Executive Summary of Results
Our primary goal with Bleuet was to generate more revenue and traffic by focusing on the historical optimization of content, the creation of new collection pages, and the creation of listicles content (comparison pages), as well as getting them to be mentioned by LLMs.
- 20K+ Monthly Organic Visits via AI, GEO, and SEO.
- 1,900% Increase in AI Traffic direct from ChatGPT, Gemini, and Perplexity
- 3,100+ Ranking Keywords and counting.
- Hundreds of Page-1 and Top 3 Results for high-intent commercial and educational queries.
- 227 Content Assets actively driving traffic.
Authority Breakthrough: Domain Rating (DR) increased into the 70s.
Bleuet partnered with NUOPTIMA to turn organic search into a major growth channel.
Over the last two years, we’ve helped them grow into an established authority on tween and teen bras and underwear, while driving consistent traffic, revenue and brand visibility.
About Bleuet
Bleuet is an e-commerce brand offering bras, underwear and everyday apparel for tween and teen girls. They focus on wire-free, comfortable pieces designed for growing bodies, along with practical education for both girls and parents navigating puberty, bra sizing and first-period milestones.
Bleuet approached NUOPTIMA to help them turn that mission into sustainable organic growth. They had a strong product and loyal customers, but their website was not yet capturing the full search demand around their category.
State of Site Before Our Work Began
Before working with NUOPTIMA, Bleuet faced several issues:
- Inconsistent Organic Growth: Traffic levels failed to reflect the massive market potential for teen apparel.
- Thin Keyword Coverage: Rankings were limited to brand terms, leaving thousands of high-value searches to competitors.
- Fragmented Content Architecture: Lack of clear topic clusters prevented Google from recognizing the brand as a primary authority on puberty and teen education.
- Authority Gap: A slim backlink profile allowed competitors to outrank the brand for core commercial keywords.
In other words, Bleuet wanted to increase high-intent organic traffic and revenue, position itself as the leading educational resource for tween and teen bra questions, and strengthen its backlink profile to build long-term resilience against algorithm updates.
Action Plan & Implementation
After reviewing Bleuet’s analytics, content and backlink profile, NUOPTIMA designed an AI search, GEO, and SEO strategy focused on three pillars: content, authority, and technical foundations.
1. Content & AI-Intent Optimization
227 New URLs generating 20.4K Traffic
3,133 Keywords With Huge Rank Improvements
We built a long-term content programme that aligned with how parents and teens search:
- Monthly content production: We planned and produced highly targeted content, including new articles, hub pages and strategic refreshes.
- Collection and product-led SEO: We optimized key money pages like “shop first bra”, “Bleuet padded bras”, and “young teen underwear” for both user experience and search intent. More content focused around answering informational, comparative, and commercial questions was added to these pages to help provide context when queries are asked in LLMs
- Listicle Content: We created “best-of” intent listicles to help get the website cited more regularly in LLMs in a more positive light by naming Bleuet as the number one provider of a variety of products
- Content overhauls of existing posts: Older articles had potential, we rewrote and expanded them around the right keywords, structured headings and clearer answers.
- Parent guides and puberty education. We created in-depth guides such as how to buy a tween’s first bra, what to expect from breast development, and how to choose comfortable underwear for growing bodies.
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Content for teens themselves: Articles answered questions girls might search privately, such as:
- “Why are my breasts suddenly getting bigger?”
- “What is the average bra size for a 13–14 year old?”
- “Is it ok to wear a sports bra all the time?”
2. Brand Mentions, Citations, and Authority
To help Bleuet compete with larger brands, we focused on sustainable authority building:
- High-quality backlinks each month from relevant, real sites with strong Domain Rating.
- Links from parenting, lifestyle and youth-focused publications, aligning with Bleuet’s audience and values.
- Deep links into guides and collection pages, not just the homepage, to support the content clusters we were building.
Over time, referring domains grew steadily and consistently, supporting higher rankings across the site.
3. Technical & On-Page SEO
We supported content and links with a clean technical base:
- On-page optimisation for titles, meta descriptions, internal links, and schema where relevant.
- Improvements to site structure, making it easier for users and search engines to move between blogs, guides and product collections.
- Ongoing monitoring and fixes for indexation, crawl issues and site health, especially around major algorithm updates.
Results
Bleuet’s digital footprint has increased massively over the last 2+ years. While initial efforts were focused primarily on traditional SEO strategies and KPIs, the advent of LLMs like ChatGPT meant that there was a need to rethink parts of their strategy. This new focus delivered massive gains in both their traditional SEO metrics as well as new AI Search metrics.
Positioning Bleuet for LLM and AI Search
Search behaviour is shifting as users turn to AI assistants and AI Overviews to ask sensitive, conversational questions. A core goal of the Bleuet strategy was to make the site easy for large language models (LLMs) to read, quote and recommend.
As the AI Search focus was more recent we can see that there have been massive gains in traffic direct from ChatGPT, Gemini, and Perplexity since January.
LLM-Ready Category and Collection Pages
We reshaped key category and collection pages so they work both for humans and AI models. Rather than simple product grids, these pages now behave like compact guides. Each major collection (for example “first bras” or “padded bras”) follows a structure inspired by the “LLM-ready” framework:
| Page Element | Description |
| H1 (Category Heading) | Single, clear H1 naming the category (e.g. “First Bras for Tweens”). |
| Intro Paragraph | Short 3–5 sentence intro defining the category, who it’s for and the main benefit. |
| Question-based H2s | H2s framed as real searches, e.g. “How do I choose the right first bra?”. |
| H3 Follow-ups | H3s under each H2 with focused tips, comparisons and checklists. |
| Buying Guide Module | Early module explaining sizes, fits and styles. |
| Quiz Module | Quick quiz near the top to help pick size and style and signal preferences. |
| Comparison Tables | Simple tables comparing key products by features, support, fabric and price. |
| FAQ Section | Bottom-of-page FAQs covering long-tail and common customer questions. |
This layout mimics a well-edited encyclopedia entry. For LLMs, it means they can easily lift precise, self-contained explanations from Bleuet’s pages when answering user prompts.
Coverage Along the AI Awareness Funnel
The content plan for Bleuet mirrors how AI assistants surface recommendations along the awareness funnel. The more content we create and optimize through the lens of AI Search and query answering the more AI citations Bleuet has received:
- TOFU – Blog content. Articles address broad, early-stage questions like “why are my breasts getting bigger?” or “what colour bra to wear under white”. These posts tend to appear in AI-style overviews for general puberty or clothing questions.
- MOFU – Category and comparison pages. Optimised collections cover “best” and “type” queries such as “best first bra for 11 year olds”, aligning with mid-funnel prompts where users look for brands and criteria.
- BOFU – Product and quiz pages. Detailed PDPs and the bra finder quiz help users who already know they want to buy and just need reassurance on size, comfort and coverage.
By aligning content with this funnel, Bleuet increases the chance that AI systems mention them at research, comparison and purchase stages.
Early Wins in AI Overviews and Assistants
We are already seeing this structure pay off:
- In tools that track AI Overviews, Bleuet’s guides are being pulled into AI-generated summaries for queries such as “black bra under white shirt” and “what size bra is an 11-year-old girl?”.
- These overviews quote and link back to Bleuet’s content, treating the brand as a trusted explainer on sensitive puberty and bra-related topics.
This gives Bleuet exposure in high-intent, answer-focused experiences where users may never scroll down to the traditional ten blue links. As AI search continues to expand, Bleuet’s library of structured guides, quizzes and FAQs positions them to be repeatedly cited and recommended by LLMs, not just shown as another result.
The strategy delivered strong, compounding gains across Bleuet’s AI search and GEO metrics.
Keyword Growth & Rankings
Bleuet now ranks for 3,133 keywords, up from a much smaller footprint two years ago. Keyword reports show large jumps in rankings for high-intent, non-branded queries.
At the same time, Bleuet is seeing stronger performance for commercial terms such as “bra kids”, “girl sports bras”, “lightweight bras” and “USA made bras”. Many of these now sit in the top 10, with a growing number in positions 1–3.
On a URL level:
- 227 pages now bring in an estimated 20.4K visits per month.
- Educational posts each ranking for 100+ keywords and owning important informational spaces, such as:
- /blogs/news/small-breast-sizes
- /blogs/news/why-are-my-breasts-suddenly-getting-bigger
- /blogs/news/what-is-the-average-bra-size-for-a-13-14-year-old
- Key collection pages, including “shop first bra”, “her favourite bras” and “Bleuet padded bras”, have gained more top-three rankings, directly supporting sales.
Organic Traffic & Pages
Bleuet’s organic traffic has grown strongly over the last two years. The organic traffic graph shows a steady climb from late 2023, when traffic was in the lower thousands per month, to peaks above 26,000 visits in mid-2025. By November 2025, performance had stabilised at around 20,000 organic visits per month, indicating that the lift in visibility was not a short-term spike, but a sustainable improvement.
Over the same period, the number of organic pages increased from just over 100 to more than 300 indexed pages driving traffic. This growth reflects both the consistent rollout of new content and the careful optimisation of existing assets. The combined performance chart shows organic traffic rising alongside organic pages, confirming that the additional content was not only being indexed, but was also earning impressions and clicks.
Backlinks & Authority
Bleuet’s backlink profile and authority have strengthened steadily over the past two years. The number of referring domains has roughly doubled, growing from the low hundreds to well over 600 unique domains. This broader linking domain base indicates that more sites across the web now reference and trust Bleuet’s content.
Alongside this, Domain Rating has risen from the 30–40 range into the 70s, signalling a much stronger overall authority in Google’s eyes. Together, these improvements provide a solid foundation for future content performance and make Bleuet more resilient to algorithm changes than before.
Overall SEO Performance
When we overlay all major SEO metrics, like referring domains, Domain Rating, organic traffic, organic traffic value, organic pages and impressions, the performance chart shows a clear upward trend across the two-year period.
There are short-term fluctuations around search updates, but the long-term direction is positive: more content, stronger authority, higher traffic and more visibility for buying-intent queries.
What does working with us look like
Our onboarding process is incredibly thorough to ensure that we can be as effective as possible for your business in the long run. Below you can see a timeline of the first 45 days of working with us.
Over the first 6-months of working with us you will begin to see progress similar to the graph below. The reason we take our time and are so thorough is because rushing the key onboarding phase inevitably leads to issues down the line that may have negative effects on the performance of the strategies we utilize.
Our 3 Key Goals Are:
- Establish Data Infrastructure: Secure access and configure tracking across GA4, Google Search Console, and Looker Studio to ensure data transparency and accurate attribution.
- Technical Optimization & Audit: Execute a comprehensive audit of schema, tags, and technical SEO to stabilize the site’s foundation for future growth.
- Strategic Brand Alignment: Conduct a high-level kickoff to define content focus and integrate brand guidelines on tone, style, and formatting.
Beyond a GEO/AI Search Partner
We go beyond AI search and organic traffic to act as genuine growth partners. By aligning with your core business model, we focus on maximizing revenue and operational efficiency rather than just tracking metrics. Our goal is to drive your bottom line while helping your business run more smoothly.
- Revenue-First Strategy: Focusing on high-intent traffic that converts into sales, not just vanity metrics.
- Operational Alignment: Tailoring our growth tactics to fit your specific business model and workflows.
- Business Resilience: Building long-term authority to protect your revenue against market shifts and algorithm updates.
- Full-Funnel Partnership: Supporting your business as a dedicated extension of your team, focused on total growth.