Bleuet partnered with NUOPTIMA to turn organic search into a major growth channel.
Over the last two years, we’ve helped them grow into an established authority on tween and teen bras and underwear, while driving consistent traffic, revenue and brand visibility.
At a glance
- 20K+ estimated monthly organic visits from AI search, GEO, and SEO
- 3,133 keywords now ranking in Google
- Hundreds of new page-one and top-three positions for commercial and educational queries
- 227 SEO-driven pages contributing traffic
- Referring domains and authority sharply up, with Domain Rating rising into the 70s
About Bleuet
Bleuet is an e-commerce brand offering bras, underwear and everyday apparel for tween and teen girls. They focus on wire-free, comfortable pieces designed for growing bodies, along with practical education for both girls and parents navigating puberty, bra sizing and first-period milestones.
Bleuet approached NUOPTIMA to help them turn that mission into sustainable organic growth. They had a strong product and loyal customers, but their website was not yet capturing the full search demand around their category.
The Challenge
Before working with NUOPTIMA, Bleuet faced several issues:
- Organic performance was inconsistent and under-leveraged. Traffic was not keeping pace with the size of the potential market for teen bras and underwear.
- Keyword coverage was thin. They ranked for a limited set of brand terms and a small pool of informational queries, leaving thousands of relevant searches untapped.
- Content was fragmented. Blog posts, guides and collection pages were not structured around clear topic clusters, so Google struggled to see Bleuet as the go-to resource for puberty, bra education and teen underwear.
- Authority needed to catch up. Competitors with larger backlink profiles and higher domain authority often outranked Bleuet for core commercial terms.
In other words, Bleuet wanted to increase high-intent organic traffic and revenue, position itself as the leading educational resource for tween and teen bra questions, and strengthen its backlink profile to build long-term resilience against algorithm updates.
Action Plan & Implementation
After reviewing Bleuet’s analytics, content and backlink profile, NUOPTIMA designed an AI search, GEO, and SEO strategy focused on three pillars: content, authority, and technical foundations.
1. Content Engine and Topic Clusters
We built a long-term content programme that aligned with how parents and teens search:
- Monthly content production. We planned and produced highly targeted content, including new articles, hub pages and strategic refreshes.
- Parent guides and puberty education. We created in-depth guides such as how to buy a tween’s first bra, what to expect from breast development, and how to choose comfortable underwear for growing bodies.
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Content for teens themselves. Articles answered questions girls might search privately, such as:
- “Why are my breasts suddenly getting bigger?”
- “What is the average bra size for a 13–14 year old?”
- “Is it ok to wear a sports bra all the time?”
- Collection and product-led SEO. We optimized key money pages like “shop first bra”, “Bleuet padded bras”, and “young teen underwear” for both user experience and search intent.
- Content overhauls of existing posts. Where older articles had potential, we rewrote and expanded them around the right keywords, structured headings and clearer answers.
This approach turned Bleuet blogs into a genuine information hub for both parents and teens, covering everything from sizing and comfort to body changes and daily wear.
2. Authority & Backlink Growth
To help Bleuet compete with larger brands, we focused on sustainable authority building:
- High-quality backlinks each month from relevant, real sites with strong Domain Rating.
- Links from parenting, lifestyle and youth-focused publications, aligning with Bleuet’s audience and values.
- Deep links into guides and collection pages, not just the homepage, to support the content clusters we were building.
Over time, referring domains grew steadily and consistently, supporting higher rankings across the site.
3. Technical & On-Page SEO
We supported content and links with a clean technical base:
- On-page optimisation for titles, meta descriptions, internal links, and schema where relevant.
- Improvements to site structure, making it easier for users and search engines to move between blogs, guides and product collections.
- Ongoing monitoring and fixes for indexation, crawl issues and site health, especially around major algorithm updates.
Results
The strategy delivered strong, compounding gains across Bleuet’s AI search and GEO metrics.
Keyword Growth & Rankings
Bleuet now ranks for 3,133 keywords, up from a much smaller footprint two years ago. Keyword reports show large jumps in rankings for high-intent, non-branded queries.
For example:
- “can I wear a sports bra instead of a normal bra” improved by around 94 positions into the first page.
- “difference between bralette and bra” climbed over 90 positions.
- “what size bra should an 11-year-old be” rose by close to 90 positions.
At the same time, Bleuet is seeing stronger performance for commercial terms such as “bra kids”, “girl sports bras”, “lightweight bras” and “USA made bras”. Many of these now sit in the top 10, with a growing number in positions 1–3.
On a URL level:
- 227 pages now bring in an estimated 20.4K visits per month.
- Educational posts each ranking for 100+ keywords and owning important informational spaces, such as:
- /blogs/news/small-breast-sizes
- /blogs/news/why-are-my-breasts-suddenly-getting-bigger
- /blogs/news/what-is-the-average-bra-size-for-a-13-14-year-old
- Key collection pages, including “shop first bra”, “her favourite bras” and “Bleuet padded bras”, have gained more top-three rankings, directly supporting sales.
This blend of educational and commercial wins means Bleuet now shows up across the full customer journey, from early puberty questions and sizing concerns right through to product discovery and purchase.
Organic Traffic & Pages
Bleuet’s organic traffic has grown strongly over the last two years. The organic traffic graph shows a steady climb from late 2023, when traffic was in the lower thousands per month, to peaks above 26,000 visits in mid-2025. By November 2025, performance had stabilised at around 20,000 organic visits per month, indicating that the lift in visibility was not a short-term spike, but a sustainable improvement.
Over the same period, the number of organic pages increased from just over 100 to more than 300 indexed pages driving traffic. This growth reflects both the consistent rollout of new content and the careful optimisation of existing assets. The combined performance chart shows organic traffic rising alongside organic pages, confirming that the additional content was not only being indexed, but was also earning impressions and clicks.
Backlinks & Authority
Bleuet’s backlink profile and authority have strengthened steadily over the past two years. The number of referring domains has roughly doubled, growing from the low hundreds to well over 600 unique domains. This broader linking domain base indicates that more sites across the web now reference and trust Bleuet’s content.
Alongside this, Domain Rating has risen from the 30–40 range into the 70s, signalling a much stronger overall authority in Google’s eyes. Together, these improvements provide a solid foundation for future content performance and make Bleuet more resilient to algorithm changes than before.
Overall SEO Performance
When we overlay all major SEO metrics, like referring domains, Domain Rating, organic traffic, organic traffic value, organic pages and impressions, the performance chart shows a clear upward trend across the two-year period.
There are short-term fluctuations around search updates, but the long-term direction is positive: more content, stronger authority, higher traffic and more visibility for buying-intent queries.
Positioning Bleuet for LLM and AI Search
Search behaviour is shifting as users turn to AI assistants and AI Overviews to ask sensitive, conversational questions. A core goal of the Bleuet strategy was to make the site easy for large language models (LLMs) to read, quote and recommend.
LLM-Ready Category and Collection Pages
We reshaped key category and collection pages so they work both for humans and AI models. Rather than simple product grids, these pages now behave like compact guides. Each major collection (for example “first bras” or “padded bras”) follows a structure inspired by the “LLM-ready” framework:
| Page Element | Description |
| H1 (Category Heading) | Single, clear H1 naming the category (e.g. “First Bras for Tweens”). |
| Intro Paragraph | Short 3–5 sentence intro defining the category, who it’s for and the main benefit. |
| Question-based H2s | H2s framed as real searches, e.g. “How do I choose the right first bra?”. |
| H3 Follow-ups | H3s under each H2 with focused tips, comparisons and checklists. |
| Buying Guide Module | Early module explaining sizes, fits and styles. |
| Quiz Module | Quick quiz near the top to help pick size and style and signal preferences. |
| Comparison Tables | Simple tables comparing key products by features, support, fabric and price. |
| FAQ Section | Bottom-of-page FAQs covering long-tail and common customer questions. |
This layout mimics a well-edited encyclopedia entry. For LLMs, it means they can easily lift precise, self-contained explanations from Bleuet’s pages when answering user prompts.
Coverage Along the AI Awareness Funnel
The content plan for Bleuet mirrors how AI assistants surface recommendations along the awareness funnel:
- TOFU – Blog content. Articles address broad, early-stage questions like “why are my breasts getting bigger?” or “what colour bra to wear under white”. These posts tend to appear in AI-style overviews for general puberty or clothing questions.
- MOFU – Category and comparison pages. Optimised collections cover “best” and “type” queries such as “best first bra for 11 year olds”, aligning with mid-funnel prompts where users look for brands and criteria.
- BOFU – Product and quiz pages. Detailed PDPs and the bra finder quiz help users who already know they want to buy and just need reassurance on size, comfort and coverage.
By aligning content with this funnel, Bleuet increases the chance that AI systems mention them at research, comparison and purchase stages.
Early Wins in AI Overviews and Assistants
We are already seeing this structure pay off:
- In tools that track AI Overviews, Bleuet’s guides are being pulled into AI-generated summaries for queries such as “black bra under white shirt” and “what size bra is an 11-year-old girl?”.
- These overviews quote and link back to Bleuet’s content, treating the brand as a trusted explainer on sensitive puberty and bra-related topics.
This gives Bleuet exposure in high-intent, answer-focused experiences where users may never scroll down to the traditional ten blue links. As AI search continues to expand, Bleuet’s library of structured guides, quizzes and FAQs positions them to be repeatedly cited and recommended by LLMs, not just shown as another result.
Conclusion
Through a focused partnership with NUOPTIMA, Bleuet has turned its website into a trusted resource and a scalable acquisition channel. By pairing consistent content production with smart on-page optimisation and a steady stream of quality backlinks, Bleuet has:
- Grown to 20K+ monthly organic visits
- Built out over 200 search-optimised pages
- Secured 3,000+ ranking keywords, including many in the top three positions
- Strengthened authority through hundreds of new referring domains and a much higher Domain Rating
Bleuet is now far better positioned to reach parents and teens searching for guidance and comfortable first bras, while generating recurring revenue from organic search. The foundation is set for the next stage of growth: expanding into new topics, formats and markets, all built on a strong SEO engine.