Drive More Customers and Revenue with Bed & Breakfast PPC Services
We’ll create and manage targeted PPC campaigns for your Bed & Breakfast company that delivers exceptional returns
Does this look like you?
Founder/CEO
Looking to drive more traffic and sales for your Bed & Breakfast business
B2C Marketer
Wanting to boost your online sales and revenue with targeted Bed & Breakfast PPC campaigns
B2B Marketer
Struggling to generate leads and sales with your current PPC campaigns
Challenges of Bed & Breakfast PPC
Limited Budgets
Bed & Breakfasts often have smaller budgets for PPC campaigns compared to larger hotels, which can limit their reach and visibility online.
Targeting Niche Audiences
B&Bs typically cater to specific traveler demographics, making it challenging to identify and target the right audience for their PPC campaigns.
Seasonal Fluctuations
Bed & Breakfasts often experience seasonal changes in demand, requiring them to constantly adapt their PPC strategies to maintain consistent bookings throughout the year.
Competing with Larger Brands
B&Bs face stiff competition from well-known hotel chains and online travel agencies, which can dominate search results and drive up costs for PPC advertising.
Important Bed & Breakfast Business PPC Metrics
Occupancy Rate:
Track the percentage of rooms booked at any given time to understand the demand for your B&B and identify opportunities to increase bookings.
Average Daily Rate (ADR):
Monitor the average price at which your rooms are sold per day to measure revenue performance and evaluate pricing strategies.
Revenue per Available Room (RevPAR):
Calculate the total revenue generated per available room to assess the efficiency of your room inventory management and pricing strategy.
Guest Satisfaction Score:
Gather feedback from guests to measure satisfaction levels and identify areas for improvement, which can help in maintaining a positive online reputation.
Return Guest Ratio:
Measure the percentage of guests who return to your B&B, as this can indicate the effectiveness of your marketing and guest experience strategies.
Online Visibility:
Analyze the search engine rankings, social media presence, and online reviews of your B&B to ensure that potential guests can easily find and choose your property.
Cost per Acquisition (CPA):
Calculate the cost of acquiring each guest through marketing efforts to evaluate the effectiveness of your marketing budget and identify areas for optimization.
The NUOPTIMA difference
The NUOPTIMA Difference
Other Bed & Breakfast SEO agencies
Typical results
96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS
PelliTec, Patented Product Cuts ACoS and Grows 5x in 1 Month with Refreshed Listings & Better PPC Management
Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS
How we work
Discovery & Research
We’ll thoroughly analyse the Bed & Breakfast industry and your competitors to identify growth opportunities and areas for improvement.
Strategy & Execution
Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.
Measurement & Analysis
We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.
Drive more leads and hit your revenue targets with Bed & Breakfast PPC services without wasting time or budget.
Free Video PPC Audit for Your Bed & Breakfast Business
We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.
Who you’ll work with
Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity
Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.
Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.
FAQ
While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.
We conduct in-depth research on the Bed & Breakfast industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.
We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.
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