a storefront on Amazon, you need to join the Brand Registry program, fill out the information about your store, choose a storefront template, […]

Introduction The last 20 years have seen the e-commerce space scale exponentially and the pandemic accelerated innovation and inflow of funding in this industry even further.In September 2020, THG (The Hut Group) listed on the London Stock Exchange, making the IPO one of the largest in the UK’s history of public markets. As described in […]