Posts by
Alexej Pikovsky
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SaaS Inbound Marketing: Strategies for Growth on All Fronts
Some SaaS businesses acquire customers easily but have a high churn rate. Some struggle with acquisition but have a small yet loyal subscriber base. The reason? They don’t know how to do SaaS inbound marketing the right way. Did you know that inbound marketing generates 54% more leads than traditional outbound practices? [1] And before…
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Revenue-Based Financing First: Business Loans to Finance Your Brand
Business owners have many opportunities to find the capital they need to pursue their goals. This is often done by acquiring debt or giving equity in the company to investors. However, these traditional financing structures have many drawbacks. For one, these options are often very expensive. For example, loan terms offered by banks are generally…
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SaaS Growth – 9 Strategies To Increase Customer Acquisition & Retention
It’s not enough to get new customers for your SaaS product. You also have to retain them. But that’s also not where the story ends. To run a profitable SaaS business, your customer lifetime value should be at least 3x of your customer acquisition cost.[1] SaaS growth strategies are your best bet if you want…
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SaaS Marketing ROI – 10 Strategies to Boost Your ROI
According to SaaS Capital’s 2023 survey[1], businesses spend an average of 10% of their annual revenue on marketing activities. Almost a tie with the amount SaaS brands spend on sales and administrative costs (15%). This implies that SaaS marketing isn’t a set of “spray and pray” activities but a well-tought out SaaS marketing plan that…
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30 SaaS Marketing Tools for Accelerating Growth in 2025
Introduction The significance of SaaS (Software as a Service) marketing tools in the business world is more pronounced than ever. In a landscape where digital agility is key, these tools are not just conveniences but necessities for growth and competitiveness. The global SaaS market is projected to grow from $273.55 billion in 2023 to a…
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New to Nuoptima?
Our team owns and has built several successful B2B and B2C brands and media sites. And, we only offer marketing services that have been proven to be successful in our own projects Our agency only grows as long as we achieve good results for your business. We’ve formally defined this as our main growth loop.…
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Grow Your Business With These Top 12 Advertising Agencies In The UK
Introduction It’s no secret that having a successful advertising campaign is crucial to your business’s success. But how can you create one that’ll bring the right results and capture your target audience? It is challenging. Factors such as developing a good message and managing the costs of running ads can be difficult to handle, and…
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How to Protect Your Trade Mark
Key Points Your trade mark is highly valuable to your business. But losing a trade mark battle can be costly and hugely detrimental to your business. This is why you must protect your trade mark sufficiently. Tips for protecting your trade mark include selecting a solid mark, undertaking a comprehensive trade mark search, and registering,…
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Don’t Disappoint Your Potential Customers With Blogs That Suck
Summary Introduction When you click on an article, you want to read something new and exciting! Unfortunately, more often than not, we’re disappointed by some regurgitated piece of rubbish that we’ve seen time and time again. There are only so many “Top 10 SEO Tips… blah blah blah” blogs people can read before they stop…
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10 Best E-Commerce Marketing Agencies in the UK
Key Points E-commerce is rapidly growing in the UK, with more and more consumers turning to online shopping for convenience and ease. As a result, there is a growing demand for effective e-commerce marketing strategies that can help online businesses reach and engage with their target audience. In this guide, we’ll explore the top eCommerce…
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Search Engine Optimisation For Nonprofits
Besides impacting lives and making a societal difference, attracting donors is one of the foundational responsibilities of nonprofits and charities. This is because the use or availability of donor funds facilitates the purpose and impact these nonprofits create. While there are diverse techniques through which such organisations attract potential donors, most are differentiated by budget.…
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SEO Consulting for Medical Aesthetic Clinics
As an aesthetician, you have a wealth of knowledge and expertise. However, reaching potential clients and standing out in a crowded marketplace can be challenging. With so many websites vying for attention, it can be difficult to make your site visible and attract the right audience. That’s where search engine optimisation (SEO) comes in. Investing…
