NUOPTIMA > Podcast > Leading WhatsApp Integrations SaaS for CRMs and Sales

Leading WhatsApp Integrations SaaS for CRMs and Sales

August 7, 2024

Interviewee Introduction: Ishay Tentser

Ishay Tentser is the CEO of Timeless AI, an innovative software company that streamlines communication across platforms like email, WhatsApp, and Slack. 

With a B.Sc. in Computer Science from Hebrew University and an MBA from the Technion, Ishay brings over 15 years of leadership experience in the high-tech sector. He is also an active board member, mentor, and coach in the startup ecosystem, contributing to accelerators and government agencies in the EU, Israel, and the US. 

Known for his excellent communication skills and business acumen, Ishay is dedicated to developing and implementing effective business solutions, with a passion for operational excellence and long-term vision.

Summary

In this episode with Ishay Tentser, you’ll learn:

  • The story of how Ishay, CEO and founder of Timeless AI, built one of the pioneering businesses on WhatsApp.
  • How Ishay managed to create a significant moat around his business while maintaining and running a web development agency.
  • The unique approach Timeless AI adopts in integrating WhatsApp with CRM systems.
  • How Timeless AI validated its product idea and expanded to serve thousands of customers globally.
  • Ishay’s perspective on finding and maintaining product-market fit in a niche market. 
  • Ishay’s thought process on deciding between bootstrapping and raising VC funds.
  • Timeless AI’s growth trajectory and strategic approach to scaling.
  • Ishay’s thoughts on potential competition from larger CRMs.
  • Timeless AI’s future product roadmap considerations.
  • How Timeless AI utilizes unique strategies to manage changes in API policies and prevent misuse of their platform.
  • Ishay’s book recommendations for other SaaS founders, an entrepreneur he admires, an underrated tool he uses, critical lessons he’s learned, and the best piece of advice he has received as a founder.

Book Recommendation

  1. The SaaS Playbook by Rob Walling
  2. The $150M Secret by Guillaume Moubeche

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