The rise of Web3 has introduced new opportunities and challenges in the digital landscape, making it essential for companies to have strong marketing leadership. Fractional Chief Marketing Officers (CMOs) offer flexible, strategic expertise tailored to Web3 projects, ensuring they stand out in a competitive space. These marketing leaders help navigate the complexities of decentralized technologies and craft marketing strategies that resonate with the rapidly evolving Web3 audience. Whether you’re looking to scale, optimize user acquisition, or build a unique brand identity, the right fractional CMO can be the catalyst for success.
What is a CMO (Chief Marketing Officer)?
A CMO, or Chief Marketing Officer, is a key executive responsible for overseeing and leading a company’s marketing efforts. The primary role of a CMO is to define the marketing strategies that will drive growth, attract new customers, and strengthen relationships with existing ones.
The CMO manages all aspects of marketing, from branding and advertising campaigns to analytics and budgeting. This is a highly skilled professional who combines a long-term strategic vision with the ability to adapt quickly to changing market conditions.
The role of a CMO is especially crucial in fast-paced and competitive industries, such as Web3, where marketing strategies need to evolve rapidly in response to new technologies and shifting consumer behaviors.
NUOPTIMA’s Fractional CFO Network: Elevate Your Business Strategy
At NUOPTIMA, our C-Suite Connect, founded by Alexej Pikovsky, is transforming financial leadership for businesses in New York by offering access to pre-vetted, fractional CFOs who drive profitability through data-driven strategies. We specialize in founder-led companies, ensuring that our CFOs are selected through a rigorous vetting process personally overseen by Alexej, guaranteeing only the highest quality talent joins our network.
The selection process includes:
- Background check: Verifying a proven track record of financial success.
- Financial modeling exam: Testing expertise in strategic forecasting and analysis.
- Reference checks: Confirming credibility and impact.
- Culture fit interview: Ensuring alignment with your company’s vision and values.
- Paid trial sprint: Demonstrating real-world execution and results.
Only the most exceptional CFOs are chosen to be part of our C-Suite Connect pool, ready to provide transformative financial guidance.
What sets NUOPTIMA’s C-Suite Connect apart:
- Strategy + Execution: Our CFOs combine high-level financial strategy with hands-on implementation.
- New York Expertise: We bring a deep understanding of the city’s competitive markets, from tech to e-commerce.
- Rapid Matching: We connect you with a tailored CFO in just 7-10 days.
- Founder-Aligned Precision: Alexej personally reviews each placement to ensure the perfect cultural and strategic fit.
With C-Suite Connect, NUOPTIMA empowers New York businesses to optimize cash flow, scale efficiently, and align financial strategy with growth objectives, all while leveraging our data-driven marketing insights.
Top Fractional CMOs for Web3 Growth
1. Matthew Chuen, Head of Web3 at MetaGravity | Fractional CMO | Web3 & DeFi Strategy Expert
Matthew Chuen is an experienced marketing leader with over 12 years in digital marketing and 8 years specializing in blockchain and crypto. As the Head of Web3 at MetaGravity, Matthew leads efforts to develop digital infrastructure and Web3 solutions. He focuses on creating effective marketing strategies that drive growth, engagement, and adoption in the Web3 space.
Core Focus
Matthew focuses on Web3 marketing, developing strategies to grow blockchain, crypto, and DeFi projects through customer-focused, data-driven approaches.
Operational Marketing Highlights
- Developed marketing strategies for Web3 products, ensuring successful market entry.
- Managed campaigns for blockchain and DeFi projects to boost user engagement.
- Led teams of marketers and designers to implement efficient marketing strategies.
- Worked with cross-functional teams to align marketing efforts with business goals.
Web3 Marketing Achievements
- Drove growth for blockchain projects with targeted marketing initiatives.
- Increased community engagement and adoption for Web3 projects.
- Created marketing strategies that effectively targeted both new and experienced blockchain users.
- Utilized data to optimize campaigns and improve results.
Education and Work Experience
- Education: Bachelor of Science (BSc) in Psychology/English Language & Communications, University of Hertfordshire.
- Work Experience: Matthew is Head of Web3 at MetaGravity, where he leads efforts to create the infrastructure for the next generation of digital experiences. He also works as a Marketing Consultant for blockchain and crypto brands, including Kinesis Money and FunFair Technologies.
Job History
- Head of Web3 at MetaGravity (Dec. 2023 – Present): Leads Web3 initiatives, focusing on digital infrastructure and decentralization.
- Marketing Consultant – Blockchain, Crypto, & Lifestyle (Aug. 2016 – Present): Provides strategic marketing expertise for blockchain and crypto projects.
- Head of Marketing at Superfluid (Nov. 2022 – Dec. 2023): Developed marketing strategies for a Web3 finance platform.
- Chief Marketing Officer at StormX (July 2021 – Nov. 2022): Managed marketing for a crypto cashback platform.
- Head of Marketing (B2B) at FunFair Technologies (Dec. 2019 – Nov. 2020): Led marketing efforts for B2B solutions in blockchain and i-Gaming.
Other Experience
Matthew is involved in various Web3 and crypto projects, contributing to the development of brand strategies and helping businesses grow in the decentralized space.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/matthewchuen
- Location: London, England, United Kingdom
2. Sebastian Cuevas, Fractional CMO | Growth & Brand Strategist
Sebastian Cuevas Minotta is a fractional CMO and growth strategist with over 12 years of experience in Web3, fintech, and e-commerce. He specializes in driving revenue growth for brands beyond $100M through AI-powered and data-driven marketing strategies. Sebastian has led successful campaigns globally, earning multiple industry awards and helping businesses scale with innovative marketing techniques.
Core Focus
Sebastian focuses on driving growth through AI and Web3 technologies, developing strategies that increase revenue and brand visibility.
Operational Marketing Highlights
- Led campaigns that generated hundreds of millions in sales across various industries.
- Optimized multi-channel strategies for global brand growth in 140+ countries.
- Built and managed high-performance teams, delivering client-driven results.
Web3 Marketing Achievements
- Drove growth for Web3 and crypto projects through decentralized marketing strategies.
- Managed campaigns that resulted in 7-10 figure sales in Web3, AI, and fintech sectors.
- Implemented data-driven strategies that maximized campaign ROI.
Education and Work Experience
- Education: Bachelor of Science in Film & Television Production, Full Sail University.
- Work Experience: Sebastian co-founded Dubai Marketing Agency, leading global marketing campaigns, achieving $100M+ in sales. He is co-owner of SEBU International, directing video marketing for major brands. He is the CMO at Defily.ai, overseeing marketing strategy for a decentralized blockchain network. He was Director of Marketing at GO. Global, focusing on digital content and online marketing.
Job History
- Co-Founder & Executive Producer at Dubai Marketing Agency (Nov. 2023 – Present): Leading global marketing campaigns.
- Co-Founder & Executive Producer at SEBU International (Mar. 2014 – Present): Directed video campaigns for top global brands.
- Chief Marketing Officer at Defily.ai (Feb. 2024 – Jun. 2025): Leading marketing for a decentralized network ecosystem.
- Director of Marketing at GO. Global (Jan. 2023 – Mar. 2025): Managed online marketing and digital content.
Other Experience
Sebastian has extensive involvement in the Web3 and AI sectors, driving growth for various blockchain and fintech projects.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/sebastiancuevasminotta
- Location: Dubai, United Arab Emirates
3. Daniel Johnson, Fractional CMO | Driving Growth for Tech Startups
Daniel Johnson is a fractional CMO with over 10 years of experience helping tech startups in SaaS, AI, Web3, and crypto scale efficiently. With a focus on data-driven growth strategies, he has successfully guided over 20 tech companies from seed to Series B, achieving significant milestones like 3X+ ROAS and reducing customer acquisition costs by 35%.
Core Focus
Daniel specializes in building growth systems for startups, with a focus on leveraging AI, SaaS, Web3, and fintech technologies to drive scalable and sustainable marketing results.
Operational Marketing Highlights
- Developed growth strategies that led to 3X+ ROAS and £2M+ monthly spend scaling.
- Reduced CAC by 35% through effective attribution modelling and experimentation.
- Increased customer lifetime value (LTV) by 30% through behavioral segmentation.
- Reduced churn by 21% with retention optimization strategies.
Web3 Marketing Achievements
- Led successful go-to-market (GTM) launches for Web3 and fintech companies, gaining 100K+ users per quarter.
- Drove significant year-over-year revenue growth (40%) for Series A/B companies in the Web3 space.
- Guided Web3 startups from seed to Series B in under 15 months using data-driven strategies.
Education and Work Experience
- Education: Entrepreneurship, New Entrepreneurs Foundation (2014); Business & Enterprise, Peter Jones Enterprise Academy.
- Work Experience: Daniel is the Founding Partner at We Scale Startups, where he leads AI-powered marketing strategies for high-growth tech startups. He is also a Growth Mentor for Techstars and a professional speaker, sharing insights on startup growth and marketing strategy.
Job History
- Founding Partner at We Scale Startups (Aug. 2016 – Present): Founded and leads an AI-powered growth marketing agency, scaling tech startups in Web3, SaaS, fintech, and e-commerce.
- Growth Mentor at Techstars (May 2021 – Present): Mentors startups in Japan and South Korea on product-market fit and growth strategies.
- Professional Speaker (Aug. 2019 – Present): Delivers talks on data-driven marketing and startup growth at global events.
- Board Member at BASIC (Oct. 2021 – Present): Provides strategic insights to help BASIC achieve its technological and organizational goals.
Other Experience
Daniel has worked with over 20 early-stage startups, helping them optimize growth, acquire customers, and build scalable marketing systems. He also speaks at universities and startup events, offering mentorship and training to future leaders.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/danieljohnsonxyz
- Location: London, England, United Kingdom
4. Liudmyla Kryvko, CEO & CMO
Liudmyla Kryvko is a seasoned CEO and CMO with over 10 years of experience in driving growth through data-driven marketing strategies. She specializes in launching and scaling products in the Web3, crypto, and iGaming sectors, focusing on both B2B and B2C markets. Liudmyla’s expertise lies in growth hacking, performance marketing, and full-funnel strategies aimed at scalable, sustainable growth.
Core Focus
Liudmyla’s core focus is on growth-driven marketing, building and leading high-impact teams, and executing multi-channel marketing strategies across global markets. She is proficient in product and token launches, as well as financial analytics for measuring marketing performance.
Operational Marketing Highlights
- Growth hacking and performance marketing
- Full-funnel marketing strategy (geo, creative, brand)
- Building and leading high-performance marketing teams
- Media planning & efficient media buying
Web3 Marketing Achievements
- Successful token launches for multiple Web3 projects
- Designed and executed performance marketing strategies for Web3 platforms
- Led global user acquisition campaigns resulting in significant market share growth
- Increased user engagement and retention through optimized funnels and creative strategies
Education and Work Experience
- Education: Master’s in Management and Marketing, Kyiv Polytechnic Institute.
- Work Experience: Liudmyla is currently the CMO and Co-Founder at COCA, a groundbreaking MPC wallet with a non-custodial debit card. She is also a fractional CMO and Head of Ecosystem Growth at Wirex, where she oversees ecosystem growth for several Web3 initiatives. She previously founded SI1ICON, providing marketing strategy and business development for iGaming and Web3 startups.
Job History
- CMO and Co-Founder at COCA (Oct. 2023 – Apr. 2025): Leading marketing for the world’s first MPC wallet with a non-custodial debit card.
- Fractional CMO, Head of Ecosystem Growth at Wirex (Sept. 2023 – Apr. 2025): Managing the incubation of multiple Web3 products like Nereus Finance and Wirex Pay.
- Founder at SI1ICON Marketing Company (2020 – 2025): Providing marketing strategy, user acquisition, and business development for iGaming, Web3, and tech startups.
- Growth Director at YouHodler (Nov. 2022 – Aug. 2023): Leading growth strategies for a Web3 banking solution.
Other Experience
Liudmyla is a mentor at Techstars, helping startups refine their go-to-market strategies and achieve scalable growth. She has also mentored startups in Web3 and crypto, guiding them through fundraising and product-market fit.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/liudmyla-kryvko
- Location: Dubai, United Arab Emirates
5. Matt Humbert, Web3 | Crypto Growth Leader & Fractional CMO
Matt Humbert is a growth leader with over 15 years of experience in scaling international businesses, including 6 years in Web3. He specializes in Web3 and Crypto growth, community building, partnerships, fundraising, and sales. Matt is a fractional CMO and a strategist for tech startups, driving growth through performance marketing, AI integration, and business development.
Core Focus
Matt’s expertise lies in leading growth efforts for Web3 and Crypto startups, focusing on scalable community growth, effective fundraising, and high-impact marketing strategies. He excels in driving product adoption and user engagement, as well as optimizing performance marketing campaigns to meet ambitious business goals.
Operational Marketing Highlights
- Sales strategy and playbook creation
- Community growth and engagement
- Strategic partnerships and business development
- Development and execution of B2B and B2C marketing strategies
- Optimizing customer support structures and processes
Web3 Marketing Achievements
- Managed community growth to over 8000 members for HyperCycle.ai
- Built and grew Solana’s French community to over 2000 members
- Led sales and marketing strategies for Web3 startups, including successful token generation events (TGE)
- Engaged in multiple Web3 product launches and community-building efforts
- Actively participated in Web3 angel investing with a focus on early-stage projects
Education and Work Experience
- Education: Master’s in Marketing/Marketing Management, ESCE Paris.
- Work Experience: Matt is the Head of Growth at HyperAppliance, where he leads the creation of distribution frameworks and marketing strategies. He also works as the Growth & Marketing Lead at HyperCycle.ai, focusing on community and sales strategies for Web3 projects. Previously, he worked as a community manager for Binance and co-founded the Solana French community.
Job History
- Head of Growth at HyperAppliance (Oct. 2023 – Present): Leading the creation of marketing strategies, distribution frameworks, and supplier partnerships.
- Growth & Marketing Lead at HyperCycle.ai (May 2023 – Present): Managing sales strategy, community growth, and communications.
- Web3 Marketer, Investor, and Builder (Jan. 2020 – Present): Running nodes, contributing to Web3 projects, and investing in early-stage Web3 startups.
- Community Founder and Manager at Solana Foundation (Aug. 2021 – May 2022): Co-founded and grew the Solana French Community to over 2000 members.
- Community Manager at Binance (Jan. 2021 – Aug. 2021): Managed community growth and engagement for BSC France and BSC Science.
Other Experience
Matt is actively involved in Web3 angel investing and community building, contributing to projects like Offramp.xyz, Foreprotocol.io, and HEPC DAO. He is also an early adopter and airdrop receiver for several Web3 projects such as Optimism, Uniswap, and ZkSync.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/matt-humbert-39b2b02ba
- Location: London, United Kingdom
6. Thomas van der Linde, CMO | Web3, AiFi, Fintech & SaaS Strategist
Thomas is an experienced marketing executive with over 20 years in driving brand growth, customer acquisition, and digital transformation across Web3, Fintech, SaaS, and consumer sectors. He has raised over $300M in assets and led the launch of blockchain ecosystems, DeFi platforms, and tokenized assets, building communities of over 100,000 members. Thomas has held leadership roles at SingularityDAO, Invictus Capital, Revix Altify, and LG Electronics, executing global marketing strategies and token generation events (TGEs).
Core Focus
Thomas specializes in developing go-to-market strategies, leading brand transformations, and driving scalable growth through community building and digital marketing. He works with Web3, AI, and SaaS platforms, helping startups scale and succeed in competitive markets.
Operational Marketing Highlights
- Expertise in launching and scaling Web3, Fintech, and SaaS products
- Led the global rebranding of Revix to Altify, achieving $30M in AUM
- Developed and executed marketing strategies for 6 TGEs/IDOs
- Launched AI-driven DeFi products with global adoption
Web3 Marketing Achievements
- Successfully raised over $300M through token launches and DeFi products
- Led marketing and brand strategy for major blockchain ecosystems, including SingularityDAO
- Developed user onboarding workflows and lifecycle campaigns to increase Total Value Locked (TVL)
- Led marketing for large-scale community projects with over 100,000 members
Education and Work Experience
- Education: B Soc Sc Hons, Psychology, RAU. BA Humanities, Psychology, Philosophy, University of Johannesburg.
- Work Experience: Thomas is a Consulting CMO | Fractional CMO at Lathyrus.io, leading DeFi, Sportsbook, AI, and Supply Chain projects. He previously served as Chief Brand Officer at Revix, overseeing rebranding and community growth, and as Director of Marketing Communications at Invictus Capital, managing blockchain investment fund marketing.
Job History
- Consulting CMO | Fractional CMO at Lathyrus.io (Mar. 2023 – Present): Led rebranding and go-to-market strategies for clients in various sectors.
- Chief Brand Officer at Revix (Jul. 2022 – Mar. 2023): Oversaw the rebranding to Altify, resulting in $30M AUM and community growth.
- Director of Marketing Communications at Invictus Capital (Jan. 2018 – Jun. 2022): Managed marketing for blockchain investment funds and DeFi products.
- Founder at Marx & Harris (Jan. 2016 – Dec. 2017): Provided digital marketing and brand strategy for B2B and B2C clients.
- GM Marketing at LG Electronics (Jan. 2013 – Dec. 2015): Directed brand repositioning and led marketing campaigns in Africa.
Other Experience
Thomas has extensive experience in leading cross-functional teams and managing global marketing initiatives. His strategic direction has empowered brands to scale effectively in Web3, fintech, and SaaS sectors. He has successfully worked with startups and larger companies to transform their market approach and expand their reach through innovative marketing solutions.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/thomasvanderlinde
- Location: Cape Town, South Africa
7. Max Baburin, CMO | Marketing Leader
Max is an experienced marketing professional with a focus on fintech and digital platforms, having worked in the industry since 2008. He specializes in building acquisition systems, leading teams, and driving scalable growth. Max has worked with wallets, exchanges, and trading platforms across Europe, LATAM, and the US, with a proven track record in executing effective Go-To-Market (GTM) strategies in fintech and Web3.
Core Focus
Max focuses on building and executing high-impact marketing strategies that drive growth, engagement, and retention for fintech and digital platforms. He leads teams to execute scalable GTM strategies that deliver measurable impact and help clients achieve their business objectives.
Operational Marketing Highlights
- Development and execution of GTM strategies for fintech and Web3 platforms
- Building marketing acquisition systems that drive revenue and retention
- Leading high-growth marketing teams across multiple regions, including Europe, LATAM, and the US
- Managing performance-driven marketing campaigns focused on revenue and user engagement
- Leveraging data-driven insights to optimize user acquisition and lifecycle marketing
Web3 Marketing Achievements
- Advisory role for several Web3 projects including CoinAvatar, BitFight, and Wormfare
- Driving the growth and engagement for Web3 platforms such as SuperTrade and AddUp
- Managing Web3 marketing campaigns with a focus on customer acquisition and retention
Education and Work Experience
- Education: Bachelor’s in International Economics, Kyiv National Economics University; The Expert in Marketing, Volodymyr Dahl East Ukrainian National University.
- Work Experience: Max is the Fractional CMO and CGO at SuperTrade, where he leads marketing and GTM strategies for the trading platform. He also works as a marketing advisor for AddUp, CoinAvatar, and BitFight, providing strategic insights and growth strategies for Web3 and crypto projects.
Job History
- Fractional CMO, CGO at SuperTrade (May 2024 – Present): Lead marketing and GTM strategy for a proprietary trading platform.
- Marketing Advisor at AddUp (Apr. 2024 – Present): Advisor for a crypto ecosystem with a trading app, CEX, wallet, and CFD.
- Marketing Advisor at CoinAvatar (Oct. 2023 – Dec. 2024): Marketing advisory for a Layer2 solution for digital assets.
- Marketing Advisor at BitFight (Aug. 2023 – Oct. 2024): Led marketing for a PvP platform on Arbitrum.
- Chief Product Officer, CGO at Wormfare (Jul. 2023 – Aug. 2024): Managed growth and product marketing for a Web3 game.
Other Experience
Max has a proven track record in developing and scaling marketing strategies across multiple industries, including fintech, Web3, and digital platforms. He has worked with both startups and established companies to drive user acquisition, retention, and long-term growth through innovative marketing tactics.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/maximbaburin
- Location: Barcelona, Catalonia, Spain
8. Jennifer Day, Strategic Marketing Leader
Jennifer Day is a strategic marketing leader with over 15 years of experience in driving growth for fintech, SaaS, Web3, and AI companies. She specializes in go-to-market (GTM) strategy, messaging, positioning, and demand generation systems. Jennifer has crafted marketing strategies that scale from startups to global enterprises, focusing on creating clear, results-driven marketing systems.
Core Focus
Jennifer focuses on GTM strategy, messaging, and demand generation. She has a proven record of building $3M+ pipelines and driving lead growth while maintaining team efficiency. Her work simplifies complex AI and Web3 products, aligning marketing efforts to achieve measurable results.
Operational Marketing Highlights
- Built a $3M+ pipeline through strategic GTM execution
- Increased lead growth by 150% through messaging and motion alignment
- Developed content systems that scaled without burnout
- Specialized in SaaS, fintech, and Web3 demand generation
Web3 Marketing Achievements
- Secured media coverage in Forbes, TechCrunch & Bloomberg for early-stage Web3 clients
- Launched customer acquisition funnels that improved lead quality and reduced customer acquisition cost (CAC)
- Increased community engagement and customer education programs for Web3 and fintech projects
Education and Work Experience
- Education: Bachelor’s in Communications and Marketing, University of Colorado Boulder.
- Work Experience: Jennifer is the founder of JDay Creative, providing fractional CMO services and leading growth strategies for fintech, SaaS, Web3, and AI companies. Previously, she was Senior VP at Tandem Marketing Communications, overseeing marketing strategies for fintech and B2B clients, and Marketing Director at NGDATA, managing U.S. marketing for an AI-powered SaaS platform.
Job History
- Founder at JDay Creative (May 2014 – Present): Leads brand and growth strategy for fintech, SaaS, Web3, and AI companies. Delivered marketing strategies resulting in significant ROI and pipeline growth for clients.
- Senior VP at Tandem Marketing Communications (Feb 2015 – Present): Directed integrated marketing for fintech and B2B software, driving engagement and improving lead quality.
- Marketing Director at NGDATA (Jan 2023 – Sept 2024): Led U.S. marketing for an AI-driven SaaS platform, developed demand gen programs, and drove a $3M+ pipeline.
- Growth Marketing Director at TickSmith (Dec 2021 – Jul 2022): Spearheaded growth marketing strategies during TickSmith’s SaaS model transition, driving lead growth and improving customer engagement.
- Director of Marketing & Communications at Etana Custody (Nov 2020 – Nov 2021): Managed global marketing for a digital asset custody platform, enhancing brand visibility and driving AUC growth.
Other Experience
Jennifer has worked with multiple brands and tech startups, providing strategic marketing consulting and helping them navigate critical growth stages. She has also been involved in AI and Web3 product marketing, focusing on embedding finance, SaaS, and AI-powered solutions.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/jdaycreative
- Location: Denver, Colorado, USA
9. Tim Lion, Fractional CMO/CSO & Strategic Advisor
Tim Lion is a strategic marketing leader with nearly 20 years of experience in scaling brands for global companies like Meta, Activision, Sony, and Binance. He specializes in brand strategy, marketing transformation, and go-to-market acceleration, with a focus on AI and Web3. Tim is also dedicated to mentoring teams and advising companies on achieving growth through streamlined marketing operations and data-driven strategies.
Core Focus
Tim focuses on optimizing marketing operations, digital transformation, and brand strategy. His work helps organizations simplify complex challenges and drive growth through effective marketing strategies and high-performance teams.
Operational Marketing Highlights
- Led a global campaign for Facebook Gaming, achieving 85% brand recall lift and 64% awareness increase across 200M impressions.
- Spearheaded digital ecosystem expansion for Call of Duty, growing engagement fivefold across 15 markets.
- Played a pivotal role in refining messaging and streamlining global marketing operations during Binance’s hyper-growth phase.
Web3 Marketing Achievements
- Developed go-to-market strategies for Web3 and blockchain companies.
- Built communities and led campaigns that contributed to the success of DeFi platforms and token generation events (TGEs).
- Drove awareness and adoption for Web3 products, increasing customer engagement across multiple regions.
Education and Work Experience
- Education: Diploma in Hotel Management, Blue Mountains International Hotel Management School.
- Work Experience: Tim is the Founder & Principal Strategist at Tim Lion | Strategic Marketing Advisory, offering fractional CMO services and strategic guidance to global companies. He has worked with Meta, Activision, Sony, and Binance, leading key marketing initiatives. As a strategic advisor, Tim helps organizations scale through data-driven strategies and innovative brand transformations.
Other Experience
- Fractional CMO/CSO & Strategy Advisor at Agile Executives (Jan 2025 – Present): Tim provides fractional CMO leadership, specializing in building marketing organizations and driving digital transformation for global tech companies like Meta, Activision, and Binance.
- Mentor at Local Enterprise Offices (May 2025 – Present): Helping Founders and Independent Irish Business Owners to develop Business Improvement Plans, with a focus on growth and digitalization, via access to the MentorWork program.
Other Experience
Tim serves as a Fractional CMO/CSO & Strategy Advisor at Agile Executives, where he drives initiatives to scale marketing organizations and lead digital transformation for companies like Meta, Activision, Sony, and Binance. He also mentors founders at Local Enterprise Offices, helping businesses develop growth and digitalization plans.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/timlion
- Location: Dublin, Ireland
10. Sofia Pidturkina, Fractional CMO | Head of Marketing | Web3, Fintech, AI Expert
Sofia Pidturkina is an experienced marketing leader with expertise in Web3, fintech, and AI. She has over 6 years of experience in the marketing and communications landscape, specializing in strategic and product marketing. Sofia is known for her ability to lead and execute comprehensive marketing strategies that help businesses scale in dynamic and evolving industries.
Core Focus
Sofia focuses on strategic marketing for tech startups in Web3, fintech, and AI. Her work includes crafting product marketing strategies, developing brand narratives, and designing campaigns to build brand awareness and drive growth.
Operational Marketing Highlights
- Led marketing initiatives at INC4, focusing on increasing brand presence and engagement.
- Created comprehensive marketing plans for new market entries and product launches.
- Spearheaded influencer programs and performance media strategies.
Web3 Marketing Achievements
- Built successful marketing campaigns targeting Web3 and AI industries.
- Developed pitch decks for various stakeholders, resulting in increased investment and collaboration.
- Led digital marketing strategies that improved brand recall and user engagement.
Education and Work Experience
- Education: Bachelor’s in International Economics, Kyiv National Economics University.
- Work Experience: Sofia is currently the Head of Marketing at INC4, where she leads marketing strategies in Web3, fintech, and AI. Previously, she held the role of Head of Marketing at PembRock Finance, overseeing digital marketing and brand development. Sofia also worked as Public Relations Manager at Binaryx Platform, focusing on content strategy and media relations, and as Marketing Project Manager at Tkachenko&Myroniuk Marketing Agency, managing client communications and PR strategies.
Job History
- Head of Marketing at INC4 (Mar 2022 – Mar 2025): Leads marketing efforts, including digital campaigns, product marketing, and brand development within the Web3, fintech, and AI industries.
- Head of Marketing at PembRock Finance (Jan 2022 – Dec 2023): Oversaw the marketing team, focusing on digital presence and content strategy to drive customer acquisition.
- Public Relations Manager at Binaryx Platform (May 2021 – Dec 2021): Developed content strategy and media relationships, improving brand visibility.
- Marketing Project Manager at Tkachenko&Myroniuk Marketing Agency (Mar 2020 – Mar 2021): Directed communication strategies, client interaction, and content management.
Other Experience
Sofia has also worked as a consultant for tech startups, helping them scale through strategic marketing solutions. She has a proven track record of successfully implementing marketing campaigns that drive brand growth and customer engagement in Web3, fintech, and AI sectors.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/sofia-pidturkina
- Location: Kyiv, Ukraine
The Importance of a Fractional CMO in Web3, Fintech, and AI
In fast-paced industries like Web3, Fintech, and AI, a Fractional CMO is essential for driving growth and navigating complex market dynamics. These industries are highly technical, constantly evolving, and heavily competitive. A fractional CMO helps companies stay ahead by implementing clear, effective marketing strategies that focus on growth, customer acquisition, and brand visibility.
In Web3, for instance, marketing needs to demystify complex technologies like blockchain and decentralized finance, while ensuring that messaging aligns with consumer concerns. In Fintech, marketing efforts must balance innovation with security, addressing both consumer trust and cutting-edge tech. In AI, communicating advanced technological capabilities in a simple, accessible way is key.
Fractional CMOs offer flexibility and expertise, helping companies scale without the full-time cost, and ensure marketing strategies are aligned with business goals.
How to Choose the Right CMO for Your Web3, Fintech, or AI Business
Choosing the right CMO for your Web3, Fintech, or AI business is crucial to driving growth and staying ahead in competitive markets. The ideal CMO should bring industry expertise, adaptability, and a strong focus on data-driven decision-making. Below are key factors to consider when selecting the right leader for your marketing efforts.
- Industry Experience: Look for a CMO who has a deep understanding of the specific challenges, trends, and language of Web3, Fintech, or AI. This ensures they can quickly craft relevant marketing strategies without a steep learning curve.
- Growth Focus: The CMO should have a proven track record of driving measurable growth, such as customer acquisition, lead generation, or revenue increase. Focus on someone who has successfully scaled companies within your industry.
- Adaptability: Since these industries evolve rapidly, your CMO needs to be adaptable. They should be able to pivot strategies when necessary, staying ahead of market shifts and consumer demands.
- Data-Driven Decision Making: The CMO should be proficient in leveraging data to optimize marketing campaigns. This includes analyzing performance and adjusting tactics based on insights to ensure that marketing investments yield a positive return on investment (ROI).
- Multichannel Expertise: Whether it’s content marketing, SEO, social media, or paid ads, your CMO must have experience managing integrated marketing campaigns across various channels, ensuring a cohesive and efficient customer outreach strategy.
By prioritizing these qualities, you can find a Fractional CMO who will help your Web3, Fintech, or AI company drive sustainable growth and maintain a competitive edge.
Conclusion
Selecting the best fractional CMO for your Web3 business is essential for growth and positioning in a highly competitive and rapidly evolving space. A fractional CMO can offer you the strategic insights, industry expertise, and flexible leadership your business needs to scale effectively. By focusing on experienced professionals who understand the intricacies of Web3, you can build a robust marketing strategy that captures the attention of your target audience and drives sustainable growth.
FAQ
A fractional CMO is a part-time Chief Marketing Officer who provides high-level marketing expertise on a flexible basis. For Web3 businesses, this allows them to access top-tier marketing strategies without the commitment and cost of a full-time executive.
Look for a fractional CMO who has experience specifically within the Web3 space and a proven track record of scaling startups or businesses in emerging tech markets. They should be able to adapt their strategies to the unique challenges of Web3, such as blockchain technology and decentralized networks.
Key qualities include deep industry knowledge, a strong network in the Web3 ecosystem, adaptability to the rapid changes in the space, and a data-driven approach to decision-making. Experience in community-building and brand positioning within the crypto and blockchain space is also essential.
A fractional CMO develops and executes marketing strategies, builds brand awareness, generates leads, drives customer acquisition, and helps scale the business while ensuring alignment with Web3 trends and goals. They also oversee marketing teams and collaborate with product and leadership teams to align efforts across the company.
