NUOPTIMA > Nuoptima Blog: SaaS Marketing Tips and Tricks > Search Engine Optimisation for Moving Companies 

Search Engine Optimisation for Moving Companies 

March 24, 2022
Updated: November 7, 2023
Reading Time: 9 minutes
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If you run a moving company, you know that it is not exclusively about helping customers move their belongings from one place to another and storing property. You are also a business owner and, consequently, face a range of daily challenges relating to running a successful company as a mover. One of these challenges is bringing in new customers. Word of mouth was enough to help you get a regular stream of fresh clients in the past. But, in today’s technology-obsessed society, more people are starting to turn online to find the right moving or removals company. As a result, many moving companies are beginning to create websites for their businesses to find new clients online in this digital age. 

There are various ways that a moving company or any other business owner can attract customers to their website. Common methods include pay-per-click (PPC) ads, social media marketing, and search engine optimisation (SEO). These options have varying advantages and disadvantages. On the one hand, social media ads and PPC give instantaneous results, as you begin getting visitors to your website as soon as the ad campaign starts.

But, they are considerably pricey, and you do not receive long-lasting results. You will only keep attracting new visitors to the website as long as you continue to pay for ads. On the other hand, SEO methods generally take several months to start displaying results. At the same time, if you invest in SEO, your moving website will improve its positions in search results and maintain them even if you decide to stop optimisation efforts at some point in the future. This means you can continue getting free traffic indefinitely.

In the long-term, investing in SEO is a much more appealing option than spending vast amounts of money on social media ads or PPC year after year. Plus, people will trust you more if they find your website through organic search results compared to seeing an advert for your moving services.

But, can moving companies really attract new customers to their websites and services using SEO? Absolutely! Below, we will demonstrate just how successful your business can be if you use an effective SEO strategy.

Search Demand for Moving Companies on Google

United Kingdom. This demonstrates that there is high demand for moving companies in your country daily. Therefore effective SEO can assist you in attracting a large number of visitors to your website each month. If you decide to hire an SEO company to promote your moving company website in search results, you will therefore be in a good position to get high return on investments (ROIs) for years in the future, especially as PPC ads and social media marketing are both becoming more competitive and costly.

People Use Lots of Search Terms to Find Movers

But ‘moving companies’ is only one search term. People use many other keywords when looking for a mover. One critical part of SEO is keyword research. Here, SEO experts analyse search queries, determine which pages need to be created on the website, as well as which pages need to be optimised for keyword usage to collect maximum traffic. Here are just a handful of search queries that people enter on Google when looking for a moving company:

  • ‘Moving company near me’ and ‘local moving company’
  • ‘Moving company in…’ + location. For example, moving company San Diego’
  • ‘Long distance moving company’
  • ‘Removals company’
  • ‘How much does a moving company cost?’

The images displayed below show the average monthly search volume for various moving-related keywords. As we can see, there are millions of people searching for these keywords monthly, meaning an excellent SEO-optimised moving website can attract thousands of free visitors each month just by showing up for these keywords on the search engine Google.

Other Moving Companies are Already Getting Results with SEO

Effective SEO can bring impressive results, helping websites show up higher in search results and potentially saving owners of websites thousands of dollars on advertising every single month. But, don’t just take our word for it, as below we have several examples of moving company websites that are witnessing an excellent return from their SEO efforts.

Our first example is www.pickfords.co.uk, the UK’s largest moving and storage company. This website has 59.1 thousand average monthly visitors. These are people that visit the website after seeing it pop up in Google search results.

Furthermore, the website’s average monthly traffic value is roughly $402,000. This amount is how much money the website’s owner would need to spend every month to buy an identical amount of traffic they get organically from contextual advertising systems, such as PPC ads. This, therefore, means that the owner of the website can save over $400,000 per month because their website has brilliant positions in Google’s search results.

The screenshot below shows which pages bring the most traffic for this website.

As we can see, the pages that compile this list collect fantastic traffic from a range of pages. A qualified SEO expert can analyse the pages currently on both your website and your competitors, optimise existing pages to help attract even more people, and create brand new pages to collect as much organic search traffic as possible. Bear in mind that this is only one aspect of SEO work, and there are numerous other things SEO agencies do to promote websites.

You might be unsurprised to see impressive results with a large moving and storage company, but what about when we consider a smaller website? Is SEO still a worthwhile investment? The following screenshot shows you that it most definitely is.

Evidently, even for a smaller website, the results are highly encouraging. This South London removals and storage company attracts 1.2 thousand organic website visitors every month and has a traffic value of about $12,900. South London Movers ranks highly on Google for the search term ‘moving company London’ and many other keywords and is attracting impressive traffic. This website receives $12,900 worth of free traffic from Google, which means they can save this money that would have otherwise been spent on PPC ads.

The main factor to keep in mind is that PPC ads involve basically buying traffic in return for money. So it makes sense that once you stop paying for these ads, your traffic also stops. However, with SEO, you will maintain your search positions and keep getting traffic even if you no longer use SEO services. By using an expert SEO agency and boosting your website rankings on Google, you can save money and sustain your website’s traffic without having to spend money on advertising channels, such as PPC.

Let’s now consider the pages that bring the most visitors to this website:

Some of the keywords that bring the most traffic to these pages include ‘london movers’, ‘small removals london’, ‘piano removals’ and ‘removals…’ + location. This again shows a significant variety of keywords that your website can utilise to collect free organic traffic on Google. A good SEO agency can effectively create, optimise, and promote those pages, helping to bring more business to your moving company.

Local SEO

Local SEO techniques are used to ensure that a website is displayed to people who search for particular services locally. For example, if you enter ‘moving companies near me’ on Google, you will find websites run by movers in your local area. Therefore, local SEO is paramount for businesses offering services-in person, including moving businesses. But, just adding your website to Google My Business and adding the location on Google Maps will not give you as much traffic as you might wish. Only comprehensive search engine optimisation of websites can present real results and help your website rise in search engine rankings. 

What Does an SEO Company Do?

While SEO is, without a doubt, a brilliant investment for moving companies, achieving outstanding results takes much skill, expertise, and hard work. This is no exception for websites that provide services. Google has exceptionally high standards to ensure that low-quality websites do not reach the highest positions in search results.

However, NUOPTIMA has been working with brands in various industries for many years, including the service industry. Our experts have a rolodex of experience doing SEO for clients in many vocations, including startups, medical clinics, e-commerce, and, of course, service companies. Consequently, we know precisely what to do to get your website to appear on the first page of Google. Here are just a few things we can do to improve your moving company’s rankings on Google:

  • Arrange the placement of links on reputable moving and storage websites.
  • Create SEO-optimised content to help your website rank for more keywords on Google.
  • Optimising existing pages so they comply with Google’s rules and best practices.
  • Create all the necessary pages to help your website collect as much organic traffic as possible.

Efficient SEO can bring outstanding results if done properly and correctly by qualified experts. At NUOPTIMA, we have a significant SEO team with much expertise to help your website achieve fantastic results. Book a free discovery call with our professional team today to explore how to use SEO to get great results for your business and website. 

Building Your Online Presence with SEO for Moving Companies

In the competitive moving industry, standing out online is crucial. With the right SEO strategies, your moving company can rise above the competition in search engine rankings, making it easier for potential clients to find your services. But SEO is not just about driving traffic to your site; it’s about attracting the right kind of traffic that is more likely to convert into leads and eventually, loyal customers.

At NUOPTIMA, we understand the unique challenges and opportunities in the moving industry. Our team of SEO experts is dedicated to helping moving companies like yours leverage the power of SEO to boost their online presence and lead generation. Whether you’re a small local mover or a large moving firm, we can tailor our services to meet your unique needs and goals. Contact us today to learn more about how we can help your moving business thrive in the digital landscape.

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FAQ

How can SEO help my moving company attract more clients?
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SEO can improve your moving company’s visibility online, making it easier for potential clients to find your services. By optimizing your website for relevant keywords, you can rank higher in search engine results and attract more organic traffic to your site. This increased visibility can lead to more inquiries and ultimately, more clients.

What kind of SEO services does NUOPTIMA provide for moving companies?
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NUOPTIMA provides a comprehensive range of SEO services for moving companies. This includes keyword research, on-page and off-page optimization, content creation, link building, and local SEO. Our goal is to help your moving company rank higher in search engine results and attract more organic traffic to your site.

How long does it take to see results from SEO?
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SEO is a long-term strategy, and it typically takes a few months to start seeing results. However, once your website starts ranking higher in search engine results, you can expect a steady increase in organic traffic and leads.

Can NUOPTIMA help my moving company rank for local search terms?
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Yes, NUOPTIMA specializes in local SEO, which can help your moving company rank higher in search results for local search terms. This can be particularly beneficial if you’re looking to attract clients in a specific geographic area.

How does NUOPTIMA measure the success of its SEO strategies?
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NUOPTIMA uses a variety of metrics to measure the success of its SEO strategies. This includes organic traffic, search engine rankings, and conversion rates. We provide regular reports to our clients so they can see the progress and results of their SEO campaign.

Author's image

By: Viktor Bartak

Head of SEO

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Viktor has 15 years of experience in SEO, having worked on over 300 businesses across B2B and B2C, including cybersecurity, social media, eCommerce, tourism, SaaS, fintech, private clinics, agriculture, clothing manufactures, real estate and more.

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