Running an energy efficiency business comes with enough challenges. Marketing shouldn’t be one of them. If you’re tired of DIY SEO that goes nowhere or generic agencies that don’t understand your niche, you’re not alone. This list pulls together the top SEO companies that actually get energy efficiency contractors. These aren’t cookie-cutter marketers – they’re agencies that know how to rank insulation experts, solar installers, energy auditors, and HVAC pros in local and national search results. Whether you’re trying to dominate Google Maps in your city or get found for high-intent keywords across your region, these companies are built to help contractors like you grow.
1. NUOPTIMA
At NUOPTIMA, we specialize in SEO that actually moves the needle, and if you’re an energy efficiency contractor looking to attract more leads, we might just be the team you’ve been missing. We work with businesses that want to grow smart, not just fast, and we build strategies that connect you with people actively searching for the services you offer.
Whether you’re selling high-efficiency HVAC systems, home energy audits, solar upgrades, or insulation solutions, SEO plays a huge role in how your customers find you online. That’s where we come in. We don’t believe in generic marketing. Everything we do is tailored to your goals, your region, and the way your ideal customers search. And yes, we track everything, so you’re never left wondering where your leads are coming from or whether any of this is actually working. (Spoiler: It will.)
Key Highlights:
- We focus on bottom-funnel traffic, that means people already searching for what you do
- Our strategies are custom-built, not copy-pasted from other industries
- We use SEO to lower your customer acquisition costs and increase lead quality
- You’ll always have access to real performance data, not just fluff reports
- If we don’t believe we can help, we’ll tell you- straight up
Services:
- Full site audits to find what’s hurting or helping your visibility
- Deep keyword research around energy efficiency services in your region
- Local SEO to make sure you show up in “near me” and map searches
- On-page content optimization to explain your services clearly and convert visitors
- Technical SEO (site speed, mobile optimization, structured data, etc.)
- Link building that builds credibility and trust with Google
- Reporting dashboards that make sense, no jargon
Contact Information:
- Website: nuoptima.com
- Email: [email protected]
- Address: 99 Wall Street #2394, New York, NY 10005, United States
- LinkedIn: www.linkedin.com/company/nuoptima
2. Nozak Consulting
Nozak works with insulation contractors, but honestly, their approach makes a lot of sense for anyone in the energy efficiency world. Their whole deal is helping contractors explain to homeowners why insulation matters, which isn’t always obvious until you’re dealing with cold rooms, high bills, or a draft you can’t find. They help bridge that gap with content and SEO that connects those problems to actual solutions.
They don’t just focus on ranking in Google. They build websites that feel trustworthy and put out blog posts, videos, and social content that explains stuff in a way regular people can understand. They also help run ads, design logos, and create follow-up emails, basically giving contractors a full digital presence that works together instead of being all over the place.
Key Highlights:
- Helps explain insulation benefits in plain terms
- Focuses on seasonal messaging and homeowner education
- Knows how to rebuild sites that were messed up by bad SEO
- Covers everything from SEO to branding and content
- Understands trust is a big part of getting into someone’s home
Services:
- Website design for insulation and energy services
- Local SEO targeting comfort and energy cost keywords
- Educational blog posts and videos
- Social media management
- PPC ads and landing pages
- Logo and brand design
- Project photography and video walkthroughs
- Email marketing for follow-ups and seasonal promos
Contact Information:
- Website: nozakconsulting.com
- Phone: (918) 947-9559
- Email: [email protected]
- Address: Nozak Consulting, 6931 S. 66th E Ave Suite 105 Tulsa, OK 74133
- LinkedIn: www.linkedin.com/company/nozak-consulting
- Facebook: www.facebook.com/Nozakconsulting
- Instagram: www.instagram.com/nozakconsulting
- X (Twitter): x.com/NozakConsulting
3. ThatWare
ThatWare mostly works with HVAC companies, but what they offer overlaps a lot with other energy efficiency services. They go pretty deep into the SEO side of things: lots of competitor analysis, keyword research, all that, but they also focus on making your site actually usable. Think fast loading times, clean layout, mobile-friendly stuff, and making sure it works well for people, not just search engines.
They put a lot of attention into local search results too. So if you’re trying to show up when someone in your area Googles “AC repair” or “energy-efficient HVAC,” that’s kind of their bread and butter. They also create blog posts and videos that help explain your services, which is useful since not everyone really understands how this stuff works until it’s put in plain language.
Key Highlights:
- Mix of traditional SEO and AI-driven tools
- Focused on helping you show up in your service area
- Builds blog and video content to explain what you do
- Makes sure your site works well on mobile
- Tracks how keywords are performing and helps manage reviews
Services:
- Local SEO for HVAC and energy efficiency companies
- Google Business Profile optimization
- On-page SEO (site speed, structure, titles, etc.)
- Blog content and explainer videos
- Mobile and user experience optimization
- Link building
- Reputation management (review monitoring and response)
- Keyword tracking and analytics
Contact Information:
- Website: thatware.co
- Phone: +91-7044080698
- Email: [email protected]
- Address: 71-75 Shelton Street Covent Garden London WC2H 9JQ ENGLAND
- LinkedIn:www.linkedin.com/in/tuhin-banik
- Facebook: www.facebook.com/thatware
- Instagram: www.instagram.com/thatware.co
4. PageTraffic
PageTraffic does SEO for solar contractors, which makes sense since that space is getting more competitive by the day. Their main thing is helping companies show up locally when people search for stuff like “solar installation near me” or “solar panel contractor.” They dig into what your competitors are doing, look at which keywords actually bring in traffic, and then help you get your name in those same spots.
They’ve got a few different plans depending on how big your service area is and how tough the local competition is. It’s not anything flashy, they just focus on the basics that actually move the needle: optimizing your Google profile, fixing up your site, building some links, and writing blog posts that make sense for your audience. It’s more of a structured setup than a custom one, but it covers the essentials.
Key Highlights:
- Plans are based on how competitive your location is
- Focused on helping you show up in local search and Google Maps
- Includes regular updates and keyword tracking
- Offers website fixes like internal links and schema
- Builds out citations and local links to boost trust
Services:
- Local SEO audits
- Google Business Profile setup and updates
- Website SEO (titles, content, internal linking)
- Local citation building
- Blog posts and guest content
- Press release writing
- Image optimization for local search
- Monthly reports with keyword rankings
Contact Information:
- Website: www.pagetraffic.com
- Phone: 800-718-7603
- Email: [email protected]
- Address: 1024 N Western Ave Chicago, IL 60622
- Facebook: www.facebook.com/pagetrafficinc
- X (Twitter): x.com/pagetraffic
5. ServiceHawk
ServiceHawk works mostly with HVAC businesses, and while they don’t shout about energy efficiency specifically, a lot of what they do lines up with what contractors in that space actually need. Their thing is SEO – helping companies get found online by people in their area who are already looking for services like repairs, installs, or maintenance.
They focus pretty hard on local search, which makes sense for this industry. They’ll clean up your Google Business listing, fix technical issues on your site, and help you show up in the map pack, that section of Google search results where people usually click first. There’s also a solid content strategy built in, so they’re not just checking boxes, they’re writing stuff that actually makes sense to homeowners.
Key Highlights:
- Works mostly with HVAC and home service companies
- Focused on local search visibility and organic leads
- Helps clean up technical SEO issues
- Updates and manages your Google Business Profile
- Builds content around real customer search terms
Services:
- Local SEO and map optimization
- Technical SEO and site cleanup
- Keyword research and blog content
- Google Analytics and traffic tracking
- On-page SEO fixes and page updates
- Link building and citation work
Contact Information:
- Website: servicehawk.io
- Phone: 888) 967-1377
6. Easy Mode Media
Easy Mode Media is built for solar contractors, and that’s all they do. So if you’re working in solar or offering energy efficiency solutions tied to solar installs, this one’s probably worth a look. The guy who runs it, Ben, used to be an electrician, so the language and approach here feel a bit more down-to-earth. He gets the day-to-day of working in the trades, which is a refreshing change from most agencies.
They offer SEO that’s built around your actual service area and goals, not just random traffic. And unlike most places, they’ll rebuild your website if it’s not up to par, no extra charge. You also get clear reports that show where leads are coming from, so you’re not guessing whether it’s working or not. Plus, they’ve got a hard line on ROI: if you don’t get at least 3x back, they keep working until you do.
Key Highlights:
- Only works with solar companies
- No long contracts, you can cancel any time
- Includes a free website build if needed
- Focused on ranking for high-intent solar keywords
- Everything is tracked: leads, ROI, conversions
Services:
- Local SEO and area-based targeting
- Website rebuilds and optimization
- On-page SEO and performance fixes
- Keyword research for solar-related terms
- Review generation and reputation building
- Backlink outreach within the solar industry
- Monthly lead tracking and reporting
Contact Information:
- Website: easymodemedia.com
- Phone: +1.587.200.7932
- LinkedIn: www.linkedin.com/company/easy-mode-media
- Facebook: www.facebook.com/EasyModeMedia
7. ROI Minds
ROI Minds is a broader digital agency, but they’ve worked with a lot of HVAC and service-based companies, including those doing energy efficiency work. Their style is all about data and customization. They don’t just use one SEO strategy for everyone. Instead, they build campaigns around where your customers are, what they’re searching for, and what kind of leads you actually want to get.
They’re big on local SEO and map rankings, which is where most homeowners find contractors. They also use call tracking and heatmaps to figure out what’s working on your site and what’s just taking up space. For energy efficiency contractors, that kind of feedback can help you stop wasting money on bad traffic and focus more on what brings actual calls and jobs.
Key Highlights:
- Strong background in local service-based SEO
- Uses real-time dashboards and heatmaps
- Builds landing pages targeting city-specific keywords
- Optimizes mobile experience to capture more leads
- Clear reporting so you can track actual results
Services:
- Custom SEO strategies for local contractors
- Local landing page creation and optimization
- Google Maps and local listing updates
- Keyword research and seasonal campaign support
- On-page SEO, internal links, and structure cleanup
- Lead tracking and performance reports
Contact Information:
- Website: roiminds.com
- Phone: +91-7719515611
- Email: [email protected]
- Address: 4TH FLOOR, D-190, PHASE 8B, MOHALI, PUNJAB, 160055, INDIA
- LinkedIn: www.linkedin.com/company/roiminds
- Facebook: www.facebook.com/roiminds
- Instagram: www.instagram.com/roiminds
- X (Twitter): x.com/roiminds
8. OuterBox
OuterBox isn’t just another generic SEO agency, they’ve been in the game for a long time and have done a lot of work with HVAC companies. And while their focus is mostly HVAC, their services definitely make sense for energy efficiency contractors too. Whether you’re helping homeowners cut energy bills through better insulation, high-efficiency systems, or smarter HVAC upgrades, the goal is still the same: get found online by the people who are already searching for what you do.
They take care of the whole SEO process: from keyword research to technical cleanup, but the part that stands out is how they tailor everything to fit your region and the way your business actually works. They know HVAC and energy-related services are often seasonal and very location-based, so they build a strategy that helps you show up when and where it matters most. You won’t find a cookie-cutter approach here; they look at what potential customers are searching for in your area and make sure your site shows up in those results.
Key Highlights:
- Experience working with HVAC and related home service businesses
- Experienced with SEO for local and seasonal industries like energy efficiency
- Builds strategies based on your service area and real search demand
- Covers both content and technical SEO in one package
- Provides clear monthly reports and lead tracking
Services:
- Local SEO and keyword targeting based on your service area
- Technical SEO (site speed, structure, mobile optimization)
- On-page content editing and optimization
- Link building from HVAC/energy-related sites
- Monthly SEO performance reporting
- Google Maps and regional visibility improvements
Contact Information:
- Website: www.outerboxdesign.com
- Phone: 1-866-865-4556
- LinkedIn: www.linkedin.com/company/outerbox
- Facebook: www.facebook.com/OuterBox
- Instagram: www.instagram.com/outerbox
- X (Twitter): x.com/outerbox
Final Thoughts
At the end of the day, finding the best SEO company isn’t about picking the flashiest name or whoever promises the fastest results. It’s about teaming up with a group that actually gets your industry, someone who understands how homeowners search for energy-efficient solutions, and how to turn that search traffic into real leads and booked jobs.
Whether you specialize in solar panels, HVAC upgrades, insulation, or home energy audits, your SEO partner should feel like an extension of your business, not just another vendor. The companies we’ve highlighted in this list all bring something valuable to the table, but the best fit for you will depend on your goals, your market, and the kind of relationship you want to build.
