Bezos: 223% Lead Increase From SEO

About Bezos

Bezos is a Fulfillment-as-a-Service (FaaS) platform that gives e-commerce brands storage, picking, packing, and delivery for their inventory. When they came to NUOPTIMA, the goal was concrete: grow organic traffic from their core markets (the EU, UK, USA, and Australia) and turn that visibility into qualified leads in those regions.

Organic search was underbuilt. In May 2023 the site pulled 157 unique organic visitors a month and had just 10 clicks against 4,316 impressions in Google Search Console. The opportunity was clear: rankings existed, but almost none of them sat where buyers click.

Team

Bezos Team

Freddy Bruce

Head of Growth

What we did

Bezos started with NUOPTIMA in February 2023 and the engagement was still running as of May 2024. The first phase was technical SEO to make the site cleaner to crawl and rank. Core technical work included:

• Added sitemap link to footer: gave visitors a visible navigation tool and helped crawlability.
• Removed unnecessary pages: cut or updated content that did not provide value.
• Fixed links in sitemap.xml: the main address is "https://www.bezos.ai," but every XML sitemap link pointed to "https://bezos.ai." We corrected them.
• Stopped HTTPS pages internally linking to HTTP pages: non-secure internal links trigger browser warnings and hurt authority, so we pointed affected links to HTTPS versions.
• Resolved redirect chains: these slow page loads and complicate crawling, so we cleaned them up where possible.
• Optimized meta tags: fixed missing and over-length meta descriptions, and corrected titles and H1s so primary keywords sat where they belonged with no duplicates.
• Enhanced page speed: resolved slow-loading pages caused by disorganized code, unoptimized images, and heavy JavaScript.

With the foundation fixed, we built a 12-month content strategy off in-depth keyword research, targeting keyword clusters that added topical authority while mixing informational and transactional terms to grow both traffic and conversions. Backing that content was ongoing link building on authoritative domains. For the first 12 months we delivered roughly 13,000 words a month (about five to seven articles and six backlinks). This program sits inside our wider B2B SaaS SEO services.

In Q2 2024 we raised monthly output to 19,500 words, a 1.5x increase, or seven to 10 articles a month. The bigger shift was intent: earlier content leaned informational and traffic-first, but the Q2 plan pivoted to high-converting, bottom-of-funnel terms aimed at the US and Australia so the traffic arriving was closer to a buying decision.

Results

The approach was data-driven throughout, so we adjusted tactics against the metrics rather than guessing. Here is what changed for Bezos across leads, rankings, traffic, and authority.

Leads

Lead generation was the primary goal. Bezos's key events (conversions, in this case form fills) rose 223.21% from January 25 to April 23, 2024, compared with the prior period of October 26, 2023 to January 23, 2024. We measured only those dates because Bezos had no conversions recorded before then.

Keywords

One priority keyword was "UK fulfillment service," core to the client's offer. It ranked position 45 on May 22, 2023:

Through on-page SEO, content optimization, and targeted backlinks, the page "https://www.bezos.ai/resources/best-fulfilment-companies-uk" (now the site's top lead driver) reached position six, a 39-position climb:

Across the 12 months, total keywords grew from 2,635 to 5,200 in the top 100 organic results, with 69 keywords in the top three positions:

Organic Traffic & Organic Search

In May 2023, Bezos had 157 unique monthly organic visitors:

By May 2024 that reached 4,267 monthly unique organic visitors, driven by on-page SEO, keyword research, content, and backlinks from authoritative domains:

Organic traffic rose by 2,600 within a three-month window, and the trend kept climbing:

Indexed organic pages grew too. In May 2023 the client had 67:

By May 2024, Bezos had 373 organic pages, steady growth across the engagement:

Clicks and impressions moved in step. In May 2023 Bezos generated 10 clicks and 4,316 impressions:

By May 2024, that grew to 126 clicks and 17,522 impressions:

Backlinks & Domain Rating

Over 13 months we built 96 backlinks for Bezos on reputable sites, supporting both rankings and conversions:

Those links helped lift Bezos's domain rating (the strength of a site's backlink profile) from 25 to 53, putting the client ahead of its competitors on authority. Bezos also holds 916 backlinks from 292 referring domains:

Effects of Google's March 2024 Core Update

Google's March 2024 Core Update reshaped the search landscape and penalized or de-indexed many sites. Bezos's site held steady through it:

Stability through a volatile update is a good read on whether the foundation is sound: the content and technical work held up when weaker sites did not.

Key takeaways

1. Fix the foundation before scaling content. The technical SEO pass (crawlability, HTTPS, redirects, page speed) is what let later content actually rank rather than sit buried.
2. Match keyword intent to the goal. Shifting from traffic-first terms to bottom-of-funnel B2B SaaS SEO keywords is what turned rankings into a 223.21% lift in conversions, not raw visitor counts.
3. Authority buys resilience. Growing domain rating from 25 to 53 through steady link building is why Bezos held stable through the March 2024 Core Update.

If you run a SaaS or fulfillment platform and want organic search to generate qualified leads, book a call and we will map the path.