Leading Answer Engine Optimization Companies in the UK: Experts in AI and Voice Search

Nuoptima is a UK-based digital marketing agency that supports founder-led and growth-focused businesses by helping them strengthen their online presence and build consistent visibility across search platforms. Our approach combines conventional SEO with newer practices like Generative Engine Optimization (GEO), along with off-page SEO and paid acquisition channels. We work across industries and focus on aligning search strategies with real business goals.

Our team designs campaigns that prioritize relevant traffic and sustainable performance. We conduct audits, develop content tailored for both traditional and AI-powered search, and build trusted backlink profiles. Using structured planning and transparent reporting, we focus on increasing organic reach, improving content authority, and supporting conversion paths that drive results over time.

Core Focus and Strategic Principles

• Works across both traditional SEO and AI-driven answer engine optimization.
• Builds strategies suitable for platforms like ChatGPT, Perplexity, and Google SGE.
• Connects CRM, web analytics, and search tools for accurate campaign tracking.
• Focuses on high-intent search terms and decision-stage traffic.
• Combines marketing experience with insights from startup and investment environments.
• Maintains full visibility through regular reporting and shared dashboards.
• Supports clients in the UK, US, EU, and other global markets.

Key Highlights

• Uses combined SEO and GEO frameworks to support long-term visibility.
• Customises tactics based on business model, search trends, and user intent.
• Integrates off-page signals and technical health into performance planning.
• Works with both emerging startups and established brands.
• Applies structured processes backed by analytics and content performance data.

Services

• Technical SEO and site architecture improvements.
• Local, regional, and international SEO implementations.
• Link-building campaigns and off-site SEO strategy.
• GEO content creation and AI-structured topic development.
• Paid search and Google Ads management.
• Keyword research and competitor benchmarking.
• On-page SEO and conversion-focused landing page updates.
• Content writing and performance tracking.
• PR outreach and industry publishing coordination.
• SEO audits and consulting for internal marketing teams.

Contact Information

• Website: nuoptima.com
• Email: [email protected]
• Address: 1 Beauchamp Court, 10 Victors Way, EN5 5TZ, Barnet, United Kingdom
• Linkedin: www.linkedin.com/company/nuoptima

Ignite SEO is a London-based, award-winning SEO agency founded in 2020 by Adam Collins. Ignite SEO helps businesses generate qualified leads and long-term growth through measurable, strategic SEO execution. Their proprietary 5-phase “SEO Success Framework” underpins every campaign, ensuring structure, scalability, and performance from discovery to reporting.

What sets Ignite SEO apart is their relentless focus on aligning SEO efforts with business outcomes. Every service from keyword strategy to link outreach is built to convert traffic into revenue. They also lead in emerging channels like AI search (e.g., Perplexity), ensuring clients stay visible across evolving digital landscapes. Their team combines strategic thinkers and hands-on specialists, offering SEO services across local, national, and ecommerce sectors, with additional expertise in digital PR and link building.

Core Focus and Strategic Principles

• Prioritises measurable business outcomes like traffic, leads, and conversions over vanity metrics.
• Applies a proprietary 5-step SEO Success Framework: Plan, Analyse, Create, Promote, Report.
• Maintains process consistency across campaigns while adapting to algorithm changes and market shifts.
• Stays at the forefront of innovation, optimising for AI-driven search platforms and machine-learning keyword clustering.
• Emphasises transparency through client dashboards, audits, and regular check-ins.
• Practices what it preaches uses the same strategies internally, ranking their own site at the top of Google.
• Balances data-driven strategy with creative execution, tailoring solutions to each business’s market and goals.
• Builds collaborative relationships, treating clients as strategic partners rather than accounts.
• Delivers all services in-house with a highly trained team, combining technical, strategic, and content expertise.
• Champions education-first marketing, sharing tactics through webinars, guides, and the SEO Playbook newsletter.

Key Highlights

• Offers local SEO expertise, especially in competitive London sectors.
• Leverages AI and machine learning for keyword clustering, content optimisation, and competitor analysis.
• Strong focus on content quality, link integrity, and ethical SEO practices.
• Offers white-label SEO, audits, and digital PR for agencies and partners.
• Headquartered in Central London and proudly services clients across the UK.

Services

• Full-funnel SEO strategy tailored to business goals.
• Local SEO optimisation including GMB, citations, and geo-targeted content.
• National SEO campaigns for brand-wide visibility and ranking growth.
• Ecommerce SEO across platforms like Shopify, WooCommerce, and WordPress.
• Link building through manual outreach, content collaboration, and digital PR.
• Digital PR campaigns with guaranteed publication placements.
• Technical audits, backlink audits, and on-page optimisation.
• White-label SEO services for agencies.
• AI-optimised keyword research and content planning.
• Transparent reporting with client dashboards and regular strategy reviews.

Contact Information

• Website: www.igniteseo.co.uk
• Facebook: www.facebook.com/igniteseo
• Instagram: www.instagram.com/igniteseo_
• Twitter: x.com/igniteseo_
• Address: 49 Stewart’s Grove, London, SW3 6PH, United Kingdom
• Phone: 020 3150 0995

The SEO Works is a UK-based digital agency that offers a range of search and performance marketing services. Operating since 2009, the company focuses on helping clients grow their online visibility and customer acquisition through SEO, paid advertising, and content strategies. With offices in Sheffield, Leeds, London, Manchester, and Birmingham, the agency works with clients from a variety of sectors including healthcare, finance, eCommerce, education, and manufacturing.

The SEO Works actively incorporates AI technologies into its search strategies, combining human expertise with machine learning tools to enhance campaign planning, technical SEO, and performance analysis. They maintain a dedicated page on their AI approach and also offer a specialized “Answer Engine Optimisation (AEO)” service, supporting visibility in AI-driven and voice search results like Google SGE and featured snippets.

The agency follows a data-driven approach to marketing and positions itself as both a strategic partner and a technical expert. Their work is often grounded in detailed planning and performance monitoring. In addition to SEO and PPC, The SEO Works provides integrated digital marketing services including website design and development. Case studies across industries show how the agency applies targeted solutions for both B2B and B2C companies.

Core Focus and Strategic Principles

• Focuses on search marketing with integrated SEO, PPC, and content services.
• Builds data-led strategies to increase visibility and drive customer acquisition.
• Uses structured workflows based on audits, keyword planning, and measurable goals.
• Combines organic SEO with paid media and web development when needed.
• Supports local, national, and international search campaigns.
• Maintains transparency through regular reporting and client access to performance dashboards.
• Operates with a client-centric approach, supported by experienced digital teams.
• Adapts to industry shifts while following ethical and sustainable SEO practices.

Key Highlights

• Founded in 2009 with offices across five major UK cities.
• Works with a wide range of industries including education, healthcare, eCommerce, and financial services.
• Recognised as a Google Premier Partner and awarded multiple industry accolades.
• Extensive case study portfolio covering SEO, PPC, digital PR, and web design.
• Emphasises ethical and white-hat SEO practices.

Services

• Organic search (SEO) including technical audits, on-page and off-page SEO.
• Paid search (PPC) campaigns across Google and Bing.
• Content marketing and blog strategy for organic visibility.
• Local SEO to enhance search presence in specific regions.
• International SEO for targeting multiple geographic markets.
• Website design and development for new or redesigned digital platforms.
• Digital PR for building authority through backlinks and coverage.
• Conversion rate optimization to improve on-site performance.
• Paid social media campaigns across Meta, LinkedIn, and other platforms.

Contact Information

• Website: www.seoworks.co.uk
• Email: [email protected]
• Phone: 0800 292 2410
• Address: Bellerive House, 3 Muirfield Cres, Isle of Dogs, London, E14 9SZ
• LinkedIn: www.linkedin.com/company/seoworksuk
• Twitter: x.com/seoworksuk
• Instagram: www.instagram.com/seoworksuk
• Facebook: www.facebook.com/SEOWorksUK

Pearl Lemon is a UK-based digital agency offering services in Generative Engine Optimization (GEO), AI search visibility, and traditional SEO. Their focus lies in aligning content and digital infrastructure with how large language models (LLMs) process, select, and reference information. Their work is centered around helping individuals and businesses improve their presence within AI-generated responses across platforms like ChatGPT, Perplexity, Claude, and Google’s Search Generative Experience (SGE).

They operate with a technical approach that incorporates structured data, semantic content architecture, and cross-platform analysis. Their services target entrepreneurs, individuals, and companies aiming to build citation-worthy content for AI engines. Pearl Lemon’s team includes specialists in NLP, data structure, and digital strategy, and they emphasize measurable outcomes tied to AI visibility rather than traditional ranking metrics.

Core Focus and Strategic Principles

• Prioritize visibility in AI-generated search responses rather than traditional search rankings.
• Build structured, machine-readable content optimized for large language models (LLMs).
• Engineer citation-worthy digital assets through semantic architecture and schema.
• Integrate brand and personal entities into AI-referenced knowledge graphs.
• Use prompt-based analysis and platform-specific strategies for GEO.
• Focus on measurable AI inclusion metrics instead of vanity SEO KPIs.
• Deploy multi-platform monitoring to track performance across ChatGPT, Perplexity, Claude, and Google AI.
• Maintain a technically specialized, senior-level team for all project execution.
• Combine contextual backlink strategies with AI training signal relevance.
• Operate with full transparency and tailored, testable performance frameworks.

Key Highlights

• Specializes in Generative Engine Optimization (GEO) for AI-driven platforms.
• Implements structured data, schema markup, and entity-based frameworks.
• Tracks AI citations and visibility using prompt-based analytics.
• Offers services for startups, entrepreneurs, and personal brand positioning.
• Operates globally with a fully remote and senior-level team.
• Founded in 2017 and led by entrepreneur Deepak Shukla.

Services

• GEO strategy consulting and implementation.
• Content rewriting and structuring for AI citation.
• Entity schema integration and knowledge graph alignment.
• AI-focused keyword research and semantic mapping.
• Technical setup for AI data ingestion and visibility.
• AI citation monitoring and performance reporting.
• Reputation and authority building through third-party citations.
• Content engineering for LLM response inclusion across platforms.

Contact Information

• Website: pearllemon.com
• Email: [email protected]
• Phone:  +447454539583
• Address: Pearl Lemon Ltd. Kemp House, 152, 160 City Road London, EC1V 2NX United Kingdom
• LinkedIn: www.linkedin.com/showcase/pearl-lemon-seo/about
• Instagram: www.instagram.com/pearllemonseo
• Facebook: www.facebook.com/pearllemonmarketing

Koozai is a UK-based digital marketing agency operating since 2006, offering services to businesses of all sizes across multiple regions. With offices in Hampshire, London, and Lancashire, their team delivers a wide range of digital services including SEO, content, paid media, PR, and web development. They approach each project with a focus on aligning strategies to client goals and industry requirements. Koozai works with brands from sectors such as travel, healthcare, technology, hospitality, and ecommerce.

Their capabilities include both traditional and AI-integrated marketing services. The agency incorporates AI in areas such as content production, search visibility, advertising, and campaign analysis. The team combines data-driven insights with execution across organic and paid channels. In-house specialists manage all client work, and each project includes direct client access to technical and creative personnel for clear communication and delivery.

Core Focus and Strategic Principles

• Use of data-driven strategy to guide digital marketing decisions.
• Prioritisation of measurable performance across channels.
• Integration of traditional and AI-based techniques across services.
• Customised solutions tailored to each client’s business context and industry.
• In-house expertise with direct access to delivery teams.
• Emphasis on communication, transparency, and ongoing collaboration.
• Focus on long-term client relationships through consistent service delivery.
• Continual investment in skill development and marketing technology.
• Flexible service offerings from audits to full campaign execution.
• Commitment to ethical marketing practices and environmental impact reduction.

Key Highlights

• Established in 2006 with teams across the UK.
• Provides full-service digital marketing tailored to business goals.
• Focus on both traditional digital strategies and AI integration.
• Works across industries including travel, retail, healthcare, and education.
• Uses in-house teams for execution with no outsourcing.
• Offers flexible engagement options from audits to full campaigns.

Services

• SEO including technical audits, on-page optimisation, and search visibility in AI platforms.
• Content marketing such as strategy, optimisation, and production.
• Digital PR focused on link building and media outreach.
• Paid search including Google Ads, Shopping, and remarketing.
• Paid social campaigns across major platforms.
• AI marketing such as AIO audits, automated media optimisation, and AI-based data analysis.
• Web design and development for brand-aligned digital platforms.
• Digital strategy consultation and audits.
• Brand support and marketing performance diagnostics.

Contact Information

• Website: www.koozai.com
• Email: [email protected]
• Phone:  0330 353 0300
• Address: Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
• LinkedIn: www.linkedin.com/company/koozai
• Instagram: www.instagram.com/koozai
• Facebook: www.facebook.com/koozai
• Twitter: x.com/koozai

ClickSlice is a London-based digital agency that focuses on SEO and ecommerce growth strategies. Originally launched in 2016, the company began as a response to the many SEO providers failing to deliver on their promises. Since then, ClickSlice has evolved from a pure SEO provider into a full-service agency for ecommerce brands, offering integrated digital marketing that includes organic and paid strategies. Their team is known for its data-driven execution, emphasis on transparency, and prioritisation of return on investment.

The agency combines traditional SEO practices with modern approaches like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), reflecting the shift toward AI-powered search. ClickSlice also runs rolling monthly contracts rather than long-term lock-ins, and its founder is an active educator with a global student base. The company is trusted by both public and private sector clients, including the UK government, and has earned recognition in digital marketing communities and conferences.

Core Focus and Strategic Principles

• Emphasising ecommerce growth through data-driven SEO and PPC strategies.
• Integrating traditional SEO with emerging search technologies such as AEO and GEO.
• Operating with transparency, flexible terms, and client-first accountability.
• Prioritising performance through measurable ROI and campaign-specific reporting.
• Educating clients and industry professionals through training and accessible resources.
• Developing customised campaigns based on business goals and user intent.
• Leveraging internal ecommerce ventures to validate and refine client strategies.
• Staying agile by continuously adapting to algorithm changes and AI-driven search trends.
• Promoting collaboration and direct communication via quarterly in-person reviews.
• Focusing on long-term value over short-term metrics through holistic digital strategies.

Key Highlights

• Founded in 2016 and rebranded in 2017 to focus exclusively on SEO.
• Offers ecommerce-specific SEO and PPC services.
• Combines SEO with AEO and GEO to align with AI search trends.
• Conducts in-person quarterly reviews and offers 24/7 campaign dashboard access.
• Trusted by the British government for SEO training.
• The team includes experienced specialists across SEO, paid ads, and content strategy.
• Operates with no long-term contracts, offering flexible engagement.
• Hosts an ecommerce-focused podcast called “Slice&Dice Ecom”.
• Invests in its own ecommerce ventures to validate strategies internally.
• Based in London, with clients across the UK and North America.

Services

• Ecommerce site optimization for platforms like Shopify, Magento, and WooCommerce.
• AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) for AI-driven search visibility.
• Strategy consulting, technical audits, and performance tracking.
• Paid media campaigns including Google Ads, Shopping, and ecommerce PPC.
• Digital PR, backlink building, and outreach.
• Website development and Shopify interface design.
• Content strategy, blog writing, and keyword-focused copy.
• CRO (Conversion Rate Optimisation) to improve user experience and sales.
• Social media content planning and account management.
• SEO education, workshops, and client training programs.

Contact Information

• Website: www.clickslice.co.uk
• Email: [email protected]
• Phone:  020 3287 3638
• Address: Studio 10 Shoreditch Stables 138 Kingsland Rd Hoxton, London E2 8DY
• LinkedIn: www.linkedin.com/company/clicksliceseo
• Instagram: www.instagram.com/clickslice

Verto is a creative agency based in the East Midlands that offers website development, branding, SEO, and content services. Their team includes designers, developers, marketers, and content specialists who focus on creating tailored solutions for both print and digital platforms.

In the area of Answer Engine Optimisation (AEO), Verto works to help businesses increase visibility on AI-driven search platforms like Google’s AI Overviews, ChatGPT, and Perplexity. Their AEO approach includes structured data setup, citation and competitor analysis, prompt research, and performance monitoring. The goal is to ensure content is discoverable and accessible for AI-based queries.

Core Focus and Strategic Principles

Verto focuses on delivering integrated creative and digital solutions tailored to client needs. Their core activities include website development, branding, SEO (including AEO), and content creation. The agency aims to support business growth through practical, design-led and technically sound services that improve digital presence and communication.

• Client-Centric Approach: Verto prioritises client needs and provides honest feedback and support throughout each project.
• Tailored Strategy: They develop marketing and content strategies that are customized to align with individual business objectives.
• Integrated Services: Their approach combines design, development, content, and SEO to deliver a complete solution.
• Data-Driven Decisions: Verto relies on measurable results and analytics to assess performance and inform improvements.
• Collaboration and Teamwork: They maintain a closely integrated in-house team to ensure project consistency and alignment.
• Future-Readiness: Their services are adapted to remain effective alongside evolving technologies such as AI-powered search platforms.

Key Highlights

• Based in the East Midlands with over two decades of experience.
• Focus on combining creative design with technical digital services.
• Provides structured support for AI search engine optimisation.
• Offers data-backed AEO analysis and monitoring.
• Emphasis on tailored strategies for each client.

Services

• Website design and development.
• Branding and creative design.
• SEO and AEO (Answer Engine Optimisation).
• Structured data and schema markup implementation.
• Citation and competitive analysis for AI search.
• Content creation and optimisation.
• Social media management.
• Photography and video production.

Contact Information

• Website: www.verto.co.uk
• Phone:  01536 411153
• Address: Verto 3 Swallow Court Kettering Venture Park Kettering Northamptonshire NN15 6XX
• Twitter: x.com/vertouk
• Instagram: www.instagram.com/verto_uk
• Facebook: www.facebook.com/VertoUK

Bamsh is a UK-based digital marketing agency that provides a broad range of services including SEO, AEO, PPC, and social media marketing. Founded in 2012, the company focuses on helping small to medium-sized businesses across the UK, US, and other markets to improve their digital visibility and generate more qualified leads. The agency operates as a full-service partner, offering everything from website optimisation to marketing automation and training. Their work is structured around a defined framework that includes research, planning, implementation, and evaluation.

The team at Bamsh is led by professionals with backgrounds in traditional and digital marketing. Their methodology prioritises a collaborative approach with clients, offering regular updates, transparent reporting, and services that can either complement internal teams or be fully managed externally. The agency also supports clients through strategy development and by offering tools such as cost estimators and training modules to make digital marketing more accessible and actionable.

Core Focus and Strategic Principles

• Client Alignment: Build strong, transparent partnerships with clients by offering flexible involvement levels and prioritising clear communication.
• Custom Strategy Execution: Develop and implement tailored digital marketing plans based on each client’s specific goals and growth stage.
• Data-Led Decisions: Use performance tracking, monthly reports, and analytics to measure success and guide future actions.
• Practical Education and Support: Provide training, consultancy, and straightforward guidance to ensure clients understand the impact of their marketing efforts.
• Scalable Growth Framework: Apply a structured multi-phase blueprint covering research, planning, execution, and optimisation for measurable business growth.
• Adaptability and Responsiveness: Adjust strategies based on results and client feedback without relying on long-term contracts.
• Integrated Services: Combine SEO, AEO, PPC, social media, and content marketing to support holistic digital presence and lead generation.

Key Highlights

• Offers both managed and collaborative digital marketing services.
• Works with businesses of all sizes, from startups to established enterprises.
• Operates with a focus on transparency, monthly reporting, and no long-term contracts.
• Uses a phased strategy for campaign planning and optimisation.
• Offers educational resources including SEO training and consultancy.
• Based in Bristol with international client reach.

Services

• Search and Answer Engine Optimisation (SEO & AEO).
• PPC and Google Ads Management.
• Social Media Marketing and Management.
• Website Development and Technical Optimisation.
• Digital Marketing and SEO Training.
• Lead Generation and Marketing Automation.
• Reputation and Brand Management.
• Custom Digital Strategy Planning and Execution.
• Campaign Monitoring, Reporting, and Continuous Optimisation.

Contact Information

• Website: bamsh.co.uk
• Email: [email protected]
• Phone:  0333 900 3322
• Address: 48 Felix Rd, Easton, Bristol BS5 0HE
• LinkedIn: www.linkedin.com/company/bamsh
• Facebook: www.facebook.com/bamshdigitalmarketing