Drive More Customers and Revenue with Education PPC Services

We’ll create and manage targeted PPC campaigns for your Education company that delivers exceptional returns

Does this look like you?

Founder/CEO

Looking to drive more traffic and sales for your Education business

B2C Marketer

Wanting to boost your online sales and revenue with targeted Education PPC campaigns

B2B Marketer

Struggling to generate leads and sales with your current PPC campaigns

Challenges of Education PPC

High Competition

Educational institutions face fierce competition in the PPC space, driving up costs and making it more difficult to achieve a positive return on investment.

Targeting the Right Audience

Education providers must accurately identify and target their ideal audience, which can be challenging given the diverse range of age groups, interests, and needs among potential students.

Ad Restrictions

PPC platforms often have strict advertising policies that limit the types of content and targeting options available to education providers, which can hinder the effectiveness of their campaigns.

Seasonal Fluctuations

Enrollment periods and seasonal trends can cause fluctuations in demand for educational programs, making it challenging for institutions to maintain consistent results from their PPC campaigns throughout the year.

 Important Education Business PPC Metrics

Student Enrollment Rate:

Measure the number of new students enrolling in your institution, as this indicates the effectiveness of your marketing efforts in attracting prospective students.

Student Retention Rate:

Monitor the percentage of students who continue their education at your institution, as this reflects the quality of education and satisfaction with the overall experience.

Graduation Rate:

Track the percentage of students who successfully complete their programs, as this can be used as a selling point for prospective students and reflects the quality of education provided.

Employment Rate:

Assess the percentage of graduates who find employment within a certain timeframe after graduation, as this indicates the relevance and effectiveness of your programs in preparing students for the job market.

Course Completion Rate:

Measure the proportion of students completing courses, as this can help identify potential issues with course content, structure, or delivery methods that may require improvement.

Cost per Acquisition:

Calculate the average amount spent on marketing to acquire one new student, as this is an important factor in determining the efficiency of your marketing campaigns and allocating resources accordingly.

Student Satisfaction:

Gather feedback from students through surveys and reviews, as this provides insight into the overall satisfaction with your institution and can help identify areas for improvement or potential marketing angles.

The NUOPTIMA difference

The NUOPTIMA Difference

  • Specialises in Education PPC, with proven results for industry-specific keywords
  • Develops custom PPC strategies that are tailored to your business goals and budget
  • Offers PPC services on multiple platforms, including Google, Facebook, LinkedIn and Amazon
  • Uses advanced targeting and optimisation techniques to maximise ROI
  • Provides transparent reporting and analysis to help you understand campaign performance
  • Offers flexible pricing and customised packages to fit your budget and goals
  • Has a team of PPC experts with years of experience in the Education industry

Other Education SEO agencies

  • Offer generic PPC services that may not be relevant to your Education business
  • Lack the specialised expertise and experience needed to help your business succeed
  • Use outdated or unethical PPC practices that can harm your campaigns and waste your budget

Typical results

96North Candle Brand Grows 4x from $300k to $1.2m Revenue at 12% TACOS

Rob Sloan
Growth Manager
Read more
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Icy Bear Spends £12K on PPC to Generate £165K at 13X ROAS

Sara H.
E-commerce General Manager
Read more
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How we work

Step 1

Discovery & Research

We’ll thoroughly analyse the Education industry and your competitors to identify growth opportunities and areas for improvement.

Step 2

Strategy & Execution

Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.

Step 3

Measurement & Analysis

We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.

Drive more leads and hit your revenue targets with Education PPC services without wasting time or budget.

Free Video PPC Audit for Your Education Business

We’ll identify key areas for improvement and provide actionable recommendations to boost your PPC campaigns and drive more customers and sales.

Who you’ll work with

Each one of our team members has their own deep sector specific expertise
from eCom beverages all the way to cybersecurity

Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

Aman Ghataura
Head of Growth
Aman Ghataura
Head of Growth

Rob has a masters degree in journalism and is our lead growth manager. He’s worked with over 15 e-commerce brands across SEO, PPC, and Amazon.

Rob Sloan
Growth Manager
Rob Sloan
Growth Manager

FAQ

Can you guarantee specific results for my Education business’s PPC campaigns?
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While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.

How do you ensure that my Education PPC campaigns are targeting the right audience?
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We conduct in-depth research on the Education industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.

What types of Education PPC campaigns do you offer?
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We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.

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