Drive More Customers and Revenue with B2B PPC Services
We’ll create and manage targeted PPC campaigns for your B2B company that delivers exceptional returns
Speak with our PPC specialist
Does this look like you?
Founder/CEO
Looking to drive more traffic and sales for your B2B business
B2C Marketer
Wanting to boost your online sales and revenue with targeted B2B PPC campaigns
B2B Marketer
Struggling to generate leads and sales with your current PPC campaigns
Challenges of B2B PPC
High Competition
B2B PPC campaigns often face fierce competition, as multiple companies target the same niche audience, driving up CPC costs and making it harder to stand out.
Long Sales Cycle
B2B purchases usually involve multiple decision-makers and a longer sales process, making it difficult for PPC campaigns to show immediate ROI and track attribution accurately.
Limited Audience Data
Targeting the right B2B audience can be challenging, as platforms like Google Ads and Facebook tend to have more consumer-focused data, making it harder to identify and reach decision-makers.
Complex Messaging
B2B products and services often require more in-depth explanations and specific value propositions, which can be challenging to convey effectively in the limited ad space available in PPC campaigns.
Important B2B Business PPC Metrics
Lead Generation:
Track the number of leads generated through marketing efforts to evaluate the effectiveness of campaigns and strategies in attracting potential clients.
Lead Conversion Rate:
Measure the percentage of leads that convert into paying customers, helping to identify areas for improvement in nurturing leads and closing deals.
Customer Acquisition Cost:
Calculate the total cost of acquiring a new customer, including marketing and sales expenses, to determine the efficiency of marketing strategies and the return on investment.
Customer Lifetime Value:
Estimate the total revenue a business can expect from a single customer over the course of their relationship, helping to prioritize customer segments and allocate resources effectively.
Account Engagement:
Monitor the level of interaction and engagement of target accounts with marketing content and channels, helping to tailor efforts to the preferences and needs of specific clients.
Sales Cycle Length:
Analyze the average time it takes to close a deal, from initial contact to purchase, to identify opportunities for streamlining the sales process and improving efficiency.
Churn Rate:
Measure the percentage of customers who end their relationship with a business over a given time period, providing insights into customer satisfaction and areas for improvement in retaining clients.
The NUOPTIMA difference
The NUOPTIMA Difference
Other B2B SEO agencies
Typical results
How we work
Discovery & Research
We’ll thoroughly analyse the B2B industry and your competitors to identify growth opportunities and areas for improvement.
Strategy & Execution
Our team will develop and implement a tailored PPC strategy, including keyword research, ad copy creation, targeting and bidding, and ongoing optimisation.
Measurement & Analysis
We’ll track and analyse campaign performance, provide regular reports and use data-driven insights to refine and improve your PPC strategy.
FAQ
While we cannot guarantee specific results, we use a data-driven approach and best practices to improve campaign performance and drive more leads and sales over time.
We conduct in-depth research on the B2B industry and your competitors to identify your ideal customer and develop a targeted PPC strategy that reaches the right audience at the right time.
We offer a variety of PPC campaigns, including search ads, display ads, social media ads, and remarketing campaigns, that are tailored to your business goals and budget.
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Start your growth journey today.