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Top 10 Books for SaaS Founders

Top 10 Books for SaaS Founders

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Building and growing a SaaS business in a competitive and tech-advanced market has its own unique challenges. It requires more than just technical skills—it demands strategic insight, resilience, and a deep understanding of market dynamics. To help navigate these complexities, we’ve put together a list of books specifically for SaaS founders. 

These SaaS books are designed to provide entrepreneurs with the knowledge they need to build strong SaaS companies, make informed decisions, and take their businesses to new levels. Covering topics from developing leadership skills to networking and innovation, these books offer valuable wisdom and practical advice. Whether you’re starting your first venture or aiming to refine your approach, these resources are essential for success in the ever-changing world of SaaS.

Without further ado, let’s get into our list of recommended books for SaaS business founders, starting with $100M leads by Alex Hormozi. 

1. $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi

An image of the cover of the ‘$100m leads’ book by Alex Hormozi as one of the top SaaS books to read for SaaS founders.

Ever wondered how some businesses turn lead generation into an art form? Alex Hormozi’s ‘$100M Leads’ unpacks the secrets to attracting leads like a magnet, transforming the way you think about marketing and sales. This SaaS book is your playbook, revealing how Hormozi went from being broke to amassing $200 million. Dive into strategies that cover everything from generating referrals to launching successful ad campaigns. This isn’t just theory; it’s a step-by-step guide filled with real-life tactics that can turn prospects into buyers. Perfect for entrepreneurs hungry to see their lead generation numbers soar.

Application to SaaS Founders: Although the book doesn’t delve deeply into software-specific case studies—given that Hormozi’s background isn’t primarily in SaaS (despite his investments in the field, such as with Skool)—it is nonetheless a treasure trove of lead generation secrets. 

Implementing his strategies can drastically increase visibility and customer acquisition for software products. By focusing on creating compelling offers and leveraging both digital and human networks, SaaS businesses can achieve scalable growth. This book encourages founders to think creatively about marketing, moving beyond traditional channels to explore methods that can significantly amplify lead generation efforts.

Criticism & Counterpoint: Critics might argue that ‘$100M Leads’ focuses heavily on aggressive growth tactics that may not align with all business models or ethical marketing practices. However, for those willing to adapt these strategies to fit their values and market, the potential rewards are significant.

Top Quote: “A person who pays with their time now is more likely to pay with their money later.” 

This quote highlights the essence of building value-first relationships with potential customers. For SaaS founders, it underscores the importance of engaging users early, offering them valuable experiences or knowledge, and nurturing these interactions. 

2. The Power Law: Venture Capital and the Art of Disruption by Sebastian Mallaby

An image of the cover of the ‘The Power Law’ book by Sebastian Mallaby as one of the must-read SaaS books.

In a world where a few big bets can shape the future of technology and business, ‘The Power Law’ by Sebastian Mallaby offers a deep dive into the high-risk, high-reward world of venture capital.

Summary: Get ready to unlock the secrets of venture capital with ‘The Power Law.’ Sebastian Mallaby takes us behind the scenes of how VCs fuel tech giants, turning bold bets into massive returns. Through captivating tales of triumph and caution, discover the strategies shaping our digital world. This SaaS book offers an in-depth exploration into the high-stakes world of funding the future. 

Application to SaaS Founders: SaaS founders can gain critical insights into navigating the venture capital landscape from ‘The Power Law.’ By understanding the history and dynamics of venture capital, founders can make informed decisions about whether to pursue venture funding or bootstrap their ventures. 

If you choose to raise capital, Mallaby’s analysis provides a roadmap for engaging with VCs, pitching effectively, and leveraging venture capital to drive exponential growth.

Criticism & Counterpoint: While ‘The Power Law’ offers invaluable insights into the role of venture capital in tech innovation, critics argue that it may overly glorify VC successes without sufficiently addressing its failures and the broader impact on the startup ecosystem.

The emphasis on venture capital success might overshadow alternative funding paths and the viability of bootstrapped or self-funded models, particularly relevant for Micro SaaS companies or founders in regions without a strong VC ecosystem like the USA.

3. Dig Your Well Before You’re Thirsty: The Only Networking Book You’ll Ever Need by Harvey Mackay

An image of the cover of the ‘Dig Your Well Before You're Thirsty’ book by Harvey Mackay as one of the must-read SaaS books for SaaS business founders.

In a world where it’s not just what you know but who you know, ‘Dig Your Well Before You’re Thirsty’ is your essential guide to the why, when, and how of networking.

Summary: Networking is not just a buzzword. It’s your ladder to success, and Harvey Mackay’s ‘Dig Your Well Before You’re Thirsty’ shows you how to build meaningful connections long before you need them. Packed with actionable tips and Mackay’s own success stories, this is one of the best SaaS books to transform networking from a daunting task into a manageable and rewarding activity.

Application to SaaS Founders: Mackay’s networking principles are invaluable for building relationships with potential investors, partners, and customers. The book’s emphasis on proactive relationship building can help founders secure funding, forge strategic partnerships, and accelerate growth. It’s a reminder that in the tech world, your network can be your biggest asset.

Criticism & Counterpoint: Some critics argue that ‘Dig Your Well Before You’re Thirsty’ focuses too heavily on traditional networking methods, such as attending events and joining membership clubs. While it’s true that the book predates LinkedIn and the era of digital networking, its core philosophy remains relevant. It’s about the mindset and approach to networking rather than specific tools. Despite the outdated methods, this SaaS book remains one of the best reads on the art of networking.

Top Quote: “Networking is not a numbers game. The idea is not to see how many people you can meet; the idea is to compile a list of people you can count on.” 

This insight is vital as oftentimes, people add connections on LinkedIn for the sake of numbers or attend events while constantly scanning for the next conversation. The key takeaway, however, is that while you need to meet and know many people, only a few will make a significant difference in your life. It’s akin to kissing many frogs before finding the prince.

4. Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim C. Collins

An image of the cover of the ‘Good to Great’ book by Jim Collins as one of the best SaaS books to read.

Ever wonder why some companies make the leap from good to great while others falter? Jim C. Collins did more than just wonder; he uncovered the principles that can catapult a company into greatness. This book is a must-read for SaaS founders aiming to understand and implement the key factors that distinguish exceptional companies.

Summary: ‘Good to Great’ dives deep into what separates great companies from the rest. Through meticulous research, Collins identifies key factors such as disciplined people, thought, and action. He introduces the Hedgehog Concept, which emphasizes focusing on what you do best and sticking to it. 

The book is a masterclass in leadership, culture, and strategic thinking, backed by real-world examples. It’s a blueprint for SaaS founders aiming to transform their good companies into great ones.

Application to SaaS Founders: For SaaS founders, the book emphasizes honing in on your core product, deeply understanding your customer, and building a culture of discipline. At NUOPTIMA, for instance, this focus on disciplined growth and strategic customer targeting helped us double down on SaaS business founders as our Ideal Customer Persona.

Criticism & Counterpoint: Critics argue that ‘Good to Great’ focuses too much on larger, established companies, overlooking the agility and unique challenges of startups. Yet, its core principles of disciplined growth and strategic focus are universally applicable, offering a roadmap for SaaS startups aiming for long-term success.

Top Quote: A particularly poignant quote from the book is: “The good-to-great companies did not focus principally on what to do to become great; they focused equally on what not to do and what to stop doing.”

This quote challenges SaaS founders to not only pursue the right actions but also to be disciplined enough to avoid distractions that do not align with our core mission.

5. The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni

An image of the cover of the ‘The Five Dysfunctions of a Team’ book by Patrick M. Lencioni as one of the top books for SaaS business founders.

Think your startup’s biggest challenge is your competition? Think again. ‘The Five Dysfunctions of a Team’ by Patrick M. Lencioni reveals that the internal dynamics of your team can be your greatest hurdle—or your secret weapon.

Summary: Discover the core issues that hold teams back and learn how to overcome them, from building trust to embracing conflict. This SaaS book serves as a roadmap to creating a cohesive, effective team and is packed with insights and practical tools. It’s a game-changer for leaders and team members alike who are aiming for peak performance.

Application to SaaS Founders: For SaaS business founders, the lessons from ‘The Five Dysfunctions of a Team’ are invaluable. Building a cohesive team is as crucial as developing a groundbreaking product. This book offers a blueprint for creating a culture of trust and accountability, ensuring your team is aligned, engaged, and focused on achieving collective goals. It’s a must-read for founders who recognize that their team’s dynamics are foundational to their startup’s success.

Criticisms & Counterpoint: Critics of ‘The Five Dysfunctions of a Team’ point out that the fable format, while engaging, may oversimplify complex organizational dynamics, potentially underrepresenting the depth of real-world team dysfunction, especially in the context of remote work prevalent in the SaaS industry.

6. Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney

An image of the cover of the ‘Play Bigger’ book by Christopher Lochhead et al. as one of the best SaaS books to read.

This book is so impactful that it inspired one of our top articles, Category Leader Secrets, which is currently the top-ranking article for the term ‘category leader.’ It’s a must-read SaaS book that never fails to provide new insights.

Summary: Ready to not just compete but dominate? ‘Play Bigger’ teaches the art of category design, where you don’t just play the game—you change it. Learn from masters like Red Bull, Salesforce, Uber, and Apple on how to define and own your market. This book is a wake-up call to think bigger and bolder.

Application to SaaS Founders: ‘Play Bigger’ is a manifesto for SaaS business founders. It challenges you to not just innovate within the confines of existing markets but to envision and create entirely new ones or carve sub-sections of an existing market and dominate the category within. 

By applying category design, SaaS founders can shift from competing in crowded spaces to leading new, uncontested markets. This approach is crucial for those looking to make a lasting impact, as the SaaS book offers a roadmap to build a SaaS business that not only leads but defines its category.

Criticism & Counterpoint: While ‘Play Bigger’ provides a groundbreaking approach to category design, critics argue that its principles may not be easily applicable to smaller startups with limited resources. The process of creating and dominating a new category can be resource-intensive and challenging for those without substantial backing.

Top Quote: “The company that defines the category owns the category.” 

This serves as a powerful reminder that in the competitive SaaS landscape, the ultimate leverage comes from setting the rules of the game yourself. For founders, it’s about more than just innovation; it’s about framing your innovation in a way that creates a new playing field where you are the undisputed leader.

7. Measure What Matters: The Simple Idea that Drives 10x Growth by John Doerr

An image of the cover of the ‘Measure What Matters’ book by John Doerr.

Summary: Unlock explosive growth with ‘Measure What Matters’ by John Doerr. Discover how OKRs (Objectives and Key Results) have propelled companies like Google to the top. This book breaks down the OKR framework, showing you how to set ambitious goals and track your success. Packed with case studies and practical advice, it’s your guide to a more focused and transparent organization.

Application to SaaS Founders: While there are other good books on goal setting and team alignment, such as ‘Traction’ and the EOS framework, John Doerr’s OKR framework is better suited for larger tech companies. 

It offers a structured approach to setting and achieving goals that are crucial in the fast-paced, ever-evolving SaaS environment. Implementing OKRs can help SaaS teams prioritize features, improve go-to-market strategies, and align efforts across functions.

Top Quote: “Ideas are easy. Execution is everything.” 

This quote from Doerr’s book underscores the essence of SaaS success. It highlights the critical gap between innovation and impact, urging founders to focus on the disciplined execution of their ideas through measurable goals and results.

Criticism & Counterpoint: ‘Measure What Matters’ has been critiqued for potentially overselling the OKR (Objectives and Key Results) framework as a one-size-fits-all solution without adequately addressing its limitations or the potential for misapplication in different organizational contexts. Critics also note that the book’s heavy reliance on success stories from high-profile companies may not translate as effectively to smaller businesses or different industries. 

For those who hold a similar opinion, the Entrepreneurial Operating System (EOS) from ‘Traction’ is better suited for smaller businesses and lifestyle businesses.

8. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You by Geoffrey Parker

An image of the cover of the ‘Platform Revolution’ book by Geoffrey Parker as one of the best SaaS books to read.

‘Platform Revolution’ shifts the entrepreneurial mindset from building a standalone product or business to creating a platform. In the digital age, platforms are the new marketplaces, and this book offers a comprehensive exploration of how digital platforms are transforming industries worldwide.

Written in 2016, ‘Platform Revolution’ pre-dates the astronomical startup valuations of 2020 to 2022 but remains incredibly relevant. It provides a roadmap for founders to scale their ventures beyond niche products and services into full-fledged platforms capable of achieving the high valuations seen in today’s market.

Summary: Dive into ‘Platform Revolution’ to discover how digital platforms are flipping traditional business models on their heads. This SaaS book serves as your guide to understanding the mechanics behind giants like Uber, Airbnb, and Amazon. It covers essential topics such as network effects and platform architecture and offers insider strategies for overcoming the unique challenges platforms face.

Criticism & Counterpoint: While “Platform Revolution’ provides an in-depth look at platform-based businesses, critics argue that it glosses over potential negative societal impacts, such as privacy issues and market monopolization. Additionally, its optimistic tone may not fully address the significant challenges and failures some platforms encounter. Moreover, given its publication date, it lacks discussion on the integration of AI, which has become increasingly important in platform development.

Top Quote: “Platforms beat products every time.” 

This powerful statement challenges SaaS founders to elevate their offerings. It’s a call to create not just software but to build a platform, leveraging network effects for exponential growth and industry transformation.

9. Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

An image of the cover of the book ‘Built to Sell’ by John Warrillow as one of the top SaaS books to for SaaS founders.

Firsthand experience has shown that there is a significant difference in speed and valuation when selling a business designed with a future sale in mind. Even if you don’t plan to sell your business, ‘Built to Sell’ will guide you through essential processes that enhance the stability and efficiency of your organization.

Summary: Ever thought about making your business irresistible to buyers? ‘Built to Sell’ by John Warrillow provides a step-by-step blueprint for transforming any business into a sellable entity. Follow the journey of a business owner who learns the key moves to make his company attractive to potential buyers. This SaaS book is packed with actionable insights on streamlining operations and boosting your business’s value. 

Application to SaaS Founders: For SaaS founders, ‘Built to Sell’ is particularly relevant. The book emphasizes the importance of systematizing operations and focusing on scalable, repeatable revenue streams—core principles of successful SaaS businesses. By implementing Warrillow’s strategies, founders can create a SaaS platform that not only delivers consistent value to its users but also operates efficiently without constant founder intervention. This approach makes the business more appealing to investors and buyers while ensuring it is built on a solid, sustainable foundation.

10. The Alchemist by Paulo Coelho

An image of the cover of the book ‘The Alchemist’ by Paulo Coelho as one of the best books for SaaS founders.

Imagine if your journey as a SaaS founder was not just about code, marketing, or sales but about discovering your true purpose. Paulo Coelho’s ‘The Alchemist’ may not fit the mold of a traditional business book, but its profound lessons are pure gold for the entrepreneurial spirit.

Summary: Join Santiago’s quest in ‘The Alchemist,’ where he learns that true treasure lies in pursuing one’s dreams. Paulo Coelho’s masterpiece weaves adventure with wisdom, urging readers to follow their hearts. It’s a story that inspires us to seek our own personal legends, with every step filled with meaningful lessons. ‘The Alchemist’ is not just a book; it’s a journey of self-discovery and realizing that the real treasures are the experiences we gather. 

Application to SaaS Founders: For SaaS business founders, Santiago’s journey mirrors the startup grind. It’s about believing in your vision, even when the path is unclear. It teaches resilience, the power of intuition, and the importance of learning from every step of the journey. Just like Santiago, you’re on a quest – not for hidden treasure, but for that groundbreaking idea, that disruptive product. ‘The Alchemist’ reminds us that the pursuit itself enriches us, offering lessons that shape our journey towards success.

Criticism & Counterpoint: Some say ‘The Alchemist’ is too simplistic, a dreamer’s naive guide. Yet, in the complex world of SaaS, where logic reigns supreme, its message serves as a crucial reminder: don’t lose sight of your dreams amidst the analytics and metrics. Remember: Dreams fuel innovation.

Top Quote: One of the most resonant quotes is: “And when you want something, all the universe conspires in helping you to achieve it.” 

With 99% of all startups failing, this quote is a beacon for SaaS business founders, illuminating the path of persistence and passion. It’s a reminder that your dreams are valid and achievable, with the universe as your ally.

Invest in the Services of a Full-Stack Growth Agency – NUOPTIMA

NUOPTIMA is a dedicated growth agency that specializes in equipping SaaS businesses with the strategies they need to carve out their niche and scale effectively. We’ve worked with over 60 industry-leading businesses, many of which were small startups when they partnered with us, and we have a track record of transforming them into category leaders that currently dominate their markets. 

A good example of this is our partnership with Alphagreen. We played a key role in refining the business by redefining their USPs and driving them to enter new markets. As a result, they became the largest CBD marketplace in Europe within just six months[1]. This impressive achievement led to their nomination for the prestigious ‘Best Scale Up’ award at the 37th Marketing Society Awards.

Our expertise spans from lead generation to link building, SEO, and paid advertising, and our process begins with a consultation that allows us to understand your industry, business, and its unique needs. We then put together a tailored strategy to boost your online visibility, drive organic traffic, and set you on a path of sustainable growth. 

Partnering with NUOPTIMA means gaining access to innovative tactics, expert insights, and customized solutions that drive measurable outcomes. Ready to unleash your business’s full potential? Book a free discovery call today.


These carefully selected SaaS books provide valuable guidance for SaaS founders who are looking to navigate the ever-changing landscape of building and scaling businesses. Each one offers strategic insights, leadership principles, and practical wisdom that are essential for overcoming challenges and seizing opportunities. 

Whether you are building your ideal team, honing leadership skills, or refining your marketing efforts, these resources offer a roadmap for sustainable growth and success in the world of SaaS entrepreneurship. Embrace their teachings, apply their principles, and embark on your journey with confidence, knowing that you’ve been equipped with the knowledge to thrive in your market. 



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