Search engines are changing fast, and generative AI is shaking things up. People aren’t just typing queries into Google anymore-they’re asking AI tools like ChatGPT or Perplexity for answers. That’s where generative engine optimization (GEO) comes in, helping businesses get noticed in these new AI-driven spaces. In the UK, several agencies are stepping up, blending traditional SEO with GEO to keep brands visible. Here’s a look at some of those companies, what they do, and how they approach this evolving field.
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1. Nuoptima
We operate as a digital marketing agency focusing on helping founder-led businesses grow through targeted strategies. Our work centers on using data-driven methods to improve search visibility and drive sales, particularly for clients in sectors like ecommerce, healthcare, and SaaS. We prioritize practical approaches, combining SEO, content creation, and technical optimization to meet client needs.
Our services are designed to align with how search engines and users interact with online content. We emphasize building high-quality backlinks, creating engaging content, and ensuring websites are technically sound to improve rankings and conversions. By tailoring strategies to specific industries, we aim to help clients achieve measurable outcomes in their digital presence.
Key Highlights:
- Focuses on founder-led businesses
- Serves sectors like ecommerce, healthcare, and SaaS
- Emphasizes data-driven marketing strategies
- Combines AI insights with human expertise
Services:
- Search engine optimization
- Link building
- Content marketing
- Technical SEO
- International SEO
Contact Information:
- Website: nuoptima.com
- Email: [email protected]
- Address: 1 Beauchamp Court, 10 Victors Way, EN5 5TZ, Barnet, United Kingdom
- LinkedIn: www.linkedin.com/company/nuoptima
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2. Eskimoz
Eskimoz, a UK-based digital marketing agency, began its journey in 2010, founded by Andréa Bensaid. Initially focused on SEO, the agency quickly carved out a niche in Google penalty recovery by 2012, helping businesses navigate complex search engine challenges. Over the years, Eskimoz expanded its footprint, launching a Spanish agency in 2020 and acquiring the British agency Digital Uncut in 2022, alongside an Italian agency, Sembox, in 2021, to broaden its European presence.
The agency emphasizes a data-driven approach, incorporating SEO, paid media, content creation, and data analytics into its offerings. Eskimoz also established an academy in 2018 to train SEO consultants, reflecting a commitment to developing expertise within the industry. The agency’s operations are supported by proprietary tools designed to enhance SEO and PPC performance, ensuring campaigns are tailored to specific market needs.
Key Highlights:
- Founded in 2010 by Andréa Bensaid
- Specializes in Google penalty recovery since 2012
- Launched an academy in 2018 for training SEO consultants
- Expanded internationally with acquisitions in Italy (2021) and the UK (2022)
- Diversified services to include paid media in 2021
Services:
- Multilingual SEO
- Multilingual PPC
- Content creation
- Data analytics
Contact Information:
- Website: www.eskimoz.co.uk
- Phone:+44 204 525 5581
- Email: [email protected]
- Address: 225 Shoreditch High Street, E1 6PJ
- LinkedIn: www.linkedin.com/company/eskimoz
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3. BrightEdge
BrightEdge, established in 2007 by Jim Yu and Lemuel Park, operates as an enterprise SEO marketing company with offices in multiple cities, including London. The company focuses on transforming online content into measurable business outcomes, such as increased traffic and engagement, through a platform powered by AI and machine learning. By crawling the web and collecting first-party data, BrightEdge provides real-time insights into digital content performance across various channels like search, social, and mobile.
The platform integrates keyword research, AI-driven automation, and comprehensive reporting tools to support businesses in optimizing their online presence. BrightEdge also emphasizes customer success, with a dedicated team of search experts working closely with clients to develop and execute strategies that drive organic results. The company serves a wide range of industries, catering to both large enterprises and smaller brands.
Key Highlights:
- Founded in 2007 by Jim Yu and Lemuel Park
- Operates offices in multiple cities, including London
- Utilizes AI and machine learning for real-time content performance measurement
- Focuses on transforming online content into measurable business results
- Provides dedicated customer success support for strategy execution
Services:
- Enterprise SEO
- Content performance marketing
- Keyword research
- AI-driven optimization and automation
- Comprehensive reporting and analytics
Contact Information:
- Website: www.brightedge.com
- Phone: (800) 578-8023
- Address: 136 High Holborn, 4th Floor, London, WC1V 6PX
- LinkedIn: www.linkedin.com/company/brightedge
- Facebook: www.facebook.com/seoplatform
- Twitter: x.com/brightedge
4. Netpeak
Netpeak, originating in Ukraine in 2006, has grown into a marketing agency with a presence in Asian, EU, and US markets. Starting as a group of SEO and PPC specialists, the agency has expanded its expertise to cover a wide range of marketing needs, including brand management, customer acquisition, and analytics. Netpeak focuses on delivering cost-effective, data-driven solutions for mid-size and large businesses, prioritizing long-term growth over short-term gains.
The agency develops proprietary tools like Serpstat, Ringostat, Netpeak Spider, Netpeak Checker, and AcademyOcean to enhance marketing efficiency. These tools support tasks such as competitor analysis, SEO audits, call tracking, and online course management. Netpeak also emphasizes transparent communication and compliance with regulations like GDPR and CCPA, ensuring clients have clear insights into their marketing plans and results.
Key Highlights:
- Established in 2006 in Ukraine
- Expanded into Asian, EU, and US markets
- Develops proprietary marketing tools for enhanced performance
- Focuses on long-term business growth and cost efficiency
- Prioritizes transparency and regulatory compliance
Services:
- SEO and PPC
- Brand management
- Customer acquisition and retention
- Analytics and reporting
- Marketing automation and optimization
Contact Information:
- Website: netpeak.net
- Phone: +442036274618
- Email: [email protected]
- Address: 41 Devonshire Street, Ground Floor, London, United Kingdom, W1G 7AJ
- LinkedIn: www.linkedin.com/company/netpeak
- Facebook: www.facebook.com/netpeak
- Twitter: x.com/Netpeak_en
- Instagram: www.instagram.com/netpeak_net
5. Publicis Sapient
Publicis Sapient, operating as the digital transformation hub of Publicis Groupe, focuses on helping companies and public sector organizations adapt to technological and cultural shifts. Founded with a mission to elevate customer experiences, the agency combines strategy, consulting, and engineering to modernize operations and unlock value through data and technology. With a startup mindset, Publicis Sapient works to deliver agile solutions that meet evolving customer expectations across various industries.
The agency emphasizes a people-first approach, fostering collaboration and creativity to drive digital transformation. By integrating capabilities like AI and data analytics, Publicis Sapient supports clients in building strategies that enhance customer engagement and operational efficiency. Offices in multiple cities, including London, enable the agency to serve a diverse range of clients while maintaining a focus on innovation and problem-solving.
Key Highlights:
- Operates as the digital transformation hub of Publicis Groupe
- Combines strategy, consulting, and engineering for digital transformation
- Maintains offices in multiple cities, including London
- Emphasizes a startup mindset and agile methods
- Prioritizes diversity, equity, and inclusion in operations
Services:
- Digital business transformation
- Customer experience enhancement
- Technology and data solutions
- Strategy and consulting
- AI-powered transformation
Contact Information:
- Website: www.publicissapient.com
- Phone: +44-20-7786-4500
- Address: Turnmills, 63 Turnmill Street, London, EC1M 5RR, United Kingdom
- LinkedIn: www.linkedin.com/company/publicissapient
- Facebook: www.facebook.com/publicissapient
- Instagram: www.instagram.com/publicissapient
6. Accenture
Accenture, a consulting firm with a presence in London, works to deliver value across industries by combining technology, data, and AI with human ingenuity. Established with a focus on reinvention, the agency helps clients navigate change through strategies that enhance resilience and growth. Accenture’s approach integrates consulting, technology, and operations to address complex business challenges, with a commitment to sustainability and responsible business practices.
The agency collaborates with clients across various sectors, offering tailored solutions that leverage AI and robotics to optimize operations and customer engagement. With a strong emphasis on innovation, Accenture partners with organizations to develop strategies that align with industry trends and regulatory requirements. The firm’s operations in multiple cities support its ability to deliver comprehensive services to a diverse client base.
Key Highlights:
- Focuses on delivering value through technology and AI
- Operates in multiple cities, including London
- Integrates consulting, technology, and operations
- Commits to sustainability and responsible business practices
- Partners with organizations to address industry trends
Services:
- Strategy and consulting
- Technology solutions
- AI and robotics integration
- Operations optimization
- Sustainability initiatives
Contact Information:
- Website: www.accenture.com
- Phone: +441215162501
- Address: Cornerblock, 2 Cornwall Street, Birmingham, West Midlands, United Kingdom, B3 2DX
7. Blue Array
Blue Array, founded in 2015 by Simon Schnieders, specializes in organic search with offices in Reading and London. The agency operates as a hybrid of consultancy and agency, a model it calls “consulgency,” blending personalized attention with scalable SEO strategies. Blue Array focuses on delivering measurable results through organic search, digital PR, and content, catering to both startups and established brands across various industries.
The agency’s operations are guided by core values like transparency, collaboration, and integrity, which shape its client relationships and internal culture. Blue Array also develops tailored training programs and offers a weekly newsletter to share insights on organic search trends. As a certified B Corp, the agency aligns its work with social and environmental responsibility, aiming to create a positive impact through its services.
Key Highlights:
- Founded in 2015 by Simon Schnieders
- Maintains offices in Reading and London
- Certified as a B Corp for social and environmental responsibility
- Publishes a weekly organic search newsletter
Services:
- Organic search optimization
- Digital PR
- Content creation
- Generative engine optimization
- Organic search audits
- Technical SEO support
- SEO training
- Conversion rate optimization
- App store optimization
Contact Information:
- Website: www.bluearray.co.uk
- Phone: 0800 0119 123
- Email: [email protected]
- Address: 86-90 Paul Street, 3rd Floor, London, EC2A 4NE
- LinkedIn: www.linkedin.com/company/blue-array-ltd
- Facebook: www.facebook.com/bluearray
- Twitter: x.com/bluearrayseo
8. Brafton
Brafton, a content marketing agency operating in the UK, focuses on creating SEO-driven content to support businesses, particularly in B2B markets. Since its inception in 2008, the agency has developed a platform that integrates content creation, strategy, and distribution to guide prospects through the buyer’s journey. With offices in Europe and North America, Brafton combines creative expertise with data-driven approaches to produce content like blogs, eBooks, and videos tailored to client needs.
The agency employs a range of specialists, including writers, designers, and strategists, to deliver customized marketing solutions. Brafton’s proprietary content marketing platform simplifies the process of planning and measuring campaign performance, emphasizing technical SEO and social media strategies to enhance visibility. The agency also prioritizes ongoing tracking and optimization to align content with business goals, ensuring effective engagement with target audiences.
Key Highlights:
- Established in 2008 with operations in Europe and North America
- Develops a proprietary content marketing platform
- Specializes in B2B content marketing
- Employs a range of creative and strategic specialists
- Focuses on data-driven content strategies
Services:
- Blog content creation
- eBooks and white papers
- Infographics and asset design
- Video production and animation
- Newsletters and email copy
- Case studies and website copy
- Technical SEO
- Social media and PPC
- Marketing automation
Contact Information:
- Website: www.brafton.co.uk
- Phone: +44 20 7072 1176
- Email: [email protected]
- Address: 2-5 Croxted Mews 286/288 Croxted Road, London, England, SE24 9DA
- LinkedIn: www.linkedin.com/company/brafton
- Facebook: www.facebook.com/Brafton
- Twitter: x.com/brafton
- Instagram: www.instagram.com/brafton
9. Catalyst
Catalyst, a UK-based digital marketing agency, provides a range of services across seven specialized divisions, including SEO, PPC, and content marketing. The agency works with businesses at various growth stages, offering tailored strategies to support lead generation, website development, and market expansion. Catalyst emphasizes a data-driven approach, conducting thorough research to build marketing plans that align with client objectives.
The agency collaborates closely with clients, either supplementing existing marketing staff or acting as a full marketing department. Catalyst’s services include website optimization, CRM management, and PR, with a focus on creating strategies that adapt to market changes. As HubSpot Diamond Partners, the agency integrates CRM solutions to enhance lead nurturing and conversion, ensuring clients receive practical, results-oriented support.
Key Highlights:
- Operates seven specialized divisions for digital marketing
- Acts as a full marketing department or supplements existing staff
- Holds HubSpot Diamond Partner status
- Focuses on data-driven marketing strategies
- Supports businesses at various growth stages
Services:
- Digital marketing strategy
- SEO and PPC
- Content marketing
- Social media
- Website design and optimization
- CRM management
- Public relations
- Conversion rate optimization
Contact Information:
- Website: www.wearecatalyst.co.uk
- Phone: 0203 859 3462
- Address: Piano House, 9 Brighton Terrace Brixton, London, SW9 8DJ
- LinkedIn: www.linkedin.com/company/we-are-catalyst
- Facebook: www.facebook.com/CatalystMarketingUK
- Twitter: x.com/catalystGDM
- Instagram: www.instagram.com/wearecatalyst.co.uk
10. Exposure Ninja
Exposure Ninja, founded in 2012 by Tim Cameron-Kitchen, is a UK digital marketing agency with a focus on SEO, content marketing, and paid media. Initially inspired by helping a local business improve its online presence, the agency has grown into a fully remote operation, serving clients across various industries. In 2024, leadership transitioned to Charlie Marchant as CEO, with the founder remaining actively involved.
The agency produces content such as blogs, eBooks, and website copy, alongside offering services like PPC and website development. Exposure Ninja emphasizes transparency and inclusivity, maintaining a diverse workforce and B Corp certification to reflect its commitment to social and environmental responsibility. The agency also shares industry insights through a bestselling SEO book and regular video reviews, aiming to educate clients and marketers.
Key Highlights:
- Founded in 2012 by Tim Cameron-Kitchen
- Transitioned to a fully remote operation
- Certified as a B Corp
- Publishes a bestselling SEO book
- Leadership transitioned to Charlie Marchant in 2024
Services:
- SEO
- Content marketing
- PPC and paid social ads
- Email marketing
- Website development
- Conversion rate optimization
- Branding and positioning
Contact Information:
- Website: exposureninja.com
- Phone: +44 115 896 2348
- Email: [email protected]
- Address: Eagle House, 163 City Road, London, ECV1 1NR
- LinkedIn: www.linkedin.com/company/exposure-ninja
- Facebook: www.facebook.com/ExposureNinja
- Twitter: x.com/exposureninja
- Instagram: www.instagram.com/exposureninja
11. AccuraCast
AccuraCast, based in London, has been providing digital marketing services since its founding in 2004. The agency focuses on helping businesses expand their online presence through strategies tailored for international markets. With a strong emphasis on data-driven approaches, AccuraCast integrates AI-powered solutions, social media, and search optimization to support clients across various industries, including sports, travel, and finance.
The agency offers multilingual marketing services, ensuring campaigns resonate with diverse audiences. AccuraCast has adapted to evolving digital trends by incorporating advanced tracking and AI-based technologies into its offerings. With offices in London and Madrid, the agency maintains a practical approach to delivering measurable outcomes for clients ranging from startups to established brands.
Key Highlights:
- Founded in 2004 in London
- Operates additional offices in Madrid
- Incorporates AI-based technologies in marketing strategies
- Provides multilingual marketing services
- Serves industries like sports, travel, and finance
Services:
- Digital advertising
- Social media marketing
- Search engine optimization
- AI marketing strategies
- Programmatic advertising
- Multilingual link building
Contact Information:
- Website: www.accuracast.com
- Phone: +44 203 371 8155
- Email: [email protected]
- Address: Unit 6, 102 Camley Street, London N1C 4PF, United Kingdom
- LinkedIn: www.linkedin.com/company/accuracast
- Facebook: www.facebook.com/AccuraCast
- Twitter: x.com/AccuraCast
- Instagram: www.instagram.com/accuracast
12. Anicca Digital
Anicca Digital, established in Leicester in 2007, focuses on delivering digital marketing solutions for both B2B and B2C clients. The agency uses its proprietary A10 Marketing Framework to create tailored strategies that align with client goals, emphasizing SEO, paid media, and content marketing. Anicca Digital also provides training programs, including government-funded Skills Bootcamps, to share expertise in digital marketing trends and techniques.
The agency maintains partnerships with platforms like Google, Meta, and Microsoft, ensuring its strategies are informed by industry standards. Anicca Digital’s services extend to social media, digital PR, and analytics, with a focus on adapting to the changing digital landscape. The agency’s commitment to education is evident through its webinars, conferences, and bespoke training sessions for businesses.
Key Highlights:
- Established in 2007 in Leicester
- Uses the A10 Marketing Framework for strategy development
- Partners with Google, Meta, and Microsoft
- Offers government-funded Skills Bootcamps
- Hosts webinars and an annual conference
Services:
- SEO
- Paid media
- Content marketing
- Digital PR
- Social media campaigns
- Analytics and data services
- Ecommerce shopping solutions
- Marketing training
Contact Information:
- Website: anicca.co.uk
- Phone: 0116 254 7224
- Email: [email protected]
- Address: Anicca Digital, 1 Abbey Gate, Leicester, LE4 0AA
- LinkedIn: www.linkedin.com/company/anicca-digital
- Facebook: www.facebook.com/aniccadigital
- Twitter: x.com/aniccadigital
- Instagram: www.instagram.com/anicca_digital
13. Virtuance Digital
Virtuance Digital is a UK-based agency that integrates AI-driven technologies into its digital marketing services. Evolving from the founder’s earlier venture, Influxbot, the agency draws on experience in conversational AI and data science to craft strategies for sectors like education, healthcare, and finance. Virtuance Digital focuses on creating personalized campaigns that optimize customer journeys through advanced analytics and machine learning.
The agency combines human creativity with AI tools to deliver content and strategies that enhance search visibility and engagement. Services include generative engine optimization, automated PPC, and predictive analytics, tailored to meet specific client needs. Virtuance Digital emphasizes a practical approach, aiming to help brands navigate the complexities of modern digital marketing with clear, actionable solutions.
Key Highlights:
- Specializes in AI-driven marketing solutions
- Serves sectors like education, healthcare, and finance
- Combines human creativity with AI technologies
- Focuses on personalized campaign strategies
Services:
- Generative engine optimization
- Automated PPC
- Predictive analytics
- AI-powered content creation
- Smart social media strategies
- Conversion rate optimization
Contact Information:
- Website: virtuance.co.uk
- Phone: +44 7852 620882
- Email: [email protected]
14. ClickSlice
ClickSlice, established in 2016 by Joshua George, is a London-based agency specializing in ecommerce growth through SEO and digital marketing strategies. Initially focused on SEO, the agency expanded its offerings in 2024 to include web design, digital PR, and conversion rate optimization. ClickSlice emphasizes transparency and data-driven decisions, aiming to deliver measurable results for clients across various industries.
The agency provides a structured process that begins with in-depth research and client consultations to tailor strategies effectively. ClickSlice also offers training and educational resources, including a podcast and online courses, to share insights on SEO and ecommerce trends. With a commitment to flexibility, the agency avoids long-term contracts, allowing clients to engage based on ongoing results.
Key Highlights:
- Founded in 2016 by Joshua George
- Expanded into a full-service ecommerce growth agency in 2024
- Provides SEO training for the UK government
- Offers a podcast focused on ecommerce strategies
- Avoids long-term client contracts
Services:
- Search engine optimization
- Generative engine optimization
- Paid advertising
- Digital PR
- Conversion rate optimization
- Web design and development
- Content creation
Contact Information:
- Website: www.clickslice.co.uk
- Phone: 020 3287 3638
- Email: [email protected]
- Address: Studio 10 Shoreditch Stables 138 Kingsland Rd Hoxton, London E2 8DY
15. Libatech
Libatech, a UK-based digital marketing and web design agency, focuses on creating customized solutions to enhance brand visibility online. The agency combines expertise in web development and digital marketing to support businesses in building functional and engaging digital presences. With a strong emphasis on modern technologies, Libatech delivers services tailored to client goals, ranging from ecommerce platforms to mobile applications.
The agency works with clients to develop strategies that align with their specific needs, incorporating SEO, social media, and ad management. Libatech’s approach prioritizes creativity and functionality, ensuring that websites and campaigns resonate with target audiences. Recognized for its work through industry awards, the agency serves a variety of businesses, helping them navigate the digital landscape effectively.
Key Highlights:
- Specializes in web design and digital marketing
- Utilizes modern web technologies
- Received industry recognition through awards
- Focuses on customized solutions for clients
- Supports businesses across various sectors
Services:
- Custom website design
- Ecommerce web design
- WordPress web design
- Web application development
- Mobile application development
- Search engine optimization
- Meta Ads management
- Brand reputation management
- Social media management
- Google Ads management
Contact Information:
- Website: libatech.co.uk
- Phone: +44 7784 921707
- Email: [email protected]
- Address: 20-22 Wenlock Road, London, England, N1 7GU
- LinkedIn: www.linkedin.com/company/libatech-ltd
- Facebook: www.facebook.com/libatechltd20
- Instagram: www.instagram.com/libatech_ltd
Conclusion
The world of search is shifting, and generative AI is at the heart of it. UK agencies like those we’ve covered are navigating this change, blending classic SEO with new strategies to help brands show up in AI-driven results. Whether it’s crafting content for ChatGPT or optimizing for Google’s AI Overviews, these companies focus on practical, tailored solutions. Businesses looking to stay visible in this evolving landscape have solid options to explore, each with its own approach to tackling the challenges of generative search.
