There are many avenues a business can take to attract new leads and grow its customer base. This includes conducting active social media marketing campaigns, running PPC ads, engaging in affiliate marketing, etc. But one of the most cost-effective ways to attract customers is search engine optimisation or SEO.
What is SEO?
Search engine optimisation, or SEO for short, is the process of optimising a website to help it achieve higher rankings in search engine results, including on Google. Ultimately, effective and well-executed SEO efforts will result in free organic traffic, which will keep coming even if you stop investing in SEO. This is the stark difference between SEO and PPC ads and other types of marketing.
Each SEO project encompasses a range of different techniques and tactics relating to various aspects of a website’s optimisation. This includes technical SEO, on-page techniques, link building, keyword research and optimisation, content writing, and much more. Any SEO project requires extensive amounts of knowledge and skill as well as a large team of people handling different tasks. This is why if you’re serious about using SEO to grow your business, it’s best to opt for a professional agency instead of hiring freelancers or in-house SEO specialists.