SEARCH ENGINE OPTIMISATION FOR Y COMBINATOR STARTUPS

NUOPTIMA has the most important advice when optimising websites for Y Combinator startups. If you want to learn more, don’t wait another day and schedule a FREE 30-minute consultation call with one of our savvy SEO specialists now!   

Key Points

• Y Combinator is a business accelerator that offers funding opportunities and mentorship programs to startup companies and non-profits alike. 
• Search engine optimisation is vital for small businesses that want to expand operations without hurting their budgets. Investing in SEO practices ensures the user-friendliness and robust performance of websites to qualify for higher positions in search engines and be in front of massive organic traffic. 
• There are several strategies you can do to implement a highly successful Y Combinator SEO campaign. These include performing thorough keyword research, creating quality content, optimising images and videos, building backlinks and many other useful techniques.
• Much knowledge, time and effort are required in SEO. We strongly suggest that you consider the help of an expert SEO team to work closely with you in growing your website and business. 

What Is Y Combinator? 

Some of the biggest brands in the world wouldn’t have gotten to where they are today without the funding support of accelerators. These are organisations that help kickstart businesses by giving them access to mentorship, potential investors and financing opportunities.  In exchange, they receive a fair share of the company’s equity. 

Y Combinator (YC) is a well-known venture fund agency in America. It offers intensive seed financing and consultation programs to anyone interested in turning their bright ideas into thriving startups. In 2018, Forbes named YC the fastest-growing startup incubator and accelerator across the globe. So much so that it has funded over 3,000 organisations with diverse niches in less than two decades. Some of its top companies include Airbnb, Reddit, Instacart and other highly successful tech companies that you might have encountered on the internet at some point. 

Why Is Y Combinator SEO Important?

Simply being part of the Y Combinator family gives businesses a major advantage from an SEO standpoint. If you check out Y Combinator’s homepage, you will see a complete catalogue of its sponsored companies. Each of them has an internal link to their websites so that people who visit Y Combinator can also access those startups. These links become even more valuable if Y Combinator gets featured in giant business magazines and news channels that drive thousands if not millions of traffic every day. That adds to the brand value that these companies can gain from YC’s undeniable popularity. 

The ingenious process of internal linking is just one of the many critical aspects of SEO. You can still do several things to improve your search rankings or boost your online presence. In fact, SEO is not the only digital marketing tool available. Some startups spend money on ads to achieve immediate visibility. However, paid advertising can be expensive over time. And as a YC startup owner, you will want to maximise every bit of the money provided to you by investing in the right digital marketing strategy that gives long-term, outstanding results. That’s where SEO comes in. 

SEO is a powerful instrument for YC startups looking to increase online visibility without exhausting their predefined budgets in the long run. No matter what industry you’re in, consumers are always looking for services and products like yours on the internet, and your website is the first thing they will want to see. That’s why it’s very important to show up on the first page of Google for specific search terms your target audience use. The best way to achieve that is to do SEO right.  

While many startup leaders understand the benefits of SEO, some of them do not have the knowledge or resources needed to execute an effective SEO campaign. But that shouldn’t be the case here. Our SEO workforce at NUOPTIMA is dedicated to helping small businesses grow and continue to nurture. We create a winning SEO game plan that leads the way to a bigger, brighter future for your business. What’s more, we provide free consultation meetings to anyone who wants to learn more about our SEO services. Whether you’re supported by YC or a different accelerator, seeking professional help is an excellent opportunity to analyse the needs, goals and priorities of your business. 

NUOPTIMA’s SEO Tips for Y Combinator Startups

Now that we know what SEO can mean for a startup’s success, it’s time to roll our sleeves up and get the job done. Here are some strategic steps to take when optimising websites that are bound to rank highly on search engines. 

Prioritise Technical SEO 

This is a branch of SEO that aims to improve the technical elements of a website. We do this method to increase the ability of your website to communicate with search engines and effectively convey information to its audience. To become fully optimised for technical SEO, you must take into account the following factors: 

• Site speed
• Security
• User Experience
• Mobile-friendliness
• Duplicate Content
• Canonical Tags
• 404 Pages
• Indexability
• Crawlability
• URL Structure
• Web Design and Structure

Submit A Sitemap

A sitemap is exactly what it sounds like, a file that maps out the structure of a website’s pages, videos and other files for better crawling and indexing. Sitemaps are often submitted in XML file formats, which search engine crawlers read to inspect the site and index it accordingly. Creating a smooth and systematic sitemap makes your content more discoverable on search engines. 

To submit a new or updated sitemap to Google, head over to your Google Search Console account and click on ‘Sitemaps’. You can find it in the ‘Index’ dropdown in the sidebar. Enter the sitemap URL in the ‘Add a new sitemap’ field and hit ‘Submit’. 

 Conduct Local SEO Strategies 

Local consumers are the heart of small businesses, particularly those with physical stores. According to a 2019 SEO statistics report, nearly half of Google users look for local information, while most of them use the internet to find local businesses. If you’re a startup owner trying to reach clients within your area, make sure your website is highly visible on search engines. Otherwise, you could lose out on a significant number of search traffic. 

The best way to optimise your website for local search is to include localised keywords in your content, for example, “service/product + near me” or “service/product + location”. This informs both searchers and search engines what your company is about and where it is located. Another tactic is to get your site listed on reputable business directories that can help boost your web presence and put you ahead of the local competition.

Use Keywords Appropriately

Choosing and positioning keywords in your content can make or break your search rankings. Search engines like to recommend websites that use relevant and prominent keywords. But that doesn’t mean it’s okay to overstuff your pages with keywords. That will make your content look spammy and hard to read, which can not only harm your site’s indexability but also often leads to a terrible user experience.  Your best practice is to include a primary keyword in the first 100–150 words of your article. Short-form copies can consist of up to 10 keywords, while long-forms can target more but try not to exceed 20 keywords per page. 

Keep in mind that the importance and popularity of keywords change over time. Therefore, keyword research should be an ongoing process to keep an eye on the ever-changing search trends. As you can tell from the above illustration, there is a seemingly unstable growth of search interest for the keyword “Y Combinator”. Conducting keyword research allows you to identify high-intent keywords that will drive the most traffic to your site. 

Track SEO Progress

If you want to succeed in SEO, be sure not to skip this critical step. Conducting an SEO audit allows you to identify areas of your strategy that actually work and those that require more polishing to become equally effective. A site audit measures your site performance based on essential metrics and KPIs, such as health score, page speed performance, conversion rates and more. It also helps you spot foundational issues and other shortcomings affecting your website’s search performance so you can easily craft and fine-tune solutions for future successes. 

Final Thoughts

Y Combinator is an incredible source of funding opportunities for budding entrepreneurs. If you’re lucky to have your company funded by Y Combinator, the next major step you should take is to promote your business online. Search engine optimisation is the most effective tool for digital marketing. Hopefully, this article has made a lot of sense as to how SEO can give startups the immediate boost they need to attract more visitors and encourage positive conversions. Which of our SEO techniques do you want to try out first? If you don’t know where to start, our SEO experts can help you determine the strategies that will best fit your business needs. Give us a call to get deeper insights into our comprehensive SEO services. 

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