SaaS Link Building Agency

We send your revenue-generating pages to the top of search engines. How?

We build high-quality backlinks faster and better than your competitors.

uk search awards winner

We Push Your Revenue Generating Pages to Position 1

DR 60-90 Backlinks

We place high domain authority links on third-party sites which link back to your money pages. This leads to increased organic traffic, higher-quality leads, and improved conversions on your money pages.

25k+ Backlink Site Traffic

Every backlink domain is highly trusted and has exceptional organic search traffic. The result is an influx of highly relevant, qualified visitors who are more likely to engage with your content and convert into leads or customers.

Rich Anchor Text

We Got Our SaaS Clients Links From

How Our SaaS Link Building Process Works

Site Link Audit

Through a comprehensive backlink audit, you’ll strengthen your SEO strategy by eliminating harmful links, enhancing valuable ones, and gaining actionable insights, leading to improved search rankings, increased organic traffic, and, ultimately, higher revenue growth for your business.

  • Conduct a comprehensive review of your current backlink profile.
  • Identify and categorize all existing backlinks based on quality, relevance, and authority.
  • Detect and flag any toxic or harmful links that could negatively impact your site's SEO.
  • A detailed report of your website's backlink profile, highlighting areas of strength and opportunities for improvement.
  • A clear understanding of your beneficial relevant backlinks and those which may be harming your site's search engine rankings.

Anchor Text Strategy

With an optimized anchor text profile and a clear, segmented strategy for future link-building efforts, your site will gain higher relevance and authority, driving more organic traffic and increasing conversions.

  • Analyze the current distribution of anchor texts of competitor rankings for keywords you want to rank for.
  • Develop a plan to optimize anchor texts for better SEO performance, ensuring they are relevant, diverse, and natural.
  • Implement changes to existing backlinks where possible and guide future link-building efforts.
  • Optimized anchor text profile that enhances your site's relevance for targeted keywords.
  • Anchor text strategy segmented by target page for all future links we build.

Competitor Link-Gap Analysis

Our link-building team will help close the gap, boost your search rankings, and drive more sign-ups through strategic backlink acquisition and higher-quality traffic sources.

  • Analyze competitor SaaS companies and their backlink profiles
  • Identify gaps in your own link profile compared to your competitors.
  • Develop a strategy to acquire similar or better links to close the gap.
  • Insights into your competitors' link-building strategies and how you can leverage them to get new sign ups
  • A targeted list of potential backlink opportunities.

Internal Linking

You’ll get a more cohesive SEO framework that boosts page authority and search engine rankings, and improves user navigation, leading to better engagement, increased time on site, and higher conversion rates.

  • Audit your website's internal linking structure to ensure optimal link flow and user navigation.
  • Identify key pages that could benefit from increased internal linking.
  • Implement strategic internal links to distribute page authority and improve site-wide SEO.
  • A more cohesive and SEO-friendly internal linking structure.
  • Improved user experience and site navigation, leading to better engagement and higher conversion rates.

Link Building Strategy

We identify exactly which links we need to build and to what target pages.

  • Aggregate all our analysis of competitors, Google and your product.
  • Combine DR, traffic, relevancy and anchor text requirements.
  • Create a winning digital marketing strategy that grows your organic traffic.
  • Complete action plan of our B2B link building strategy.
  • A clear forecast of how we will send your pages up search engine results pages.

Guest Posting & Content Contributions

As SaaS SEO agency, we help position your SaaS business on high-authority, industry-relevant platforms. This approach not only secures high-DR backlinks from reputable websites but also boosts your brand visibility, authority, and search rankings, driving sustained growth and industry recognition.

  • Identify high-authority websites and ranking pages relevant to your SaaS.
  • Manage outreach and publication process to secure new links
  • DR 60-90 backlinks from reputable websites in your industry.
  • Increased brand visibility, positioning, and authority through valuable content contributions.

Digital PR & Journalists

  • Build relationships with journalists, bloggers, and influencers in the SaaS industry.
  • Provide expert commentary to reputable writers and journalists for inclusion in their pieces.
  • Enhanced brand recognition and credibility through media exposure.

SaaS Link Building Strategies

Our link-building services include various forms of link acquisition:

HARO

Our HARO service helps secure authoritative backlinks by positioning your SaaS as an industry expert, leading to improved search rankings and brand credibility.

Guest Posting

By publishing high-quality content on third-party sites, we drive targeted traffic to your SaaS, increasing lead generation and conversions.

Content Contributions

Our content contributions provide valuable backlinks from high-ranking pages, boosting your SaaS site's authority and visibility in search results.

Digital PR

Through data-driven press narratives, we enhance your brand's media presence, which translates into high-quality backlinks and greater brand recognition.

Broken Link Building Outreach

We replace broken links with your SaaS content, gaining backlinks that improve search engine rankings and drive relevant traffic to your site.

Unlinked Brand Mentions

By converting unlinked mentions into backlinks, we leverage your existing brand recognition to boost SEO and organic traffic.

How We Track Results & KPIs

  • DR: What is the domain authority of acquired links?
  • Backlink Page Traffic: Are our links originating from pages with existing traffic
  • Domain Site Traffic: Does the referring domain have sizeable traffic?
  • Anchor Text Distribution: Do anchor texts support your page rankings?
  • Page Position: Are the positions of your target pages increasing?
  • Organic Keywords: Are your pages being indexed for more organic keywords?
  • Organic Traffic: Are you receiving more bottom funnel traffic?
  • Referral Traffic: Are you receiving referral traffic from new backlinks?

How To Choose Between SaaS Link Building Agencies?

Ask yourself these questions when choosing a SaaS link building service or SEO agency as a long-term partner.

Do they have specific SaaS experience?

Do they promise high-quality links?

Do they understand your SaaS tool?

Is their goal to increase rankings of revenue generating pages?

Are they responsive and easy to work with?

Is the SEO agency ranking high on Google themselves?

Our link-building strategies have consistently delivered a 20-40% increase in organic traffic for SaaS clients.

Case Studies

How This B2B SaaS Hit 874 First-Page Keywords and 253 Quality Links

Dimitri Raziev
Founding CEO
Read more

New UK Site of VC Backed CBD Startup, VAAY, Dominating 864 Search Terms

Torsten Rammrath
Head of SEO & Content Lead
Read more

HR SaaS, Zelt, Achieves 300%+ Traffic Growth + 500 Organic Keywords With Just 10 Backlinks In 1 Month!

Read more

FUL Scales From 0 to 44k Monthly Organic Traffic In 7 Months – Full Guide, Templates & Processes

Julia Streuli
Co-Founder and CEO
Read more

What Our Clients Had To Say

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Isabella
Head of marketing at Wayra (Telefonica)
They’re experts when it comes to growth marketing and SEO - extremely proficient getting the bigger picture
Nuoptima has done an amazing job at writing content that meets our quality and technical requirements in the software development niche. They've done a great job executing strategy and we're glad we went with them.
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Dave Cannell
Deazy, Head of Growth
NUOPTIMA understands what companies require and how to approach the marketing mix and the prioritisation of growth channels
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Igor T.
Founding Partner, TrueSight Ventures
Their SEO execution is second to none - deep knowledge and execution ability
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Anil S.
Founder, Market Finance
Alexej, Aman & Viktor taught us a lot about SEO and really demystified the growth channel - highly recommend
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Mithi S.
Founder, HarperCare
The NUOPTIMA team are exemplar at adding SEO & marketing value from Seed to maturity
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Jacqueline C.
Principal, Hearst Ventures

FAQ

Why is link-building important for SaaS SEO?

Link-building helps SaaS companies improve their domain authority and search engine rankings, making it easier for potential customers to find them. Strong backlinks also signal credibility, boosting visibility in competitive SaaS niches.

What’s the impact of high-quality backlinks on SaaS revenue growth?

High-quality backlinks drive targeted traffic to SaaS websites, which can result in more qualified leads. This increased visibility and trust lead to higher conversion rates and long-term revenue growth for SaaS businesses.

Can link-building help reduce customer acquisition costs (CAC) for SaaS businesses?

Yes, link-building improves organic search rankings, driving free, high-intent traffic to your SaaS website. This reduces reliance on paid channels, ultimately lowering customer acquisition costs over time.

What types of content are best for earning backlinks in SaaS?

Long-form blog posts, data-driven case studies, industry reports, and in-depth guides are ideal for attracting high-quality backlinks in SaaS. These formats provide valuable insights that other websites are more likely to reference.

How long does it take to see results from a SaaS link-building campaign?

It typically takes 3-6 months to see significant results, as link-building is a long-term strategy. However, the impact builds over time, with lasting benefits for organic traffic and SEO performance.