NUOPTIMA > Insights > Seller Central Management (A-Z Account Management)

Seller Central Management (A-Z Account Management)

March 11, 2022 3 minutes
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( this is included in our total brand management package) 

Amazon is not a “set it and forget it” platform. Even for sellers using FBA, there are a number of tasks that need to be done on a regular basis to ensure you are maximizing your sales. After a product launch, there are several things to watch, including your account health, seller feedback, inventory levels, performance alerts, not to mention sales trends and unexpected changes.

Ignoring any one of these can make a product launch go bad. Poor seller health metrics, going out of stock or missing changes in Amazon policies can quickly kill your sales, or worse, it can get you suspended. Many sellers find that as their business grows, they have less and less time to focus on these tasks, especially if you are still a one-person operation. Outsourcing management of your Seller Central account is a great way to free up your time to do what you do best, find great new products to sell and grow your business.

Having an Amazon agent means they provide best practice guidance and sort out the occasions when a listing gets flagged, paused, suspended or even taken down. We can open the support ticket and handle ongoing communication to resolve any issues.

Our Seller Central management services include: 

Opening and Managing Cases

  • Opening support cases ASAP when needed (often)
  • Emailing back and forth daily to get things resolved ASAP
  • Getting on the phone with them when necessary
  • Escalating cases when necessary 

Dealing with Seller Support (email and phone)

  • Replying to SS emails
  • Dealing with Seller Support
  • Emailing them back-and-forth to resolve issues ASAP
  • Implementing what they ask
  • Getting on the phone with them when necessary

Troubleshooting Issues

  • Troubleshooting issues
  • Listing violations and suspensions
  • When there are technical errors
  • Other random issues

Customer Service

  • Replying to reviews daily
  • Replying to listing questions daily
  • Replying to messages daily
  • Sending replacements
  • Issuing refunds
  • Product support
  • Asking happy customers for a review

Amazon Storefront

  • Set up of a basic storefront
  • Monitoring the storefront
  • Adding new products as needed

Account Health Monitoring

  • Listing Violations
  • Performance Violations
  • Fixing Browse Nodes
  • Handling Hijackers
  • Enforcing Unauthorized Resellers
  • Checking listings weekly to make sure everything is active and optimized


  • Handling Hijackers
  • Enforcing Unauthorized Resellers

Brand Registry Support

  • Advising on how to Apply for Brand Registry (brand owners must do this yourself)
  • Deal with Brand Registry Support
  • Manage Cases regarding Brand Registry
  • Contact IP Accelerator on your behalf

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By: Aman Ghataura

Head of Growth


Aman has been with NUOPTIMA and the wider group since the start. Aman has worked with more than 30 different clients testing more than 25 growth channels. Previously, Aman spent time at a fintech business and investment banking at JP Morgan. Aman graduated MSci in Physics from Imperial College London.

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