Drive More Customers and Revenue with B2C PPC Services
We’ll create and manage targeted PPC campaigns for your B2C company that delivers exceptional returns
Does this look like you?
Founder/CEO
Looking to drive more traffic and sales for your B2C business
B2C Marketer
Wanting to boost your online sales and revenue with targeted B2C PPC campaigns
B2B Marketer
Struggling to generate leads and sales with your current PPC campaigns
Challenges of B2C PPC
High competition
B2C PPC campaigns often face heavy competition, making it difficult for businesses to stand out and achieve a high click-through rate.
Budget constraints
Managing a limited budget effectively is a challenge, as B2C companies need to allocate funds wisely to maximize ROI while maintaining a competitive edge.
Targeting the right audience
Accurately identifying and reaching the desired audience can be difficult, requiring extensive research and proper use of targeting options to ensure ads reach potential customers.
Ad fatigue
Consumers are constantly bombarded with ads, which can lead to ad fatigue. B2C companies must create engaging, unique ads that resonate with their audience to avoid being ignored.
Important B2C Business PPC Metrics
Customer Acquisition Cost:
Measure the cost of acquiring new customers, including marketing expenses and sales efforts required to convert leads into paying customers.
Customer Lifetime Value:
Assess the overall revenue generated by a customer over their entire relationship with the business, considering factors like repeat purchases and referrals.
Conversion Rate:
Examine the percentage of website visitors or marketing campaign recipients who take the desired action, such as making a purchase or subscribing to a newsletter.
Churn Rate:
Track the rate at which customers leave or stop using your product or service, providing insights into customer satisfaction and potential areas for improvement.
Retention Rate:
Calculate the percentage of customers who continue using your product or service over a set period, indicating customer satisfaction and loyalty.
Average Order Value:
Measure the average amount spent by customers on each purchase, helping to gauge revenue generation and inform pricing strategies.
Social Media Engagement:
Analyze the interaction between your brand and customers on social media platforms, reflecting the effectiveness of your social media marketing efforts.
The NUOPTIMA difference
The NUOPTIMA Difference
Other B2C SEO agencies
How we work
Discovery & Research
We’ll thoroughly analyse the B2C industry and your competitors to identify growth opportunities and areas for improvement.
Strategy & Execution
Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.
Measurement & Analysis
We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.
Free Video PPC Audit for Your B2C Business
We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.
Who you’ll work with
Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity
Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.
Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.
FAQ
While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.
We conduct in-depth research on the B2C industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.
We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.
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