If you run a private equity company, you know that it is not all about providing financial backing and making investments in the private equity of operating or startup companies. While this is an important aspect of the company, you also face many business challenges relating to running a successful private equity company on a daily basis. One of these difficulties is gaining new customers. Years ago, many private equity firms would enjoy a steady stream of fresh customers through word of mouth. But, in today’s technology-focused society, more and more potential clients turn to the internet to find private equity services. As a result, many private equity firms are beginning to create websites for their businesses to assist them in finding new clients online.
There are several ways that a business owner — including one of a private equity firm — can draw people to their online website. Popular methods include social media marketing, pay-per-click (PPC) ads, and search engine optimisation (SEO). These options vary in terms of their pros and cons. For example, social media marketing and PPC will give you instantaneous results because as soon as you begin the advertising campaign, you will start to get website visitors.
But, these options are expensive and do not give you long-term benefits or results. New website visitors will only keep coming to your website as long as you continue paying for adverts. Conversely, search engine optimisation methods usually take several months to start showing results. But, if you invest in SEO, your website’s positions in search results will improve, bringing more organic traffic to the site. And your website will maintain these positions even if you choose to stop using SEO services in the future. This means you can keep getting free traffic indefinitely.
In terms of the long-term, investing in SEO services is a far better option than paying vast sums of money for PPC or social media ads year after year. Moreover, potential customers will trust you more if they find your website organically through search results rather than seeing an advertisement for your private equity services.
But the critical question is, can private equity companies actually attract new customers to their websites and businesses using SEO? The answer is simple. Yes! Below, we will show you just how successful your business can be if you employ an effective SEO strategy.
Search Demand for Private Equity Firms on Google
The above screenshot shows Google search data on the term ‘private equity’. As we can see, people globally search for this term 156 thousand times a month on average. Roughly 41 thousand of these searches occur in the United States, 13 thousand in Germany, and 10 thousand each in India, France, and the United Kingdom. This demonstrates that there is a significant amount of people looking for private equity services in your country daily. Thus, effective SEO can help you attract tens of thousands of visitors to your website every month. If you choose to hire an SEO company to promote your private equity business website in search results, you will be in good stead to get a high return on investment (ROIs) for years to come in the future, particularly as PPC and social media adverts are becoming increasingly expensive and competitive.
People Use Lots of Search Terms to Find Private Equity Firms
It is important to note that ‘private equity’ and ‘private equity firms’ are only a couple of possible keywords, and there are numerous other terms people might use when looking for help with private equity. One crucial part of SEO is keyword research, during which experts examine search queries and determine which pages need to be created on the website and optimised for keyword usage to draw maximum traffic. Here is just a small number of examples of search queries people enter on Google when they require private equity services:
- ‘Private equity firm near me’
- ‘Middle Market Private equity firm in…’ + location. For example, ‘private equity firm in London’.
- Descriptions of the type of firm being sought out. For example, ‘mid-market private equity firm’.
- Descriptions of private equity company services such as selling a company to a private equity firm or launching successful IPOs (initial public offerings).
The screenshots below show the average monthly search volume for a range of private equity-related keywords. As you can see, there are tens of thousands of people searching for these keywords every month, meaning that an excellent SEO-optimised private equity company website can attract thousands of free visitors every month just by showing up for these keywords on Google.
Other Private Equity Firms are Already Getting Results from SEO
Effective search engine optimisation can bring great results, helping websites show up higher in search results as well as potentially saving website owners thousands of dollars on ads each month. But don’t take our word for it! Below, we take a look at several examples of private equity firm websites that are enjoying a fantastic return from their SEO efforts.
Our first example is www.baincapitalprivateequity.com[1], a well-established private equity firm that operates in several countries. The website has 11.1 thousand average monthly visitors. These are people who visit the website after seeing it pop up in Google search results.
At the same time, the website’s average monthly traffic is roughly $19,200. This amount shows how much money the owner of the website would need to spend each month to buy an identical amount of traffic they can get organically from contextual advertising systems such as PPC ads. Consequently, this means that the website’s owner can save over $19,000 a month because their website enjoys great positions in Google’s search results.
The image below demonstrates which pages bring the most traffic for this website.
As we can see, the pages in this list collect impressive traffic from a range of pages. An excellent SEO expert can analyse the pages currently on your website (as well as on competitor sites), optimise existing pages to help attract even more people, and create brand new pages that will collect as much organic search traffic as possible. Of course, this is only one aspect of SEO work, and there are numerous other things SEO agencies do to promote websites.
You might be thinking it is unsurprising to see sizable results with a well-established private equity firm website, but how about a humbler website? Is SEO still a viable investment? Our screenshot below will show you that it most certainly is.
Clearly, even for a smaller website, the results remain encouraging. This mid-market private equity firm attracts roughly 4.1 thousand organic website visitors each month and has a traffic value of about $9,200. Oakley Capital ranks highly on Google for the search term ‘private equity firm London’ and many other keywords and is drawing impressive traffic. This website gets over $9000 worth of free traffic from Google, which means they can save this money that would otherwise have been spent on PPC ads.
The primary factor to remember is that PPC ads involve basically purchasing traffic in exchange for money. So it makes sense that once you stop paying for these adverts, you also stop getting traffic. But, with SEO, you will keep your search positions and continue to get traffic even if you no longer use SEO services. By hiring an expert SEO agency and boosting the rankings of your website on Google, you can save money and maintain your website’s traffic without having to spend money on advertising channels such as PPC.
Let’s now look at the pages that bring the majority of visitors to this website:
Some of the keywords that bring the most traffic to these pages include ‘Career Partner Group’, ‘Oakley Capital’, and ‘Peter Dubens’ (one of the firm’s founders). This again shows that there is a substantial range of keywords that your website can use to collect free organic traffic on Google. A qualified SEO agency can effectively create, optimise, and promote those pages, bringing more business to your firm.
What Does an SEO Company Do?
While SEO is undeniably an outstanding investment for private equity companies, achieving incredible results involves much expertise, skill, and hard work. This is no exception for websites that provide services. Google has high standards to ensure that websites of low quality do not reach the highest positions in search results.
But, NUOPTIMA has been working with brands in a whole range of industries for many years. Our experts have a wide expanse of experience doing SEO for clients, including real estate, startups, e-commerce, SaaS, and medical clinics. Therefore, we know exactly what to do to get your website to appear on the first page of Google. Here are just a few things that we can do to improve your private equity firm’s Google rankings:
- Arrange link placements on upstanding private equity aggregator websites and online directories.
- Create SEO-optimised content to assist your website in ranking for more keywords on Google.
- Optimise existing pages to ensure they comply with Google’s best practices and rules.
- Create all the necessary pages to assist your website in collecting as much organic traffic as possible.
Efficient search engine optimisation can bring fantastic results if done correctly and properly by qualified experts. At NUOPTIMA, we have a substantial SEO team full of expertise to assist your website in achieving great results. Book a free discovery call with our professional team today to discover how we can use SEO to get brilliant results for both your website and your private equity business.
Strengthen Your Private Equity Firm’s Online Presence with SEO
In the competitive world of private equity, it’s essential to leverage every tool at your disposal to stand out. SEO can play a significant role in enhancing your private equity firm’s online visibility, attracting potential clients, and establishing your brand as a leader in the industry.
At Nuoptima, we specialize in SEO for private equity firms. Our team of experts understands the unique challenges and opportunities in the private equity sector. We employ proven strategies and innovative techniques to help our clients improve their search engine rankings, drive more traffic to their websites, and ultimately, increase their client base. Reach out to us today to learn more about how we can help your private equity firm excel in the digital landscape.
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FAQ
SEO is crucial for private equity firms as it helps in attracting potential clients and establishing a strong online presence. With effective SEO, your website can rank higher in search engine results, making it easier for potential clients to find your private equity services.
Nuoptima uses a unique approach to SEO for private equity firms, focusing on keyword research, content creation, and link building. We also optimize existing pages and create new ones to attract as much organic traffic as possible.
With Nuoptima’s SEO services, you can expect increased traffic to your website, higher search engine rankings, and increased client acquisition. These results can lead to a significant return on investment over time.
Nuoptima’s services are unique because of our specific expertise in the private equity sector. We understand the unique challenges and opportunities in this field, and we tailor our strategies to meet the specific needs of private equity firms.
Nuoptima has worked with a wide range of private equity firms in the past, including mid-market firms, large equity firms, and startup investment firms. Our experience spans various fields within the private equity sector, allowing us to provide tailored SEO services that meet the unique needs of each client.