Traffic’s nice, but revenue is the goal. An eCommerce SEO expert isn’t just optimizing title tags and meta descriptions – they’re building an entire search strategy around how your customers actually shop. From product category structure to crawlability and conversion, every piece matters. And with generative AI now reshaping how people find things, SEO isn’t just about Google anymore – it’s about being seen where decisions are made.
What is an eCommerce SEO Expert?
An eCommerce SEO expert is someone who understands how search works and how buyers behave – not just in theory, but in the chaos of real online stores. It’s not about chasing keywords for the sake of traffic. It’s about getting the right products in front of the right people at the exact moment they’re ready to spend.
That means more than writing blog posts or tweaking meta tags. A real eCom SEO expert dives into your site architecture, product taxonomy, internal linking, crawl depth, category logic – all the stuff that tells search engines (and LLMs) how to understand what you sell and who it’s for. And with AI-generated answers now steering users away from the old 10-blue-links model, visibility depends just as much on clarity and structure as it does on volume.
At the core, it’s someone who knows how to connect technical SEO, content strategy, and user intent into a system that quietly prints revenue – without relying on ad spend.
Top eCommerce SEO Experts
1. Alexej Pikovsky’s Fractional CFO Collective
Before founding NUOPTIMA, Alexej Pikovsky worked across investment and operations, often inside founder-led companies trying to scale fast without burning through capital. He saw the same friction point again and again – ambitious businesses with strong products but no real financial strategy, especially when performance marketing or SEO spend started to scale. The missing piece wasn’t effort, it was financial leadership that understood the business model behind the growth.
That’s where his Fractional CFO Collective comes in. Built for operators who think in terms of CAC, LTV, retention, and contribution margin – especially in eCommerce and tech – the collective connects founders with finance talent who’ve already worked inside high-growth teams. Not consultants. Not temporary hires. Actual CFOs with the receipts.
Why it works:
- Founder-Calibrated Screening: Each CFO passes a five-layer vetting process focused on financial skill, operational history, and team fit.
- eCommerce and SaaS Fluency: Our collective includes CFOs who’ve operated in businesses driven by contribution margin, SKU-level economics, and retention metrics – the stuff behind real SEO scaling.
- NYC Ecosystem Depth: Built-in knowledge of local tax law, venture debt structures, and multi-state operations, especially for U.S. growth-stage brands.
- No Hand-Holding Required: CFOs are expected to contribute in week one – founders stay focused on product, not onboarding.
2. Iryna P. – ASO Manager & SEO Expert
Iryna P. brings a decade of hands-on experience in search engine optimization, including dedicated work in eCommerce SEO, app store optimization, and online reputation management. Her background spans both agency and in-house roles, including leadership positions where she’s overseen SEO strategy, team management, and performance optimization across global markets.
With a foundation in both technical and content-driven SEO, Iryna has worked on highly competitive verticals, combining data analysis with a sharp focus on search intent. She’s also specialized in emerging areas like TikTok SEO and Spotify SEO, demonstrating her ability to evolve alongside search behavior and platform shifts.
Core Focus
Iryna works at the intersection of technical SEO, content development, and growth strategy, with a strong emphasis on scalable tactics for eCommerce and mobile-first platforms. She’s led initiatives that involved optimizing large-scale product catalogs, improving organic performance for mobile apps, and managing SEO efforts across multiple languages and regions.
Operational SEO Highlights
- Developed and led SEO strategies across eCommerce, SaaS, and mobile app sectors
- Managed SEO teams, set performance goals, and guided cross-functional implementation
- Specialized in mobile app SEO (ASO) and platform-specific optimization (TikTok, Spotify)
- Experienced in international SEO, analytics, and online reputation management
- Hands-on work with both technical audits and content-driven SEO initiatives
eCommerce SEO Achievements
- Full-time eCommerce SEO Manager role with direct responsibility for organic growth
- Led optimization of product pages and website structure to increase revenue from search
- Implemented strategies to improve category and SKU-level visibility
- Worked across platforms with a focus on scaling organic performance in competitive markets
Education and Work Experience
- Education: Bachelor of Cultural Heritage and Tourism, European Humanities University and Degree in Intercultural Communication and Translation, Linguistic University
- Work Experience: Held leadership roles in SEO at Nord Security and carVertical. She worked across both agency and in-house environments
Job History
- ASO Manager at Media Agency (Nov 2024 – Present): Manages app store optimization and mobile growth strategy.
- SEO Team Lead at carVertical (May 2023 – Nov 2024): Oversaw SEO strategy and team leadership, including TikTok SEO initiatives.
- SEO Expert (Mar 2023 – May 2023): Focused on analytics, site audits, and technical SEO tasks.
- Senior SEO Manager at Nord Security (Sep 2021 – Mar 2023): Led strategic SEO initiatives and mentored team members.
Other Experience
Iryna has contributed to content on medical directories and digital databases and remains active in sharing insights about SEO and AI tools across professional networks. Her approach blends technical expertise with practical execution, especially in fast-moving eCommerce environments.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/iryna-p-seo
- Location: Vilnius, Lithuania
3. Charles Montgomery – Ecommerce SEO & Acquisition Expert
Charles Montgomery blends long-term SEO practice with a deep understanding of eCommerce operations. His work focuses on bridging the common disconnect between traffic generation and backend performance, helping businesses grow without losing grip on execution. He’s worked across retail, manufacturing, and agency environments, building systems that align marketing with operational capacity.
In addition to SEO, Charles works on broader acquisition strategy, often digging into content structure, crawl budget issues, and search appearance mechanics. His approach is tactical, grounded in site architecture and user behavior, rather than buzzwords or overpromising.
Core Focus
Charles focuses on building SEO systems that hold up at scale. His work spans technical audits, content frameworks, and cross-functional alignment, especially for eCommerce teams looking to connect visibility with revenue. He often partners with agencies and in-house teams to lead migrations, replatforming, and strategy overhaul projects.
Operational SEO Highlights
- Leads SEO initiatives that connect acquisition channels with operational readiness
- Builds crawl-efficient architecture and resolves indexation and visibility gaps
- Creates content systems tied to search behavior, not just keyword volume
- Consults on search engine shifts, including structured data and Google Shopping
- Works across B2B and B2C sectors, keeping his toolkit broad and adaptable
eCommerce SEO Achievements
- Directed SEO strategy and digital marketing for a multi-channel retailer
- Oversaw cross-channel acquisition including SEO, paid media, email, and marketplaces
- Implemented roadmap-level SEO plans tied to merchandising and UX
- Ran large-scale site audits and optimization projects for enterprise eCommerce stacks
- Presented on algorithmic SEO trends at major retail conferences
Education and Work Experience
- Work Experience: Holds long-standing freelance consultancy; partnered with agencies and led internal eCommerce SEO teams
Job History
- Founder / Freelance SEO Consultant at FishinSEO (2004 – Present): Supports agencies with white-label SEO strategy and technical execution.
- SEO Manager at Imperial Supplies (Mar 2019 – Present): Leads multi-year SEO planning and cross-team alignment.
- SEO Consultant at Searchmetrics (Apr 2019 – Dec 2020): Provided audits and optimization support for agency clients.
- Director of Ecommerce at AirFilters.com (Aug 2010 – May 2019): Managed digital marketing, SEO, and full-funnel acquisition strategies.
Other Experience
Charles has presented at industry events including Outdoor Retailer and contributed thought pieces to platforms like Search Engine Journal. He regularly posts insights on technical SEO, metadata strategy, and crawl budget optimization. His approach leans into clarity, process, and long-term consistency.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/fishinseo
- Location: Fairhope, Alabama, United States
4. Kai Cromwell – SEO Consultant & Agency Founder
Kai Cromwell started in a traditional SEO agency setting but quickly grew skeptical of the slow, bloated processes common in the industry. He chose a different path – one that prioritized faster results and simpler, scalable systems. Now leading his own consultancy, Kai works with eCommerce brands looking to rank higher, spend less, and scale smarter.
His focus revolves around Shopify and DTC SEO, where he’s developed a repeatable playbook aimed at helping brands cut through noise and avoid the most common search-related pitfalls. Alongside client work, he also shares breakdowns of real SEO strategy, often with a dose of blunt honesty and a few surfing photos in between.
Core Focus
Kai helps eCommerce businesses grow organic traffic by building clear, outcome-focused SEO systems. His work blends technical cleanup, content restructuring, and internal linking strategies tailored for revenue rather than vanity metrics. He’s particularly hands-on with Shopify SEO, supporting both in-house teams and independent operators.
Operational SEO Highlights
- Builds SEO frameworks aligned with platform-specific structure (e.g. Shopify)
- Conducts in-depth audits to identify bottlenecks and missed revenue opportunities
- Trains internal teams on scalable SEO strategy through coaching and playbooks
- Focuses heavily on internal linking and page hierarchy for efficiency gains
- Works across both agency and direct-to-brand models
eCommerce SEO Achievements
- Founded an SEO consultancy focused specifically on eCommerce growth
- Consulted on organic performance for personal brands and online retailers
- Audited hundreds of stores to identify recurring structural issues
- Emphasized internal SEO levers to reduce dependence on link-building spend
- Delivered performance-focused SEO for platforms including Shopify and WooCommerce
Education and Work Experience
- Education: Bachelor’s degree in Geospatial Analytics & Geoscience from Carthage College
- Work Experience: SEO consultant and agency founder with prior experience in digital marketing, copywriting, and paid media strategy
Job History
- Founder at New Seas (Mar 2022 – Present): Leads SEO strategy for eCommerce brands with a focus on organic growth.
- Freelance SEO Consultant (Oct 2020 – Mar 2022): Delivered SEO strategy for international clients and agency partners.
- SEO Manager at Image Makers Advertising (Apr 2020 – Oct 2020): Managed SEO execution across clients and optimized on-page content.
- Digital Marketing Specialist (Mar 2020 – Apr 2020): Created SEO content strategies and managed social media campaigns.
Other Experience
Kai actively publishes SEO tips and teardown videos, particularly aimed at Shopify brands. His posts often cover link-building myths, internal linking tactics, and the gap between what brands think works in SEO vs. what actually moves the needle.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/kai-cromwell
- Location: Santa Monica, California, United States
5. Erik Bergstrom – Senior SEO Strategist
Erik Bergstrom works at the intersection of technical SEO, content strategy, and performance growth. His approach centers on building search systems that support both eCommerce and SaaS businesses, with a strong emphasis on measurable results. Through roles in both agency and in-house environments, he’s developed SEO roadmaps that tie directly into business performance.
In his current role, Erik focuses on helping brands move from static SEO plans to adaptive strategies driven by data, intent, and scalability. His style is practical and grounded, with a preference for clarity over complexity.
Core Focus
Erik’s work is anchored in developing tailored SEO strategies that scale across complex product catalogs and content ecosystems. He blends technical structure with creative planning, often leaning on detailed audits and long-term optimization frameworks. His experience spans local and enterprise-level projects, always with a focus on cross-channel alignment.
Operational SEO Highlights
- Creates SEO roadmaps built around revenue-driving opportunities
- Oversees SEO strategy across eCommerce and SaaS verticals
- Leads SEO training for internal teams and junior marketers
- Aligns content, technical SEO, and analytics into unified workflows
- Integrates SEO with paid search and broader marketing strategies
eCommerce SEO Achievements
- Built out marketing operations for an online platform supporting local food producers
- Developed and managed SEO systems for large-scale eCommerce clients
- Ran optimization campaigns that focused on product page visibility and keyword targeting
- Led audits and implementation efforts for store architecture and structured data
- Consulted on Amazon organic optimization and category-level improvements
Education and Work Experience
- Education: Bachelor of Arts in Economics from Illinois Wesleyan University
- Work Experience: Background includes agency leadership, SaaS optimization, content strategy, and technical SEO for multi-location and multi-product businesses
Job History
- Senior SEO Strategist at BMG360 (Jan 2022 – Present): Crafts data-driven strategies for eCommerce and SaaS clients.
- Co-Founder at Milwaukee Farmers United (Sep 2019 – Mar 2025): Led marketing and SEO for an online marketplace focused on local food systems.
- SEO Team Lead at Top Floor (Aug 2018 – Sep 2019): Managed SEO operations and mentored a cross-functional digital team.
- SEO Supervisor at Resolution Media (Jun 2017 – Jul 2018): Oversaw technical and local SEO projects for high-profile clients.
Other Experience
Erik has contributed thought pieces on AI in search and Amazon product page optimization. He remains active in conversations around scalable SEO solutions, structured data, and digital marketing alignment. Outside of work, he’s been involved in community-based food initiatives and publishing educational content in the SEO space.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/erik-bergstrom-26785469
- Location: Milwaukee, Wisconsin, United States
6. Jeff Oxford – eCommerce SEO / AI Search Optimization Expert
Jeff Oxford specializes in technical and content-driven SEO strategies for online retailers. Over the years, he has worked across multiple facets of digital optimization, including category structure, metadata, backlinks, and AI search integration. His experience comes not only from client-side work, but also from building and scaling his own eCommerce projects.
Much of his work focuses on tailoring SEO approaches to the unique challenges of product-heavy websites. Through 180 Marketing, he’s helped teams rethink their content architecture, visibility goals, and organic growth frameworks.
Core Focus
Jeff centers his work on eCommerce search optimization, combining deep technical audits with on-page refinements and content system design. He often builds strategies around product hierarchy, structured data, and authority signals tailored for search intent. His approach balances hands-on implementation with strategic direction.
Operational SEO Highlights
- Leads SEO direction through his own agency
- Specializes in content, technical SEO, and AI-related search visibility
- Consults on complex SEO structures for product-focused platforms
- Runs SEO testing through personal projects to validate tactics
- Writes and shares case studies detailing campaign outcomes
eCommerce SEO Achievements
- Managed SEO operations across multiple online stores
- Built and sold personal eCommerce projects used for SEO testing
- Developed SEO playbooks for product visibility and search hierarchy
- Published OpenCart and holiday SEO insights
- Created structured systems for reducing duplicate content and boosting crawl efficiency
Education and Work Experience
- Education: B.S. in Business Administration, Finance from San Diego State University. Associate Degree in Pre-Business from Palomar College.
- Work Experience: Background includes SEO consulting, agency leadership, and hands-on optimization for eCommerce platforms.
Job History
- Founder & SEO Director at 180 Marketing (Jul 2013 – Present): Leads SEO strategies for online retailers and oversees performance-based implementations.
- Founder at BeerPongStadium.com (Aug 2011 – Dec 2013): Built and scaled an online product site used for testing SEO strategies.
- Senior SEO Manager at Internet Marketing Inc. (Nov 2011 – Jul 2013): Led SEO performance efforts and team training.
Other Experience
Jeff has contributed to SEO discussions on platforms like Forbes and Internet Retailer. His work often includes practical case studies showing organic traffic growth and conversion wins. He remains active in the SEO community, publishing insights and building tracking tools for evolving trends like AI search.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/jeff-oxford
- Location: Bend, Oregon, United States
7. Josep Deulofeu Mayoral – eCommerce SEO Consultant
Josep Deulofeu Mayoral brings a strong focus on search visibility for online stores, combining SEO strategy with Google Ads and analytics to help businesses find more traction in search. His work often blends hands-on optimization with coaching, content development, and CRO audits for eCommerce brands.
Operating from Girona, he leads both Visibilidadon and Surfoon – balancing client consulting with educational outreach through workshops, interviews, and SEO training.
Core Focus
Josep focuses on turning SEO into a revenue-generating channel for online stores. This includes optimizing site structure, implementing data layers, refining product page content, and building frameworks that align with user behavior and search intent. His work often goes beyond technical SEO, touching on storytelling, merchandising, and funnel planning.
Operational SEO Highlights
- Designs custom SEO strategies for Shopify and WooCommerce stores
- Develops branded content paths for both transactional and informational queries
- Audits category and product pages for discoverability and internal linking
- Applies structured data to boost CTR and support rich results
- Advises on local SEO integration and micro-conversion tracking
eCommerce SEO Achievements
- SEO lead for projects recognized in national eCommerce award circuits
- Reached top rankings for high-conversion keywords across fashion, health, and food niches
- Built frameworks for seasonal sales planning and B2B/retail hybrid models
- Created multi-step optimization roadmaps tailored to business stages
- Hosts and publishes SEO case studies with detailed campaign breakdowns
Education and Work Experience
- Education: Degree in Business Administration and Digital Marketing from La Salle BCN; additional training in Growth and Product Management from Product Hackers School
- Work Experience: Combines technical SEO with eCommerce strategy, running his own agency and working as a mentor in multiple SEO education platforms
Job History
- Consultor SEO eCommerce at Visibilidadon (Nov 2020 – Present): Leads a Girona-based SEO agency focused on eCommerce performance and education.
- Consultor SEO eCommerce at Josepdeulofeu.com (Jan 2016 – Present): Offers freelance consulting with a focus on visibility, conversion, and platform-specific strategies.
- Profesor SEO at Product Hackers School (Apr 2024 – Present): Teaches SEO methodologies and practical implementation to students in growth-oriented programs.
- Cofundador – SEO y Google Ads at Surfoon (Jul 2023 – Present): Manages digital growth for an online surf and skate store.
- Profesor SEO at DinoRANK (Jan 2023 – Present): Contributes educational content and training for SEO professionals.
Other Experience
Outside of client work, Josep regularly documents SEO success stories, interviews eCommerce founders, and develops free frameworks and SEO checklists. His posts cover real-world execution, seasonal strategies, and tips for surfacing eCommerce sites in AI-driven search experiences.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/josep-deulofeu-mayoral
- Location: Girona, Catalonia, Spain
8. Mohit Kumar – Digital Marketing Expert
Mohit Kumar is deeply involved in the intersection of SEO, digital platforms, and sector-specific online ecosystems. His approach blends operational experience with a founder’s perspective, especially in how SEO supports both search visibility and B2B enablement.
Much of his work concentrates on industries like pharma and eCommerce, where search isn’t just about rankings but about structuring visibility in fragmented or highly competitive markets.
Core Focus
Mohit works at the edge of enterprise SEO, combining traditional visibility efforts with platform development, analytics, and content workflows. He often navigates the relationship between B2B trade models and online performance, tailoring strategies that align search with real market behaviors.
Operational SEO Highlights
- Develops SEO frameworks for complex industry platforms and marketplaces
- Leads multi-service digital teams focused on content, structure, and outreach
- Designs educational programs and SEO training for internal and external use
- Aligns technical audits with scalable SEO systems
- Works across verticals with a focus on eCommerce and pharma
eCommerce SEO Achievements
- Helped scale B2B traffic for industry-specific portals
- Led end-to-end SEO across platform development lifecycles
- Managed large-scale visibility campaigns in product-heavy environments
- Applied organic growth strategies in both India-based and international contexts
- Created traffic funnels from product categories to distributor-level landing zones
Education and Work Experience
- Education: Bachelor’s Degree in Electrical, Electronics, and Communications Engineering from Lovely Professional University
- Work Experience: Founder, SEO lead, and strategist with additional certification in Google Ads measurement and apps
Job History
- Director & SEO Head at WebHopers Infotech PVT. LTD. (Apr 2016 – Present): Oversees SEO execution and team development at a digital agency.
- Founder at WebHopers Academy (2018 – Present): Runs a training initiative focused on digital marketing and SEO skill-building.
- Director & SEO Head at PharmaHopers Pvt. Ltd. (Jul 2017 – Present): Leads SEO and platform growth for a B2B pharma marketplace.
- Director at WHSuites – CRM Software (Jan 2019 – Present): Holds strategic responsibilities for a CRM software venture.
Other Experience
Beyond client work, Mohit shares SEO insights through case studies and posts, often unpacking traffic strategies and search patterns across niche industries. His projects highlight not just how SEO works, but where it fits into broader product and distribution models.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/mohitmehrahp
- Location: Panchkula, Haryana, India
9. Ernesto Ortiz – SEO Consultant
Ernesto Ortiz works at the crossroads of SEO strategy and conversion optimization, focusing on long-term, organic growth for eCommerce and service-led businesses. His consulting spans both high-level strategy and detailed execution, with a particular emphasis on Shopify SEO, technical refinement, and internal team enablement.
Through his consultancy Structural SEO, Ernesto delivers tailored frameworks that help businesses align their content, technical setup, and marketing efforts with how people actually search and buy online.
Core Focus
Ernesto helps companies grow through organic visibility while refining the entire search-to-conversion journey. His work often blends technical audits, content restructuring, CRO insights, and digital team coaching. He also acts as a fractional head of SEO or eCommerce when internal leadership support is needed.
Operational SEO Highlights
- Designs SEO strategies with built-in CRO and content alignment
- Offers SEO and digital strategy consulting at C-level
- Leads internal and external teams across organic growth projects
- Provides SEO for both B2B and direct-to-consumer environments
- Specializes in Shopify SEO and full-site technical audits
eCommerce SEO Achievements
- Runs Structural SEO with a focus on scalable eCommerce growth
- Leads search optimization for platforms across multiple regions
- Delivers SEO strategies with measurable impact on conversions
- Built frameworks for international eCommerce rollout and content scaling
- Frequently shares case-based insights focused on Shopify stores
Education and Work Experience
- Education: Civil Engineer with specialization in Structural Engineering from Pontificia Universidad Católica de Chile
- Work Experience: Focuses on technical SEO, conversion optimization, and digital team enablement. Holds experience working across agency, product, and educational contexts
Job History
- Founder at Structural SEO (Nov 2021 – Present): Leads SEO consultancy focused on organic growth for eCommerce, service, and B2B businesses.
- Fractional Global Head Of Ecommerce & Search at Portable Partitions Australia (Mar 2020 – Nov 2023): Directed marketing and eCommerce growth across multiple Asia-Pacific markets.
- Director at Ernesto Ortiz Studio (Jan 2018 – Jan 2022): Oversaw brand, digital, and technical strategy for various client projects.
- Business Alliances Manager at Andes Handbook (Aug 2018 – Feb 2019): Managed commercial partnerships and outreach campaigns.
Other Experience
Beyond consulting, Ernesto regularly shares thoughts on the technical side of SEO, including how it intersects with AI-driven platforms. His commentary focuses on evolving ranking dynamics and the role of structured content in emerging search experiences.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/ernesto-ortiz-seo-expert
- Location: Queenscliff, New South Wales, Australia
10. Scott Redford – Digital Marketer & eCommerce SEO Consultant
Scott Redford has built a career at the intersection of digital marketing and eCommerce, shaped by real-world business ownership and deep technical expertise. After founding an eBook platform and running it for nearly a decade, he shifted focus to SEO consulting, working with clients in sectors like online retail, healthcare, and SaaS.
He’s not just fluent in SEO tools or terminology – he’s lived the operational side of eCommerce, from growing traffic to improving conversion paths. That background gives him a pragmatic perspective on what actually moves the needle.
Core Focus
Scott focuses on strengthening organic visibility while improving user experience and site performance. His work blends technical SEO, CRO, keyword strategy, and content planning to support sustainable growth, particularly for eCommerce platforms managing large product catalogs.
Operational SEO Highlights
- Conducts full-site technical audits including indexation, redirects, and metadata
- Designs internal linking strategies to support page authority and user navigation
- Manages multi-channel marketing across Shopify, Etsy, and Sellbrite
- Optimizes schema markup, page speed, and site architecture
- Guides keyword gap and backlink opportunity analysis
- Consults on PPC campaigns and conversion tracking setup
eCommerce SEO Achievements
- Scaled an eBook store from launch to seven-figure annual revenue
- Helped a food brand restructure product pages and improve conversion rates
- Improved ranking for thousands of SKU pages using structured data and keyword targeting
- Developed SEO strategy for a romance eBook site, resulting in major traffic gains
- Led cross-platform SEO and CRO improvements for stores with over 200k SKUs
Education and Work Experience
- Education: MBA in Marketing & Strategy from Virginia Commonwealth University and BA in Mass Communications, Advertising from Virginia Commonwealth University
- Work Experience: Holds certifications in digital marketing, SEO, and eCommerce from Google and Udemy, previously managed full-funnel strategy, site development, and influencer outreach
Job History
- Digital Marketing SEO Consultant at E-commerce, Healthcare, and SaaS (Sep 2024 – Present): Works with clients across industries to implement tailored SEO strategies, perform audits, and boost conversion.
- Digital Marketing Director at Goathopper (Apr 2017 – Mar 2021): Oversaw multichannel eCommerce setup, SEO improvements, and PPC campaigns.
- Founder at Diesel eBooks (2008 – Nov 2016): Built and operated a successful eBook store with a focus on digital product SEO, UX optimization, and affiliate partnerships.
Other Experience
Scott’s approach often mixes technical insight with a marketer’s intuition. He also shares SEO case studies and performance breakdowns on his personal blog, offering a window into past challenges and outcomes that shape his current practice.
Contact Information
- LinkedIn Profile: www.linkedin.com/in/scottredford
- Location: Staunton, Virginia, United States
Why Having an SEO Expert Matters in eCommerce
Search engines are still one of the highest-intent channels in eCommerce – but that only works if your site is set up to meet people where they are. That’s where an experienced SEO expert steps in. Not to chase vanity rankings, but to make sure your store is discoverable, scalable, and structured for revenue.
SEO Is a Revenue Lever, Not Just a Traffic Channel
In eCommerce, visibility isn’t enough. What matters is showing up when a customer is searching with clear purchase intent – and making sure your product page answers that intent cleanly. An expert focused on commercial outcomes won’t stop at rankings. They’ll optimize for conversion paths, load time, product relevance, and trust signals.
Complexity Multiplies Fast
When a store scales from a handful of items to hundreds or thousands, so does SEO complexity. Categories overlap. Pages cannibalize each other. Internal links break. An eCommerce SEO expert understands how to maintain technical hygiene while supporting growth. That includes product schema, canonical logic, pagination, and scalable site architecture.
Small Wins Compound Over Time
SEO doesn’t reward those looking for one big win. It rewards iterative improvement. Experts understand that tweaking collection page copy, refining internal links, or optimizing crawl paths can each add incremental value – and over time, those quiet gains compound into real revenue lift.
How to Choose the Right SEO Expert for eCommerce
Not every SEO professional is built for the unique messiness of eCommerce. Between product variations, seasonal updates, site speed, and revenue pressure, there’s a lot to balance. That’s why picking the right person takes more than just reviewing a portfolio – it takes knowing what to look for under the hood.
Here’s what to watch for:
- Platform familiarity: Look for someone with hands-on experience in your setup (e.g. Shopify, WooCommerce, Magento).
- Technical fluency: They should be comfortable talking through crawling, indexing, page speed, structured data, and mobile UX.
- Content strategy alignment: Do they know how to turn product and category pages into landing pages that rank and convert?
- Conversion awareness: Ask how they balance SEO improvements with UX and CRO – because traffic without conversions is just noise.
- Scalability thinking: Can their approach handle growth? How do they plan for SEO when SKUs triple or a new product line launches?
- Data over opinions: A good SEO expert should show how they make decisions based on search data, not hunches.
The right expert will feel less like a vendor and more like a strategic partner – someone who understands your business and can plug SEO directly into the parts that affect margin, retention, and scale.
Conclusion
Finding the right eCommerce SEO expert isn’t about chasing trendy tactics or loading your site with keywords. It’s about working with someone who understands the full stack of what makes an online store succeed – from how search engines parse your category pages to how customers actually shop. The goal isn’t just to get clicks. It’s to drive growth that’s measurable, sustainable, and tied directly to your business outcomes.
If you’re scaling an eCommerce business and feel like your organic traffic isn’t pulling its weight, you probably don’t need more blog posts – you need someone who can fix structural issues, surface hidden opportunities, and make SEO work harder across your product ecosystem.
FAQ
They optimize your entire store – not just for Google, but for how users behave. That includes site architecture, product/category pages, keyword mapping, technical health, internal linking, structured data, and conversion-oriented content.
Yes. Unlike service sites or blogs, eCommerce websites have scale issues – SKUs, filters, seasonal updates, faceted navigation. It’s a mix of SEO, UX, and operations. Generic tactics don’t cut it.
You can – but many agencies apply broad strategies that weren’t built with commerce in mind. A dedicated expert usually goes deeper into your product structure and understands how SEO ties into CRO, paid search, and backend performance.
Depends on the site’s current state, your category competitiveness, and how clean your structure is. But typically, eCommerce SEO starts showing traction within a few months, especially with technical fixes and smart internal linking.
