Digital marketing has grown from a niche, guerilla-like marketing tactic to a full-blown industry. Experts predict the global digital advertising market will soar to $667 billion in 2024. [1]
However, managing the demands of various clients, delivering consistent results, and out-competing other companies for new clients can be overwhelming, even for seasoned marketers.
That’s why so many marketing agencies opt to sell white-label SEO services.
Today, we’ll discuss white-label local SEO services and how they differ from national white label SEO. We’ll also explore some of the best services to outsource.
What Is White Label Local SEO?
White label local SEO, also known as SEO reselling, is an excellent way for an agency to help clients improve their online presence and search engine rankings without doing the work themselves.
It’s when agencies rely on the expertise of a third party to provide local SEO services to their clients. Although they deliver these services under their own brand, they outsource the SEO service to other businesses.
Essentially, these agencies don’t perform the SEO services in-house; instead, they resell them to a third-party provider. With a local SEO white label, all the materials, including monthly reports, you provide to your clients will be personalized with your branding. The third party performing the service will not contact your client.
Difference Between National and Local SEO White Label
Both local and national SEO can improve your visibility and position your webpage high on the Google search engine result pages (SERP). The main difference between both SEO services is the origin of the website visitors; where do these clicks come from?
The names explain it perfectly.
Local search helps businesses target customers who live in a specific area or those searching for local services or products near them. That’s why “near me” is a popular expression in Google searches.
Conversely, national SEO is when you optimize a website to attract traffic from anywhere your target audience is, whether across the country or another continent.
National SEO is perfect for online stores or larger companies that offer their products or services globally. Whereas, local SEO brings the most desired search results for small and medium businesses depending on local utilization.
But you might be asking, why do the industry giants consistently rank highly at the top of the SERP when you conduct local searches? Read this article to learn savvy SEO techniques to outrank industry giants.
Advantages of Using White Label Local SEO
Here are some advantages of outsourcing your SEO services to a white label SEO company:
- Product and service expansion: As an agency, you have already established a strong foundation with the necessary infrastructure and knowledge to support your services and products. However, you can expand your offerings by sourcing your SEO services to a white label SEO company, allowing you to grow without needing additional expertise or infrastructure.
- More revenue stream: Offering more products and services helps you generate more revenue, which might be what your business needs to grow. Eventually, you can provide these services you’re outsourcing to an SEO company internally.
- Becoming more competitive: As SEO services become increasingly competitive, agencies constantly strive to outperform one another by offering additional products, better services, and better results. Outsourcing some of your SEO jobs to a reputable white label SEO company could be an effective strategy to stay competitive.
How to Select the Best White Label Local SEO Provider
Before you “shake hands” and start the collaboration, check white label SEO company’s client testimonials. Ensure the service provider has an excellent track record and reputation for delivering outstanding results. This article will guide you on how to choose an SEO company.
Key Factors to Consider
It is essential to consider the agency’s communication patterns to know whether they provide quick responses. Also, confirm if their CMS is compatible with your client’s CMS or if they offer a free trial.
Some other factors to consider include:
- Knowledge and Proficiency
- White Label Capabilities
- Range of Services
- Transparency and Reporting
- Communication and Assistance
- Ethical Practices
- Adaptability to Algorithm Changes
- Legal and Contractual Considerations
Top White Label Local SEO Services to Outsource
A white label SEO company can perform a wide range of services. However, we’ve briefly summarized some top white label local SEO Services to outsource:
- Keyword Research: Identify relevant and valuable search terms to the target audience.
- Local SEO: Optimize the online presence for local search, including local listings and citations.
- Google My Business: Set up and optimize the client’s Google My Business (GMB) and enhance their visibility in local search results.
- On-Page Optimization: Optimize the client’s website to improve search visibility and user experience.
- Technical SEO: Address the website’s technical aspects, ensure it’s accessible to search engines, and provide a good user experience on all devices.
- Content Creation and Optimization: Develop high-quality content with the right keywords to engage users and rank top on search engines.
- Link Building: Obtain high-quality backlinks from reputable websites to boost your client’s website’s credibility and authority in search engines.
If you want to find out how to improve conversion rates, check out our article on SEO services to boost conversion rates.
Keyword Research
Search engines constantly alter the impact of different SEO efforts. However, keyword research remains the foundation of SEO. Initially, companies only required cluster keywords relevant to the local business to be visible on search engines.
Over time, the growth of the Internet has led to millions of websites. Today, getting a good ranking requires many different elements, such as creating relevant and high-quality content and backlinks and becoming an authority in your niche.
Overall, local keywords continue to form a crucial foundation of search engine optimization, especially considering that 46% of searches are local. Incorporating negative keywords into your strategy can further refine your targeting, filtering out irrelevant traffic and ensuring your content reaches the right audience.
On-Page SEO Optimization
On-page SEO involves techniques and strategies to enhance a web page’s search rankings and attract increased traffic. In addition to publishing relevant, high-quality content, on-page SEO also includes optimizing headlines, HTML tags, header images, and meta descriptions. When optimizing your on-page SEO, consider expertise, authority, and trustworthiness.
Meta tags are components that give vital information to search engine crawlers. You can find the meta tag in the header section of HTML code. The term “metadata” refers to the title tags, headers, and meta descriptions.
Meta titles are usually the first thing a user sees on a website. They hold vital information and are considered one of the targeted keywords’ most important ranking elements. If you want to rank high, include your keywords in your meta title.
A meta description is a summary of a page’s content, usually used as a page preview in the search results.
Google My Business Management
Optimize your business’s GMB profile to ensure the correct information is available. Include business hours, business category, and contact details. Set up and optimize the business description, add photos, and manage customer reviews.
Regularly monitoring and adjusting GMB is essential to maintaining a positive online reputation. To improve local rankings, encourage satisfied customers to leave good reviews.
Local Citations and Link Building
To improve the client’s local search visibility, maintain consistent citations across all local directories and verify that their name, phone number, and address are identical across all listings.
Acquire high-quality backlinks from respectable local websites to strengthen the site’s authority and search engine rankings. This includes local blogs, industry-specific directories, or news sites.
Technical SEO
Technical SEO involves optimizing your website for search engine crawlers to understand. Performing technical SEO includes website crawlability and indexation, content hierarchy and structure, core web vitals, mobile friendliness, and security.
Technical SEO is a crucial step for any company looking to expand. It’s the foundation for ranking higher in the search engines and creating a user-friendly experience.
Common Pitfalls to Avoid in White Label Local SEO
When choosing a white label SEO provider, beware of the following red flags:
- Guaranteed Rankings: No SEO provider can guarantee specific ranking results. As search engine ranking is ever-changing, providers making such promises may use less ethical practices.
- Lack of Transparency: If a provider is unwilling to share their methods or detailed reports, this can be a big concern. Being transparent in white label SEO is crucial to building trust and accountability.
- One-Size-Fits-All Approach: Beware of providers using quick and unethical solutions solutions. Effective SEO has to be customized and fit every client’s unique needs and goals.
- Low Prices that Seem Too Good to Be True: While cost-effectiveness is essential, prices that seem too good to be true usually are. This can indicate that the provider is offering low-quality work, which may damage the client’s SEO in the long run.
- Poor Communication: A provider’s communication style can make or mar the collaboration. A provider needs to communicate effectively during the initial discussions to avoid creating a pattern of poor communication that may cause future issues.
Bad SEO Practices to Watch Out For
While most white label SEO local resellers operate ethically, some may engage in unethical practices. These might include black hat SEO techniques like keyword stuffing, cloaking, or low-quality backlinks. Agencies should be cautious when choosing an SEO reseller and verify that they follow the industry’s best practices.
Thoroughly evaluating potential SEO resellers is essential for maintaining a positive reputation and delivering high-quality services to your clients. Agencies should question the reseller’s methods, examine case studies, and gather client testimonials to verify effective and ethical practices.
Ensuring Quality and Compliance
Quality concerns are always a factor to consider when outsourcing SEO services. Depending on the task’s complexity, a good SEO provider may fail to meet the expectations of the agency and the client.
There’s also an issue of consistency. Outsourcing multiple tasks to third parties can create inconsistencies that affect an agency’s credibility.
Growing Your Business with White Label Local SEO
White label SEO can be a significant growth driver for small to midsize marketing agencies and web development firms. It allows companies to quickly and cost-effectively expand their service offerings without additional resources, leading to new revenue streams and higher profit margins.
It lets your business focus on its core strength while delivering competitive SEO solutions. Effective white label SEO can help client businesses grow through improved online visibility, higher search engine rankings, and traffic generation.
Strategies for Scaling
Scalability for a business is the key to success. It enables you to bring new products and services without raising overhead costs.
Local white label SEO allows you to add a digital marketing product by hiring third-party expertise and adding new customers without the risk of going solo.
It’s a perfect symbiotic relationship. You manage client relations while the agency handles the SEO process.
Enhancing Client Satisfaction and Retention
Delivering high-quality local SEO results improves client satisfaction and retention rates. Customers who receive efficient SEO services are more likely to have long-term partnerships and recurring revenue.
Successful White Label Local SEO Implementations
Successful implementation of local white label SEO shows the power of outsourcing it to specialized providers. Businesses can drastically improve their local search visibility through expert keyword research, on-page optimization, and Google My Business management.
Real-life case studies show improved foot traffic and online orders for various businesses. Implementing these services allows agencies to expand their service offerings, increase revenue streams, and maintain competitiveness.
White Shark Media [2] is an ideal case study of a successful white label SEO implementation. They utilized Facebook ads to increase brand awareness and target specific demographics for a Canadian cleaning service business.
This campaign resulted in massive returns:
- New users augmented by 234.22%
- Sessions improved by 236.33%
- Leads were raised by 573.33
- Calls increased by 490.00%
If you’re interested in SEO for your business, check out our articles on SEO for marketplaces or SEO for cybersecurity.
Conclusion
Businesses can improve local search visibility and increase traffic and engagement through strategic white label SEO practices. For agencies, this approach expands service offerings, boosts revenue, and ensures high-quality results.
Ultimately, white-label local SEO drives client satisfaction and business growth, making it an essential strategy in digital marketing.
FAQ
Also known as local SEO reselling, white label local SEO is when agencies rely on the expertise of a third party to provide local SEO services to their clients. These agencies don’t perform the SEO services in-house; they outsource these services to other businesses.
- Partnering with a provider: A marketing agency partners with an experienced SEO provider specializing in local SEO services.
- Reselling services under your brand: The reseller markets and sells these local SEO services to clients under their own name. The outsourced SEO provider works behind the scenes while the agency interfaces with the clients.
Some benefits to white label SEO include enhanced expertise, scalability, and time and cost savings.
If you’re an SEO agency and your team is maxed out and can’t handle more workload, but there’s a new client you want to work with, you can hire an external SEO expert who offers the SEO services the client requires. This expert can handle specific services, including keyword research, optimization, analytics, and monthly SEO reports. However, they will not contact the client. Essentially, you hire a third party to do the job in your name.
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