Westbridge Energy Increases 429 Keywords in Competitive Renewable Energy Niche
472
Total keywords
6
Months engagement
5 to 20
Domain rating
About Westbridge
As a renewable energy company investing in promising projects, Westbridge.energy was confident that SEO was an important channel for attracting investor leads.
This sector presents an extremely small niche with a handful of important and highly lucrative keywords. Hence, we knew that even ranking for a few hundred keywords would create sizeable value for Westbridge.
Westbridge wanted to ramp up SEO spending slowly, so we initially started on a smaller budget.
Team
Westbridge Team
Paul Brown
CEO
Responsible NUOPTIMA Team
Viktor Khliupko
CTO
Isabelle Day
Writer
Ellie Louise Des Baux
Writer
Sarah Douglass-Colling
Lead Editor
Action Plan
When Westbridge came to us, they only had their domain operational for 3 months. We were effectively working with a completely new site.
This is extremely exciting for the NUOPTIMA team as it gives us a chance to shape Westbridge’s journey completely! With any new site, our goal is assert topical dominance and authority through writing great content and building high-quality links.
Backlinks
6
Monthly backlinks
49
Average domain rating
We were able to acquire topical and relevant backlinks with great anchors and all within our monthly budgets.
Content Writing
449
Organic keywords
2,200
Average blog length
We were also wholly responsible for all the on-site content for Westbridge. For most of our clients, this is only blog content. However, the Westbridge team needed help with some general on-site landing page content which we were more than happy to do!
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Technical SEO
For the majority of clients, we focus on on-site content and backlink building. However, Westbridge lacked the internal development team to deliver on the on-site technical SEO requirements that Google is currently looking for from top-ranking sites.
There are lots of requirements for Technical SEO, from page speed to LCP. This is because of a recent update requiring websites to have green web vitals.
We see SEO as a holistic task with web development, and so internally, we have a web development team capable of working inside WordPress, Magento, Shopify and other top CMS’. Our internal team was quickly deployed to further build out the website, publish all the content we had created and ensure the domain met Google requirements.