Eleven agencies sell search engine optimization (SEO) to managed service providers (MSPs) and made this list. We checked each one for two things a buyer can verify without a sales call: does the agency publish an MSP service page, and does it publish an artificial intelligence (AI) search offer.
Nine of the eleven publish a dedicated page for AI search, whether they call it generative engine optimization (GEO), answer engine optimization (AEO), or AI SEO. One has no MSP page at all, which is worth knowing before you spend an hour on a discovery call. Two domains that older MSP roundups still list have changed hands: ulistic.com now redirects to Tech Pro Marketing, and mspseofactory.com redirects to Tortoise and Hare Software. Both appear below under the name that actually answers the phone.
This page is for an MSP owner or marketing lead who already has some organic presence and wants to know which partner fits. It covers what MSP SEO services should include, how to judge a strategy, what the packages tend to look like, and the questions that separate a real search practice from a reseller. It is not a beginner guide to SEO, and it is not for MSPs shopping for cold appointment setting, which several firms here also sell and which is a different purchase with different economics.
Every entry links to the company's site and includes a homepage screenshot from the review date. Where a number could not be verified on the company's own site, it is left out and the gap is named.
Updated for 2026: every domain on this list was re-checked on September 25, 2026 and still resolves to the company named. Tech Pro Marketing has added an AI-search page since our July review, and its entry reflects that.
How this list was built
This is an SEO comparison, so the weighting is different from a general MSP marketing roundup. An agency that runs excellent events and appointment setting but no real search practice scores badly here, and that is the point.
| What we checked | Weight | What counted as evidence |
|---|---|---|
| Published MSP practice | 30% | A live MSP or IT services page on their own site, found in navigation. A blog post about MSPs does not count. |
| Search depth | 30% | Named technical, on-page, local, content, and link services with their own pages, not a single "SEO" bullet inside a bundle. |
| AI-search offer | 20% | A live GEO, AEO, AI SEO, or large language model (LLM) visibility page. Claims made only in sales copy were not counted. |
| Checkable proof | 20% | Named clients or named outcomes published on their site. Anonymous logo walls scored zero. |
Disqualifiers: a dead domain, a domain that now serves a different company under the old name, or an SEO offer that exists only as a line in a proposal. We also leave out firms with "MSP" in their own brand name, so the list stays a comparison of agencies rather than of product names.
What we did not score: price. Published SEO pricing is rare in this group, so a pricing column would have been mostly blanks. The section on packages below explains what to ask instead.
Disclosure: NUOPTIMA built this list and appears on it. We applied the same four checks to our own entry and wrote a real limitation into our own write-up. Numbering is navigational, not a scoreboard. Use the table to compare, not the position.
Last reviewed: entries, screenshots, and service pages were checked on July 31, 2026. Domains and redirects were re-checked on September 25, 2026. This page is re-reviewed quarterly.
At a glance: all eleven compared
Read the AI-search column as a yes or no on whether the offer exists publicly, not as a judgment on quality.
| # | Agency | Base | MSP page | AI-search page | Best for |
|---|---|---|---|---|---|
| 1 |  NUOPTIMA | UK, remote team | Yes | Yes | Growth-stage and private-equity-backed MSPs wanting SEO and GEO in one program |
| 2 |  Jumpfactor | North York, Ontario | Yes | Yes | MSPs buying search inside a full marketing stack |
| 3 |  Loopex Digital | Los Angeles and Yerevan | Yes | Yes | Buyers who want deep SEO execution and lots of published reviews |
| 4 |  Opollo | San Francisco and Melbourne | Yes | Yes | MSPs and cybersecurity firms wanting brand plus demand |
| 5 |  Pronto Marketing | Bangkok | Yes | Yes | Smaller MSPs wanting site, hosting, and SEO on one flat fee |
| 6 |  Lemonade Stand | United States | Yes | Yes | MSPs that want one agency with video and public relations (PR) in house |
| 7 |  Tech Pro Marketing | United States | Yes | Yes | MSPs that want search wired straight into lead tracking |
| 8 |  Marketopia | Pinellas Park, Florida | Yes | Not found | MSPs buying marketing, sales enablement, and community together |
| 9 |  JoomConnect | Oneonta, New York | Yes | Not found | ConnectWise shops wanting marketing automation plus a site |
| 10 |  MiroMind | Toronto | No | Yes | Technical and international SEO, outside the MSP niche |
| 11 |  Tortoise and Hare Software | United States | Yes | Yes | MSPs and business-to-business (B2B) tech firms with $2 million to $10 million in annual recurring revenue (ARR) |
The eleven MSP SEO agencies
1. NUOPTIMA
Base: UK with a distributed team | Team: 25+ specialists per our own about page | MSP page: yes | AI-search page: yes | Reviews: 4.9 from 13 on Clutch and 4.7 from 30 on Trustpilot, plus more on our reviews page
Leadership: Alexej Pikovsky (Founder and Chief Executive Officer), Saba Gul (Head of Service Delivery), Julian Buerkle (Head of Growth Operations). Alexej spent a decade in private equity and investment banking before founding NUOPTIMA, and works inside the MSP channel directly: the fractional revenue leadership engagement behind our Cortavo case study is his. The full team is published with photos on our about page.
We run organic search and generative engine optimization as one program rather than two line items, because the pages and citations that win Google rankings are the same ones AI assistants read before they recommend anyone. For MSPs that means service architecture, local SEO built on real proof, earned links, and schema all pointing at the same entity. Our published MSP proof is Cortavo, where organic and AI search produced $403,330 in contracted sales in 12 months, a 4.6x return, attributed in the client's own customer relationship management (CRM) system. We report against contracted revenue and booked conversations rather than impressions, and we refuse the doorway-page approach to local visibility because it damages the trust an MSP actually sells. Engagements run on a 12-month minimum with a 3-month satisfaction guarantee, and we hold to agreed 90-day deliverable and visibility milestones or we credit month four.
Best fit: growth-stage, multi-location, or private-equity-backed MSPs that want organic and AI visibility measured against pipeline.
Think twice if: you want a cheap local-SEO retainer with no internal involvement. Our model needs your engineers and salespeople for proof assets and vertical content, and it asks for a 12-month commitment. If you cannot give either, a packaged provider lower in this list will serve you better.
2. Jumpfactor
Base: 101 Duncan Mill Rd, North York, Ontario | MSP page: yes | AI-search page: yes | Founded: not stated on site | Team size: not stated on site
Leadership: Zamir Javer (Chief Executive Officer), Ian Lenihan (Director of Sales), Djamila Demerji (Director of Marketing), per their own site.
Jumpfactor is the most explicitly MSP-shaped agency here. Its homepage headline is "Get MSP Leads. Drive MRR." and it calls itself the largest digital MSP marketing agency in the world, claiming $1.6 billion in revenue generated for MSP partners and pointing at Inc. 5000 and MSP 501 firms as clients. Every service has an MSP prefix: MSP SEO, MSP pay-per-click (PPC), MSP content, MSP website development, and an MSP AEO, GEO and LLM optimization page that is one of only a handful of AI-search offers on this list built specifically for the channel. That focus is the reason to call them. Note the domain: the marketing site lives at jumpfactor.net, while jumpfactor.com is a separate near-empty domain with a rank of 2. Check which one any proposal or contract references.
Best fit: MSPs that want SEO, paid, content, and AI-search work bought from one channel-native team.
Think twice if: you want to see the working before you buy. Founding year, team size, and pricing are all absent from the site, and the biggest headline claims (largest in the world, $1.6 billion) are self-reported with no methodology attached. Ask how both are calculated.
3. Loopex Digital
Founded: 2018 | Offices: Los Angeles and Yerevan | Team: 100+ SEO specialists per their about page | Clutch: 5.0 from 96 reviews, per their own site | AI-search page: yes
Leadership: Vahan Poghosyan (Head of Growth & Co-Founder), Maria Harutyunyan (Head of SEO & Co-Founder), per their own site.
Loopex leads with SEO craft rather than channel specialism, though its MSP page claims work with over 100 MSP companies generating more than $25M in revenue. The depth on the search side is the strongest here: separate pages for technical SEO, content strategy, digital PR, and link building, plus an AI SEO hub with individual pages for ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and LLM brand mentions. Their about page tells a straight story, from a small team in 2018 to 100+ specialists by 2026 across two offices, and the Clutch review count is unusually high for an agency of that age. The gap is named proof. Those MSP numbers sit on the service page, but we found no named MSP, managed IT, or cybersecurity client in their published case study library, so the figures are not attached to companies you can call.
Best fit: MSPs who care more about SEO craft and AI-search coverage than about channel familiarity.
Think twice if: you want named references in your category. Ask for referenceable MSP clients before you sign, because the MSP numbers on their service page are not tied to published case studies.
4. Opollo
Base: San Francisco and Melbourne | Team: 23 across Australia and the US, per their about page | MSP page: yes | AI-search page: yes (AEO / AI SEO)
Leadership: Steven Morey (Director of MSP Strategy), Matthew Bruce (Managing Director), Scott Nicolai (Managing Director), per their own site.
Opollo brands itself as a growth marketing agency for MSPs and cybersecurity firms, and the site backs it with named client outcomes rather than logos alone: ThreatAdvice lead generation up 1,115%, Steadfast Solutions return on investment (ROI) up 5x, Linktech and Platform 24 among the others. Site-wide they claim 350% average ROI improvement, $145m of sales pipeline generated, and that 85% of clients stay three years or more. The service list runs wider than search, covering brand strategy, a virtual chief marketing officer (CMO) offer, websites, paid, and lead generation, with AEO and AI SEO sitting in the traffic group. One housekeeping note: this page previously listed them as "Opollo (Left Leads)". Nothing on opollo.com references Left Leads today, and leftleads.io no longer resolves, so we have dropped the old name.
Best fit: MSPs and managed security service providers (MSSPs) that want positioning and brand fixed alongside the search work.
Think twice if: you want a large delivery bench. Twenty-three people across two continents covering strategy, brand, web, SEO, AEO, paid, and lead gen means your SEO share of that team is small. Ask who specifically runs your search work and what else they are on.
5. Pronto Marketing
Founded by Derek Brown with his son Cory in Bangkok, after a career leading teams at Microsoft | MSP page: yes | AI-search page: yes | Clutch: 85+ verified reviews and a Clutch local SEO award, per their own site
Leadership: led by father and son duo Cory and Derek Brown, per their about page, which publishes no formal titles.
The most operationally boring option here, which for a lot of MSPs is the selling point. Pronto builds and then permanently maintains your WordPress site, with SEO, PPC, and 24/7 support wrapped into one flat monthly fee. There are dedicated MSP website design, MSP marketing, and MSP SEO pages, plus a white-label tier if you resell marketing to your own clients. AI search has its own page rather than being folded into SEO. Their about page describes a father-and-son operation, Cory and Derek Brown, building for smaller IT partners who could not get marketing done elsewhere. Testimonials on the site reference client relationships running past ten years.
Best fit: smaller and mid-size MSPs that want the site handled forever and predictable monthly cost.
Think twice if: you are fighting for competitive metro rankings. A productized, flat-fee model is built for consistency across many accounts, not for the bespoke content and link acquisition a contested market needs. Ask what happens when you outgrow the package.
6. Lemonade Stand
Founded 2013, per Clutch | MSP page: yes, found on the September 25, 2026 recheck | AI-search page: yes
Leadership: not named on their site.
Lemonade Stand is the broadest agency here: SEO, paid search, paid social, content, backlink outreach, reputation management, web design, video production, podcast production, and performance-based PR, all in house. Their homepage explicitly sells visibility on AI platforms like ChatGPT alongside Google, and there is a dedicated AI optimization page. They also publish a dedicated MSP marketing page, plus a long, genuinely useful essay on MSP content marketing that dismantles the syndicated-content model, where an agency writes one article and sells it to hundreds of MSPs, and explains why Google treats it as duplicate content. It is the sharpest writing on that problem we found on any agency site in this list, and it is a good reason to talk to them.
Best fit: MSPs that want one agency for search, video, and PR.
Think twice if: you want MSP experience you can check in depth. Their MSP page and a published MSP case study (centrexIT) are the public proof, so ask for further MSP accounts and who worked on them before you sign.
7. Tech Pro Marketing
Founder: Nate Freedman | MSP page: yes | AI-search page: yes, added since our July review | Clients: over 100 MSPs, per their MSP SEO page
Leadership: Nate Freedman (Founder and Chief Executive Officer), Cassi Carpenter (Partner, Vice President of Agency Services), Susana Segura (Sales and Account Strategist), per their own site.
MSP-only, and the outcome library is the most specific on this list. Their site names clients and numbers together: Hubbard Street Technology going from $10k to $80k in monthly recurring revenue (MRR), a $120k deal sourced from organic search, a $250k deal closed in two weeks, Inman Technologies hiring off the back of client wins, Watchtower IT Solutions landing an aerospace opportunity in month one. The SEO offer is fully managed across technical, on-page, local, content, links, conversion rate optimization (CRO), and reputation, with a published month-by-month expectation curve: foundation in months one and two, movement in three and four, results in five and six, compounding through twelve. Setting that expectation in public, before a sales call, is rarer than it should be. They also run their own MSP event, Win More Deals Live. One verified change worth recording: ulistic.com, a domain that older MSP marketing roundups still point at, now redirects here.
Best fit: MSPs that want an MSP-only partner and a named set of client outcomes to reference.
Think twice if: you want AI search scoped and reported as its own deliverable. In July we found no AI-search page on their site. By September 25, 2026 they had published an MSP AEO and GEO page covering ChatGPT, Microsoft Copilot, and Google AI Overviews, which says AEO and GEO are built into every SEO engagement. Because it is bundled, ask what gets measured, how often, and how you will see it in reporting.
8. Marketopia
Founded: 2014 by Terry Hedden and Andra Hedden | Headquarters: Pinellas Park, Florida, with a UK office in Milton Keynes | MSP page: yes | AI-search page: not found
Leadership: Terry Hedden (Co-Founder and Chief Executive Officer), Andra Hedden (Co-Founder and Chief Marketing Officer), Laurie Watts (Chief Financial Officer), per their own site.
Marketopia is the channel institution on this list. Terry Hedden built Infinity Technology Solutions from $24,500 in 2003, sold it in 2012, and founded Marketopia in 2014 to fix the gap between MSPs and the vendors who fund their marketing. The site records the growth: a 30,000 square foot Florida headquarters, expansion to 175+ team members by 2021 and 2022, a UK office, and the acquisition of London-based Continuity Marketing. Today they sell marketing, lead generation, sales enablement, AI sales tools, mergers and acquisitions (M&A) advisory, and the GROW community with its GROWCON conference and operator peer groups. The banner across their homepage sums the scale up as 1,000+ businesses grown and 65+ channel experts. If your marketing problem is really a go-to-market and vendor-funding problem, that breadth is genuinely rare.
Best fit: MSPs and vendors that want channel marketing, appointment setting, and community access from one place.
Think twice if: you are buying search specifically. We could not find a standalone SEO service page, let alone a GEO one, in their navigation. SEO appears to be a component of a broader program rather than a scoped discipline, so get the search deliverables written down separately.
9. JoomConnect
Operated by Directive Technology, Inc. of Oneonta, New York | MSP page: yes | AI-search page: not found | Built by an MSP: Directive moved into managed IT in 2008 and built the platform for its own marketing first
Leadership: not named on their site.
The most unusual origin on this list. JoomConnect is run by an MSP that built its own marketing automation platform, wired it into ConnectWise, and then sold it to other MSPs. The product story is strong: bidirectional professional services automation (PSA) sync for leads, contacts, companies, opportunities, and activities, Virtual Marketing Managers who run campaigns for you, and pre-built MSP websites you can launch quickly. That last item is also where the SEO caution lives. Those templates ship with a library of over 100 IT service articles to choose from, which is convenient and is also the shared-content pattern that produces near-identical pages across many MSP sites. Their own site does not disclose how that library is deduplicated across clients.
Best fit: ConnectWise-centric MSPs that want marketing automation and website management in one system.
Think twice if: organic rankings are the goal. There is no AI-search offer, no scoped SEO service page, and a content model built on a shared article library. Ask directly whether any article you publish will appear on another MSP's site.
10. MiroMind
Founded: 2010 by Dmitriy Shelepin | Headquarters: Toronto and Warsaw | Clients: 200+ worldwide, 94% retention, per their about page | Clutch: 5.0 from 17 reviews, per their own site | AI-search page: yes | MSP page: none
Leadership: Dmitriy Shelepin (Founder & Head of SEO), per their own site.
MiroMind is the one entry here that is not an MSP agency, and we are keeping it in the comparison because it keeps appearing in MSP SEO roundups. Sixteen years of continuous SEO practice, a documented history from a boutique consultancy in 2010 to offices in Warsaw and Toronto, senior specialists on the account rather than juniors, monthly agreements with no lock-in, and a dedicated GEO optimization page. The technical and international work looks strong. But their published verticals are B2B and software as a service (SaaS), healthcare, legal, ecommerce, construction, Web3, fintech, and local business. There is no MSP, managed IT, or IT services page anywhere in the navigation, and no MSP case study. Anyone listing them as an MSP SEO agency is going on the SEO half of that phrase.
Best fit: MSPs with genuinely international or multi-language search needs, hiring for technical SEO depth rather than channel knowledge.
Think twice if: you want an MSP specialist. They do not claim to be one. Treat the MSP knowledge as something you supply.
11. Tortoise and Hare Software
Operating since 2018 | Serving the USA | MSP page: yes | AI-search page: yes | Stated results: 35,000+ leads and more than $10,000,000 in marketing-sourced revenue since 2018
Leadership: Hunter Nelson (President, Founder), Kyla Rehberg (Cofounder), per their own site.
The most honest ideal customer profile (ICP) statement on this list. Their homepage says plainly who they are for: MSPs and B2B tech companies growing from $2 million to $10 million in ARR, usually ten or more employees, that have run on referrals and founder-led selling and know it will not scale. They also name who they are not for. Services cover websites, page speed, CRO, SEO management, local SEO, technical SEO, link building, programmatic SEO, an AI SEO page, and paid search, and they publish a blog case study on local SEO generating two to five leads a month for an MSP, which is a refreshingly small, believable number in a category full of hockey sticks. Their positioning leans on the fable: slow and steady, one percent better every day, which is either reassuring or frustrating depending on your board. Worth recording: mspseofactory.com, the brand some roundups still use, redirects here.
Best fit: MSPs in the $2 million to $10 million ARR band that want search and paid run together by a small technical team.
Think twice if: you are wary of scaled page production. They sell programmatic SEO as a named service, which is a legitimate technique and also the one closest to the doorway-page pattern that damages local MSP credibility. Ask exactly how many pages, built from what data, with what unique proof on each.
What actually separates these agencies
Three splits matter more than the ordering above.
MSP-native versus SEO-native. Jumpfactor, Tech Pro, Marketopia, and JoomConnect know the channel and speak your buyers' language on day one. Loopex and MiroMind have deeper search craft and will need teaching. Pronto, Opollo, Tortoise and Hare, and NUOPTIMA sit in between. Neither side is automatically better, but paying MSP-native rates for shallow SEO, or SEO-native rates while you write their MSP briefs, is how these engagements go wrong.
Productized versus bespoke. Pronto and JoomConnect sell packages. That gets you live fast at predictable cost, and it caps how far you can push in a contested market. Bespoke costs more and needs more of your time.
Published AI-search offer versus not. Nine of the eleven now publish one, and Tech Pro Marketing added its page between our July review and September. That means "we do GEO" is no longer a differentiator on its own. The question to ask is what they measure: prompt coverage, citation counts, share of voice against named competitors, or nothing.
What MSP SEO services should include
Every agency above uses the word SEO. What sits behind it varies a lot. A complete MSP search program has six parts, and a proposal that skips one should say why.
| Part | What it covers for an MSP | What to see in the proposal |
|---|---|---|
| Technical | Crawling, indexing, site speed, mobile, redirects after a rebrand or merger | A named audit with a fix list and who ships the fixes |
| Service pages | One page per service you actually sell: managed IT, cybersecurity, co-managed IT, cloud, compliance | Which pages get rebuilt, in what order, and why |
| Local | Google Business Profile, reviews, and service-area pages with real local proof | How many locations, and what makes each page different |
| Content | Articles and guides written for your buyers and verticals, never syndicated | Topics, volume per month, and who checks technical accuracy |
| Links | Earned mentions from vendors, associations, local press, and industry sites | Where the links come from and how they are earned |
| AI search | How often ChatGPT, Google AI Overviews, and similar assistants name or cite you | The prompt set being tracked and the baseline before work starts |
What a good MSP SEO strategy looks like
A strategy worth paying for starts from the contracts you want, not from keywords. It names the services and verticals with the best margins, the cities or regions you can actually serve, and the competitors you lose deals to. From there the order of work is usually the same: fix the technical base, rebuild the service pages that match how buyers search, prove you are local where it matters, then publish and earn links around the topics your buyers ask about. Expect the first real movement in months three to six. Anyone promising page one in weeks is selling something else.
If your site itself is the problem, fix that first. A rebuild done with search in mind, as covered in our MSP website design guide, saves paying twice.
How MSP SEO packages are usually structured
Since almost nobody here publishes a price, compare structure instead. Three models show up across this list.
- Flat monthly bundle. Website, hosting, and SEO for one fee, as Pronto sells it. Predictable and quick to start. Check what is capped: pages per month, links, and hours.
- Scoped retainer. A monthly fee against a written plan of deliverables, usually with a minimum term. Check the term, the exit terms, and what is delivered in the first 90 days.
- SEO inside a wider program. Search sold as one line within marketing, sales enablement, or automation, as with Marketopia and JoomConnect. Good value if you want the whole stack. Check that the SEO work is scoped on paper, or it tends to get squeezed.
Whatever the model, get three things in writing: who owns the website, content, and analytics accounts if you leave, what gets reported monthly, and which results would count as the engagement working.
The MSP website SEO checklist
Ten things worth fixing before or alongside any retainer. None of them need an agency.
- Core service pages that stand alone: managed IT, cybersecurity, co-managed IT, cloud, compliance
- Service-area pages carrying real local proof, not templated rewrites of each other
- A trust module above the fold: response times, certifications, verticals served, service level agreement (SLA) terms
- Decision pages buyers look for before they call: pricing approach, onboarding, your stack, security posture
- Internal links running between service pages, location pages, proof, and frequently asked questions (FAQs)
- FAQ blocks on money pages, written from real objections you hear on calls
- Core Web Vitals basics: image weight, script bloat, mobile speed
- Organization and Service schema, plus FAQPage where the content genuinely matches
- A skimmable case study library structured as problem, approach, result
- Calls to action matched to intent: consult, audit, assessment, rather than "contact us" everywhere
Seven questions to ask on the first call
- Show me MSP outcomes tied to pipeline. Leads booked, deals closed, contract value. Not traffic.
- How do you win locally without thin pages? Ask for real service-area examples. "We publish hundreds of city pages" is the wrong answer.
- Will any content you write for me appear on another MSP's site? Ask it exactly like that. Then ask for two live links to prove it.
- Who does the work? Named people, their other accounts, and how many hours a month.
- What is your link strategy? Earned links and digital PR, or a vague "we have partners".
- What is your AI-search plan and how do you measure it? Prompt sets, citation tracking, competitor share of voice. Nine of the eleven firms here now sell this, so the differentiator is measurement.
- What do you need from us? Engineers for technical accuracy, sales calls for objections, CRM access for attribution. An agency that needs nothing from you is not building anything specific.
Red flags
- A ranking promise with a date attached
- A local strategy that is really mass-produced city pages
- Content written once and resold across the client base
- Reporting that stops at traffic and rankings
- Headline claims (largest, most, biggest) with no method behind them
- No answer on who owns the site, the content, and the analytics when you leave
Where to go from here
Shortlist two or three from the table, run the seven questions, and treat AI-search measurement as a hard requirement rather than a nice extra. If you want organic and AI visibility built as one program, see how our SEO services for MSPs and GEO services fit together, and how link building feeds both. Our SEO engagements run on a 12-month minimum with a 3-month satisfaction guarantee, and we commit in writing to the deliverables and visibility milestones for the first 90 days: technical fixes shipped, money pages rebuilt, content clusters live, and AI-search baseline measured. Miss them and month four is credited. Start with a free audit to see where your site stands today.