Drive More Customers and Revenue with Bed & Breakfast PPC Services

We’ll create and manage targeted PPC campaigns for your Bed & Breakfast company that delivers exceptional returns

Does this look like you?


Looking to drive more traffic and sales for your Bed & Breakfast business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Bed & Breakfast PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Bed & Breakfast PPC

Limited Budgets

Bed & Breakfasts often have smaller budgets for PPC campaigns compared to larger hotels, which can limit their reach and visibility online.

Targeting Niche Audiences

B&Bs typically cater to specific traveler demographics, making it challenging to identify and target the right audience for their PPC campaigns.

Seasonal Fluctuations

Bed & Breakfasts often experience seasonal changes in demand, requiring them to constantly adapt their PPC strategies to maintain consistent bookings throughout the year.

Competing with Larger Brands

B&Bs face stiff competition from well-known hotel chains and online travel agencies, which can dominate search results and drive up costs for PPC advertising.

 Important Bed & Breakfast Business PPC Metrics

Occupancy Rate:

Track the percentage of rooms booked at any given time to understand the demand for your B&B and identify opportunities to increase bookings.

Average Daily Rate (ADR):

Monitor the average price at which your rooms are sold per day to measure revenue performance and evaluate pricing strategies.

Revenue per Available Room (RevPAR):

Calculate the total revenue generated per available room to assess the efficiency of your room inventory management and pricing strategy.

Guest Satisfaction Score:

Gather feedback from guests to measure satisfaction levels and identify areas for improvement, which can help in maintaining a positive online reputation.

Return Guest Ratio:

Measure the percentage of guests who return to your B&B, as this can indicate the effectiveness of your marketing and guest experience strategies.

Online Visibility:

Analyze the search engine rankings, social media presence, and online reviews of your B&B to ensure that potential guests can easily find and choose your property.

Cost per Acquisition (CPA):

Calculate the cost of acquiring each guest through marketing efforts to evaluate the effectiveness of your marketing budget and identify areas for optimization.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Bed & Breakfast PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Bed & Breakfast industry

Other Bed & Breakfast SEO agencies

  • Offer generic PPC services that may not be relevant to your Bed & Breakfast business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management

Bilal Sayed Gol
Head of Amazon
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Bed & Breakfast industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Bed & Breakfast PPC services without wasting time or budget.

Free Video PPC Audit for Your Bed & Breakfast Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager


Can you guarantee specific results for my Bed u0026 Breakfast business’s PPC campaigns?

While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Bed u0026 Breakfast PPC campaigns are targeting the right audience?

We conduct in-depth research on the Bed u0026 Breakfast industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Bed u0026 Breakfast PPC campaigns do you offer?

We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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