Hiring a full-time Chief Marketing Officer (CMO) can be expensive and risky, especially for small to mid-sized B2B companies. That’s where a fractional CMO comes in. Think of them as a part-time marketing leader who brings big-picture strategy without the full-time price tag. In this article, we’ll break down what a fractional CMO actually does, list some of the top options for B2B companies, help you figure out how to choose the right one, and explain why this setup works so well for businesses like yours.
What is a Fractional CMO?
A fractional CMO is a part-time marketing executive who helps lead your company’s marketing strategy without the cost or commitment of a full-time hire. They bring senior-level experience to the table but work on a flexible schedule, whether that’s a few days a week, a few hours a month, or just during key projects.
Instead of hiring a full-time CMO with a six-figure salary, benefits, and long-term contracts, you get access to high-level expertise for a fraction of the cost. That’s where the term “fractional” comes from – you’re only paying for the portion of their time and expertise that your business actually needs.
This setup is especially helpful for B2B companies that are growing, pivoting, or launching new products and don’t yet need (or can’t yet afford) a full-time CMO. A fractional CMO can help with everything from brand positioning and go-to-market strategy to lead generation, team management, and scaling your marketing efforts.
In short, they’re your marketing leader on-demand – guiding strategy, improving results, and helping your business grow, without breaking the budget.
NUOPTIMA – Premier Fractional C-Level Experts for B2B
At NUOPTIMA, founded by Alexej Pikovsky, the C-Suite Connect network gives B2B companies instant access to a deep bench of pre-vetted fractional CMOs. Every CMO clears a five-step screening process that Alexej personally oversees, so you get senior-level expertise perfectly aligned with your growth goals. To earn a spot, each candidate must have already taken a seven- to nine-figure B2B business to the next level and pass our “five-wall” defense system:
- Background check: We confirm a rock-solid track record.
- Modeling exam: We test strategic and analytical chops.
- Reference calls: We verify reputation and reliability.
- Culture-fit interview: We ensure they share your vision.
- Paid trial sprint: They prove hands-on execution in a live scenario.
Only after clearing all five walls do they join our talent pool.
What Sets NUOPTIMA Apart
- Strategy plus execution: Our CMOs build the plan and roll up their sleeves to deliver it.
- B2B focus: Each partner understands long sales cycles, complex buyer groups, and multi-touch attribution.
- Speed: We match you with the right CMO in 7-10 days.
- Founder alignment: Alexej reviews every placement for a perfect cultural and tactical fit.
C-Suite Connect equips B2B teams with data-driven marketing leadership that blends SEO mastery, growth strategy, and financial insight to drive profit higher. Whether you are taking a seven-figure company toward nine figures or tightening an existing funnel, NUOPTIMA’s fractional CMOs deliver measurable impact you can see on the bottom line.
Top Fractional CMOs for B2B
1. Nicolai Zerlang
Nicolai Zerlang is a seasoned marketing leader with over 7 years of experience driving growth in B2B SaaS companies across Europe and the US. With a strong focus on strategic execution, Nicolai helps startups and scaleups turn marketing into a major revenue engine, often contributing more than 50% of total pipeline.
Industry Focus & Strengths
- B2B SaaS Expert: Deep understanding of long sales cycles, product-led growth, and global GTM strategies
- Demand Generation Pro: Built marketing engines generating €30M+ in annual pipeline
- Tech-Driven Approach: Leverages CRM and MarTech architecture to streamline operations and scale fast
Key Achievements
- Led Logpoint’s marketing from early stage through two funding rounds to exit
- Transformed marketing into the main revenue generator, contributing over 50% of total revenue
- Cut sales cycles by 60% with tightly aligned GTM execution
- Delivered a full brand and messaging overhaul to support global expansion
- Managed a global team across 20+ countries, scaling from 3 to 20+ marketers
Leadership Style
Nicolai is known for combining data-driven decision-making with empathy and team empowerment. Colleagues describe him as genuine, strategic, and someone who leads by example. His ability to inspire teams while driving hard business outcomes makes him an asset for B2B companies looking to grow fast without hiring a full-time CMO.
Education & Background
- MSc in Management of Innovation and Business Development
- BSc in International Business
- Certified in PRINCE2 Project Management
- Member of CMO Alliance
Contacts
- LinkedIn: www.linkedin.com/in/nzerlang
- Location: Copenhagen, Capital Region of Denmark, Denmark
2. Dan Dillon
Dan Dillon is a highly experienced marketing executive who specializes in helping early and growth-stage B2B software companies drive demand, build pipeline, and grow revenue. With over 20 years of experience, Dan brings both strategic leadership and hands-on marketing execution to every engagement.
Industry Focus & Strengths
- B2B Software Growth Specialist: Deep expertise in growing ARR companies across early and mid stages
- Pipeline Generation Expert: Built high-converting funnels that consistently drive pipeline and revenue
- Marketing-Sales Alignment Leader: Proven ability to align GTM teams and improve performance across the board
- High-ROI Execution: Delivered up to 800% monthly ROI through demand gen programs
Key Achievements
- Drove 35% revenue growth year over year at Softdocs in a flat market
- Increased sales pipeline by 33% and improved win rates from 20% to 30%
- At Reveal Mobile, generated 80% of monthly revenue through marketing
- Achieved 500-800% monthly ROI on marketing spend
- Rebranded multiple companies to strengthen market positioning and value perception
Leadership Style
Dan is a metrics-driven, outcome-focused leader who’s just as comfortable rolling up his sleeves as he is setting high-level strategy. Known for his collaborative approach and ability to work closely with CXOs, boards, and investors, Dan helps businesses unlock marketing as a core growth lever—quickly and effectively.
Education & Background
- MA in English from DePaul University
- Undergraduate studies at The University of Kansas
- Certified in Net Promoter and Pragmatic Marketing frameworks
- Founder of Revenue Marketing, offering fractional CMO services with fast impact and low risk
Contacts
- LinkedIn: www.linkedin.com/in/inoldland
- Location: Raleigh-Durham-Chapel Hill Area
3. Jason Dyer
Jason Dyer is a strategic powerhouse for B2B SaaS and tech companies stuck between $5M and $100M in revenue. With over 30 years of experience, Jason brings clarity and direction to companies ready to stop chasing disconnected marketing tactics and start building scalable systems. He doesn’t just consult, he gets in the trenches to fix what actually matters.
Industry Focus & Strengths
- B2B SaaS & Tech Growth Strategist: Helps mid-market SaaS businesses break through growth plateaus with tailored go-to-market strategies
- Positioning & Messaging Expert: Known for extracting clear, compelling brand narratives that guide sales, product, and marketing
- Strategic Systems Builder: Focuses on sustainable growth systems over short-term hacks or disconnected tactics
- Hands-On Leader: Combines high-level strategy with roll-up-your-sleeves execution
Key Achievements
- Repositioned and scaled companies like TRUESPOT and RiptideOS, including wins like triple-digit growth, major funding rounds, and high-value customer acquisition
- Led full-funnel marketing strategy and demand gen execution at Chief Outsiders, delivering qualified pipelines, ABM playbooks, and VOC-based GTM strategies
- Developed and facilitated high-impact workshops for leadership teams, helping unlock positioning clarity and team alignment
- Built end-to-end marketing ecosystems from scratch, including brand identity, sales enablement, and digital infrastructure
- Helped numerous CEOs and founders transition from chaotic marketing efforts to structured, scalable growth frameworks
Leadership Style
Jason’s superpower is clarity. He brings a laser-sharp strategic perspective and isn’t afraid to challenge assumptions. CEOs describe him as the “go-to” partner when growth is stuck, teams are misaligned, or the story doesn’t land. He’s known for balancing high empathy with executive decisiveness—ideal for companies in transition or facing complexity.
Education & Background
- MBA in Business Administration from Southern Methodist University
- Bachelor of Journalism in Advertising from University of Nebraska-Lincoln
- Certified in Buyer Facilitator Sales Training
- Board member at Folds of Honor North Texas, supporting veterans and first responders
Contacts
- LinkedIn: www.linkedin.com/in/jasonrdyer
- Location: Dallas-Fort Worth Metroplex
4. Jennifer Kelly
Jennifer Kelly is the founder and CEO of New Initiatives Marketing Inc., a Toronto-based firm that’s been helping B2B companies scale with strategic marketing since 2009. With more than two decades of experience, Jennifer acts as both a hands-on Fractional CMO and the leader of an expert marketing execution team. Her approach is built for CEOs who’ve outgrown disconnected campaigns and are ready to make marketing drive real business results.
Industry Focus & Strengths
- B2B Growth Partner: Works directly with mid-size B2B companies, including those in manufacturing, software, and technical services
- Marketing Systems Builder: Helps firms stop reacting and start executing with structured, goal-aligned marketing systems
- Tactical + Strategic Leadership: Leads strategy and brings in the exact marketing specialists needed for execution
- Sales Enablement Ally: Bridges the gap between marketing and sales to make sure messaging converts, not just attracts
Key Achievements
- Built New Initiatives Marketing Inc. into a trusted partner for B2B firms across North America, delivering both strategy and full execution
- Led marketing programs that helped clients scale, rebrand, or transition to in-house teams with zero downtime
- Supported marketing turnarounds for companies stuck in plateau mode, aligning messaging, teams, and tech for measurable growth
- Delivered multi-channel strategies that work across industries with complex buyer journeys and technical products
- Known as the “quarterback” for companies that need both strategic vision and immediate execution support
Leadership Style
Jennifer is a strategic, collaborative leader with a gift for simplifying complexity. She meets CEOs and marketing teams where they are, then builds a smart path forward based on what the business needs now. Her clients appreciate her no-fluff, practical style and her ability to bring calm clarity to chaotic marketing situations.
Education & Background
- Pragmatic Marketing Certified in B2B Product Marketing and Product Launch
- Schulich School of Business (York University), Transition to Management program
- 17 years in corporate marketing roles before launching NIM, including at Siemens and Motorola
- Volunteer leader and speaker for organizations like TEDx Women and InterNations
Contacts
- LinkedIn: www.linkedin.com/in/jenniferkelly
- Location: Toronto, Ontario, Canada
5. Eran Livneh
Eran Livneh is a seasoned fractional CMO with over two decades of experience helping B2B software and tech companies elevate their brand, drive pipeline, and grow customer value. As the founder of MarketCapture, Eran partners with early-stage and growth-stage businesses to implement marketing systems that don’t just generate leads, they deliver measurable business results.
Industry Focus & Strengths
- B2B Software and SaaS: Deep experience with VC-backed and enterprise software companies from seed to IPO
- Account-Based Marketing Specialist: Expert in aligning marketing with sales through ABM frameworks tailored by maturity stage
- Customer-Led Growth Advocate: Known for building structured programs that boost adoption, retention, and expansion
- Messaging and Positioning Strategist: Helps brands stand out with clear, differentiated narratives in crowded markets
Key Achievements
- Led ABM and customer marketing initiatives for companies like Blend (NYSE: BLND), Sisense, Payoneer (NASDAQ: PAYO), and several others that were acquired by Oracle, Infosys, ProQuest, and more
- Delivered full-funnel programs using One-to-Many, One-to-Few, and One-to-One approaches tailored to buyer maturity and personas
- Created frameworks that drive growth from the customer base by aligning marketing with customer success and product teams
- Helped cybersecurity, fintech, and martech firms scale through market differentiation and customer lifecycle engagement strategies
- Published several thought leadership pieces on ABM, customer marketing, and demand generation frameworks used by scaling tech companies
Leadership Style
Eran is a strategic thinker who understands the complexity of B2B marketing in tech-driven environments. He works closely with CEOs, sales leaders, and marketing teams to remove silos and build marketing into a consistent, growth-focused engine. His style is data-informed, collaborative, and focused on long-term business health, not just vanity metrics.
Education & Background
- MBA in Marketing from UCLA Anderson School of Management
- Founder and Chief ABM Officer at MarketCapture, serving companies like Ex Libris, Panaya, Argon, Samanage, and TimeTrade
- Fractional marketing leadership roles at companies like Remidio, Pipl, and Nocturnal
- Frequent speaker, writer, and podcast guest on topics including ABM, customer marketing, and retention-based growth
Contacts
- LinkedIn: www.linkedin.com/in/eranlivneh
- Location: Lexington, Massachusetts, United States
6. Roger M.
Roger M. is a high-impact fractional CMO and operator-investor with a sharp focus on helping $1M–$10M EBITDA companies unlock accelerated growth, streamline GTM strategies, and maximize exit value. As the founder of Belegaer Capital, Roger blends fractional marketing leadership with operator-led acquisition strategies, making him uniquely positioned to serve both founders and investors in B2B, SaaS, and tech-enabled industries.
Industry Focus & Strengths
- B2B GTM Rewire Expert: Specializes in breaking and rebuilding outdated go-to-market systems for growth-stage B2B companies
- Omnichannel Growth Leader: Combines SEO, PPC, CRO, automation, and analytics to create repeatable and scalable growth frameworks
- Private Equity & Venture-Backed Specialist: Partners with investors to enhance portfolio value, drive acquisition growth, and prepare companies for exits
Key Achievements
- Launched and scaled PPC12x.Agency, a performance-driven digital firm leveraging machine learning for paid search, CRO, and automation
- Recognized as one of the Top 1% of Upwork marketing freelancers globally, leading more than 3,000 campaigns for clients worldwide
- Helped brands increase MRR by over 200% and pipeline growth by 300% through strategic RevOps and full-funnel marketing redesigns
- Successfully built and led campaigns across B2B SaaS, healthcare platforms, agencies, and tech-enabled services
- Currently managing Belegaer Capital, a modern PE firm using fundless search to acquire and scale operationally overlooked businesses
Leadership Style
Roger blends hands-on marketing execution with the strategic insight of an investor. His CMO+CRO framework ensures alignment between GTM strategy and revenue outcomes. He partners closely with CEOs, founders, and PE/VC firms to uncover untapped value, build smarter systems, and move fast, without the bloat of traditional executive hiring.
Education & Background
- MBA in Marketing, Tech, and Strategy from Ateneo de Manila University
- Lean Six Sigma Black Belt, In partnership with Oriel STAT A MATRIX (Washington, DC)
- Certified in LBO Modeling, Board Leadership in the Age of AI, and multiple growth-focused business programs
- 15+ years of leadership across agencies, Upwork, startups, and private equity portfolios
Contacts
- LinkedIn: www.linkedin.com/in/rogemabag
- Location: Philippines
7. Sheel Gupta
Sheel Gupta is a results-oriented marketing leader with nearly two decades of experience scaling B2B startups through smart strategy, revenue marketing, and full-stack brand development. As a fractional CMO and founder of Camp Hard Reset, Sheel specializes in designing and leading marketing transformations that deliver measurable business impact, especially for fast-growing companies navigating complex go-to-market motions.
Industry Focus & Strengths
- B2B SaaS and Growth-Stage Startups: Deep experience working with early and mid-stage tech companies to set up high-performing demand generation, product marketing, and SDR functions
- Revenue-First Marketing: Known for driving revenue impact, boosting demo-to-close rates by 180% and increasing overall revenue by over 70%
- Sales and Marketing Alignment: Passionate about building bridges between go-to-market functions to accelerate pipeline and conversion
Key Achievements
- At Verse.ai, led a complete rebrand, refreshed all GTM messaging and assets, and built the company’s first SDR function and inbound marketing engine
- Created an ABM program that delivered 1003% ROI from its first-quarter pilot
- As a fractional CMO, guided B2B companies through brand overhauls, marketing org builds, and end-to-end funnel optimization
- Held key marketing leadership roles and served as an advisor to prominent growth-focused firms including Sendoso and Fiat Growth
- Frequently invited by CEOs and boards to present her structured marketing methodology, simplifying complex concepts into actionable playbooks
Leadership Style
Sheel brings a builder’s mindset, balancing high-level strategy with operational execution. She thrives in fast-paced startup environments, where her collaborative style and bias for action help unify teams and keep momentum high. Sheel is known for being empathetic, empowering, and fiercely committed to both business outcomes and team well-being.
Education & Background
- BA in Sociology from University of California, Berkeley
- Led marketing and GTM functions at companies across healthtech, AI, and enterprise software
- Founder of Camp Hard Reset, a personal transformation retreat, reflecting her passion for clarity, resilience, and intentional leadership
Contacts
- LinkedIn: www.linkedin.com/in/rogemabag
- Location: Philippines
8. Mary McKeown-Christie
Mary McKeown-Christie is a seasoned marketing executive and fractional CMO with more than 30 years of experience helping businesses grow through strategic, data-driven marketing. As the founder of Maven Marketing Solutions, she partners with B2B and B2C companies to build scalable marketing systems, align go-to-market teams, and drive revenue across every stage of the customer journey. Her leadership combines operational excellence, strong storytelling, and an EOS-aligned approach to growth.
Industry Focus & Strengths
- Revenue Marketing Expert: Delivers measurable growth through performance marketing, funnel optimization, and demand gen strategy
- Full-Funnel B2B & B2C Leader: Leads initiatives across SaaS, cybersecurity, professional services, and hospitality
- EOS-Aligned Business Coach: Integrates marketing strategy with leadership development and operational frameworks for sustainable success
Key Achievements
- Founded Maven Marketing Solutions, delivering an average of 40% year-over-year revenue growth for clients in SaaS, services, and healthcare
- Served as fractional CMO for Optima Office, leading brand repositioning and implementing scalable marketing systems for national expansion
- Directed marketing at Yardi, driving $25M in pipeline in six months through a revamped enterprise go-to-market strategy
- At Kollmorgen, launched a lead gen program that captured $4.5M in opportunities within 60 days and transformed lead management
- Built award-winning ad campaigns, overhauled SEO strategies, and improved web rankings from #50 to #1 in competitive markets
- Successfully led rebranding and GTM programs across high-growth companies preparing for acquisition or funding
Leadership Style
Mary brings a structured yet flexible leadership style rooted in clarity, alignment, and execution. She thrives in environments where cross-functional collaboration and KPI-driven systems are essential. Known for her ability to unify sales, marketing, and ops teams, she helps businesses make better decisions faster, delivering growth without the guesswork.
Education & Background
- MBA in Global Management from University of Phoenix
- BS in Law from University of California, Santa Barbara
- 30+ years leading marketing and GTM for companies in software, real estate, tech, and nonprofit
- Recognized for her expertise in content strategy, team coaching, and go-to-market transformation
Contacts
- LinkedIn: www.linkedin.com/in/marymckeownchristie
- Location: Austin, Texas Metropolitan Area
9. Michael Baer
Michael Baer is a veteran marketing leader with over 30 years of experience driving growth for companies at key inflection points. As a fractional CMO and partner at TechCXO, Michael specializes in aligning strategy and execution to transform B2B marketing functions, particularly for companies in healthcare, marketing services, and SaaS. His concept of “Stratecution” has helped brands move from stagnant to scalable. He’s trusted by VC- and PE-backed organizations to refine positioning, elevate brand visibility, and deliver pipeline results fast.
Industry Focus & Strengths
- Healthcare and Life Sciences: Deep experience supporting digital health, biotech, and telehealth companies through branding, GTM, and demand gen
- B2B and Martech Services: Builds scalable omnichannel systems for media, SaaS, and marketing service providers targeting enterprise clients
- Brand Strategy and Execution: Combines bold positioning, clear messaging, and cross-functional alignment to accelerate time to value
Key Achievements
- Acted as fractional CMO for Relevate Health post-merger, leading full repositioning, a unified GTM strategy, and rollout of new content and digital assets
- Built the MyDiabetesTutor℠ brand from the ground up, tripled patient conversion, and increased referral volume by 150% within nine months
- At GE Healthcare, drove go-to-market programs for multiple high-profile product lines including Vscan Air and Venue, expanding market penetration
- Served as interim CMO for startups and high-growth companies including Hospital for Special Surgery, Theralytics, and Laughlin Constable
- Developed marketing foundations that consistently converted brand-building efforts into qualified pipeline, customer acquisition, and ROI
Leadership Style
Michael brings clarity and momentum to marketing teams facing transformation or scale. His leadership is grounded in strategic insight, but he rolls up his sleeves to ensure tactical execution follows suit. Michael is known for being collaborative, insightful, and outcome-driven, the type of marketing leader who turns complexity into confidence across an organization.
Education & Background
- BA in History and Psychology from the University of Virginia
- Executive Education in Digital Health Strategy from Columbia Business School
- 35+ years leading growth strategy for startups, SMBs, and Fortune 500s
- Speaker, writer, and creator of the “Stratecution” methodology
Contacts
- LinkedIn: www.linkedin.com/in/michaelbaer
- Location: New York City Metropolitan Area
10. Allison Upton
Allison Upton is a Chartered Institute of Marketing-certified marketing leader with over 20 years of B2B experience, specializing in recruitment, SaaS, consulting, and media sectors. As a fractional CMO and founder of her UK-based consultancy, Allison partners with growth-stage companies to build marketing strategies that drive pipeline, elevate brand equity, and create operational clarity. Known for building high-performing teams and ROI-focused marketing engines, she blends strategic branding with tactical execution to accelerate results across complex organizations.
Industry Focus & Strengths
- Recruitment and Talent Solutions: Deep domain knowledge of GTM and demand generation for recruitment, train-and-deploy, and staffing models
- SaaS and Tech-Enabled Services: Extensive experience building scalable digital channels and customer journeys in global SaaS and HR tech firms
- Marketing-Led Growth Transformation: Known for building marketing functions from scratch that deliver measurable ROI, MQLs, and revenue lift
Key Achievements
- As Marketing Director at La Fosse, helped scale a £200M business with a marketing engine that sourced or influenced £3.8M in revenue in 2023
- Delivered a full business rebrand, positioning architecture, and messaging overhaul across multiple service lines
- Introduced a demand generation program that delivered a 30X ROI, while building digital channels (email, SEO, PPC, retargeting) that generated £1.2M in new revenue
- Led marketing at Teamtailor, driving global initiatives across ATS and employer branding SaaS platform
- Transformed Major Players into an award-winning brand, doubling turnover and launching a new embedded talent service line that won clients like Sky and Vitabiotics
Leadership Style
Allison brings structure, speed, and scale to marketing organizations. Her approach is data-led yet deeply creative, and she is known for seamlessly aligning with sales, operations, and executive leadership to ensure marketing is a business driver, not just a support function. She mentors teams, simplifies complexity, and consistently raises the bar.
Education & Background
- Postgraduate Marketing Certification, Chartered Institute of Marketing (CIM)
- Degree from London Metropolitan University
- Over two decades in senior marketing leadership roles across the UK’s top recruitment and SaaS firms
- Experience spans startups, high-growth scaleups, and mature enterprises
Contacts
- LinkedIn: www.linkedin.com/in/allisonupton
- Location: Epsom, England, United Kingdom
11. Michael Williamson
Michael Williamson is a world-class marketing strategist and fractional CMO with over three decades of experience leading global marketing and commercial teams across the tech, telecom, and B2B services space. He’s held senior leadership roles at O2, Vodafone, Symantec, Equifax, and Staples, delivering high-impact strategies that have driven over £24 billion in sales across 100+ countries. Today, as Founder of TechGrowth Insights, Michael helps B2B tech companies stay ahead of competitors with real-time competitive intelligence that directly fuels growth and sales outcomes.
Industry Focus & Strengths
- B2B Tech and Telecom: Deep expertise in go-to-market strategy, category creation, and product positioning in highly competitive markets
- Growth Strategy & Revenue Acceleration: Proven ability to scale revenue pipelines from £10M to £1B by aligning marketing and commercial functions
- Competitive Intelligence & Insight: Leads confidential intelligence programs that give sales and marketing teams an unfair advantage with up-to-the-minute insight
Key Achievements
- Founded TechGrowth Insights, a firm trusted by CMOs, strategy leads, and sales teams to deliver actionable intelligence that closes deals faster and wins market share
- Developed and launched three flagship services: Quick Strike, Deep Decode, and Always Ahead, helping companies gain real competitor proposals and insider insights
- As fractional CMO at ebb3 and IKAN, built GTM strategies and positioned innovative tech products to break into new markets
- Led global marketing transformation at Helvar as part of the executive board, crafting GTM and pricing strategy for the IoT smart buildings sector
- Spearheaded pan-European marketing functions at Symantec and Staples, driving multimillion-pound initiatives and earning global recognition awards
- Recognized for combining strategic clarity with relentless execution, balancing insight with action across every phase of the growth journey
Leadership Style
Michael operates at the intersection of insight and execution. He’s known for being a powerful listener, a cross-functional leader, and a commercial thinker who brings both vision and velocity. Whether embedded in executive teams or consulting externally, his work consistently uncovers untapped value and turns it into growth.
Education & Background
- MBA from London Business School
- MA in Marketing (with Distinction) from Kingston University
- Over 30 years in senior roles at global brands including Vodafone, Equifax, Symantec, O2, and Staples
- Former Non-Executive Director with the NHS, contributing to strategy and governance at a $1.2B healthcare organization
Contacts
- LinkedIn: www.linkedin.com/in/michaelwilliamson1
- Location: London, England, United Kingdom
12. Oren Greenberg
Oren Greenberg is a results-driven fractional CMO and growth advisor who helps SaaS and AI companies scale ARR by 30-50% through proven marketing strategy and execution. With over 20 years of experience in digital marketing and a track record of helping VC-backed and publicly listed companies achieve meaningful pipeline growth, Oren is known for bringing clarity, focus, and speed to B2B marketing. He is also the founder of Kurve, a performance marketing agency, and has been featured in 100+ publications including Forbes, HubSpot, and Econsultancy.
Industry Focus & Strengths
- B2B SaaS and AI: Specializes in $1-15M ARR companies looking to reduce CAC, accelerate growth, and build strong GTM foundations
- Brand + Performance Integration: Connects strategic positioning with execution across paid, organic, and content to fuel both demand and awareness
- Pipeline Acceleration: Aligns sales and marketing with modern RevOps and automation frameworks that unlock revenue predictability
Key Achievements
- At Peakon, delivered a 56% increase in leads and reduced acquisition costs by 41%
- At Kite, achieved a 273% increase in conversion rates through full-funnel optimization
- At SeedLegals, doubled revenue from paid search in a competitive market
- Advised 100+ B2B companies on scaling, positioning, and performance marketing execution
- Launched high-performing content and SEO strategies that turned startups into category leaders
Leadership Style
Oren combines strategic vision with deep tactical knowledge. He’s known for being hands-on, highly collaborative, and focused on outcomes over vanity metrics. He supports founders, coaches teams, and integrates seamlessly into fast-paced environments to fix what’s broken and scale what works.
Education & Background
- Studied Psychology at The Open University
- Founder of Kurve, a B2B marketing agency for scaleups
- Long-standing advisor and mentor at GrowthMentor, Pavilion, and Tech London Advocates
- Certified in HubSpot Inbound Sales and Google Advertising Fundamentals
Contacts
- LinkedIn: www.linkedin.com/in/orengreenberg
- Location: London, England, United Kingdom
Why Hiring a Fractional CMO Makes Sense for B2B Companies
Hiring a fractional CMO is one of the smartest moves a B2B company can make when it needs senior marketing leadership without the full-time cost or commitment. Here’s why it works so well.
Cost-Effective Leadership Without the Overhead
A fractional CMO provides executive-level marketing strategy and execution at a fraction of the cost of a full-time hire. This is ideal for B2B companies that need senior guidance but aren’t ready to commit to a full-time salary and benefits package.
Faster Execution and Smarter Strategy
With years of hands-on experience, fractional CMOs bring proven playbooks and can hit the ground running. Instead of spending months experimenting, they know what works and can guide your team to take focused action right away.
Deep Understanding of B2B Challenges
B2B marketing is different. From long sales cycles to complex buying committees, it requires a specific skill set. Fractional CMOs who specialize in B2B understand these dynamics and can tailor your messaging, funnel, and campaigns to match the way your buyers actually make decisions.
Flexible and Scalable Support
Whether you need part-time help for a few months or ongoing strategic support, a fractional CMO adjusts to fit your needs. As your company grows, they can step back or even help recruit and onboard a full-time marketing leader when the time is right.
Stronger Alignment Between Sales and Marketing
In many B2B companies, marketing and sales operate in silos. A skilled fractional CMO knows how to connect these teams, create shared goals, and build systems that generate leads and move them through the funnel more efficiently.
Hiring a fractional CMO gives B2B companies a competitive edge by providing the leadership, focus, and strategy needed to grow, without the cost and risk of a traditional executive hire.
How to Choose the Right Fractional CMO for Your B2B Company
Not all fractional CMOs are created equal. To get the most value, you need someone who understands your industry, fits your company culture, and can deliver measurable results. Here’s how to choose the right one for your business.
1. Look for Relevant Industry Experience
A strong fractional CMO should already know your world. If you’re in B2B SaaS, AI, or tech-enabled services, look for someone who’s worked in those spaces. They should understand your buyers, market dynamics, and typical sales cycles. This saves time and leads to faster, more effective execution.
2. Prioritize Strategic and Hands-On Skills
Some CMOs are great at vision but never touch execution. Others focus only on tactics without a bigger picture. The ideal fractional CMO balances both. They should be able to set high-level strategy, then roll up their sleeves to build systems, manage campaigns, or guide your team.
3. Evaluate Their Track Record
Ask about real business outcomes they’ve driven, not just logos they’ve worked with. Did they grow pipeline, improve conversion rates, or reposition a brand for better traction? Specific, quantifiable results are a good sign they can do the same for you.
4. Assess Culture and Communication Fit
You want someone who feels like part of the team, even if they’re part-time. Do they communicate clearly? Can they adapt to your team’s workflow and leadership style? Chemistry matters a lot. Great strategy is useless if your team can’t connect with the person leading it.
5. Check for Flexibility and Structure
The best fractional CMOs know how to work in flexible setups. Some companies need a few hours per week, others a few days per month. Look for someone who can adjust based on your growth stage, team maturity, and available budget, while still bringing a structured approach.
Choosing the right fractional CMO is about more than just credentials. It’s about finding someone who understands your goals, fits your pace, and can move your business forward without adding complexity or drag. Take the time to get it right, the impact can be huge.
Conclusion
If you’re a B2B company looking to scale smartly without the cost and commitment of a full-time executive, a fractional CMO can be a game changer. Whether you’re refining your go-to-market strategy, building demand generation from the ground up, or aligning marketing with revenue goals, the right fractional CMO brings clarity, momentum, and results.
This flexible model allows you to tap into deep expertise exactly when and where you need it. From startups to scaling businesses, more B2B teams are turning to fractional CMOs as a strategic growth solution, and it’s easy to see why.
FAQ
Yes, especially if you’re building out your first marketing function, struggling to generate pipeline, or need help crafting a strong go-to-market approach. A fractional CMO can help avoid costly missteps early on.
Costs vary based on experience, scope, and involvement. Some charge hourly or monthly retainers, while others offer fixed-scope packages. Generally, they’re far more cost-effective than hiring a full-time CMO.
Absolutely. Most fractional CMOs are skilled at collaborating with internal marketing staff, founders, sales leaders, and outside agencies. They often serve as the bridge between all parties to ensure alignment.
If your marketing feels stuck, your growth has slowed, or you’re unsure what to do next, it might be time. A fractional CMO can provide fresh perspective, fill in gaps, and build systems that drive measurable outcomes.
Often within weeks. The best ones bring a focused onboarding process, proven frameworks, and early wins while laying the groundwork for long-term growth.
