Let’s face it, the solar industry’s booming, but it’s also getting crowded. If you’re a solar panel installer, being good at your job isn’t enough anymore – you need people to actually find you. That’s where smart SEO comes in. The right SEO partner can help you show up where it matters, bring in the right kind of traffic, and turn those clicks into real-life installations. In this article, we’re looking at companies that know solar and know search, so you can spend less time worrying about Google rankings and more time on rooftops.
1. Nuoptima
At Nuoptima, we focus on helping businesses get found more easily through search, and we do that with a very practical approach. Our team works closely with companies across different industries, including solar panel installers, to make sure their websites not only rank higher but also bring in visitors who are ready to take action. We’re not here to inflate metrics that don’t matter – our goal is to connect your business with the people already searching for what you offer. Whether that means rewriting technical content, fixing backend issues, or finding smarter ways to structure your site, we handle the behind-the-scenes work that helps turn traffic into leads.
We build each SEO strategy from the ground up, starting with a full audit and moving into targeted keyword research, on-page adjustments, and high-quality link building. When needed, we also support content creation, landing page development, and local SEO improvements. Our process includes clear reporting, so you always know what’s working and where traffic is coming from. We integrate tools like Google Analytics and Search Console with your CRM, so you can see the real connection between organic search and customer activity. It’s a method that’s built on data, not guesswork, and it’s designed to work for the long term.
Key Highlights:
- Tailored SEO strategies based on your business goals
- Focus on connecting with bottom-funnel, ready-to-buy customers
- Clear tracking using Google Analytics, Search Console, and CRM
- Combines on-page, off-page, and technical SEO
- Supports both local and international SEO needs
- No one-size-fits-all playbook – each campaign is customized
Services:
- Full SEO audits and performance reviews
- Keyword research with high-intent targeting
- Technical SEO for site structure, speed, and usability
- On-page optimization including content and metadata
- Link building from trusted, high-authority sources
- Local SEO setup and regional content strategy
- Conversion-focused content creation
- SEO strategy for website migrations and multi-language support
Contact Information:
- Website: nuoptima.com
- E-mail: [email protected]
- LinkedIn: www.linkedin.com/company/nuoptima
- Address: 99 Wall Street #2394 New York, NY 10005 United States
2. Servgrow
Servgrow is a software company that offers tools for home service providers, including solar panel installers. While their main focus is on field service management, they also provide built-in SEO services tailored to trades like solar installation. Their platform combines scheduling, invoicing, and customer management with website and SEO support, aiming to streamline operations while helping companies show up more effectively in local search. For solar installers, they offer SEO resources and strategies that cover technical, on-page, off-page, and local search engine optimization.
The company outlines SEO approaches specifically for solar businesses, including keyword research, location page setup, user experience improvements, and featured snippet strategies. Their content breaks down SEO into actionable steps like building backlinks, optimizing calls to action, improving mobile performance, and strengthening EAT signals (expertise, authority, and trust). Servgrow also emphasizes the importance of local citations and managing Google Business Profiles to help solar contractors compete for search visibility in their target regions.
Key Highlights:
- Offers SEO strategy guides tailored for solar installers
- Integrates website optimization with field service software
- Emphasizes local SEO, user experience, and content quality
- Covers technical and off-page SEO in detailed guidance
- Includes advice on featured snippets and backlink building
Services:
- Field service CRM and scheduling tools
- Custom website creation with built-in SEO setup
- Local citation management and business listing optimization
- On-page and technical SEO recommendations
- SEO content strategy and keyword research for solar companies
- Analytics and SEO tracking through GSC and GA integrations
Contact Information:
- Website: www.servgrow.com
- Facebook: www.facebook.com/groups/servgrowpros
- Twitter: x.com/ServGrow
- Phone: 1-833-319-7444
3. Blue Corona
Blue Corona is a digital marketing agency that works with home service companies, including solar panel installers, to improve their presence in search engines. Their SEO services for solar businesses focus on helping companies show up for high-intent local and industry-specific search terms. Their approach is rooted in measurement and iteration, following a process that involves tracking performance, identifying issues, and adjusting strategy over time. For solar companies, they apply this to technical site audits, content creation, local SEO, and backlink development.
The company emphasizes building SEO strategies that are grounded in actual data, rather than assumptions. Their process begins with full tracking and auditing of a client’s website and online presence. From there, they work on keyword research specific to solar services, write content aimed at building authority in the niche, and develop offsite signals to support organic ranking. Blue Corona also manages local business listings and provides monthly reporting to keep clients informed on what’s working and where improvements are needed. Their SEO services are part of a broader set of offerings, but they maintain a dedicated focus on measurable outcomes for solar businesses.
Key Highlights:
- Offers solar-specific SEO strategy and execution
- Prioritizes tracking, testing, and performance adjustments
- Emphasizes both technical and content-driven improvements
- Provides full local SEO support including Google Business Profile management
- Includes access to analytics software and detailed reporting
Services:
- SEO audits and performance tracking
- Onsite content writing and optimization
- Backlink strategy and authority building
- Google Business Profile and local citation management
- Keyword research for solar industry terms
- Ongoing SEO campaign management and reporting
Contact Information:
- Website: www.bluecorona.com
- Facebook: www.facebook.com/bluecorona
- LinkedIn: www.linkedin.com/company/blue-corona
- Instagram: www.instagram.com/bluecoronainc
- Address: MARYLAND 7595 Rickenbacker Drive Gaithersburg, MD 20879
- Phone: (800) 696-4690
4. Solar-SEO.com
Solar-SEO.com is a digital marketing company that works specifically with solar businesses. Their entire service model is designed around helping solar installers, manufacturers, and energy storage companies improve visibility online and generate leads through search. They focus on industry-specific SEO strategies, starting with competitor research, keyword targeting, and on-page optimization. Their approach also includes technical site improvements, link building, and content creation tailored for solar-related searches. They position SEO as a long-term, lead-focused strategy meant to bring in organic traffic that converts.
Unlike broader marketing firms, Solar-SEO.com builds campaigns around solar trends and audience behavior. They provide packages that include SEO, content writing, PPC management, and social media marketing. Web design is also part of their offering, with attention to usability and mobile responsiveness. Their process tracks everything from user behavior to rankings, aiming to refine the strategy over time. Whether it’s improving site code, optimizing metadata, or building backlinks from relevant sources, they prioritize making a solar business more discoverable to people actively searching for renewable energy solutions.
Key Highlights:
- Focused entirely on SEO and marketing for solar industry businesses
- Offers structured SEO processes from keyword research to reporting
- Includes mobile optimization and technical improvements
- Emphasizes both long-term ranking growth and lead generation
- Provides custom strategies based on competitor and market analysis
Services:
- Solar industry SEO strategy and implementation
- Technical SEO and HTML optimization
- Content writing and blogging tailored to solar audiences
- Web design and development for solar companies
- Social media marketing and strategy
- PPC ad management for lead generation campaigns
- Local SEO and online directory optimization
- Ongoing performance tracking and reporting
Contact Information:
- Website: solar-seo.com
- E-mail: [email protected]
- Facebook: www.facebook.com/Solar-SEO-106869015514251
- Twitter: x.com/solarseocompany
- LinkedIn: www.linkedin.com/company/solar-seo
- Instagram: www.instagram.com/solarseocompany
- Address: 811 Wilshire Blvd, 17th Floor, Los Angeles , CA 90017, USA
- Phone:+1 323 285 2811
5. Supple
Supple is a digital marketing agency that provides SEO services tailored for solar panel installers operating in Australia. With telemarketing and door-knocking strategies restricted under regional energy programs, they emphasize organic search as a more sustainable way for solar companies to reach potential customers. Their team works across on-page and off-page SEO, focusing on keyword strategy, local search visibility, and overall website performance. Their content strategies are designed to answer real customer questions while improving search rankings.
For solar installers, Supple combines SEO with broader digital marketing efforts such as web design, paid advertising, and video content. They also provide blog content to help companies appear more knowledgeable and trustworthy in the eyes of their audience. Their local SEO approach helps align content and targeting with specific suburbs or regions, making it easier for installers to connect with customers nearby. Supple’s model is built around analysis and iteration, adjusting strategies based on performance and competitive changes.
Key Highlights:
- Offers solar-specific SEO services adapted to Australian market shifts
- Emphasizes local SEO targeting for installers by region or suburb
- Combines SEO with website design, video, and PPC campaigns
- Focuses on user experience, content quality, and mobile compatibility
- Supports long-term strategy through regular audits and adjustments
Services:
- On-page and off-page SEO for solar companies
- Keyword research and SEO content writing
- Local SEO and Google Business Profile optimization
- Blog strategy and content planning
- Web design tailored to solar industry audiences
- Video content creation for social and search platforms
- PPC campaign setup and management
- Ongoing SEO analysis and site performance tracking
Contact Information:
- Website: supple.com.au
- Facebook: www.facebook.com/Suppledigital
- LinkedIn: www.linkedin.com/company/suppledigital
- Instagram: www.instagram.com/SuppleDigital
- Address: 5/84 Church St, Richmond VIC 3121
- Phone: 1300 787 753
6. First Page Sage
First Page Sage provides SEO services with a strong focus on long-term content strategy and lead generation for solar companies. Their approach centers around creating expert-level content that aligns with a solar brand’s voice and business goals, especially in the B2B space. Instead of publishing SEO content purely to rank, they develop thought leadership materials like blog posts, landing pages, and white papers that position solar firms as knowledgeable sources in a competitive market. Everything is built into a broader editorial and SEO strategy, with content mapped out in advance and optimized for transactional search intent.
They work closely with clients to understand audience behavior, competitors, and site performance before launching the campaign. Their weekly workflow includes publishing new content consistently, consulting with the client’s team, and analyzing campaign data to refine the strategy. First Page Sage emphasizes structured, measurable results through conversion tracking, engagement metrics, and keyword mapping. The goal is to use SEO not just as a visibility tool but as a growth channel that also reinforces brand authority within the solar industry.
Key Highlights:
- Prioritizes thought leadership content for solar firms
- Weekly delivery of blog articles, landing pages, or specialized content
- Combines SEO strategy with long-form industry-focused writing
- Focused on B2B lead generation within the solar sector
- Emphasizes clear tracking, planning, and ongoing consultation
Services:
- Strategic SEO campaign development
- Keyword targeting and editorial calendar planning
- Conversion optimization and barrier removal
- Weekly content creation (blogs, white papers, landing pages)
- Ongoing performance reporting and KPI tracking
- Onboarding audits of website health and audience analysis
- B2B content marketing for solar installers and manufacturers
Contact Information:
- Website: firstpagesage.com
- LinkedIn: www.linkedin.com/company/first-page-sage
- Phone: 8558887243
7. Anchour
Anchour works with solar companies by providing brand and marketing support that covers both creative direction and performance-driven strategy. Instead of just offering visual assets or technical SEO tweaks, they take a broader approach that includes everything from branding and digital design to paid advertising and retention efforts. Their work with solar installers focuses on helping them stand out in a competitive space, build trust with homeowners, and generate leads through tailored messaging and cohesive campaigns. They manage this through a mix of strategy, content, and design, aiming to move the needle on brand growth and customer acquisition.
Their services often begin with brand positioning and messaging before moving into web development and campaign execution. Anchour also places strong focus on retention through SMS and email, especially in the solar space where long-term customer relationships can create recurring value. They operate as a full-service extension of their clients’ teams, coordinating different parts of the marketing funnel under one roof. This structure allows solar installers to focus more on operations and installation work while Anchour handles outreach, engagement, and performance tracking.
Key Highlights:
- Offers full-service support across branding, web, and digital campaigns
- Works closely with solar brands to shape identity and messaging
- Develops conversion-focused websites and marketing materials
- Manages campaigns across email, SMS, and search platforms
- Focuses on lead generation, customer retention, and ROI tracking
Services:
- Brand strategy and visual identity
- Content and messaging development
- Website design and development
- SEO and performance marketing
- Paid search and ad creative
- Email and SMS retention campaigns
- Analytics integration and reporting
Contact Information:
- Website: www.anchour.com
- E-mail: [email protected]
- Facebook: www.facebook.com/anchour
- LinkedIn: www.linkedin.com/company/anchour
- Instagram: www.instagram.com/anchour
- Address: 199 Lisbon Street, Suite 1A Lewiston, ME 04240
- Phone: +1 (207) 210-2001
8. XEN Solar
XEN Solar provides HubSpot-based digital marketing and CRM support specifically for solar companies looking to streamline their operations and improve lead conversion. Their work centers on integrating marketing and sales efforts through HubSpot, offering a set of structured services that range from onboarding to on-demand support. They focus on solving common workflow challenges solar businesses face, like managing disconnected data, inconsistent follow-ups, or manual lead tracking through spreadsheets. Their goal is to give solar installers a clearer view of their customer pipeline and improve the handoff between marketing and sales.
Beyond HubSpot services, XEN Solar also handles website development, SEO, email campaigns, and digital content. Their team works with solar dealers, installers, and suppliers to build systems that support growth without adding unnecessary complexity. Case studies on their site highlight work such as rebuilding websites for better user experience, improving lead flow through digital ads, and updating outdated content for better relevance. Their method is less about volume and more about building a marketing framework that works together across multiple touchpoints.
Key Highlights:
- Specializes in HubSpot implementation and support for solar businesses
- Helps align sales and marketing teams using one platform
- Works to replace manual tasks with automated workflows
- Offers on-demand support without long-term contracts
- Supports growth with structured marketing and CRM systems
Services:
- HubSpot onboarding and setup
- CRM audit and optimization
- Targeted campaign development
- Website design and updates
- SEO and content strategy
- Paid advertising management
- Email and SMS marketing
- Reporting dashboard setup and data integration
Contact Information:
- Website: www.xensolar.com
- Facebook: www.facebook.com/xensolar
- Twitter: x.com/SolarXen
- LinkedIn: www.linkedin.com/company/xensolar
- Instagram: www.instagram.com/xensolarau
- Address: Level 3, 116 Military Road Neutral Bay, NSW 2089, Australia
- Phone: 61280064428
9. The Get Smart Group
The Get Smart Group works with solar companies by combining digital strategy and CRM tools to improve lead quality and engagement. Their approach is rooted in understanding the solar industry from both a marketing and operations angle. They focus on lead generation but go beyond the surface by helping companies segment and nurture those leads with more tailored messaging. Whether the company is focused on residential installs or large-scale commercial systems, they provide strategies to reach specific audiences based on their energy needs and buying behavior.
A key part of their offering is their Leadgic CRM, which helps solar companies manage inquiries more efficiently. Leads are not dumped into one pile but instead categorized and nurtured depending on intent and type of installation. The Get Smart Group also builds full-scale digital campaigns across Google, Facebook, and YouTube, designed to attract serious buyers rather than just general interest. Their experience in the broader home improvement space gives them insight into how customers search, compare, and commit to solar purchases.
Key Highlights:
- Offers CRM tools tailored for solar lead tracking and segmentation
- Understands the complexity of marketing solar products to different regions
- Supports both residential and commercial solar marketing
- Runs targeted campaigns on major ad platforms
- Provides consulting and full-service marketing plans
Services:
- Leadgic CRM setup and integration
- Lead segmentation and nurturing
- Digital marketing on Google, Facebook, and YouTube
- Content creation for solar services
- Email and automation setup
- Social media campaign support
- Search engine marketing and SEO guidance
- A-la-carte consulting and campaign planning
Contact Information:
- Website: thegetsmartgroup.com
- E-mail: [email protected]
- Facebook: www.facebook.com/thegetsmartgroup
- LinkedIn: www.linkedin.com/company/the-get-smart-group
- Address: 80 South Main St., Angels Camp, CA 95222
- Phone: (415) 800-2040
10. Outpace SEO
Outpace SEO takes a technical, focused approach to helping solar panel installers improve their visibility online. Rather than offering a broad suite of marketing services, they zero in on search engine optimization and build tailored strategies grounded in data. Their team includes computer science professionals who work on adjusting tactics based on how search algorithms evolve. That kind of background seems to influence the way they structure SEO campaigns, especially for local and national solar businesses looking to reach more people actively searching for solar solutions.
They work across multiple types of solar businesses, including residential and commercial installers, solar financing companies, and even EV charging providers. Outpace handles the full scope of SEO tasks: from technical audits to local citation building and keyword research. What stands out in their approach is how they target high-conversion audiences and prioritize user behavior tracking, not just traffic. For solar companies looking to build a stronger online presence and rank higher in location-specific searches, Outpace develops specific content, improves on-page structure, and handles technical site fixes that help with long-term visibility.
Key Highlights:
- Offers SEO strategies built specifically for solar installers
- Includes technical professionals with a computer science background
- Handles both local and national SEO campaigns
- Focuses on conversion tracking and user behavior data
- Works with residential, commercial, and financing solar businesses
Services:
- Website audits and keyword research
- Competitor analysis and on-page SEO
- Technical SEO and site performance improvements
- Link building and off-page SEO
- Local SEO with location-specific pages
- Content development and blog writing
- UX and conversion rate optimization
- SEO-friendly web design and development
- Schema markup and Google Business optimization
- Analytics, reporting, and user behavior tracking
Contact Information:
- Website: outpaceseo.com
- Address: 3000 Sunset Ln, Oklahoma City, OK 73120
- Phone: 4055444678
11. Seo.solar
Seo.solar is a niche-focused SEO company that works specifically with solar energy businesses, helping them improve how they appear in search engines. Their team is made up of SEO professionals who not only understand search engine mechanics but are also familiar with the solar industry’s structure, terms, and search behavior. They focus on helping solar panel installers and related businesses build online visibility through strategies that reflect real-world search intent. Whether it’s keyword research, content creation, or technical adjustments to websites, their goal is to align SEO work with how people actually search for solar services.
They offer both general SEO and more specific local strategies for companies that rely on regional customers. Their local SEO approach includes optimizing Google Business Profiles, building local backlinks, and creating content tailored to geographic areas. This helps solar businesses show up in searches like “solar panel installation near me.” Instead of pushing general visibility, they focus more on targeted traffic that’s more likely to convert. By combining technical SEO work with industry-specific knowledge, Seo.solar supports solar companies trying to compete in a growing but crowded market.
Key Highlights:
- Focuses specifically on solar industry SEO
- Offers location-targeted SEO strategies for regional visibility
- Team has experience with industry-specific search behavior and content needs
- Works with solar panel installers, solar manufacturers, and related businesses
- Combines on-page, off-page, and content marketing efforts into one campaign
Services:
- Local SEO for targeting customers in specific areas
- Technical and on-page SEO optimization
- SEO audits and performance assessments
- Link building with relevant and trustworthy sources
- Keyword research tailored to solar-related queries
- Content marketing for industry-specific topics
- Google Business Profile setup and optimization
- Geo-targeted content creation for local search visibility
- Off-page SEO through partnerships and outreach
- Industry-specific tracking and reporting to inform strategy adjustments
Contact Information:
- Website: seo.solar
12. 99Solutions Marketing
99Solutions Marketing offers SEO services specifically for companies in the solar sector, focusing on helping solar installers improve how they show up in search results. Their approach centers on full-service SEO management, which includes technical audits, content development, keyword research, and site maintenance. They aim to simplify SEO for their clients by handling the full process while staying aligned with the solar industry’s needs. Their work often starts with a website audit to identify technical or content-related issues, followed by tailored strategies to address those gaps.
They work with solar businesses in several countries, including the US, UK, Canada, Australia, and New Zealand. Their services also include local SEO efforts, which help solar companies become more visible in nearby searches and Google Maps listings. In addition to technical and content support, they offer competitive analysis and ongoing performance tracking to measure progress. Their overall focus is on getting more qualified leads for solar companies through better search visibility, without relying on ad spend or short-term marketing tactics.
Key Highlights:
- Focused on solar SEO across the US, UK, Canada, Australia, and New Zealand
- Offers fully managed SEO with minimal client involvement required
- Emphasizes competitor research and keyword targeting for better search ranking
- Includes local SEO for improved visibility in specific service areas
- Provides monthly reporting and full technical support for site performance
Services:
- Full SEO strategy development and execution
- Website audits and performance diagnostics
- Technical SEO and website maintenance
- Keyword research and content optimization
- Content writing tailored to the solar industry
- Local SEO for regional search visibility
- Competitive analysis for market positioning
- Monthly reporting on SEO performance metrics
Contact Information:
- Website: www.99solutionsmarketing.com
- E-mail: [email protected]
- LinkedIn: www.linkedin.com/company/99-solutions-marketing
- Address: 13 Freeland Pk, Wareham Rd, Lytchett Matravers, Poole BH16 6FH
- Phone: +44333 224 0731
13. Growth Panel
Growth Panel focuses on providing SEO and digital marketing services tailored for solar companies, with a specific emphasis on helping installers and related businesses book more appointments through organic visibility. Their approach combines technical SEO work with appointment generation tactics, aiming to bring in inbound phone calls and web leads rather than relying solely on paid traffic. They position themselves as partners rather than vendors, working closely with clients to align their SEO strategies with lead generation goals. The company also emphasizes the importance of visibility in local searches and optimizing for Google Business Profiles to attract customers in nearby service areas.
Alongside SEO, Growth Panel offers broader marketing support, including web development, conversion rate optimization, and data analysis. Their SEO services are built on a framework of site audits, keyword intent mapping, and content alignment, aiming to ensure each element of a solar company’s website serves a clear role in converting traffic into leads. They also monitor performance through ongoing audits and support technical fixes where needed. Their team works with both local and regional solar businesses in the UK, helping them strengthen their digital footprint and reduce reliance on third-party lead providers.
Key Highlights:
- Specializes in SEO and appointment generation for solar businesses
- Optimizes for local search and Google Business visibility
- Offers web audits and conversion rate improvements alongside SEO
- Uses in-house data and campaign history to guide strategy
- Treats SEO as part of a wider marketing and traffic generation plan
Services:
- Search engine optimization tailored to the solar niche
- Local SEO and Google Business Profile optimization
- Full website audits to identify technical and content issues
- On-page and off-page SEO improvements
- Keyword research with search intent alignment
- Website development and conversion optimization
- Data collection and performance monitoring
- Marketing consulting with ongoing support
- Appointment generation through organic and paid channels
Contact Information:
- Website: growthpanel.co.uk
- E-mail: [email protected]
- Facebook: www.facebook.com/guptamedia
- Twitter: x.com/guptamedia
- Instagram: www.instagram.com/vamtam.themes
- Address: Rotunda Buildings, Montpellier Exchange Cheltenham, GL50 1SX
- Phone: 07885 44 7376
14. Stigan Media
Stigan Media is a digital agency based in Vancouver that provides SEO and web design services with a tailored focus on local industries, including solar panel installation. Their work in the solar space includes detailed, industry-specific search engine strategies that go beyond basic optimization. They place particular emphasis on setting up accurate analytics, optimizing site architecture, writing effective on-page content, and managing off-page SEO such as link building and directory submissions. Their methodical process is aimed at helping solar companies get found in search results, especially within their target service areas.
Their SEO process begins with targeted keyword research specific to the solar industry, followed by a review of technical site health, content relevance, and local business visibility. The team also prioritizes accurate tracking and analytics from the start to measure impact. Instead of jumping into optimization blindly, they first make sure the solar company’s online assets are properly set up. Their process includes working with Google Business Profile, Bing Maps, and local SEO listings. On top of that, they use structured content creation strategies that incorporate real portfolio images and localized language, avoiding overreliance on stock content. Stigan’s approach also includes advanced technical SEO like fixing redirects, improving load speeds, and reviewing mobile performance.
Key Highlights:
- Offers SEO services specific to the solar industry
- Sets up and verifies analytics tools before launching campaigns
- Focuses on web structure, real images, and quality written content
- Includes both on-page and off-page optimization strategies
- Integrates local SEO elements, including Google Business Profile
- Conducts detailed audits for backlink quality and disavowal when needed
Services:
- Solar SEO strategy development
- Keyword and content optimization for solar websites
- Technical SEO audits and performance tuning
- Local SEO setup for search and maps visibility
- Web design and landing page creation
- Copywriting for service and location pages
- Google Analytics and Search Console configuration
- Backlink building and directory listing management
Contact Information:
- Website: stiganmedia.com
- E-mail: [email protected]
- Facebook: www.facebook.com/StiganMedia
- Twitter: x.com/StiganMedia
- LinkedIn: www.linkedin.com/company/stigan-media
- Instagram: www.instagram.com/stiganmedia
- Address: 55 Water St #308, Vancouver, BC V6B 1A1
- Phone: +1 778 379-0888
15. SmartSites
SmartSites provides digital marketing services for solar panel installers, with a focus on helping them get noticed through organic SEO, website design, and PPC advertising. They approach marketing from multiple angles, starting with custom websites that aim to convert visitors into leads. For solar businesses, they put effort into structuring pages clearly, using the right keywords, and making the content easy to digest. Their SEO support is designed to help companies show up higher in local and organic search results, particularly when people are looking for nearby solar providers.
Alongside SEO, SmartSites also handles paid search campaigns that are designed to bring in leads more quickly. They tailor pay-per-click ads to target homeowners and businesses that are actively looking for solar options. Their services cover everything from ad creation to tracking results. The team also works on email and SMS marketing, remarketing campaigns, and Google Business optimization. While they work with many industries, they offer dedicated strategies for solar companies looking to stand out in a growing and competitive space.
Key Highlights:
- Offers SEO and digital marketing tailored to solar installers
- Builds websites with a focus on user experience and conversion
- Runs PPC ads to capture active solar leads
- Optimizes content and keywords for local and national reach
- Integrates email, SMS, and remarketing into broader campaigns
Services:
- Website design and development for solar businesses
- Organic SEO including keyword strategy and on-page optimization
- Pay-per-click advertising on Google and other platforms
- Email and SMS campaign setup and management
- Google Business Profile setup and optimization
- Remarketing and lead capture strategies
- Social media advertising and audience targeting
Contact Information:
- Website: smartsites.com
- Address: 45 Eisenhower Drive, Suite 520, Paramus, New Jersey 07652
- Phone: 201-870-6000
- Email: [email protected]
- Facebook: www.facebook.com/SmartSites
- Instagram: www.instagram.com/smartsitesnj
- Twitter: x.com/SmartSitesNJ
- Linkedin: www.linkedin.com/company/smartsites
16. Easy Mode Media
Easy Mode Media works exclusively with solar companies, offering SEO and marketing services that reflect their direct background in the field. Founded by a former electrician with over a decade of hands-on experience in solar installation, the agency focuses on SEO strategies that are built around the real challenges solar contractors face. Rather than using generic tactics, they tailor their approach to solar-specific terms, site structures, and lead generation paths. They also rebuild or refresh clients’ websites as needed to improve load times, layout clarity, and user navigation, all while targeting search queries that reflect buyer intent.
The company organizes its SEO services into phases, starting with goal alignment and geographic targeting, then moving into on-page improvements and original content creation. They also build high-authority backlinks and optimize review strategies to improve credibility. Their reporting process is designed to show exactly where leads come from and how those translate into revenue. Easy Mode Media avoids long contracts and offers a results-based structure that includes a free website and conversion tracking tools. Their model focuses on creating consistent lead pipelines and building trust without unnecessary complexity or upselling.
Key Highlights:
- Works exclusively with solar companies
- Founded by a qualified electrician with solar industry experience
- Offers a free custom website rebuild with SEO services
- Uses a phased SEO process tailored for solar lead generation
- Reports include real conversion tracking and clear dashboards
- Does not lock clients into long-term contracts
Services:
- SEO strategy and implementation for solar contractors
- On-page optimization for performance and ranking
- Website rebuild or redesign included with service
- Custom content creation for lead capture
- Authority-building through link acquisition and reviews
- Transparent monthly reporting and ROI tracking
- Google Business optimization and local search setup
- Consultation and campaign planning for commercial and residential leads
Contact Information:
- Website: easymodemedia.com
- Facebook: www.facebook.com/EasyModeMedia
- LinkedIn: www.linkedin.com/company/easy-mode-media
- Phone: +18884645816
Wrapping Up
Finding the right SEO company for your solar panel installation business isn’t just about choosing someone who knows keywords or backlinks. It’s about teaming up with people who actually understand how homeowners search, how local markets shift, and what makes someone click that “Get a Quote” button. The companies we’ve looked at all bring different strengths to the table, but they share one thing: they focus on more than just rankings. They look at the whole picture.
Whether you’re a newer installer trying to carve out space in a crowded market or a more established company aiming to tighten up your local visibility, the right SEO partner can make a difference. Not by flooding your site with traffic that doesn’t convert, but by helping the right people find you at the right time. And in an industry where timing and trust matter, that’s a pretty big deal.
