If you run a moving company, you understand the multifaceted nature of the business – it’s not just about transporting belongings from one place to another or storing property. It’s also about managing the daily challenges that come with running a successful company.
Among these challenges are seasonal demand fluctuations and the demand for cost-intensive services like long-distance moves. In addition to these industry-specific obstacles, there’s also significant competition from other businesses. To remain competitive in this field, you need to have a strong online presence.
That’s where SEO for moving companies comes into play. It helps your business stand out and outperform competitors by attracting new customers and keeping existing ones engaged, ensuring that your services are easily found by those in need of reliable movers. Below, we will demonstrate just how successful your business can be if you use an effective SEO for movers strategy.
SEO vs. PPC vs. Social Media Marketing
There are different ways that a moving company or any other business owner can attract customers to their website. Common methods include pay-per-click (PPC) ads, social media marketing, and search engine optimization (SEO). These options have varying advantages and disadvantages.
| SEO | PPC | Social Media Marketing | |
| Cost | Relatively high initial costs but comparatively low ongoing costs once a strategy is established. | High ongoing costs as you pay for each click on your ad. The more competitive the keywords, the higher the cost per click. | Cost can vary depending on the social media platform, geographical location, competition, and even ad frequency. |
| Targeting | Targets users searching for specific keywords or phrases, with the goal of appearing in organic results. | Targets users through specific keywords and demographics set in the advertising platform. | Targets users based on demographics, interests, and behaviors. |
| Timeframe for observable results | Can take several weeks to months before significant improvements in organic search engine rankings are noticeable. | Delivers immediate results—ads are displayed as soon as the campaign is launched. | Timeframe can vary from immediately to a few months, depending on if marketing efforts are organic or paid ads. |
| Longevity of results | Once a website gains authority and ranks well, it can maintain its position for an extended period, even if adjustments are needed over time. | Results stop as soon as you stop paying for ads. It provides quick visibility, but the impact is not long-lasting. | Effects of the result diminish if the marketing activities are not consistently maintained. |
| Credibility and trust | High-ranking organic search results are often perceived as more trustworthy and credible by users. | Some users may perceive paid ads as less credible, as they are aware that companies have paid for placement. | Credibility can be influenced by the brand’s social media presence, engagement, and user-generated content. |
In the long term, investing in SEO for moving companies is a much more appealing option than spending vast amounts of money on social media ads or PPC year after year. Plus, people will trust you more if they find your website through organic search results compared to seeing an advert for your moving services.
But can moving companies really attract new customers to their websites and services using SEO for movers? Absolutely! Below, we will demonstrate just how successful your business can be if you use an effective SEO for moving companies strategy.
Search Demand for Moving Companies on Google
From the data above, we can observe that the search term ‘moving company’ attracts a global monthly search volume of 65,000. This refers to the number of times in a month that people across all countries have searched for the keyword ‘moving company’.
This search term also has a traffic potential of 83,000, which highlights the sum of organic traffic that the number 1 ranking page for this target keyword receives from all the related keywords it ranks for.
Based on these stats, we can conclude that moving companies are in high demand. This means that by implementing a good moving company SEO strategy, your website could start ranking for this keyword on search engines, and your site would be positioned to attract thousands of new traffic and potential customers each month.
Hiring an experienced SEO for movers agency like NUOPTIMA would bring about even more impressive results. By improving your moving company’s visibility in search engines and optimizing your entire website, a company that provides SEO services for moving companies will put you in a position to get a high return on investments (ROIs) for years in the future, especially as PPC ads and social media marketing are both becoming more competitive and costly.
People Use Lots of Search Terms to Find Movers
When people search for movers, they use many different terms apart from ‘moving company.’ It’s important to know these relevant keywords so that you can include them in your content, meta tags, and other elements. This increases the chances of your content appearing in search engine results when users enter those specific terms.
To find these keywords, you need to conduct keyword research. Keyword research is a crucial part of SEO for moving companies. It involves identifying and analyzing the specific words and phrases people use in search engines. Doing this helps you determine the pages that need to be created on the website, as well as those that need to be optimized for keyword usage to generate maximum traffic.
Here are a handful of search queries that people enter on Google when looking for a moving company:
- ‘Moving company near me’ and ‘local moving company’
- ‘Moving company in…’ + location. For example, ‘moving company San Diego’
- ‘Long distance moving company’
- ‘Removals company’
- ‘How much does a moving company cost?’
The images below show the average monthly search volume for various moving-related terms, phrases, and questions. As we can see, thousands of people search for these keywords every month.
You can take advantage of this by using moving company SEO to optimize your website for search engines, integrating some of these high-search volume keywords in your web content, and
creating new content to answer moving-related questions so that your website shows up when users search for them. These are just a few ways to attract thousands of free monthly visitors.
Other Moving Companies Are Already Getting Results With SEO
Effective SEO for movers can bring impressive results, helping websites show up higher in search results and potentially saving website owners thousands of dollars on advertising every single month.
But don’t just take our word for it.
Below, we have several examples of websites that are getting an excellent return from their SEO for moving companies.
Our first example is www.pickfords.co.uk, the UK’s largest moving and storage company. This website has an average of 41.6 thousand monthly visitors who check out their website after seeing it pop up in Google search results.
Additionally, the website receives an average monthly traffic value of around $158,000. This means that if the owner were to purchase the same amount of traffic through contextual advertising systems like PPC ads, they would have to spend this amount every month. However, as a result of their moving company SEO efforts, the site owner can save more than $150,000 each month because their website enjoys excellent positions in Google’s search results.
The screenshot below shows which pages bring the most traffic to this website.
As we can see, the pages on this list generate high traffic volume from a range of keywords. This indicates that pickfords.co.uk significantly invests in SEO for moving companies.
A qualified SEO for movers expert can help you determine the relevant keywords to rank for, optimize your existing pages to attract more people, and create brand-new pages to collect as much organic search traffic as possible.
Bear in mind that this is only one aspect of SEO, and there are numerous other things agencies that provide SEO services for moving companies do to promote websites.
You might be unsurprised to see impressive results with a large company, but what about when we consider a smaller website? Is moving company SEO still a worthwhile investment? The following screenshot shows you that it most definitely is.
Evidently, even for a smaller website, the results are highly encouraging. This removals and storage company attracts 6.8 thousand organic website visitors every month and has a traffic value of about $41,200.
Alexandersgroup.co.uk ranks highly on Google for many keywords, including the search term ‘moving companies London’, and its impressive traffic value means they can save this money that would have otherwise been spent on PPC ads.
The key thing to remember is that PPC ads involve paying for traffic, which means that once you stop paying, your traffic will also stop. On the other hand, with SEO for moving companies, your search rankings and traffic will be maintained even if you stop using SEO services. By working with a professional SEO agency to improve your website rankings on Google, you can save money and continue to receive traffic without having to invest in advertising channels such as PPC.
Let’s now consider the pages that bring the most visitors to this website:
Some of the keywords that bring the most traffic to these pages include ‘removal companies London,’ ‘moving companies London,’ ‘office relocation company’, and ‘removals London’. This again shows a significant variety of keywords that your website can utilize to attract free organic traffic on Google.
SEO Roadmap for Moving Companies
Effective moving company SEO that will produce good and lasting results can be quite complex and advanced. That said, to help you understand what it involves and how to go about it for your moving company, here are some tips to help you get started on improving your business’s online presence:
Local SEO
Local SEO techniques are used to optimize a business’s location-based online presence so that it can attract more local customers.
It starts by creating and optimizing your Google Business Profile listing with accurate details like your address, contact information, and opening hours. This ensures your business appears when people search for location-specific moving companies. A Google Business profile also encourages customers to leave reviews, which can boost your search engine ranking.
That said, local SEO for moving companies doesn’t just end with a business profile. It also entails creating geographically relevant content targeting local keywords and utilizing structured data markup to help search engines understand your company’s offerings and location.
For a moving company, local SEO services are incredibly invaluable and cannot be overstated.
On-Page SEO
On-page SEO for moving companies involves optimizing individual web pages to rank higher on search engines and attract more traffic to your site.
Some important elements of on-page SEO for movers include:
- Structuring your content with proper headings and bullet points
- Performing keyword research and Incorporating relevant keywords in your content
- Including a well-crafted meta title and meta-description
- Adding multimedia elements like images and infographics
Simply put, properly optimized web pages with the right keywords, title tags, and structure increase your business’s visibility on search engines and can help you outrank your competitors. It also boosts engagement and reduces bounce rates by making it easier for customers to find the information they need about your business.
Enhance Your Website Performance
Another important aspect of SEO for moving companies is optimizing your website’s functionality. This not only drives organic traffic but also encourages return visitors.
A few ways to enhance your website’s performance include:
- Ensure your website is well-designed and reflects your brand elements and colors to create a good first impression for visitors.
- Make your web pages easy to navigate by using headings that clearly represent the information that can be found on each page.
- Make your site mobile-friendly to create a good user experience for customers researching moving companies on their mobile devices.
- Monitor and improve your page speed to keep users on your page for longer, which tells search engines like Google that your content is useful and helps you rank higher.
Build Backlinks
Building quality backlinks is yet another crucial strategy for improving your business’s online visibility and building credibility.
According to research, 58.1% of SEO experts believe that backlinks have a considerable impact on rankings in search engines [1]. This is because backlinks indicate to search engines that your website is trustworthy, which can result in higher rankings.
That said, when it comes to building backlinks as part of a moving company SEO strategy, quality is more important than quantity in the eyes of search engines. A few high-quality backlinks are more beneficial than multiple low-quality ones. Backlinks from authoritative sources and websites that are relevant to your industry provide long-term value by significantly improving your site’s perceived authority and credibility and driving referral traffic.
To effectively build quality backlinks for your website, start by creating valuable and engaging content that others would want to link to. You can then start reaching out to high-profile backlink sites for moving companies. These include local business directories like Yelp.com, moving and home improvement blogs, relocation and real estate portals, and social media platforms like LinkedIn, where you can reach out to relevant companies and industry experts for partnership or guest posting opportunities.
Alternatively, you can simply outsource your backlink needs to an agency that specializes in SEO for moving companies like NUOPTIMA, a SaaS Link-Building Agency, which offers quality link-building services.
Partner With a Professional SEO Agency – NUOPTIMA
While SEO for moving companies is, without a doubt, a brilliant investment, achieving outstanding results takes much skill, expertise, and hard work. This is no exception for websites that provide other services. Google has exceptionally high standards to ensure that low-quality websites do not reach the highest positions in search results.
However, NUOPTIMA has been working with brands in various industries for many years, including the service industry. Our experts have a lot of experience doing SEO for clients in many occupations, including startups, medical clinics, e-commerce, and, of course, service companies. Consequently, we know precisely what to do to get your website to appear on the first page of search engines.
One notable example of our success is our partnership with Bezos, a fulfillment and logistics solutions company. In an effort to boost their organic traffic within their primary market, we developed a strategy that involved on-page optimization, technical improvements, targeted keyword research, and content creation. Within just 3 months, they experienced a 233% increase in lead generation, a 2600% surge in organic traffic, and secured positions within the top 3 search results on Google for 69 keywords.
Here are just a few SEO services for moving companies we can offer to improve your business’s rankings on Google:
- Arrange the placement of links on reputable moving and storage websites.
- Create SEO-optimised content to help your website rank for more keywords on Google.
- Optimizing existing pages so they comply with Google’s rules and best practices.
- Create all the necessary pages to help your website collect as much organic traffic as possible.
Efficient SEO for movers can bring outstanding results if done properly and correctly by qualified experts. At NUOPTIMA, we have a significant SEO team with much expertise to help your website achieve fantastic results. Book a free discovery call with our professional team today to explore how to use SEO to get great results for your business and website.
Final Takeaway
In the competitive moving industry, standing out online is important. With the right SEO for moving companies strategy, your company can rise above the competition in search engine rankings, making it easier for potential clients to find your services.
However, SEO for movers is not just about driving traffic to your site. It’s about attracting the right kind of traffic that is more likely to convert into leads and, eventually, loyal customers. It’s also a key element of a business-scaling strategy that will propel your company toward sustainable growth.
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FAQ
SEO for moving companies can improve your business’s visibility online, making it easier for potential clients to find your services. By optimizing your website for relevant keywords, you can rank higher in search engine results and attract more organic traffic to your site. This increased visibility can lead to more inquiries and, ultimately, more clients.
NUOPTIMA provides a comprehensive range of SEO services for moving companies. This includes keyword research, on-page and off-page optimization, content creation, link-building services, and local SEO services. Our goal is to help your moving company rank higher in search engine results and attract more organic traffic to your site.
Moving company SEO is a long-term strategy, and it typically takes a few months to start seeing results. However, once your website starts ranking higher in search engine results, you can expect a steady increase in organic traffic and leads.
Yes, NUOPTIMA specializes in local SEO for moving companies, which can help your business rank higher in search results for local search terms. This can be particularly beneficial if you’re looking to attract clients in a specific geographic area.
NUOPTIMA uses a variety of metrics to measure the success of its SEO for movers strategies. This includes organic traffic, search engine rankings, and conversion rates. We provide regular reports to our clients so they can see the progress and results of their SEO campaigns.
