Search Engine Optimisation for Plumbers  

If you run a plumbing business, you know that it is not all about fitting and maintaining water systems. While this is an important aspect of the company, you also face many business challenges relating to running a successful plumbing company on a day-to-day basis. One of these difficulties is gaining new customers. Years ago, many plumbers would enjoy a steady stream of new customers through word of mouth. However, in today’s technology-obsessed society, more and more potential customers turn to the internet to find plumbing services. Consequently, many plumbers are starting to create websites for their businesses to help find new clients online.

There are numerous ways that a business owner — such as a plumber — can attract people to their online website. Popular methods include social media marketing, pay-per-click (PPC) ads, and search engine optimisation (SEO). Integrating SEO with other digital marketing methods, such as PPC and targeted advertising, can significantly improve lead generation and overall business performance. These options vary in regards to their pros and cons. For example, PPC and social media marketing will give you imminent results because as soon as you start the ad campaign, you will begin to get website visitors.

But, these options are costly and do not give you long-term results or benefits. New website visitors will only continue coming to your website as long as you continue paying for ads. Conversely, search engine optimisation methods generally take several months to begin showing results. But, if you invest in SEO, your website’s positions in search results will improve, bringing more organic traffic to the site. And your website will keep these positions even if you decide to stop using SEO services in the future. This means you can keep getting free traffic indefinitely.

Thinking of the long-term, investing in SEO services is a far superior option than paying large amounts of money for social media or PPC ads year after year. Furthermore, potential customers will trust you more if they find your website organically through search results rather than seeing an advert for your plumbing services. Local search visibility is also crucial in enhancing business performance, particularly for home-service companies like plumbing.

But the fundamental question is, can plumbers actually attract new customers to their websites and businesses using SEO? The answer is simple. Yes! Below, we will show you just how successful your business can be if you employ an effective SEO strategy.

Introduction to Plumber SEO

Plumber SEO, also known as plumbing SEO, is the process of optimizing a plumbing company’s online presence to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This involves improving the plumbing website’s visibility, credibility, and relevance to potential customers searching for plumbing services online. By investing in plumber SEO, plumbing companies can increase their online visibility, drive more qualified leads, and ultimately grow their business. Effective plumber SEO strategies include local SEO, keyword research, on-page optimization, content marketing, and technical SEO.

Local SEO ensures that your plumbing business appears in local searches, making it easier for nearby customers to find you. Keyword research helps identify the terms potential customers use, allowing you to target those keywords effectively. On-page optimization involves tweaking your website’s content and structure to make it more appealing to search engines. Content marketing focuses on creating valuable content that attracts and engages your audience. Lastly, technical SEO addresses the backend aspects of your website, ensuring it runs smoothly and is easily crawlable by search engines.

Benefits of SEO

The benefits of SEO for plumbers are numerous. By ranking higher in search engine results, plumbing companies can increase their online visibility, drive more traffic to their website, and generate more leads and sales. SEO also helps to build credibility and trust with potential customers, as a high-ranking website is seen as more authoritative and reliable. Additionally, SEO can help plumbing companies to stay ahead of their competitors and establish themselves as industry leaders. With the right SEO strategy, plumbers can attract more local customers, increase their revenue, and grow their business.

SEO is a cost-effective marketing strategy that provides long-term results. Unlike PPC ads, which require continuous investment, SEO efforts can yield lasting benefits. A well-optimized website will continue to attract organic traffic even if you scale back on your SEO activities. This makes SEO a sustainable and profitable investment for plumbing companies looking to expand their reach and customer base.

Search Demand for Plumbers on Google

The above screenshot shows Google search data on the term ‘plumber’. As we can see, people globally search for the word plumber 521 thousand times a month on average. Roughly 244 thousand of these searches occur in the United States, 45 thousand in India, and 41 thousand in the United Kingdom. This displays that there is a vast amount of people looking for plumbing services in your country daily. Thus, effective SEO can help you attract tens of thousands of visitors to your website every month. Additionally, optimizing for local search is crucial for capturing nearby customers who are looking for plumbing services in their area.

And we can see that Google Trends presents a similar picture. The above screenshot shows evident growth in the popularity of the ‘plumbing services’ search term from 2004 until the present day. This essentially means that an increasing number of people are looking for plumbing services online each year. Therefore, if you decide to hire an SEO company to promote your plumbing website in search results, you will be in good stead to continue getting an increasingly high return on investment (ROIs) for years in the future, particularly as social media and PPC ads are becoming more expensive and competitive. Using local keywords in your content can further enhance your SEO efforts by targeting search queries from nearby customers, ultimately improving your lead generation and connecting you with local clientele.

People Use Lots of Search Terms to Find Plumbers

It is important to be aware that ‘plumber’ and ‘plumbing services’ are only a couple of possible keywords, and there are countless other terms people might use when looking for help with plumbing. One crucial part of SEO is keyword research during which experts examine search queries and determine which pages need to be created on the website and optimised for keyword usage to draw maximum traffic. By generating relevant keyword ideas, you can identify the most effective terms to target on specific pages of your website. Conducting keyword research using tools like SEMrush’s Keyword Magic Tool helps gather these keyword ideas and understand essential metrics such as search intent, which can inform your content strategies and optimize your pages for better search engine rankings.

Here is just a small number of examples of search queries people enter on Google when they need plumbing services:

• ‘Plumber near me’
• ‘Plumber in…’ + location. An example would be ‘plumber in South London’.
• ‘Plumber for…’+ a particular issue. For example, ‘plumber for a blocked toilet’.
• Descriptions of plumbing issues such as leaking taps and boiler repair.
• Plumbing services such as installation of water supply systems.

The screenshots below show the average monthly search volume for various plumber-related keywords. As you can see, there are millions of people searching for these keywords every month, which means a good SEO-optimised plumbing website can attract thousands of free visitors every month just by showing up for these keywords on Google.

Keyword Research and Planning

Keyword research is a crucial step in any plumber SEO campaign. It involves identifying the most relevant and high-traffic keywords and phrases that potential customers use to search for plumbing services online. This includes keywords such as “plumbing company,” “plumber near me,” “drain cleaning,” and “clogged drain repair.” By conducting thorough keyword research, plumbers can create a list of target keywords and phrases to optimize their website for, increasing their chances of ranking higher in search engine results. Keyword research tools such as Google Keyword Planner, Ahrefs, and SEMrush can help plumbers to identify the best keywords for their SEO campaign.

Effective keyword research not only helps in attracting more traffic but also ensures that the traffic is relevant and likely to convert. By understanding the search intent behind different keywords, plumbers can tailor their content to meet the specific needs of their potential customers. This targeted approach increases the likelihood of converting website visitors into paying customers.

Other Plumbers are Already Getting Results from SEO

Effective search engine optimisation can bring outstanding results, helping websites show up higher in search results as well as potentially saving website owners thousands of dollars on advertising each month. But don’t take our word for it! Below, we take a look at several examples of plumber websites that are enjoying a great return from their SEO efforts. Tracking SEO performance is crucial to measure the effectiveness of these SEO strategies.

Our first example is www.my-plumber.co.uk, an aggregator website that provides information about plumbers working in and around London. The website has 41.5 thousand average monthly visitors. These are people who visit the website after seeing it pop up in Google search results.

At the same time, the website’s average monthly traffic value is roughly $100,000. This amount displays how much money the owner of the website would need to spend each month to buy an identical amount of traffic they get organically from contextual advertising systems such as PPC ads. Therefore, this means that the website’s owner can save $100,000 per month because their website has fantastic positions in Google’s search results, significantly enhancing their search visibility.

The image below displays which pages bring the most traffic for this website.

As we can see, the pages in this list above collect impressive traffic from a variety of pages, including blog posts. A good SEO expert can examine the pages currently on your website (and on competitor websites), optimise existing pages to assist in attracting even more people, and create brand new pages that will collect as much organic search traffic as possible. Of course, this is just one aspect of SEO work and there are many other things SEO agencies do to promote websites.

You might be thinking it is unsurprising to see sizable results with a large plumber aggregator website, but how about a smaller website? Is SEO still a viable investment? Our screenshot below will show you that it most certainly is.

Clearly, even for a smaller website, the results are encouraging. This London plumbing company attracts roughly 3.5 thousand organic website visitors each month and has a traffic value of about $22,200. The Italian Plumber ranks highly on Google for the search term ‘Plumber London’ and many other keywords and is attracting highly impressive traffic. This website gets $22,200 worth of free traffic from Google, which means they can save this money that would otherwise have been spent on PPC ads.

The primary factor to remember is that PPC ads involve basically buying traffic in exchange for money. So it follows that once you stop paying for these ads, you also stop getting traffic. But, with SEO, you will keep your search positions and continue to get traffic even if you no longer use SEO services. By hiring an expert SEO agency and boosting the rankings of your website on Google, you can save money and maintain your website’s traffic without having to spend money on advertising channels such as PPC.

Let’s now look at the pages that bring the most visitors to this website:

Some of the keywords that bring the majority of traffic to these pages include ‘plumber’s near me’ and ‘how to bleed a radiator’. This again demonstrates that there is a significant range of keywords that your website can use to collect free organic traffic on Google. A qualified SEO agency can effectively create, optimise, and promote those pages, bringing more business to your company.

Local SEO

Local SEO techniques are incorporated to ensure that a website is shown to people who search for certain services locally. For example, if you were to enter ‘plumber near me’ on Google, you will see websites run by plumbers in your local area. Local SEO is crucial for businesses offering services in-person, such as plumbing. Additionally, maintaining accurate local citations enhances a business’s local visibility by ensuring that its NAP (Name, Address, Phone) details are consistently presented across various online platforms.

But, simply adding your website to Google My Business and putting the location on Google Maps will not bring you as much traffic as you might like. Only comprehensive search engine optimisation of a website, including the use of local business directories, can lead to real results and help your website rise in search engine rankings.

On-Page Optimization

On-page optimization is the process of optimizing individual web pages to rank higher in search engine results. This includes optimizing the page title, meta description, header tags, and content to include relevant keywords and phrases. It also involves optimizing images, internal linking, and mobile responsiveness to improve the user experience and increase search engine rankings. By optimizing their website’s on-page elements, plumbers can improve their website’s visibility, drive more traffic, and increase their chances of converting visitors into customers. On-page optimization is a critical component of any plumber SEO strategy, as it helps search engines understand the content and relevance of the website.

For instance, ensuring that your web pages load quickly and are mobile-friendly can significantly impact your search engine rankings. Search engines prioritize websites that offer a seamless user experience, so it’s essential to pay attention to these details. Additionally, using relevant keywords naturally within your content helps search engines understand what your page is about, making it more likely to rank for those terms.

Content Marketing for Plumbers

Content marketing is a powerful strategy for plumbers to attract and engage with their target audience. It involves creating high-quality, informative, and relevant content that addresses the needs and concerns of potential customers. This can include blog posts, articles, videos, and social media posts that provide valuable information on plumbing topics such as drain cleaning, water heater installation, and pipe repair. By creating high-quality content, plumbers can establish themselves as industry experts, build trust with their audience, and drive more traffic to their website. Content marketing is also an effective way to improve search engine rankings, as high-quality content is more likely to be shared, linked to, and ranked higher in search engine results.

For example, a well-written blog post on “how to fix a leaking faucet” can attract homeowners looking for DIY solutions. If the content is helpful and well-optimized, it can rank high in search results, bringing in a steady stream of visitors. Over time, these visitors may turn into customers when they need professional plumbing services. Content marketing not only drives traffic but also nurtures potential customers, guiding them through the decision-making process.

What Does an SEO Company Do?

While SEO is undeniably a fantastic investment for plumbers, achieving great results takes much expertise, skill, and due diligence. This is no exception for websites that provide services. Google has high standards to ensure that low-quality websites do not reach the highest positions in search results.

A comprehensive plumbing SEO strategy is essential for enhancing visibility and authority. But, NUOPTIMA has been working with brands in a whole range of industries for many years, including the plumbing industry.

Our experts have a plethora of experience doing SEO for clients, including real estate, startups, medical clinics, SaaS, e-commerce, and, of course, plumbing companies. Therefore, we know exactly what to do to get your website to appear on the first page of Google. Here are just a few things that we can do to improve your plumbing company’s Google rankings:

• Arrange link placements on upstanding home maintenance and improvement websites and online directories of tradespeople.
• Create SEO-optimised content to assist your website in ranking for more keywords on Google.
• Optimise existing pages to ensure they comply with Google’s best practices and rules.
• Create all the necessary pages to assist your website in collecting as much organic traffic as possible.
• Avoid keyword stuffing, as it can lead to penalties from Google, potentially harming your website’s visibility and performance.

Efficient search engine optimisation can bring fantastic results if done correctly and properly by qualified experts. At NUOPTIMA, we have a substantial SEO team full of expertise to help your website achieve great results. Book a free discovery call with our professional team today to discover how we can use SEO to get outstanding results for both your website and your business.

Boost Your Plumbing Business with SEO

In the plumbing industry, attracting new customers can be a challenge. Many potential clients turn to the internet to find services. SEO can be a game-changer for your plumbing business, enhancing your online visibility, attracting potential clients, and establishing your brand as a leader in the industry. Plumbing SEO services are critical for enhancing a plumbing business’s online visibility and lead generation through tailored strategies and ongoing optimization.

At Nuoptima, we specialize in SEO for plumbers. Our team of experts understands the unique challenges and opportunities in the plumbing sector. We employ proven strategies and innovative techniques to help our clients improve their plumbing company’s online presence, drive more traffic to their websites, and ultimately, increase their client base. Reach out to us today to learn more about how we can help your plumbing business excel.