Online Vape Shop Hits 621%+ Increase in Leads 

About Vape Juice

Vape Juice is a B2C vape marketplace selling all kinds of vape-related products, including e-liquid, nicotine salts, and vape coils and tanks. They sell their products through their website as well as a brick-and-mortar store.

Vape Juice approached NUOPTIMA for professional assistance with optimizing their website. They had lost a substantial amount of traffic due to inventory issues, such as products going out of stock on their site, and had consequently lost positions in search engine results pages (SERPs). Their primary aim was to get their traffic back up to 100,000 organic monthly visitors.

Team

Responsible NUOPTIMA Team

Action Plan & Implementation

After learning about Vape Juice’s challenges with online performance, we came up with the following deliverables:

• 20 backlinks to be produced per month;
• Ongoing consultancy services.

We also carried out extensive search engine optimizations of their website. Here is some of the key work we conducted:

• A thorough technical audit. This included speed optimizations to make sure that web pages load as quickly as possible, increasing the chances of a user staying on the Vape Juice website.
• Comprehensive on-page optimizations. We also administered a lot of work on the client’s website, including but not limited to:
  • Title tag and meta description optimizations on various parts of the site, such as on collection pages and blog articles;
  • Enhancements to collection page content, including the content below headings and products and in-depth keyword research;
  • Adding internal links to content to help search engines better understand Vape Juice’s site, as well as to help visitors navigate the website and find content more easily;
  • Disavowing backlinks through a manual examination. We discarded any harmful links that were pointing toward the client’s website to stop their ranking from being negatively affected by low-quality backlinks.

Results

Vape Juice invested in our services in October 2023 and our work with them is still ongoing as of the time of writing (August 2024). Since they started collaborating with NUOPTIMA, we have produced several significant results for the vape brand.

Let’s unpack these impressive results in detail.

Leads

To begin, let’s consider Vape Juice’s lead metrics. Leads, also known as key events or conversions, are actions that you wish a visitor to conduct on your website. This could range from signing up for a newsletter subscription to making a purchase. In the case of Vape Juice, key events tracked were signups to a mailing list and finalized purchases.

In the image below, we have data that compares two time periods; the 11 months before we started working with them (31st October 2022 – 30th September 2023) versus the last eleven months of collaboration (1st October 2023 – 30th August 2024): 

We can see that Vape Juice’s leads have improved dramatically, with a 621.4% increase! 

We can also see in the same screenshot that their total revenue has increased by a staggering 456.3% when comparing these two timeframes!

Keywords

Next, let’s look at their keyword rankings. Keywords are terms that are embedded within content to improve search engine rankings for those phrases. The screenshot from Ahrefs below shows that when we started working with them in October 2023, they had 985 keywords ranking in the top three positions:

If we fast forward almost 11 months to August 2024, this figure has substantially increased: 

Now, they have 2,184 keywords in the top three prime positions, which denotes a whopping 121.726% increase! Plus, they rank in first position for highly relevant keywords, including “vape juice” and “vape juice online.” 

Organic Traffic

Organic traffic refers to website visitors who land on a site from unpaid sources. As earlier mentioned, Vape Juice’s primary aim was to get their traffic back up to 100,000 organic monthly visitors. 

When we began our work in October 2023, the client had organic traffic of 41,571:

After less than 11 months of collaboration with NUOPTIMA, Vape Juice’s organic traffic has improved by a remarkable amount. As of the end of August 2024, they have organic traffic of 164,869, which represents a 296.596% increase:

Furthermore, this means that we have not only met their primary goal of getting back to 100,000 organic monthly visitors, but we have surpassed this figure by a significant amount.

Total Clicks & Impressions and Average CTR & Position

Let’s now turn our attention to total clicks, total impressions, average click-through rate (CTR), and average position. The image below is from Google Search Console, and it shows data from two different periods. The bottom figures are from 30th April 2023 – 31st October 2023 compared against 1st March 2024 – 29th August 2024 at the top (the period during which NUOPTIMA has been working for the client):

There have been improvements across all four metrics. Let’s break the results down:

• Total Clicks: This reflects the number of times visitors clicked on the site’s URL from search results. This metric has improved from 335K to 668K, a 99.403%% increase! Therefore, a lot more users are clicking onto the site from SERPs than before.
• Total Impressions: This is the amount of times Vape Juice’s web page appeared on users’ search results. We can see it has gone up from 17M to 23.8M, which equates to a 40% increase! This implies that Vape Juice is appearing more frequently in SERPs or for a wider range of queries.
• Average CTR: This measures the mean percentage of users who click on Vape Juice’s site’s link in SERPs. Their CTR was 2%, and now it has increased to 2.8%, which is a 40% improvement! This means that a higher percentage of users are clicking onto the client’s site from search results.
• Average Position: This metric is the average ranking of the site in search results. Again, we can see that this has also improved. The client now has an average position of 13.4 compared to 19.3 before, a jump of almost six positions. This means they are appearing higher up in SERPs, helping to grow their visibility online.

Referring Domains 

Referring domains refers to the number of external websites from which Vape Juice has at least one backlink. In October 2023, the client had 1,280 referring domains:

Over the course of NUOPTIMA’s partnership with the client, we can see that their referring domains have more than doubled to reach 2,834 by August 2024:

Domain Rating 

Finally, let’s review Vape Juice’s domain rating. This figure illustrates the strength of their backlink profile. Websites that have a high domain rating have a better chance of ranking well in SERPS, drawing organic traffic, and growing their online visibility.

In October 2023, at the start of our work, Vape Juice had a domain rating of 47, as shown below:

By the end of August 2024, their domain rating is 65, an improvement of 18:

Conclusion

Throughout this case study, we have demonstrated how our services have helped Vape Juice generate many impressive results in under 11 months of collaboration. First and foremost, we accomplished their primary goal of reaching (and far exceeding!) 100,000 organic monthly visitors. Furthermore, we have also improved numerous other key metrics, including leads, total revenue, top-ranking keywords, average CTR, referring domains, and more. 

As we continue our work with Vape Juice, we aim to keep producing substantial results for the vaping brand, catapulting them into further and greater online success.