Page Speed optimisation

While we can confidently optimise your site to get a speed score of 90+, there are certain considerations that are out of our hands that may prevent you from reaching the score wanted. These might involve hosting, theme, network conditions, page weight, and intense customisations which, once optimised, may break the website. In the event of this happening, we will continually work to achieve the best speed score attainable as well as offering recommendations and advice to help as best we can. We proudly offer support every step of the way.

NUOPTIMA offers a monthly service. Optimising a website is an ongoing process and is not a one-off investment. Site speed tasks are conducted every month to guarantee your site is as effective and strong as possible. Naturally, bigger sites will take more time for website optimisation to be finished. However, rest assured that there is no extended commitment and that after the first month of using our services, you can cancel if you so wish.

NUOPTIMA helps to optimise various types of websites, including Shopify, Magento 2, WordPress, Webflow, and Woocommerce sites. There is no shortcut for increasing page load speed, and instead relies on manual work conducted by experienced professionals, as well as using mandatory plugins. We begin our work by manually auditing each website to uncover the main cause of slow page speed. Then, based on our findings, we provide restorative work.

NUOPTIMA offers extra help for your website should you require it. We request a pay-per-hour rate and it is recommended for those who need additional help that extends beyond what page speed optimisation package involves.

Page speed is the time it takes for a web page to load. However, it is not as simple as it initially sounds. There are several ways to measure your page speed. Below are four of the most common ways used to measure page speed: 

• Fully Loaded Page Time: This is the simplest method of determining page speed and is the time it takes for all resources on the page to completely load.
• First Contentful Paint (FCP): This method marks the amount of time it takes before the browser starts displaying the first elements of the web page.
• First Meaningful Paint (FMP): This is the time it takes for the relevant content the user is searching for appears on the web page.
• Time to First Byte: This measurement is how long it takes for a web page to begin the loading process.  

Numerous factors affect page speed, such as the distance the data travels, the operating system, device, browser, connection type, and the type and quantity of content.

There are several reasons why page speed is essential. Here are a couple of the primary reasons behind the importance of page speed:

1. Page speed impacts the user experience. People browsing the internet today are after results and fast. If your web page is not efficient enough, users will have a poor impression of your website. Several adverse events can happen if your page does not deliver information fast enough:

• Fewer page views: If users aren't satisfied with page speed, they will leave your website, leading to fewer page views.
• Bad first impression: The time it takes for a page to load is the first impression a user gets of your site. If your page takes too long to load, this will leave a negative impression on the user. 
• Low time on page/high bounce rate: If your page speed is not fast enough, users will not stick around for long. 
• Weak conversion rates: If a user is affected by page delays, you can lose them at the final moment, just as you're about to clinch a sale. Users abandon shopping baskets if pages take too long to load, affecting conversion rates. 

Page speed is an official search engine ranking factor. Search engines understand that page load speed affects user satisfaction, and they only want the best websites to reach the top of search engine results pages (SERPs). If you have a slow page speed, it will negatively affect your positioning in SERPs, as well as your search engine optimisation (SEO) efforts.

Here are a few tricks to improving page speed: 

• Compress and optimise any images: Large images can delay page loading times. One of the top ways to increase page speed is to both compress and optimise images on your web page. 
• Enable browser caching: This permits the browser to store various information, such as images and JavaScript files, so it does not need to reload the whole page whenever a user visits it. 
• Minify CSS, HTML, and JavaScript: This means removing irrelevant comments, characters, spaces, and any other unnecessary elements to decrease file sizes.
• Decrease the number of redirects: Too many redirects can negatively impact loading times. By removing unnecessary redirects, you can significantly improve page loading times. 

Above we have listed some tips and tricks to improving page speed, but the best way to optimise page speed is to invest in the services of a full-stack growth agency, such as NUOPTIMA. Our experts understand how to effectively implement the latest strategies and tactics to improve page speed times significantly. Let our professional team do the leg work for you and optimise your page speed to increase the success of your website and, ultimately, your business.