> Page Speed optimisation

Page Speed optimisation

Want to learn how to make better money from your company website? NUOPTIMA has the answer.

Why Does Page Speed Matter?

Walmart – Walmart found that by achieving better page load times by just one second, conversions improved by two whole percent

Auto Anything – Auto Anything decreased its page load times by 50% and consequently witnessed around a 13% increase in sales

Mobify – Mobify decreased the load time of their homepage by only 100 milliseconds, yet this led to a more than 1% improvement in session-based conversion rate.

How much money can you make?

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    Just one second less can mean

    Superior user experience

    Users will better enjoy the fast loading times.

    Improved
    SEO

    Faster sites get moved up the rankings of search engines including Google.

    More
    conversions

    Both conversions and revenue will improve if you have a strong web performance.

    Less customers leaving your website

    Users abandon websites that take up more than a few seconds of loading time.

    How does the speed of a website impact conversion rates?

    Almost 50% of users expect a page to load within two seconds.

    What Does NUOPTIMA Offer for Core Web Vitals and Page Load Speed Optimisation?

    Tidy up your website and database

    Optimisation of images

    Caching organisation

    File load organisation

    The removal of themes and plugins that are unused

    Decrease CSS and JS

    CDO organisation

    Performance Report every single month

    Use of GZIP compression technology

    See what our clients have to say about their experience with NUOPTIMA

    Caroline Astor

    “We have more clients than we can handle”

    Hiring NUOPTIMA and investing in site speed optimisation were the best decisions our business has ever made. This helped us accelerate our growth, get new leads, and significantly increase our share of the market. Now we have more clients than we can handle, and we’re quickly scaling our operations, all thanks to NUOPTIMA’s site speed optimisation services!

    Charlotte Besim

    “Incredible levels of skill and knowledge”

    Working with NUOPTIMA has been an absolute pleasure! We are constantly impressed with their professionalism, incredible levels of skill and knowledge, and unparalleled customer service. We can’t wait to grow our business even further with their help and support.

    Andrew Wilbert

    “Willing to go the extra mile”

    We absolutely love working with NUOPTIMA’s team. They have a great communication system, always take into account our company’s needs and preferences, and are willing to go the extra mile to help our business perform even better. We truly value their partnership.

    Do you want to know what level of success your website can achieve? Order a free audit of your site

    It will take only 15 Sec

    FAQ

    Do you ensure the speed score of my site will hit 90+?
    While we can confidently optimise your site to get a speed score of 90+, there are certain considerations that are out of our hands that may prevent you from reaching the score wanted. These might involve hosting, theme, network conditions, page weight, and intense customisations which, once optimised, may break the website. In the event of this happening, we will continually work to achieve the best speed score attainable as well as offering recommendations and advice to help as best we can. We proudly offer support every step of the way.
    Is this a monthly service?
    NUOPTIMA offers a monthly service. Optimising a website is an ongoing process and is not a one-off investment. Site speed tasks are conducted every month to guarantee your site is as effective and strong as possible. Naturally, bigger sites will take more time for website optimisation to be finished. However, rest assured that there is no extended commitment and that after the first month of using our services, you can cancel if you so wish.
    How does NUOPTIMA help?
    NUOPTIMA helps to optimise various types of websites, including Shopify, Magento 2, WordPress, Webflow, and Woocommerce sites. There is no shortcut for increasing page load speed, and instead relies on manual work conducted by experienced professionals, as well as using mandatory plugins. We begin our work by manually auditing each website to uncover the main cause of slow page speed. Then, based on our findings, we provide restorative work.
    Can I hire extra help on my site?
    NUOPTIMA offers extra help for your website should you require it. We request a pay-per-hour rate and it is recommended for those who need additional help that extends beyond what page speed optimisation package involves.
    What is Page Speed?

    Page speed is the time it takes for a web page to load. However, it is not as simple as it initially sounds. There are several ways to measure your page speed. Below are four of the most common ways used to measure page speed: 

    • Fully Loaded Page Time: This is the simplest method of determining page speed and is the time it takes for all resources on the page to completely load.
    • First Contentful Paint (FCP): This method marks the amount of time it takes before the browser starts displaying the first elements of the web page.
    • First Meaningful Paint (FMP): This is the time it takes for the relevant content the user is searching for appears on the web page.
    • Time to First Byte: This measurement is how long it takes for a web page to begin the loading process.  

    Numerous factors affect page speed, such as the distance the data travels, the operating system, device, browser, connection type, and the type and quantity of content.

    Why is Page Speed Important?

    There are several reasons why page speed is essential. Here are a couple of the primary reasons behind the importance of page speed:

    1. Page speed impacts the user experience. People browsing the internet today are after results and fast. If your web page is not efficient enough, users will have a poor impression of your website. Several adverse events can happen if your page does not deliver information fast enough:
    • Fewer page views: If users aren't satisfied with page speed, they will leave your website, leading to fewer page views.
    • Bad first impression: The time it takes for a page to load is the first impression a user gets of your site. If your page takes too long to load, this will leave a negative impression on the user. 
    • Low time on page/high bounce rate: If your page speed is not fast enough, users will not stick around for long. 
    • Weak conversion rates: If a user is affected by page delays, you can lose them at the final moment, just as you're about to clinch a sale. Users abandon shopping baskets if pages take too long to load, affecting conversion rates. 

    Page speed is an official search engine ranking factor. Search engines understand that page load speed affects user satisfaction, and they only want the best websites to reach the top of search engine results pages (SERPs). If you have a slow page speed, it will negatively affect your positioning in SERPs, as well as your search engine optimisation (SEO) efforts.

    How Can I Improve Page Speed?

    Here are a few tricks to improving page speed: 

    • Compress and optimise any images: Large images can delay page loading times. One of the top ways to increase page speed is to both compress and optimise images on your web page. 
    • Enable browser caching: This permits the browser to store various information, such as images and JavaScript files, so it does not need to reload the whole page whenever a user visits it. 
    • Minify CSS, HTML, and JavaScript: This means removing irrelevant comments, characters, spaces, and any other unnecessary elements to decrease file sizes.
    • Decrease the number of redirects: Too many redirects can negatively impact loading times. By removing unnecessary redirects, you can significantly improve page loading times. 

    Above we have listed some tips and tricks to improving page speed, but the best way to optimise page speed is to invest in the services of a full-stack growth agency, such as NUOPTIMA. Our experts understand how to effectively implement the latest strategies and tactics to improve page speed times significantly. Let our professional team do the leg work for you and optimise your page speed to increase the success of your website and, ultimately, your business.

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