Action Plan & Implementation
- Our main focus was on content creation. Ensuring that we focused on middle and bottom of funnel content to ensure the traffic we were bringing onto the site were either problem or solution aware
- This deliberate approach ensured all the content we created served a strategic purpose, moving potential customers closer to conversion by addressing their specific needs and concerns with authority.
Results
- Our efforts yielded successful revenue growth for the brand. This involved a significant increase in both audience reach and engagement of people visiting the site.
- Instead of merely chasing volume, we focused on ensuring the content was made to convert. We strategically created new pathways for brand discovery, broadening the brand’s customer base while maintaining a high standard of traffic quality.
- This growth was not a rapid spike, but sustainable. They gained positions for many keywords that were integral to their business and started to rank on page 1 for a large number of these
- We effectively solidified the brand’s position, transforming a large number of aware customers into a powerful engine for long-term revenue growth.
- We saw large amounts of traffic growth across pre-existing core pages as well as new pages we created for them.
To further illustrate the impact, we analyzed key SEO metrics from monthly reports, including organic keyword rankings over the period from March 2023 to January 2024. The total number of organic keywords showed resilience and targeted improvement, fluctuating between roughly 12,000 and 16,000, with a peak around mid-2023 reflecting the rollout of our content initiatives. Notably, while overall volume remained stable, we saw shifts toward higher-quality rankings, with reductions in lower-position keywords (51+) and gains in mid-tier positions (11-50), indicating better visibility for conversion-oriented terms.
For top-performing keywords, the count held steady at approximately 170-180, demonstrating consistent broad awareness building without erosion.
In focused mid-funnel rankings, we observed growth from around 600-700 to over 1,000, aligning with our emphasis on problem-aware content that drove engaged traffic.
Similarly, another segment showed positions 11-20 stabilizing at 1,200-1,600, with gradual improvements tied to bottom-funnel optimizations. These metrics, drawn from performance graphs in our reports, underscore how our strategy not only expanded reach but also enhanced the relevance and conversion potential of incoming visitors.
We effectively solidified the brand’s position, transforming a plethora of aware customers into a powerful engine for long-term revenue growth.
Conclusion
By focusing on middle and bottom-of-funnel content, we helped Mystery Vibe create a pathway for conversion ready traffic. This targeted action plan was key to achieving the brand’s primary goal: substantial and sustainable revenue growth.
Our results speak for themselves. The implementation led to a significant increase in both audience reach and engagement, effectively growing the brand’s traffic. This traffic was not just high-volume but high-quality, directly translating into successful revenue growth.
Our approach solidified the brand’s position. We transformed a base of aware customers into a powerful, long-term revenue stream. When content is treated as a strategic asset the result is predictable, sustainable, and profitable growth.