Finding the right fractional CMO for your business can be a game-changer. These experts bring strategic leadership to companies without the full-time commitment, offering flexibility and expertise in areas like branding, marketing strategy, and growth. Whether you’re a startup or an established business, fractional CMOs in the UK can provide the insights and direction needed to scale effectively and reach new audiences. Let’s take a look at some of the best fractional CMO experts in the UK who have a proven track record of success.
What is a CMO?
A Chief Marketing Officer (CMO) is a senior executive responsible for overseeing a company’s marketing strategy and operations. Their role involves managing the marketing team, shaping the brand’s voice, and driving efforts to reach potential customers. CMOs work closely with other departments, such as sales and product development, to ensure that marketing strategies align with overall business goals.
At its core, the CMO’s job is to understand market trends, consumer behavior, and competitive landscapes to create campaigns that resonate with target audiences. They also focus on measuring the effectiveness of marketing initiatives to ensure resources are used efficiently and return on investment (ROI) is maximized.
However, hiring a full-time CMO can be costly for many businesses, especially startups or smaller companies. That’s where fractional CMOs come in. These professionals offer their expertise on a part-time or contract basis, providing businesses with high-level marketing leadership without the commitment of a full-time hire.
NUOPTIMA’s C-Suite Connect: Revolutionizing Financial Leadership
At NUOPTIMA, we’re redefining financial leadership for UK’s fast-paced businesses with our C-Suite Connect service, founded by Alexej Pikovsky. We offer access to a network of pre-vetted, fractional CFOs who drive profitability through data-driven strategies. Specializing in founder-led companies, our CFOs undergo a rigorous vetting process overseen by Alexej himself, ensuring only top-tier talent becomes part of our network.
The selection process includes:
- Background Check: Verifying a proven track record of financial success.
- Financial Modeling Exam: Assessing expertise in strategic forecasting and analysis.
- Reference Calls: Confirming credibility and impact.
- Culture Fit Interview: Ensuring alignment with your company’s vision and values.
- Paid Trial Sprint: Demonstrating real-world execution and results.
Only the most exceptional CFOs are chosen to join the C-Suite Connect network, ready to deliver transformative financial leadership.
What sets NUOPTIMA C-Suite Connect apart:
- Strategy + Execution: CFOs who blend high-level financial planning with practical, hands-on implementation.
- UK Expertise: A deep understanding of the UK’s competitive markets, from tech to e-commerce.
- Rapid Matching: We connect you with a tailored CFO in just 7-10 days.
- Founder-Aligned Precision: Alexej personally reviews each placement to ensure cultural and strategic alignment.
At NUOPTIMA, we empower UK businesses to optimize cash flow, scale efficiently, and align financial strategies with growth objectives, all while leveraging our data-driven marketing insights.
Leading Fractional CMOs in the UK
1. Julia Payne, Fractional CMO | Growth Strategist | B2B Tech Advisor
Julia Payne is a senior marketing leader with over 20 years of experience in customer acquisition, commercial strategy, and brand positioning. Specializing in B2B marketing for tech companies, she helps businesses scale effectively. Julia’s leadership includes advising accelerators, scaling SaaS businesses, and leading a top UK tech marketing agency for 14 years. As a Fractional CMO, she focuses on Go-To-Market (GTM) strategy, campaign diagnostics, and aligning marketing with sales efforts.
Core Focus
Julia works with tech companies to develop and implement Go-To-Market (GTM) strategies and optimize marketing campaigns. She ensures alignment between marketing and sales teams, driving growth through targeted strategies.
Operational Marketing Highlights
- Works with CEOs and founders across B2B to scale marketing and increase revenues.
- Builds revenue-focused roadmaps and execution plans for internal teams or provides ongoing delivery as a retained Fractional CMO.
- Specializes in resolving pipeline issues and repositioning GTM strategy within four weeks using the Marketing Reset framework.
CMO Achievements
- Led one of the UK’s top tech marketing agencies, driving award-winning campaigns for leading brands.
- Supported major growth phases, funding rounds, and successful exits for multiple companies.
- Secured HubSpot Top Digital Agency status for two consecutive years.
- Helped clients win multiple industry awards, including LERN for Best Marketing Campaign and Silver Heist Awards for Best Strategic Campaign.
Education and Work Experience
- Education: Bachelor of Law (LLB), The Old Palace of John Whitgift.
- Work Experience: Julia has served as a Fractional CMO for multiple B2B tech companies, guiding them through successful growth stages. She co-founded a B2B tech marketing agency and served as CEO of an international consultancy, leading strategic expansions and managing key partnerships.
Job History
- Fractional CMO at Fractional CMO Services (Jan 2024 – Present): Provides strategic marketing leadership and supports business owners with revenue-driving marketing frameworks.
- Co-Founder at Incisive Edge (Mar 2009 – Feb 2024): Managed an award-winning B2B tech marketing agency, overseeing client strategy and growing businesses globally.
- CEO at Centre for High Performance Development (Jul 2006 – Jan 2008): Led the firm through international expansion and acquisitions while managing key partnerships and advising C-level executives.
- Managing Director, Global Sales & Marketing at Centre for High Performance Development (2003 – 2006): Increased global organic sales and created successful sales and marketing strategies.
Other Experience
Julia has a strong track record of advising and scaling B2B tech companies. She is also an expert in guiding executive teams through growth challenges, with a particular focus on GTM transformation and aligning marketing with sales for better revenue outcomes.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/juliapaynefractionalcmo
- Location: London, England, United Kingdom
2. Lea Hartkopf, Fractional CMO | Marketing Consultant
Lea Hartkopf is a marketing consultant and fractional CMO with over 20 years of experience in digital marketing. She specializes in helping growth-oriented businesses accelerate their marketing strategies through a data-driven approach. Lea has worked across industries such as finance, travel, retail, fashion, and education, collaborating with clients from startups to established brands. Her focus is on uncovering the ROI of marketing investments and driving efficiencies to foster sustainable growth.
Core Focus
Lea focuses on leveraging data to optimize marketing strategies and improve ROI, helping businesses achieve scalable growth.
Operational Marketing Highlights
- Performs in-depth marketing audits and digital health checks for businesses.
- Develops and executes comprehensive digital marketing and strategic plans.
- Provides interim team management and supports the hiring of in-house talent and freelancers.
- Coaches and mentors aspiring marketing leaders.
- Specializes in marketing due diligence for M&A activities.
CMO Achievements
- Consulted for well-known clients such as Nodor Darts, IWSR, Village Vets, CityDoc, and Lintbells.
- Led successful campaigns and growth strategies for a range of industries including finance, retail, and education.
- Helped companies streamline their marketing technology and data strategies for better measurement and attribution.
Education and Work Experience
- Education: Lea holds a BA Hons in European Business from Anglia Ruskin University and a Diplom-Kauffrau (FH) in Marketing from Hochschule für Wirtschaft und Recht Berlin.
- Work Experience: Lea is a Marketing Consultant & Fractional CMO at Lea Hartkopf Consulting, specializing in data-driven marketing strategies. She has previously been Head of Marketing at Busuu, Head of Online Marketing at Trainline, and Head of Performance Marketing at PayPal.
Job History
- Marketing Consultant & Fractional CMO at Lea Hartkopf Consulting (Apr 2018 – Present): Provides marketing leadership, audits, and digital strategy for businesses seeking growth.
- Head of Marketing at Busuu (Dec 2015 – Feb 2018): Managed global marketing campaigns for the online language learning company, driving customer engagement and retention.
- Head of Online Marketing at Trainline (Jun 2014 – Nov 2015): Directed online marketing for the travel platform, enhancing customer engagement and optimizing marketing spend.
- Head of Performance Marketing at PayPal (Jan 2012 – May 2014): Oversaw performance marketing initiatives across the EMEA region, improving customer acquisition and retention strategies.
- Senior Marketing Manager at Universal Music Group (Oct 2002 – Jan 2007): Managed digital media marketing for the global music brand, focusing on customer engagement and direct-to-consumer strategies.
Other Experience
Lea has extensive experience working with a wide range of clients, from startups to established enterprises. She also mentored women in tech through the Girls in Tech UK program, demonstrating her commitment to supporting the next generation of marketing leaders.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/leahartkopf
- Location: Bristol, England, United Kingdom
3. Beth Chapman, Fractional CMO | Brand & Growth Leader | Mentor
Beth Chapman is a Fractional CMO with over 10 years of experience scaling businesses in the UK and USA. A two-time founder and growth strategist, she specializes in brand development and revenue growth. With a background in FMCG, beauty, fashion, and lifestyle sectors, Beth has helped companies develop effective marketing strategies. Her expertise includes community building, growth strategies, and leading marketing teams. She’s also the author of The Plant Parent Guide and creator of Bold Moves.
Core Focus
Beth focuses on helping businesses grow through effective marketing strategies and brand development. She specializes in community building, driving revenue, and leading marketing teams.
Operational Marketing Highlights
- Specializes in creating and scaling challenger brands with a focus on revenue growth and community engagement.
- Works closely with founders to lead and build high-performing marketing teams.
- Develops clear frameworks and metrics for profitable and scalable marketing operations.
- Blends creative marketing ideas with process and execution to build lasting brand experiences.
CMO Achievements
- Founded and exited Leaf Envy, a successful consumer plant brand with five revenue streams.
- Built and scaled brands across industries including FMCG, pets, fashion, food & drink, beauty, and luxury retail.
- Authored The Plant Parent Guide, a book that offers expert advice on houseplant care and styling.
- Creator of Bold Moves, a platform offering marketing insights and strategies for building iconic brands.
Education and Work Experience
- Education: BA in History from King’s College London and BA in History (First Class Honours) from the University of Melbourne.
- Work Experience: Currently a Fractional CMO & Marketing & Growth Advisor, advising companies across sectors and helping build high-performing teams. Previously Founder & CEO of Leaf Envy, scaling a multi-million-pound plant and flower brand, and serving as Advisor & Mentor to several wellness and lifestyle brands.
Job History
- Fractional CMO & Marketing Advisor (Aug 2023 – Present): Works with startups, scale-ups, and investor-backed companies to refine their marketing strategies for sustainable growth.
- Founder & CEO at Leaf Envy (2014 – 2023): Founded and grew a consumer flower and plant brand with five revenue streams, successfully exiting the business after scaling.
- Advisor & Mentor at G Spot (Jun 2025 – Present): Provides strategic guidance to a wellness functional drinks brand.
- Advisor & Mentor at Ett Hem London (Jan 2025 – Present): Helps redefine floral design through luxury faux arrangements.
- Advisor & Mentor at Now Often Always (Mar 2025 – Present): Supports a wellness brand that offers hormone-led guidance for women.
Other Experience
Beth has also been involved in mentoring and advising young entrepreneurs and startups, sharing her knowledge in both strategic marketing and brand development. She actively participates in industry events and is known for her passion for building iconic, sustainable brands.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/beth-chapman-b02ab856
- Location: London, England, United Kingdom
4. Shelley Cole, Fractional Marketing Director | Marketing Consultant
Shelley Cole is a seasoned marketing and strategy director with over 30 years of experience in driving business growth. She specializes in customer-focused strategies across industries such as healthcare, retail, IT, and manufacturing. Shelley helps businesses create and implement data-driven marketing plans that enhance customer demand and satisfaction at every touchpoint. As a fractional marketing director, she works with organizations to improve their marketing effectiveness and achieve sustainable growth.
Core Focus
Shelley’s core focus is on customer-centric marketing strategies that drive business growth. She specializes in brand management, marketing transformation, and strategic planning, with experience in both B2B and B2C sectors. Shelley works to align marketing efforts across all platforms, creating strong, consistent brands and delivering measurable results.
Operational Marketing Highlights
- Extensive experience in developing integrated marketing strategies across TV, press, digital, PR, and social media.
- Specializes in customer segmentation, insights, and market analysis to optimize marketing strategies.
- Leads transformation projects, improving processes and delivering project management solutions.
- Focused on delivering clear, actionable plans that result in sustainable business growth.
CMO Achievements
- Helped a wide range of industries, including IT services, healthcare, and manufacturing, achieve measurable marketing success.
- Known for providing strategic direction and expertise, resulting in the successful rebranding and marketing of national and global companies.
- Contributed to high-impact projects in sectors such as optical, retail, and not-for-profit.
Education and Work Experience
- Education: BSc in Applied Biology with Psychology from the University of Plymouth and CIM Diploma in Marketing from Basingstoke College of Technology.
- Work Experience: Shelley is a Fractional Marketing Director & Consultant at Mogstar Marketing, advising businesses on scaling through customer-focused strategies. She also serves as a Part-Time Marketing Director at The Marketing Centre.
Job History
- Fractional Marketing Director & Marketing Consultant at Mogstar Marketing (Jul 2012 – Present): Delivers marketing leadership and strategic guidance, helping businesses maximize their marketing investment.
- Part-Time Marketing Director at The Marketing Centre (Feb 2019 – Present): Supports businesses with marketing strategy and brand transformation, focusing on industries like IT services, manufacturing, and healthcare.
- European Head of Marketing at CooperVision (Mar 2022 – Dec 2022): Led the marketing of the daily disposable contact lens portfolio across Europe, overseeing campaign development and coordination.
- UK Marketing Director at Stannah (Apr 2006 – Jun 2012): Directed all aspects of the marketing strategy for the UK stairlifts business, including integrated marketing campaigns across multiple platforms.
Other Experience
Shelley is actively involved in mentoring and advising small to medium-sized businesses, using her extensive experience to help them navigate the complexities of marketing strategy and business growth.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/shelleycole
- Location: Southampton, England, United Kingdom
5. Michelle Anderson, AI-First Chief Marketing Officer | Fractional CMO
Michelle Anderson is a fractional CMO specializing in the leisure, sport, and hospitality sectors. She helps businesses integrate AI into their marketing strategies to enhance efficiency, creativity, and customer engagement, with a strong focus on ROI. Michelle works with companies, particularly those in growth or restructuring phases, to optimize marketing resources and leverage AI for a competitive edge.
Core Focus
Michelle focuses on integrating AI within marketing strategies to create smarter, more efficient campaigns. She works with leisure, sport, hospitality, and PE-backed companies to implement AI tools that drive results, ensuring maximum ROI while fostering innovation.
Operational Marketing Highlights
- Leads AI-driven marketing transformations for brands like Soul Padel.
- Develops high-impact campaigns that scale quickly and creatively.
- Helps businesses integrate AI into marketing operations to enhance performance and operational efficiency.
- Supports teams in adopting AI tools, with a focus on transparency and business alignment.
CMO Achievements
- Led AI-led marketing transformations at Soul Padel, driving brand awareness and reach.
- Successfully integrated AI across multiple marketing touchpoints for efficiency and creativity.
- Guided leisure, sport, and hospitality brands in using AI for competitive differentiation.
Education and Work Experience
- Education: MSc in Marketing from the University of South Wales, and BA (Hons) in English Language and Literature from the University of Liverpool.
- Work Experience: Currently a Fractional CMO, leading AI-driven marketing transformations. Previously Interim CMO at Powerleague, Marketing Director at Parkwood Leisure, and Head of Marketing at The Jockey Club, driving marketing initiatives across diverse sectors.
Job History
- Fractional CMO (June 2024 – Present): Provides strategic marketing leadership and AI consulting to businesses, driving marketing transformation.
- Interim Chief Marketing Officer at Powerleague (Sept 2023 – June 2024): Oversaw marketing for multi-site football clubs and new padel market entrants.
- Marketing Director at Parkwood Leisure (July 2022 – Sept 2023): Managed marketing for leisure, health, and fitness facilities, optimizing digital marketing and customer engagement.
- Head of Marketing at The Jockey Club (Feb 2019 – July 2022): Led marketing for the UK’s largest horseracing organization, driving multi-channel marketing campaigns.
Other Experience
Michelle has served as an advocate for AI in marketing, frequently speaking on its practical applications, particularly in the leisure and hospitality sectors.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/michelleandersonmarketing
- Location: Harrogate, England, United Kingdom
6. Helen Stander, CMO | Marketing Consultant | Growth Advisor to High Impact Startups & Scaleups
Helen Stander is a seasoned CMO and marketing consultant with over 15 years of experience in digital transformation, particularly within the health, wellness, and social impact sectors. She has driven user growth for companies like Headspace, expanding its user base to 2 million across 150 countries. Helen works with startups and scale-ups to develop scalable marketing strategies, improve customer experiences, and build strong communities that drive brand growth.
Core Focus
Helen specializes in creating scalable marketing strategies for startups and growth-stage companies, with a focus on digital growth, community engagement, and customer acquisition and retention. She combines strategic insights with purpose-driven marketing to help businesses succeed while making a positive social impact.
Operational Marketing Highlights
- Led global user acquisition efforts at Headspace, growing their user base to millions.
- Worked with high-impact startups like Calm, Buddhify, and Lovecrafts to refine marketing strategies and drive engagement.
- Developed community-building initiatives that enhance brand loyalty and consumer retention.
CMO Achievements
- Spearheaded marketing campaigns that propelled Headspace’s user base to 2 million globally.
- Successfully scaled marketing efforts for health and wellness startups, ensuring they grow sustainably while staying aligned with their social impact goals.
- Advised brands such as Blueheart Health and Avaaz on impactful marketing strategies that align with their mission.
Education and Work Experience
- Education: BSc in Communication & Media Studies from Brunel University of London.
- Work Experience: Helen is currently a Fractional CMO, Marketing Consultant & Coach, focusing on health, wellness, and social impact sectors. She has worked with platforms like Memory Lane Games, Illume, and Ren, leading marketing strategies and community engagement for innovative brands and platforms.
Job History
- Fractional CMO at Memory Lane Games (Sept 2024 – Present): Leads marketing for a dementia care app focused on improving quality of life through reminiscence.
- Fractional CMO at Illume (Oct 2023 – July 2024): Developed marketing and community engagement strategies for a self-help platform for personal growth.
- Fractional CMO at Ren (Mar 2023 – May 2024): Oversaw the launch and positioning of Ren, a platform that nurtures emotional development for young children.
- CMO & Marketing Consultant (March 2015 – Present): Provides marketing leadership and strategic advice to purpose-driven startups and scale-ups in the health and wellness space.
Other Experience
Helen has a proven track record of coaching aspiring marketing leaders and serving on boards to guide businesses toward scalable growth.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/helen-stander-5384bb26
- Location: London, England, United Kingdom
7. Alex Bailey, Fractional CMO | Marketing and Strategic Business Consultant for Startups and Scaleups
Alex Bailey is an experienced Fractional CMO and marketing consultant with over 15 years of expertise in helping startups and scale-ups build effective marketing functions. She focuses on using creative strategies and strong leadership to drive sustainable growth, particularly by nurturing engaged communities and developing content that converts. Alex excels in team building, strategic consulting, and brand management.
Core Focus
Alex specializes in providing scalable marketing strategies for startups and tech companies. Her work involves crafting results-driven marketing plans to support business growth, with a strong focus on leadership development, brand growth, and digital marketing. She is skilled at guiding companies through rapid growth and change.
Operational Marketing Highlights
- Led marketing teams to grow fast-paced startups by nurturing engaged communities.
- Built and scaled marketing functions from the ground up, focusing on efficiency and creativity.
- Focused on creating content that drives conversions while ensuring alignment with overall brand strategy.
CMO Achievements
- Successfully rebranded and repositioned B2B SaaS companies, driving lead generation and increasing visibility.
- Helped startups streamline their marketing processes, ensuring efficiency and improved ROI.
- Played a key role in hiring and onboarding marketing teams, providing leadership and mentorship throughout.
Education and Work Experience
- Education: BSc in English, University of Birmingham.
- Work Experience: She is a Fractional CMO at Kula One, providing marketing expertise to tech founders. Previously held leadership roles at Unifrog, Appointedd, Makers Academy, and Reward Gateway, driving growth strategies, content initiatives, and marketing transformations.
Job History
- Fractional CMO at Kula One (May 2024 – Present): Offers hands-on support to tech startups for sustainable growth.
- Head of Content and Marketing at Unifrog (Sept 2022 – June 2023): Led creative teams to develop impactful marketing strategies and new revenue streams.
- Head of Marketing at Appointedd (Sept 2021 – Sept 2022): Oversaw B2B SaaS brand transformation and marketing automation.
- Head of Marketing at Makers Academy (Feb 2018 – Sept 2021): Grew the marketing team and developed strategies to generate leads and revenue.
- Global Inbound Marketing Manager at Reward Gateway (Mar 2014 – Oct 2016): Led content strategy and marketing automation efforts, improving lead generation significantly.
Other Experience
Alex also provides executive coaching and leadership development, helping marketing leaders and teams develop the skills needed to drive business growth.
Contact Information
8. Simon Landi, Fractional CMO
Simon Landi is a seasoned Fractional CMO, marketing expert, and mentor with a long history of helping tech startups and early-stage businesses scale. He successfully founded and led Access, a creative and digital agency, which grew from three to nearly 50 employees before its sale in May 2023. Simon’s expertise spans new business development, marketing leadership, and strategic coaching, with a focus on supporting tech entrepreneurs and startups to achieve high growth.
Core Focus
Simon focuses on helping startups, particularly in the tech sector, develop and execute robust marketing strategies for scalable growth. With deep experience in business development and agency leadership, his approach blends creativity with rigorous strategy to drive both immediate and long-term success.
Operational Marketing Highlights
- Founded and led Access, guiding it through its growth and eventual exit in 2023.
- Worked with notable clients like WaterAid, Sport England, and TurtleWax, delivering tailored digital and creative marketing strategies.
- Focuses on mentoring founders and tech startups to build sustainable business models.
CMO Achievements
- Grew Access from a small team to a 50-person agency, successfully positioning it for a profitable exit.
- Helped clients such as the Welsh Government and SCJohnson Professional enhance their marketing capabilities and digital presence.
- Coached and mentored new business leaders, helping them achieve their aspirations and reach high growth.
Education and Work Experience
- Education: BEng in Mechanical Engineering, University of Sheffield.
- Work Experience: Simon is a Fractional CMO at EHE Venture Studio, leading marketing for tech entrepreneurs and early-stage businesses. Previously, he was the Managing Director & Owner of Access, a creative and digital agency, where he managed team growth, strategic development, and the agency’s sale.
Job History
- Fractional CMO at EHE Venture Studio (Aug 2023 – Present): Supports startup founders and entrepreneurs with strategic marketing and growth initiatives.
- Managing Director & Owner at Access (Aug 1999 – June 2023): Built and led the agency through its growth and sale.
- Account Executive at BDH\TBWA (Jan 1992 – July 1999): Contributed to strategic marketing campaigns for major clients.
- Sales Executive at BBC Sports Magazines (1989 – 1991): Focused on sales and client relations in a fast-paced environment.
Other Experience
Simon is an active mentor, supporting local charities and startups, and is involved in community work, including supporting a local primary school and rugby team.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/simonlandi
- Location: Manchester, England, United Kingdom
9. Kevin Smith, Fractional CMO
Kevin Smith is an experienced Fractional CMO and marketing consultant, offering part-time and interim CMO services to organizations across multiple sectors. With a background in leading marketing strategies for global companies like Oracle, Unilever, and Coca-Cola, Kevin specializes in helping startups, growing businesses, and not-for-profits by providing expert marketing leadership and strategic insight to accelerate business growth. His approach combines high-level strategic thinking with practical, results-driven execution.
Core Focus
Kevin focuses on helping businesses, particularly startups and scaling companies, develop and implement effective marketing strategies. His expertise includes brand development, digital marketing, customer acquisition, and integrated campaign management. He delivers tailored marketing solutions that provide both short-term impact and long-term business growth.
Operational Marketing Highlights
- Founder and leader at gigCMO, offering fractional CMO services to diverse industries.
- Delivered marketing strategies for global companies including Oracle, Unilever, and Nike.
- Focused on cost-effective, result-oriented marketing solutions for organizations that do not require full-time CMO resources.
CMO Achievements
- Successfully led gigCMO to provide part-time CMO services to startups and growing businesses across the UK, Europe, Middle East, North America, and China.
- Oversaw marketing strategy, digital strategy, and customer acquisition for leading companies like BT and Luxottica.
- Achieved significant business results for clients across multiple industries by improving brand positioning and customer engagement.
Education and Work Experience
- Education: BA in Business Studies (with Marketing), De Montfort University.
- Work Experience: Fractional CMO at gigCMO, providing marketing leadership for startups and growing businesses. Former Franchise Owner at Bright & Beautiful UK Ltd, scaling a domestic cleaning franchise. Previous roles include Marketing Director and Head of Insight and Strategy at BT Global Services, overseeing global marketing and strategic initiatives.
Job History
- Fractional CMO at gigCMO (May 2017 – Present): Provides high-level marketing expertise on a flexible, on-demand basis to organizations across various sectors.
- Franchise Owner at Bright & Beautiful UK Ltd (Jan 2015 – Dec 2016): Successfully launched and grew a franchise in the domestic cleaning sector, focusing on marketing, sales, and operations.
- Marketing Director at BT Global Services (July 2009 – Nov 2014): Managed global marketing activities and strategic operations for BT’s business clients.
- Head of Insight and Strategy at BT Global Services (June 2006 – June 2009): Led the development of strategic insights and customer acquisition initiatives for the global services division.
Other Experience
Kevin has worked with clients from various sectors, including global tech companies, nonprofits, and startups, helping them enhance their marketing strategies, increase customer engagement, and drive business growth.
Contact Information
10. Daniel Oguntifa, Fractional CMO
Daniel Oguntifa is an experienced fractional CMO with a strong focus on omnichannel marketing solutions. Specializing in integrating AI, digital marketing, SMS, direct mail, and other communication platforms, he helps businesses optimize customer engagement and drive sales. As the co-founder of Printcall and fractional CMO at Digital Factorie and Talent Prospect, Daniel has successfully developed and executed strategies for various sectors, including dentistry, law, finance, and real estate.
Core Focus
Daniel focuses on developing and executing marketing strategies that drive growth through omnichannel marketing. His expertise lies in creating integrated marketing solutions, using data-driven insights to maximize ROI, and helping businesses generate leads through targeted campaigns across multiple platforms.
Operational Marketing Highlights
- Co-founder and CMO at Printcall, driving business growth through omnichannel marketing and direct mail solutions.
- Fractional CMO at Digital Factorie, providing strategic marketing leadership to clients in various industries.
- Extensive experience in customer communications management, digital coupons, SMS, email marketing, and loyalty programs.
CMO Achievements
- Launched and grew Printcall, utilizing omnichannel marketing to optimize sales and profits.
- Spearheaded successful marketing campaigns for clients across diverse industries, delivering measurable results.
- Improved client ROI through comprehensive digital and direct marketing strategies.
Education and Work Experience
- Education: Professional Diploma in Digital Marketing, Digital Marketing Institute and Bachelor’s Degree in Accounting, Ondo State University.
- Work Experience: Daniel is currently a Fractional CMO & Co-Founder at Digital Factorie, leading strategic marketing with a focus on digital solutions and client engagement. He is also a Co-Founder & CMO at Printcall, where he oversees marketing strategy and direct mail campaigns. Additionally, he serves as Fractional CMO & Co-Founder at Talent Prospect UK, specializing in client acquisition and retention strategies.
Job History
- Fractional CMO & Co-Founder at Digital Factorie (Aug 2015 – Present): Drives strategic growth and marketing solutions for various clients.
- Co-Founder & CMO at Printcall (Apr 2013 – Present): Focuses on omnichannel marketing solutions to optimize client sales and customer communications.
- Fractional CMO & Co-Founder at Talent Prospect UK (Jun 2017 – Present): Provides strategic oversight for marketing, focusing on recruitment and HR marketing.
Other Experience
Daniel has extensive experience working with clients across various sectors, such as e-commerce, healthcare, and real estate, helping them implement efficient marketing strategies and generate high-quality leads.
Contact Information
Importance of a CMO in the UK
The role of a Chief Marketing Officer (CMO) in the UK is crucial for businesses seeking to stay competitive and drive growth in a dynamic market. Here’s why having a CMO in the UK is important:
- Navigating a Competitive Market: The UK’s competitive landscape demands innovative marketing strategies to stand out.
- Understanding Consumer Behavior: With a diverse population, CMOs help businesses engage various consumer segments effectively.
- Driving Digital Transformation: CMOs lead digital initiatives, incorporating new technologies to optimize marketing efforts.
- Aligning Marketing with Business Goals: They ensure marketing strategies are aligned with overall business objectives, boosting growth and profitability.
- Managing Brand Reputation: CMOs protect and enhance a brand’s reputation, maintaining a strong public image.
- Leveraging Global Opportunities: A UK-based CMO helps businesses expand internationally while catering to local market needs.
A CMO is essential for sustaining growth, staying competitive, and building long-term customer relationships in the UK.
How to Choose the Right CMO for the UK Market
Selecting the right CMO for a UK-based company is a critical decision that can greatly impact the effectiveness of marketing efforts and overall business growth. Here are key factors to consider:
Understanding of the UK Market
A CMO should have a deep understanding of the UK consumer behavior, trends, and regulatory environment. The UK market is highly competitive, diverse, and constantly changing, so the ideal CMO must be able to develop strategies tailored to this unique environment.
Experience in Digital Marketing
Given the UK’s digital transformation, it’s important to choose a CMO with strong expertise in digital marketing, including SEO, social media, and content marketing. The CMO should have experience in leveraging digital channels to drive brand awareness, customer engagement, and sales.
Proven Track Record in Business Growth
The right CMO should have experience in scaling businesses, particularly in the context of both B2B and B2C sectors. A history of growing businesses, managing budgets, and driving ROI is essential. Look for candidates who have demonstrated the ability to align marketing efforts with overall business goals, ensuring measurable outcomes.
Cultural Fit and Leadership Skills
A good CMO should not only be a marketing expert but also an excellent leader who can manage teams effectively, communicate a compelling vision, and align the marketing strategy with the company’s values and goals. Leadership qualities are especially important in the UK’s fast-paced business environment.
Innovation and Adaptability
The ideal CMO must be innovative and adaptable, capable of using the latest marketing tools and technologies to stay ahead of competitors. The UK market is often a test bed for new ideas, so a CMO with a track record of experimenting with new approaches and tools can be a valuable asset.
Network and Industry Connections
A well-connected CMO can bring invaluable partnerships, collaboration opportunities, and insights. Look for candidates with established networks in the UK market, whether through industry events, digital platforms, or professional organizations. These connections can open doors and expedite strategic initiatives.
Conclusion
Hiring a fractional CMO in the UK offers businesses the expertise of a high-level marketing leader without the overhead of a full-time hire. These experts provide tailored, results-driven strategies that drive growth, optimize brand presence, and align marketing with business goals. Whether for short-term projects or long-term strategies, fractional CMOs deliver value by leveraging their experience and agility in today’s fast-paced market.
FAQ
A fractional CMO is an experienced marketing executive who works on a part-time or project basis, offering strategic leadership to companies without the cost of a full-time hire.
Fractional CMOs are ideal for companies that need expert marketing guidance but don’t require a full-time executive. They bring proven experience and fresh perspectives to drive growth and efficiency.
They provide scalable marketing strategies, optimize digital transformation, and align marketing with business objectives. They also manage marketing teams and ensure effective customer engagement.
Look for a CMO with a strong track record in your industry, experience in both B2B and B2C marketing, and expertise in driving digital growth. Strong leadership, strategic thinking, and the ability to integrate marketing with business goals are key traits.
Results vary based on the scope of the project. Typically, businesses can expect to see measurable improvements within 3-6 months, depending on the strategy and goals set at the start.
