If you’re a business in New York looking for strategic marketing leadership without the full-time commitment, fractional CMOs can offer the expertise you need. These professionals step in to guide your marketing strategy, align teams, and drive growth with an executive-level focus on your company’s needs. Whether you’re scaling up, launching new initiatives, or refining your brand’s position, fractional CMOs provide the insight and experience necessary to navigate today’s competitive landscape.
What is a CMO?
A Chief Marketing Officer (CMO) is an executive responsible for overseeing a company’s marketing strategy and activities. The CMO plays a crucial role in shaping how a brand is perceived in the market and ensuring that marketing efforts align with business goals. This includes everything from brand development, advertising, and public relations to customer insights and digital strategies.
In larger organizations, CMOs typically lead a team of marketing professionals and collaborate with other senior executives to drive the company’s overall growth. However, many businesses especially startups or those in need of strategic direction – benefit from a fractional CMO. A fractional CMO provides the same high-level expertise but on a part-time or contract basis, which can be more cost-effective while still delivering significant value. They bring a wealth of experience to guide your marketing efforts without the long-term commitment of a full-time hire.
NUOPTIMA: Your Gateway to Top-tier CFOs
NUOPTIMA’s C-Suite Connect, founded by Alexej Pikovsky, is reshaping financial leadership for New York’s dynamic businesses by offering access to pre-vetted fractional CFOs who drive profitability through data-driven strategies. Specializing in founder-led companies, our CFOs are carefully selected through an extensive vetting process overseen by Alexej himself, ensuring that only the best talent joins our network.
The selection criteria include:
- Background Check: Verifying a strong history of financial success.
- Financial Modeling Exam: Evaluating expertise in strategic forecasting and analysis.
- Reference Calls: Confirming credibility and impact.
- Culture Fit Interview: Ensuring alignment with your company’s vision and values.
- Paid Trial Sprint: Demonstrating real-world execution and results.
Only the most exceptional CFOs make it into the C-Suite Connect pool, ready to offer transformative financial guidance.
What Makes NUOPTIMA C-Suite Connect Unique:
- Strategy + Execution: CFOs who blend top-tier financial planning with hands-on implementation.
- New York Expertise: In-depth understanding of the city’s competitive markets, from tech to eCommerce.
- Rapid Matching: Get connected with a tailored CFO in just 7-10 days.
- Founder-Aligned Precision: Alexej personally reviews every placement to ensure both cultural and strategic fit.
At NUOPTIMA, we empower New York businesses to optimize cash flow, scale efficiently, and align financial strategies with growth objectives while leveraging our data-driven marketing insights.
Top Fractional CMO Experts in New York
1. Heather Dahill, CMO | Marketing Transformation | Digital Marketing Strategy, Planning & Automation
Heather Dahill is an experienced CMO with expertise in marketing transformation and digital strategy. She has a strong track record in both B2B and B2C, driving revenue growth, market expansion, and brand strategy. Heather has successfully guided companies through strategic pivots, go-to-market efforts, and digital marketing changes, helping them scale and adapt within complex, regulated industries.
Core Focus
Heather focuses on developing data-driven marketing strategies, optimizing brand messaging, and aligning marketing initiatives with business growth objectives. She works with businesses to unlock new revenue streams, optimize customer acquisition strategies, and create market-leading brands.
Operational Marketing Highlights
- Specializes in developing and executing go-to-market strategies that drive traction and revenue growth.
- Adept at working with both startups and scale-ups, building strategies across industries such as fintech, biotechnology, and commercial real estate.
- Leads teams through the development of innovative content strategies, advertising campaigns, and influencer marketing.
CMO Achievements
- Increased GMV by 112% and secured 500 registrations through content marketing for Everest Effect.
- Played a key role in developing a $101B Serviceable Addressable Market for Merity, a professional development platform.
- Delivered multimillion-dollar marketing budgets with demonstrable ROI for leading financial institutions and startups.
- Developed and executed global marketing campaigns, producing a 75% increase in site traffic and significant brand lift for Citi’s FinTech platform.
Education and Work Experience
- Education: Bachelor of Arts, Economics, Pace University
- Work Experience: She is currently a Fractional CMO, providing strategic marketing leadership for startups and scale-ups. Previously, she was Director of Marketing at Citi, leading fintech and social media strategies that drove customer acquisition and increased company value.
Job History
- Fractional CMO at Fractional CMO Roles (Aug 2019 – Present): Focuses on crafting and implementing innovative marketing strategies for various industries, including fintech and biotechnology.
- Global Head of Marketing at Citi (Aug 2016 – Jul 2019): Led global campaigns, increasing audience engagement and launching a beta testing platform for new fintech services.
- Director, Social Media at Citi (2015 – Aug 2016): Managed social media efforts across 20 markets, generating significant brand lift and ROI.
Other Experience
Heather has worked extensively in the fintech, commercial real estate, and biotechnology sectors, developing marketing strategies that drive both innovation and market growth. Her experience spans across both private sector startups and large financial institutions, where she has led successful digital transformations.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/fintech-marketing-executive
- Location: New York, United States
2. Mindy Wasserman, Fractional CMO | Marketing Leadership, Strategy & Execution
Mindy Wasserman is a fractional CMO with extensive experience helping seven and eight-figure businesses grow. She specializes in crafting and executing marketing strategies for brands in personal care, beauty, wellness, and hospitality. Mindy combines strategic insight with practical execution to drive brand growth, improve customer loyalty, and increase revenue.
Core Focus
Mindy focuses on developing and implementing integrated marketing strategies that resonate with B2C audiences. She strengthens brand identities, crafts customer-centric campaigns, and leads teams to achieve sustainable growth across multiple channels.
Operational Marketing Highlights
- Specializes in leading and executing multichannel marketing campaigns for high-growth brands.
- Skilled at scaling and rebranding companies, ensuring alignment between marketing efforts and business objectives.
- Provides senior strategic marketing leadership at a fraction of the cost of hiring a full-time CMO.
CMO Achievements
- Increased SPF sales for a skincare client by double digits within 60 days by shifting from seasonal to year-round marketing.
- Grew net sales by 47% and improved customer retention by 13% for a beauty brand through repositioning and content-driven strategies.
- Delivered a 64% increase in sales volume for a beauty brand by streamlining marketing activities and focusing on key growth areas.
Education and Work Experience
- Education: Bachelor of Arts in Biology, Binghamton University
- Work Experience: Mindy provides marketing leadership as Fractional CMO at KenetMD Skincare, driving growth and brand positioning. As the founder of m.fractional solutions, she helps beauty and wellness brands scale. Previously, she supported portfolio companies at Cerberus Capital Management.
Job History
- Fractional CMO at KenetMD Skincare (Aug 2015 – Present): Leads strategic marketing initiatives, focusing on brand development, digital strategies, and business expansion across multiple platforms.
- Founder, Fractional CMO Consultancy at m.fractional solutions (Sept 2024 – Present): Delivers high-level marketing leadership for personal care and wellness brands, providing strategic direction and execution.
- Marketing Specialist at Cerberus Capital Management (Jan 2017 – Apr 2024): Worked on enhancing business outcomes for companies within Cerberus’s portfolio through strategic marketing initiatives.
Other Experience
Mindy has experience working with both Fortune 500 companies and startups, focusing on improving market positions, optimizing marketing spend, and building customer trust. Her expertise in personal care, beauty, and wellness allows her to address industry-specific challenges and create targeted marketing strategies.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/mindywasserman
- Location: New York, United States
3. Kerry Carlson, Brand Marketing Professional | Fractional CMO
Kerry Carlson is a brand marketing professional with over 20 years of experience in brand strategy, omni-channel marketing, product development, and media planning. She specializes in helping businesses grow without the cost of a full-time CMO. Kerry has worked with both large corporations and smaller businesses, providing strategic leadership to drive success and build brand loyalty.
Core Focus
Kerry develops and implements marketing strategies that cover advertising, social media, product development, and customer acquisition. She combines traditional and digital marketing tactics to improve brand positioning and support business growth.
Operational Marketing Highlights
- Expert in omni-channel marketing, leading campaigns that span across customer acquisition, retention, and business development.
- Experienced in building and leading remote marketing teams and managing cross-functional initiatives.
- Strong background in website creation, UI/UX design, database marketing, and communications.
CMO Achievements
- Successfully rebuilt the Xpressbet brand, leading the company to achieve a 20% annual growth rate and expanded its brand portfolio.
- Dramatically increased sales by 50% at West Point Thoroughbreds through a comprehensive brand-based marketing plan.
- Managed a portfolio of high-profile sports clients, including NBA, NHL, and MLB, delivering strategic brand campaigns for prominent sports organizations.
Education and Work Experience
- Education: Bachelor’s in International Business, Minor in French, Loyola University Maryland
- Work Experience: Kerry is a Fractional CMO at Carlson Marketing, specializing in brand marketing, product strategy, and leadership. Previously, she led marketing at Xpressbet, driving growth and overseeing brand and digital marketing. She also revitalized the brand at West Point Thoroughbreds, boosting sales and awareness.
Job History
- Fractional CMO at Carlson Marketing (Sept 2020 – Present): Leads brand strategy, marketing execution, and customer acquisition initiatives for various clients across industries.
- Senior Vice President of Marketing at Xpressbet (Jan 2009 – Sept 2020): Spearheaded brand development and marketing for the online betting platform, driving both domestic and international growth.
- Chief Marketing Officer at West Point Thoroughbreds (Jan 2006 – Dec 2008): Developed and implemented a successful marketing plan that significantly boosted sales and brand loyalty.
Other Experience
Kerry’s background in sports marketing, including managing relationships with major professional sports organizations, adds a unique dimension to his approach. His diverse expertise also extends to managing remote teams, media planning, and consumer testing, ensuring that his strategies are both innovative and effective.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/kerryfcarlson
- Location: New York, United States
4. David LaCombe, M.S., Fractional CMO | GTM, Brand & Customer Experience
David LaCombe is a fractional CMO with over 20 years of experience working with startups, scaleups, and healthcare companies. He specializes in Go-To-Market (GTM) strategies, brand positioning, and customer experience. David has led marketing efforts across sectors like medical devices, B2B SaaS, and non-profits, helping companies align brand strategies with revenue goals and accelerate growth.
Core Focus
David specializes in bridging the gap between brand strategy and revenue generation. His approach involves creating comprehensive GTM strategies that align with business objectives, optimizing customer acquisition and retention, and driving real results through demand generation.
Operational Marketing Highlights
- Develops GTM strategies that deliver measurable results and align with revenue goals.
- Works closely with leadership teams to ensure alignment on strategy and execution, improving launch efficiency and pipeline growth.
- Focuses on full-funnel strategies that maximize brand impact and accelerate deal velocity.
CMO Achievements
- Contributed over $7M in new revenue by accelerating growth across multiple healthcare companies.
- Led successful fundraising efforts, influencing over $3.3M in Seed and pre-Series A funding.
- Improved customer experience and increased Net Promoter Score (NPS) from 45 to 72 within nine months.
- Spearheaded go-to-market workshops that increased launch efficiency by 50%.
Education and Work Experience
- Education: He holds an Executive M.S. in Marketing and Strategic Communication from NYU School of Professional Studies and a BS in Business Management from the University of Phoenix.
- Work Experience: He is the Chief Marketing Officer at Imperatives Delivered, focusing on GTM strategy and customer experience for healthcare startups. Previously, he was Vice President at RQI Partners, where he led growth strategies, and Director of Prehospital Programs at Laerdal Medical, overseeing strategic partnerships in healthcare.
Job History
- Chief Marketing Officer at Imperatives Delivered (Jan 2023 – Present): Leads marketing strategy and execution for startups in the healthcare sector, driving new revenue and increasing adoption in hospital systems.
- Vice President at RQI Partners, LLC (2019 – Jan 2023): Managed sales, marketing, and customer experience functions, implementing strategies that resulted in over 100% year-over-year growth.
- Director of Prehospital Programs at Laerdal Medical (2016 – 2018): Guided the development of programs focused on life-saving interventions, partnering with public and private organizations to improve healthcare outcomes.
Other Experience
David is a skilled speaker and author, having written extensively on GTM strategies and brand positioning. His leadership extends beyond marketing, offering coaching to CMOs and founders, helping them scale operations and align their teams for success.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/davidlacombe
- Location: New York, United States
5. Juliana Pereira | Consultant and Fractional CMO | Marketing for Tech, Non-Profit, and Mission-Driven Businesses
Juliana Pereira is a marketing leader specializing in fractional CMO services for tech, non-profit, and mission-driven businesses. She has led organizations in B2B, B2C tech, SaaS, e-commerce, and non-profits, focusing on digital marketing, project management, and Go-To-Market (GTM) strategies. Juliana combines strategic thinking with hands-on execution to drive growth and align audience needs with business goals.
Core Focus
Juliana creates and executes marketing strategies and GTM plans that drive long-term success. She focuses on building marketing infrastructure, executing campaigns, and optimizing results across various industries, particularly in mission-driven sectors.
Operational Marketing Highlights
- Extensive experience in launching new businesses and rebranding existing ones, including a $500M exit.
- Expertise in building high-performance websites, creating messaging and positioning, and managing marketing budgets.
- Proven success in managing cross-functional teams and working with various business functions like revenue operations, client success, and partnerships.
CMO Achievements
- Successfully launched the marketing function for Trustmi, positioning the company in the payment security space and achieving rapid go-to-market success.
- Led Flow Commerce’s global marketing efforts, contributing to the company’s $500M acquisition by Global-e and overseeing a highly successful $37MM Series B round.
- Increased Smartling’s brand awareness and revenue growth, including leading the launch of the company’s new brand identity and website.
- Key contributor to Smartling’s record-breaking bookings and efficient operational marketing strategies.
Education and Work Experience
- Education: She holds a BA in International Relations, History of Art and Architecture from Brown University and an MA in Media Studies from The New School.
- Work Experience: Juliana is a Consultant, Fractional CMO, and Advisor at J. Pereira Consulting, focusing on marketing strategy for tech and non-profit organizations. She has previously served as Senior Vice President of Marketing at Trustmi, CMO at Revieve, and Vice President of Global Marketing at Flow Commerce, where she led marketing and client engagement efforts.
Job History
- Consultant and Fractional CMO at J. Pereira Consulting (May 2024 – Present): Provides strategic marketing leadership to help businesses build and execute marketing strategies.
- Senior Vice President of Marketing at Trustmi (May 2023 – Sept 2024): Led the marketing department, responsible for demand generation and brand positioning.
- CMO at Revieve (Aug 2022 – Mar 2023): Focused on growth and marketing in the wellness tech sector.
- Vice President of Global Marketing at Flow Commerce (July 2018 – June 2022): Managed marketing functions that contributed to the company’s $500M acquisition.
Other Experience
Juliana’s passion extends to her work with mission-driven organizations, having actively contributed to causes such as poverty alleviation and human rights. She is also involved in the New York Women’s Foundation, providing strategic leadership in the fight against poverty.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/mjdpereira
- Location: New York, United States
6. Glenn Johnson | Branding & Marketing Consultant | Fractional CMO
Glenn Johnson is a branding and marketing consultant with expertise in helping SMBs, startups, and founders develop and execute marketing strategies. Specializing in B2C, DTC, and B2B sectors, Glenn has experience in brand development, messaging, and sales strategies, with a strong portfolio in luxury consumer marketing across travel, wine, fashion, beauty, and hospitality. He supports organizations through the full branding and marketing process, from strategy to execution.
Core Focus
Glenn helps emerging brands define their strategies, develop narratives, and create scalable marketing solutions. As a fractional CMO, he provides insights on website development, Amazon branding, social media, packaging, and digital marketing, ensuring brands achieve measurable goals.
Operational Marketing Highlights
- Over 10 years of experience as a fractional CMO, working with startups to scale their branding, marketing, and communications efforts.
- Specialized in luxury consumer marketing, including Travel & Hospitality, Wine & Spirits, and Fashion.
- Expertise in developing and executing digital marketing strategies, social media campaigns, and branding for consumer products.
- Successful collaboration with manufacturers and product developers to build robust B2C and B2B marketing strategies.
CMO Achievements
- Guided SENSAI by Kanebo to heightened brand awareness, increased sell-through, and sell-outs of key SKUs globally through strategic use of social media and influencer partnerships.
- Developed successful brand messaging and content strategies for emerging brands across various sectors.
- Managed comprehensive marketing and PR strategies for multiple consumer brands, leading to measurable sales growth and increased market presence.
Education and Work Experience
- Education: He holds a BA in Political Science and Government from St. Mary’s College of Maryland.
- Work Experience: Glenn is a Freelance Marketing & Branding Consultant and Fractional CMO at Glenn Johnson Marketing Consultant NYC, focusing on brand development for startups. He was a Partner at ICONS Marketing + Media, Co-Founder and Chief Content Officer at The Round Table Creative Media Group, and a Producer at No-Name Productions, managing fashion shoots in NYC.
Job History
- Freelance Marketing & Branding Consultant, Fractional CMO at Glenn Johnson Marketing Consultant NYC (July 2015 – Present): Offers strategic branding and marketing support to SMBs, focusing on scalable growth.
- Partner at ICONS Marketing + Media (2014 – Jan 2018): Focused on content creation, marketing strategy, and brand development.
- Co-Founder, Chief Content Officer at The Round Table Creative Media Group (2009 – 2013): Moderated influential industry panels and facilitated creative discussions.
- Producer at No-Name Productions (Jan 2013 – 2018): Oversaw fashion and editorial shoots for a Los Angeles-based production company.
Other Experience
Glenn has been a key player in organizing high-profile events, including moderating panels and managing industry influencer relationships, notably at Soho House in NYC. He also volunteered for the Chabad Children of Chernobyl, managing press and VIP attendees for fundraising events.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/glenn-johnson-nyc1
- Location: Brooklyn, New York, United States
7. Meghan Stephens | Fractional CMO | Brand x Social Strategy Consultant
Meghan Stephens is a marketing strategist with 15+ years of experience in brand development, content creation, social media, digital marketing, and influencer partnerships. She has led strategy at top agencies and built artist fandoms in the music industry, offering a strong understanding of brand-building and community development.
Core Focus
Meghan helps brands grow by aligning cultural relevance with business goals. As a consultant and fractional CMO, she specializes in brand identity, social strategy, and strategic partnerships, with a focus on social-first campaigns and youth culture.
Operational Marketing Highlights
- Extensive experience in social strategy, content creation, and influencer marketing for major brands like Verizon, Amazon Music, and P&G.
- Expertise in developing and executing integrated marketing campaigns with a focus on cultural relevance, including work with US Hispanic communities and inclusive strategies.
- Led campaigns for large-scale brands such as Chase Sapphire Reserve, DoorDash, and Stella Artois.
- Proven track record in building creative and strategic frameworks that enhance cross-departmental collaboration and efficiency.
CMO Achievements
- Developed and executed the social strategy for Verizon’s 2024 Super Bowl campaign, featuring Beyoncé.
- Led the Amazon Music Europe team, driving brand, social, and creative strategy across five European markets to align with cultural trends and fast-moving consumer engagement.
- Spearheaded the development of brand strategies for major clients, including P&G and DoorDash, with a focus on inclusion and diversity in marketing campaigns.
- Built and led marketing teams to create impactful and culturally relevant campaigns that connected with youth audiences and increased brand engagement.
Education and Work Experience
- Education: She holds a Bachelor of Business Administration (BBA) in Marketing from the University of Houston, C.T. Bauer College of Business.
- Work Experience: She is currently a Fractional CMO and Brand Strategy Consultant, helping brands grow through strategy and creative clarity. Previously, she was a Group Strategy Director at GUT, leading brand strategy for brands like P&G and Chase Sapphire Reserve, at R/GA, where she led Verizon’s Super Bowl social strategy, and at Laundry Service, where she led strategy for Amazon Music Europe across five markets.
Job History
- Fractional CMO + Brand Strategy Consultant (Jan 2025 – Present): Works with brands to develop strategic marketing plans that leverage cultural relevance and creative insight.
- Group Strategy Director at GUT (May 2024 – Dec 2024): Developed integrated marketing strategies for P&G, DoorDash, and others, focusing on social-first content.
- Group Strategy Director at R/GA (Dec 2023 – May 2024): Spearheaded social strategy for Verizon’s 2024 Super Bowl campaign.
- Group Strategy Director at Laundry Service (Jan 2022 – Aug 2023): Managed marketing and creative strategies for Amazon Music across multiple European markets.
Other Experience
Since March 2020, Meghan has worked with independent women artists, focusing on branding, marketing, and creating sustainable practices within the music industry. Her work includes artist management, mentorship, identity-building, booking, release strategies, partnerships, and live show production. Meghan leads teams to grow these artists through effective marketing, community-building, and collaborations.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/meghanstephens
- Location: New York, United States
8. Meagan F. | Fractional CMO | Growth & Digital Strategy Consultant
Meagan F. is a marketing executive with over 13 years of experience in driving global sales across DTC, CPG, Amazon, and retail sectors, particularly for Series A/B/C startups in fashion, wellness, beauty, and healthcare. Based in New York City, she focuses on data-driven strategies and brand development to help businesses scale through customer acquisition, performance marketing, and retention strategies.
Core Focus
Meagan focuses on driving growth through digital marketing and brand development. As a fractional CMO and marketing consultant, she helps businesses scale with strategic planning, customer acquisition, performance marketing, and retention strategies, particularly in omni-channel and retail environments.
Operational Marketing Highlights
- Over 13 years of experience developing and executing growth strategies for high-growth startups and established brands.
- Focus on acquisition, performance marketing, and digital strategy with a special emphasis on channels such as Meta, Google, TikTok, and Amazon.
- Led global omni-channel marketing efforts, helping brands like Faherty, Ever/Body, Krave Beauty, and Unilever grow their digital presence and retail strategies.
- Skilled in managing influencer programs, developing strategic brand partnerships, and improving customer retention through loyalty programs, email marketing, and SMS.
CMO Achievements
- Oversaw the global marketing efforts for Amazon, DTC, and retail channels at The INKEY List, significantly boosting omni-channel growth.
- Directed growth efforts at Ro, focusing on prescription skincare and expanding the vertical through strategic marketing and partnerships.
- Led marketing teams at Sakara Life, where she was instrumental in driving growth and establishing the brand in the wellness space.
Education and Work Experience
- Education: She holds a Bachelor of Science in International Relations/Political Science from Boston University.
- Work Experience: Meagan is a Fractional CMO and Marketing Consultant at MTF, focusing on acquisition, performance marketing, and brand development. Previously, she was SVP of Marketing & Ecommerce at The INKEY List, Head of Growth at Ro, and Head of Marketing at Sakara Life, where she helped scale the wellness brand.
Job History
- Fractional CMO | Marketing Consultant at MTF (Jun 2024 – Present): Specializes in growth marketing and brand development for startups and established businesses.
- SVP, Marketing & Ecommerce at The INKEY List (Apr 2022 – Jun 2024): Led global marketing and expansion strategies for the beauty brand.
- Head of Growth at Ro (Sep 2021 – Apr 2022): Spearheaded the growth of Ro’s skincare line, focusing on digital and retail channels.
- Head of Marketing, Sakara Life (Mar 2018 – Sep 2021): Drove the growth and marketing strategy for the wellness brand.
Other Experience
Meagan has also worked as a Marketing Manager at NET-A-PORTER, a position she held from May 2016 to March 2018. In this role, she contributed to the marketing efforts of one of the leading online luxury fashion retailers, helping to elevate the brand’s presence and performance in a highly competitive market.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/meagan-f-41101930
- Location: New York, United States
9. David Shay | Marketing & Communications Executive / Consultant / Fractional CMO
David Shay is a highly experienced marketing and communications executive, with a proven track record in leading cross-divisional strategies designed to achieve both revenue targets and brand awareness. He has over 10 years of experience building and leading world-class marketing teams, and a versatile consultancy career spanning seven years. David is comfortable in roles ranging from short-term, project-based marketing leads to long-term, senior positions such as VP of Marketing, VP of Corporate Communications, and Fractional CMO.
Core Focus
David specializes in marketing strategy, brand positioning, content marketing, public relations, and team development. Through his consultancy, Stone Soup Communications, he provides tailored marketing solutions for businesses ranging from startups to global enterprises.
Operational Marketing Highlights
- Over 10 years of experience in leading digital media marketing departments and achieving sustained brand positioning in rapidly evolving spaces.
- Founded Stone Soup Communications, where he consults as a Fractional CMO, providing tailored marketing solutions, brand positioning, and team development.
- Expertise in overseeing brand development, managing marketing strategies, and navigating challenges that face growing companies.
CMO Achievements
- Successfully led marketing departments at key companies, ensuring that teams met revenue targets and brand awareness goals while adapting to the evolving marketing landscape.
- Developed marketing plans and strategies for diverse sectors, including AI, digital media, and tech industries, leading to significant revenue and brand growth.
Education and Work Experience
- Education: He holds a JD in Law from the University of Florida – Fredric G. Levin College of Law and a BA in History and Psychology from Brandeis University.
- Work Experience: David is the Principal at Stone Soup Communications, offering marketing consultancy and Fractional CMO services. He also serves as a Growth Marketing Consultant at People*Strata and a Fractional CMO at VendEase Ltd. Previously, he was Head of Marketing at Altourage, overseeing marketing for an IT and cybersecurity service provider.
Job History
- Principal at Stone Soup Communications (Jul 2016 – Present): Provides marketing consultancy and Fractional CMO services, specializing in brand strategy and organizational team development.
- Growth Marketing Consultant at People*Strata (Jan 2025 – Present): Enhances talent acquisition strategies for professional services firms.
- Fractional CMO at VendEase Ltd (Sept 2024 – Present): Focuses on advancing marketing strategies for vending solutions in various industries.
- Head of Marketing at Altourage (Aug 2021 – May 2024): Led marketing efforts for an IT and cybersecurity service provider.
Other Experience
David Shay serves as an Evangelist at MindShifting with Mitch, starting in February 2025. In this role, he promotes a science-backed approach to rewiring thought patterns, helping individuals and organizations break free from self-imposed barriers and adopt a more resourceful, adaptable mindset.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/davidhshay
- Location: New York, United States
10. Sebastian Robeck | Fractional CMO & Marketing Consultant
Sebastian Robeck is a Fractional CMO and Marketing Consultant specializing in digital marketing strategies. He has managed over $10 million in ad spend, helping growth-stage companies and startups scale their marketing efforts. Sebastian’s expertise includes running campaigns on platforms like YouTube and TikTok and developing data-driven strategies to drive growth.
Core Focus
Sebastian excels in driving growth through advanced digital marketing strategies, particularly focusing on paid media campaigns across various channels, including YouTube, TikTok, and Meta. As a Fractional CMO, he also helps companies with go-to-market strategies, brand positioning, and scaling marketing teams.
Operational Marketing Highlights
- Overseeing and executing high-impact YouTube and TikTok ad campaigns.
- Managing substantial ad spends, totaling over $10M+, to drive ROI and growth.
- Specializing in performance marketing, with a focus on customer acquisition and engagement.
CMO Achievements
- Former CEO at Titan Media Solutions (2016-2023), where he led successful digital marketing campaigns.
- Chief Marketing Officer at Closers.io (Dec 2021 – Aug 2022), optimizing marketing strategies to drive client acquisition and retention.
Education and Work Experience
- Work Experience: He is a Fractional CMO & Marketing Consultant at Robeck Enterprises, providing strategic marketing services with a focus on YouTube and TikTok ads. Previously, he was CEO at Titan Media Solutions, overseeing marketing strategies and client acquisition, and CMO at Closers.io, managing branding and ad strategies.
Job History
- Fractional CMO & Marketing Consultant at Robeck Enterprises (Aug 2022 – Present): Provides fractional CMO services and marketing consultancy to startups and growing businesses, focusing on digital advertising.
- CEO at Titan Media Solutions (Jan 2016 – Jul 2023): Led the company’s marketing strategies and client acquisition across multiple digital channels.
- Chief Marketing Officer at Closers.io (Dec 2021 – Aug 2022): Managed overall marketing strategy, including branding and ad campaigns.
Other Experience
Sebastian is an enthusiastic marketing strategist who enjoys sharing his expertise through consulting, focusing on innovative ways to scale marketing efforts for modern businesses.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/sebastian-robeck-709929151
- Location: New York, United States
How to Choose the Right CMO for New York
Choosing the right CMO for your business in New York requires focusing on specific skills and experience that align with the city’s dynamic market. Here are key factors to consider:
- Experience in New York’s Market: Look for a CMO with a proven track record in the city’s diverse industries such as tech, finance, retail, and entertainment. They should understand local trends, customer behavior, and how to navigate the competitive landscape.
- Adaptability and Agility: New York’s market is fast-paced and ever-changing. Your CMO should be adaptable, capable of pivoting strategies quickly, and managing teams through shifts in the market.
- Multi-Channel Expertise: A successful CMO must have experience managing integrated campaigns across digital, social, and traditional marketing channels, ensuring a balanced and effective approach in a city with diverse consumer touchpoints.
- Strong Network: A well-connected CMO can help form strategic partnerships, recruit top talent, and leverage industry relationships to benefit your business. Connections in New York can significantly enhance your marketing efforts.
Choosing the right CMO in New York means finding someone who can quickly assess the market, execute relevant strategies, and lead the company to sustainable growth in a competitive environment.
The Importance of a CMO in New York
New York City is a global hub for business, finance, technology, and culture, creating a highly competitive environment for companies across industries. A Chief Marketing Officer (CMO) plays a critical role in crafting marketing strategies that resonate with both local and global audiences. With the city’s constantly shifting consumer behavior and competitive pressures, a CMO must develop agile strategies that respond quickly to trends and market changes.
A CMO in New York helps businesses stay ahead by driving creative marketing campaigns and leveraging the city’s media presence. With access to top talent and resources, the CMO can build effective teams, manage cross-functional collaboration, and ensure that marketing efforts are aligned with industry trends. This enables companies to optimize their marketing investments and drive growth in one of the most competitive markets in the world.
Conclusion
New York’s fast-paced and competitive business environment demands experienced fractional CMOs who can lead strategic marketing initiatives, drive growth, and adapt to ever-evolving market trends. Whether you’re a startup looking to scale or an established business in need of strategic leadership, fractional CMOs bring valuable expertise without the long-term commitment of a full-time executive. By choosing the right fractional CMO, businesses in New York can leverage deep industry knowledge, agility, and a well-established network to navigate the challenges of this dynamic market.
FAQ
A Fractional CMO is a part-time Chief Marketing Officer who provides strategic marketing leadership to businesses on a flexible basis. They bring executive-level experience but without the full-time commitment, allowing companies to benefit from top-tier expertise while keeping costs manageable.
Businesses in New York operate in a highly competitive and ever-changing environment. A fractional CMO can provide the expertise needed to navigate market trends, optimize marketing efforts, and lead the company through periods of growth or transition without the high costs of a full-time executive.
Look for candidates with experience in New York’s diverse industries, adaptability to fast-paced environments, and a track record of successfully leading multi-channel marketing campaigns. Strong networking capabilities are also key to driving business growth in the city’s competitive landscape.
A fractional CMO can help create and implement effective marketing strategies, refine brand positioning, optimize customer acquisition and retention efforts, and improve overall marketing ROI. They bring the leadership and expertise needed to scale your business without the long-term commitment of hiring a full-time executive.
