Microminder Cybersecurity Generates 150,000% Keywords Increase in 23 Months

About Microminder Cybersecurity

Microminder Cybersecurity provides strategic consultancy as well as custom information security solutions to topnotch governments and enterprises. Their services include, but are not limited to, bespoke penetration testing, supply chain security, cloud security posture management, and dark web monitoring.

They approached NUOPTIMA because they were looking to position themselves as a leading cybersecurity company in the UK and beyond. Microminder’s ambition was to establish their presence in other countries, such as the United Arab Emirates (UAE).

Team

The Microminder Cybersecurity Team

Responsible NUOPTIMA Team

Action Plan & Implementation

To help Microminder Cybersecurity achieve their goals, we came up with the following action plan:

• Craft six off-site backlinks (approximately 6,000 words) per month;
• Produce between four to six on-site articles (roughly 7,000 words) each month;
• Conduct keyword tracking to monitor keyword performance;
• Carry out technical SEO checkups to ensure that all technical aspects of the Microminder site are optimized;
• Compile SEO reports to summarize the client’s search engine optimization performance;
• Create landing pages for different services on their website to better educate Microminder’s audience about their services, helping to convert prospects into paying customers;
• Conduct a comprehensive SEO audit to evaluate how effectively the client’s site is optimized for search engines;
• Undertake historical optimization of certain pages, reviving existing content to ensure it is current, accurate, and aligns with modern search engine algorithms.

Results

Microminder Cybersecurity enlisted our services at the beginning of August 2022, and our collaboration is still ongoing at the time of writing this case study (July 2024), almost two years later. In this time, we have produced significant results for the client, helping to position them as a leading cybersecurity company.

Below, we share some of the key results we have generated so far for Microminder.

Keyword Ranking

Firstly, let’s consider Microminder’s keyword ranking performance. Keywords are terms that are incorporated into content to enhance search engine rankings for those terms. 

When they began working with us, the client was ranking for just three keywords on their entire website:

Fast forward to July 2024, after almost two years of collaboration with NUOPTIMA, and they are now ranking for a staggering 4,503 keywords, representing an incredible 150,000% increase:

Furthermore, Microminder are now ranking highly for many relevant keywords. They now have 125 keywords ranking in the top three positions, including first position for terms such as “cybersecurity companies in dubai,” “cybersecurity dubai,” “it security companies in dubai,” and “cybersecurity companies in uae,” helping to establish their presence in the United Arab Emirates, as per their primary ambition:

Organic Traffic

Next, let’s assess their organic traffic. This metric refers to visitors who land on Microminder’s site from unpaid sources. At the beginning of our collaboration in August 2022, Microminder generated organic traffic of just 14:

After 23 months of working with us, their organic traffic has increased significantly by July 2024 to 5,333, a huge 37,992.9% increase. This means that many more users are now naturally discovering and landing on their website than before:

Backlink Profile

In terms of Microminder’s backlink profile, the screenshot below shows how this has improved drastically over the past two years:

• Domain Rating (DR): This is a website authority metric representing the strength of a site’s backlink profile. Microminder’s DR has increased by a massive 42 points. 
• Backlinks: These are links from a page on one site to another. The cybersecurity company has gained 791 new backlinks over the past two years. Increasing the number of backlinks is vital for optimizing ranking in search engine results pages (SERPs), as they are seen as votes of confidence from other sites.
• Referring Domains: This term refers to the number of sites linking back to the Microminder site. We can see that this figure has improved by 254! This huge improvement helps position them as an authority in the realm of cybersecurity.

The graph below better illustrates how, in the time working with us, Microminder’s referring domains have consistently and steadily increased:

Moreover, the map below shows how these domains originate from a wide range of countries and continents, showcasing how Microminder is successfully expanding their presence across numerous geographies and regions, which was their main goal when enlisting our services:

Total Clicks, Total Impressions, and Average Click-Through Rate (CTR)

Finally, let’s turn our focus to Microminder Cybersecurity’s total clicks, total impressions, and average CTR. Below is a screenshot from Google Search Console that displays data from the last six months (January – July 2024) against the previous six months before that, showing improvements across the board:

• Total Clicks: This reflects the number of times users clicked on the website’s URL from SERPs. This figure has increased from 12.6K to 31.9K, a considerable improvement of 153.175%! This means that many more users are clicking through to Microminder’s site from SERPs than in the previous period.
• Total Impressions: This denotes how many times a client’s web page appeared on users’ search results. This figure has also increased from 3.25M to 4.33M, a 33.2308% improvement. This suggests that the client is appearing much more often in search results or for a more extensive range of queries.
• Average CTR: This metric measures the average percentage of users who click on a site’s link in search results. This figure has almost doubled compared to the previous period, from 0.4% to 0.7%, illustrating that a much higher percentage of users are clicking through to Microminder’s site from SERPs.

Conclusion

This case study showcases how Microminder Cybersecurity’s collaboration with NUOPTIMA over the past 23 months has garnered many positive results and has been a highly successful partnership. Through our specialized SEO for cybersecurity companies, we have helped them achieve their primary goal, which was to position themselves as a leading cybersecurity company, not just in the UK but beyond. We have also improved many other metrics, including keyword ranking, organic traffic, and their backlink profile. As our work with the client continues, we look forward to further expanding their reach globally and strengthening their authority even more in the realm of cybersecurity, working to bring them even more business success.