NUOPTIMA > SaaS Podcast > How Culture Built a $30m ARR B2B SaaS

How Culture Built a $30m ARR B2B SaaS

May 27, 2024

Interviewee Introduction: Alina Vandenberghe

Alina Vandenberghe is the visionary mind behind Chili Piper, a demand conversion platform that is revolutionizing how companies manage their inbound leads. Her entrepreneurial journey began early, as she founded her own company before high school to finance her education, leveraging both her sales acumen and tech skills. Despite initial success in the cosmetics industry, Alina’s passion for technology led her to pursue a master’s degree in computer science. She then embarked on a remarkable career, creating mobile products for industry giants like Thomson Reuters and Bloomberg.

In 2016, Alina founded Chili Piper, and she continues to lead the company towards remarkable growth and success. Under her guidance, Chili Piper has become the preferred solution for top revenue teams. With the company’s recent valuation of close to a billion dollars, Alina continues to redefine what’s possible in the world of tech entrepreneurship.


In this episode featuring Charlie Dolan, you’ll discover:

  • Alina’s transition from co-founder to ‘GEO’ (Guide Executive Officer) and her perspective on leadership titles.
  • Chili Piper’s growth journey, including its origin story and revenue metrics.
  • Insight into the current hiring trend of sales teams across industries.
  • A deep dive into Chili Piper’s product and how it optimizes sales team workflows to boost conversion rates.
  • Chili Piper’s strategies for differentiation in a competitive market.
  • Alina’s personal journey with LinkedIn and how she navigates the pros and cons of being a CEO on social media.
  • The impact of Chili Piper’s viral marketing tactics on business outcomes and brand awareness.
  • Alina’s advice for SaaS founders on scaling, marketing, and building a strong company culture.
  • Alina’s book recommendation for other SaaS founders, an entrepreneur she admires, a new SaaS tool in experimentation at Chili Piper, and the best piece of advice she has received.

Book Recommendation

Nonviolent Communication: A Language of Life by Marshall B. Rosenberg

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