Posts by
Alexej Pikovsky
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Dark Social: What Is It and 6 Ways How to Measure It
Discover the hidden side of social sharing in our latest YouTube video, where we explain how to measure dark social and uncover its impact on your marketing strategy. Have you ever found yourself puzzled by leads that appear without a clear source, despite your best efforts to track them? This is a common frustration –…
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8 Private Equity Value Creation Strategies After Acquiring Your Business
Check out our latest YouTube video where we explore the world of private equity, revealing 8 proven strategies for value creation that successful firms use to maximize their investments. As private equity funds become increasingly influential in shaping the world of business acquisitions, it’s important for business owners to understand the post-acquisition strategies employed by…
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Scalable SaaS Marketing Plan: Boost Revenue & Pipeline
Given the rapid growth of the SaaS industry, projected to exceed $262 billion in revenue in 2024, it’s clear that competition is fierce. [1] Rest assured, all of your competitors want to create a marketing plan for their SaaS company that will boost their revenue and pipeline. You can also be certain that many of…
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SaaS Inbound Marketing: Strategies for Growth on All Fronts
Some SaaS businesses acquire customers easily but have a high churn rate. Some struggle with acquisition but have a small yet loyal subscriber base. The reason? They don’t know how to do SaaS inbound marketing the right way. Did you know that inbound marketing generates 54% more leads than traditional outbound practices? [1] And before…
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Revenue-Based Financing First: Business Loans to Finance Your Brand
Business owners have many opportunities to find the capital they need to pursue their goals. This is often done by acquiring debt or giving equity in the company to investors. However, these traditional financing structures have many drawbacks. For one, these options are often very expensive. For example, loan terms offered by banks are generally…
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SaaS Growth – 9 Strategies To Increase Customer Acquisition & Retention
It’s not enough to get new customers for your SaaS product. You also have to retain them. But that’s also not where the story ends. To run a profitable SaaS business, your customer lifetime value should be at least 3x of your customer acquisition cost.[1] SaaS growth strategies are your best bet if you want…
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SaaS Marketing ROI – 10 Strategies to Boost Your ROI
According to SaaS Capital’s 2023 survey[1], businesses spend an average of 10% of their annual revenue on marketing activities. Almost a tie with the amount SaaS brands spend on sales and administrative costs (15%). This implies that SaaS marketing isn’t a set of “spray and pray” activities but a well-tought out SaaS marketing plan that…
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30 SaaS Marketing Tools for Accelerating Growth in 2025
Introduction The significance of SaaS (Software as a Service) marketing tools in the business world is more pronounced than ever. In a landscape where digital agility is key, these tools are not just conveniences but necessities for growth and competitiveness. The global SaaS market is projected to grow from $273.55 billion in 2023 to a…
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New to Nuoptima?
Our team owns and has built several successful B2B and B2C brands and media sites. And, we only offer marketing services that have been proven to be successful in our own projects Our agency only grows as long as we achieve good results for your business. We’ve formally defined this as our main growth loop.…
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Grow Your Business With These Top 12 Advertising Agencies In The UK
Introduction It’s no secret that having a successful advertising campaign is crucial to your business’s success. But how can you create one that’ll bring the right results and capture your target audience? It is challenging. Factors such as developing a good message and managing the costs of running ads can be difficult to handle, and…
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10 Best E-Commerce Marketing Agencies in the UK
Key Points E-commerce is rapidly growing in the UK, with more and more consumers turning to online shopping for convenience and ease. As a result, there is a growing demand for effective e-commerce marketing strategies that can help online businesses reach and engage with their target audience. In this guide, we’ll explore the top eCommerce…
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SEO Consulting for Medical Aesthetic Clinics
As an aesthetician, you have a wealth of knowledge and expertise. However, reaching potential clients and standing out in a crowded marketplace can be challenging. With so many websites vying for attention, it can be difficult to make your site visible and attract the right audience. That’s where search engine optimisation (SEO) comes in. Investing…
